America is known at the melting pot where different cultures live and work together. As a luxury real estate marketing professional it is paramount that you understand and appreciate the nature of your clients’ backgrounds, including their countries of origins, their cultures and the holidays they celebrate. This is a great time of the year to celebrate the luxury of diversity!
Springtime is a time for holiday and religious observations. Here are some of the holidays to be aware of this time of the year:
The month of March ends with the observance of the Christian celebration of Easter. In some countries (Central, and South American} the whole week prior to Easter Sunday is known as Santa Semana (the holy week). Many observe the holiday during the entire week by not working and going to church.
Nowruz, the Persian New Year begins on March 31st. Nowruz is celebrated by the people of Iran, Afghanistan, Tajikistan, Uzbekistan, Kyrgyzstan, Kazakhstan, Kashmir, Azerbaijan, the Kurdistan regions of Iran, Turkey, Iraq, Armenia, Syria and Georgia.
The Jewish Passover began on the 26th and will be observed through April 2nd. The Bahá'í Faith celebrates Ridvan (a twelve day period from April 21-May 2), signifying when Bahá'u'lláh proclaimed His Mission as God's Messenger for this age at a garden in Baghdad, which became known as the Garden of Ridván (Paradise).
This year, the Christian Orthodox faith celebrates its Easter on May 5th, as they follow the Julian calendar, instead of the universal Gregorian calendar. One of the reasons the Christian Orthodox celebrate Easter according to the Julian calendar is that Christ died after celebrating Passover, so it makes sense that their Easter would follow after that.
In our commercial real estate practice, we had clients of all faiths and cultures. They were always delighted that we knew their holidays. We were often invited to celebrate with them, learn their beliefs and taste their celebratory foods. Personally, (Alexandra here), I had the luxury of celebrating 2 Easters as my mother was Roman Catholic and my father was Greek Orthodox, and the same was true of Christmas. Ron and I also celebrated Passover with Jewish friends, and Nowruz with Iranian clients.
We wish everyone of every faith and culture a very happy celebration during this wonderful time of year. Celebrate the luxury of diversity!
* The illustration above is known at the diversity tree of love.
This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.