No-Tech marketing can pack a bigger wallop than internet marketing.  As a luxury real estate marketing professional it is important to have a balance of high-tech and no-tech marketing, as part of your strategy to achieve top-of-mind status in your marketplace.   Here are two examples.

Gelson's Market Santa Barbara

Gelson’s Markets like many other markets or food specialty stores in the USA prepares a takeout Thanksgiving dinner.  You can order in accordance to the number of people you are hosting.  The dinner is complete with hors d’oeuvres, side dishes and dessert. Additionally, they will suggest the perfect wines for the occasion.  This season, they added no-tech marketing to their promotion.  Last Saturday you could come to the store between the hours of 11AM to 2PM, to sample an entire Thanksgiving meal, without wine.

Williams Sonoma-Santa Barbara

Williams Sonoma had a special sale on all the cookware, accessories, and foods one may need to prepare a gourmet Thanksgiving dinner. This included their special cranberry relish, gravy, spices and more. You can even sign up for free cooking classes this week on how to make Thanksgiving easier.  During the classes, their chefs will be demonstrating time saving techniques.

The net result in both cases is increased good will and customer loyalty which, in the long term will pay off handsomely for both stores.  How can you implement no-tech marketing in your luxury real estate marketing strategy?

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Pictures provided by Ron and Alexandra.