It started with sticks in the sand, two brothers on a beach, and the need for a car tough enough for a farm but flexible enough to take on the road. Today, a Land Rover dealership can be found in every major city, and their cars found in the most remote locations. The British car manufacturer Rover Company already existed, in one form or another, for nearly 70 years before the Land Rover came along and redefined what it meant for a car to be useful.
Maurice Wilks was the chief designer for Rover in 1947, his brother Spencer the managing director. The two were at the family farm in England, when Maurice drew the first concept for a Land Rover with a stick in the sand. It’s believed that the design is based off an old American military surplus Willys-Overland Jeep that was used on the farm. It worked, but they needed a vehicle geared toward agricultural uses, not war purposes, and they needed for it to be more reliable.
WIth that, the wheels of creation were set into motion. A year later, in 1948, Rover launched the Series 1 Land Rover, and it was met with an overwhelming amount of success. In fact, their success was so enormous, that the Land Rover division broke from Rover, becoming its own independent entity built around practicality.
The Land Rover lineup didn’t change drastically from year to year, and only a few more models were ever introduced, but they never needed to. Built for a purpose with the intention of being sturdy, these vehicles are some of the most reliable in the world. In fact, Land Rover claims that as many as 70% of the vehicles they’ve ever produced are still running.
With a track record like that, it’s no wonder why a used Land Rover found for sale still has a value close to the original MSRP. Today, any of the Land Rover USA locations can assist with finding the perfect luxury utility vehicle for your life, whether seeking to purchase a Defender or lease an Evoque. Find a trusted dealer from our network, and give them a call today.