Splendid European Elegance in Atlanta, Georgia

An exquisitely crafted estate that perfectly recreates gracious old world European splendor, this North Atlanta treasure is the ideal home for someone who loves to entertain on a grand scale or is seeking a quiet escape from the city’s bustle.

With more than 14,300 square feet, the home has a classical layout and generous room proportions that welcomes both residents and guests, starting with a new motor court outside and a two-story marble rotunda in the grand foyer. Additional public spaces include a Versailles-inspired living room with marble fireplace or, for more casual evenings, a billiard room and lounge on the terrace level. All floors are accessible by an elevator.

Of course, the kitchen is the heart of any home, and this Country French kitchen is no exception. Equipped with double islands, two pantries, and Dacor appliances, it appeals to the home cook and the professional chef, and is complemented by a separate catering kitchen. A breakfast room and a formal dining room offer two options for meals. A newly installed wine cellar and tasting room reflects a connoisseurs’ care for vintage wines.

With its elegant public face, the home has an intimate personal side, too. A library/study has a quiet fireside reading and conversation area. On the second floor, four bedroom suites open to a central family gathering area. A separate apartment is on the terrace level and includes a kitchen and living area. The breathtaking master suite is a luxurious retreat that includes a sitting area, his and hers bathrooms, and boutique-style closets and dressing rooms. Keller Williams agent Cynthia Pierce exclaims, “I could die for that closet -- it’s the stuff of dreams!”

All rooms on the first floor walk out onto the veranda that overlooks the estate’s custom saltwater pool and formal gardens. “The gardens have an old-world, European feel, with charming surprise nooks and retreats.” Pierce says. “It’s a very happy house.”

On two prime gated acres inside Atlanta’s Perimeter and contiguous to Buckhead, with six bedrooms, six baths and four half-baths, the estate is listed at $6,400,000. Interested buyers can contact Cynthia Pierce and 770-757-0001.


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Posted by: Nicole Lauber
Posted on: 4/5/2013 at 10:17 AM
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Victorian Estate in Port Townsend, Washington

One of the last Victorian Estates remaining in Port Townsend. 2.3+ acres of amazing landscaped grounds. In 2008 a kitchen remodel was completed, the results can only be described as perfect. The charm and timeless elegance of the Victorian Era on the first floor, with the convenience of modern living on upper floors. Upper floors-light and bright with extensive use of skylights. Soundproofed meditation room on third floor, 2 car garage, too much to list is an understatement. Offered at 1,300,000. Interested buyers can contact Charlie Arthur at 360-531-3357.


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Posted by: Nicole Lauber
Posted on: 4/5/2013 at 9:46 AM
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Chicora Wood Plantation in Georgetown, South Carolina

Sitting in its home park of magnificent moss- draped ancient oak trees and beautiful formal plantings of azaleas and camellias this serenely graceful antebellum manor house commands a mile of its own river frontage on both east and west sides of the Great Pee Dee River in South Carolina, a one thousand acre former rice plantation. It is no exaggeration to call Chicora Wood Plantation one of the most successful rice plantations in South Carolina of its time. In 1850 it was home-base for Gov. Robert F. Allston, who owned a network of 7 plantations along the Pee Dee River. His holdings produced more than 1.5 million pounds of rice in a years time. From 1896 to 1921 the Gov.’s daughter, Elizabeth Allston Pringle, was the last rice planter of Chicora Wood, “surviving in a man’s world and in a society in upheaval”. Elizabeth Pringle is known for her contribution to literature as the author of “A Woman Rice Planter”- her own account of a woman’s role in daily life on a rice plantation; “Chronicles of Chicora Wood”;  “Rab and Dab”.

Only three families have actually occupied the plantation since it was granted to the original owner by King George second in 1732. The restoration combines all of the authentic structures with every modern amenity and comfort allowing a life style as elegant or as casual as one might desire.

A 10,000 square foot mansion. The foyer greets you with a grand staircase, a large formal drawing room to the right and an exquisite dining room to the left. Each with massive doors, ornate chandeliers and elegant fireplaces with hand-carved decorative mantels. Overlook the formal garden and the peaceful Pee Dee. The drawing room is adjoined to the library sharing a double sided fireplace. The dining room, elegantly embellished, overlooks majestic live oaks adorned with Spanish Moss. The kitchen has a cozy fireplace, abundant cabinet space and opens to a lovely breakfast room. The second floor of the main house includes the master suite, Mrs. Pringles bedroom and two guest bedrooms. A masterfully designed staircase leads to hidden attic access and the home office with the most amazing atop the oaks view to the river. The staircase is a marvel in itself as it offers “nanny windows” to the former nursery.  Positioned on either side of the office are two additional bedrooms.

Behind the wall mural in the foyer you will find a passage to the original structure that was built around 1784. Descending stairs lead to an additional living area and bedroom. The second floor includes two charming bedrooms.

The 8 dependencies on the property: the Summer Kitchen, Smokehouse, Driver’s House, Carriage House, Rice Threshing Mill, Shipping Barn, Slave Cabin and School House; most with original pieces of furniture or equipment and restored to their time period with the utmost care.   

Over 100 acres of impounded former rice fields afford bountiful hunting opportunities. The plantation in its entirety is protected by a conservation easement with The Historic Charleston Foundation. Many of the neighboring plantations up and down river observe this protection as well, assuring that these lands will never be encroached upon by commercial development. Chicora Wood Plantation is listed on the National Register of Historic Places.           

Interested buyers can contact Carol Jayroe of Prince George Sotheby's International Realty at 843-240-4492.


Lavish Playroom in Lake Ray Hubbard, Texas

5 Bedrooms, 5.1 Baths, 8,393 Square Feet - $1,395,000 

LOCATION! Private Cul-de-sac Street.  5 bedroom estate situated on coveted inlet of Lake Ray Hubbard and designed for Lavish Lakeside Living! Stunning Pool, Spa, Decks and Outdoor Stainless Kitchen!  Complete privacy in backyard.  5 car garage.  Foyer opens to living areas and view of wall of windows overlooking pool.   Indoor  Sports Court!  Upstairs game room (50X26)  with full kitchen has window overlooking sports court and is actually a self contained suite that would be excellent office suite, grown children or to entertain in style with no mess in the main part of the home as the current owners do.  Fantastic Balcony Views! 

Interested buyers can contact Barbara Hensley at 866-772-9699.

 


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Posted by: Nicole Lauber
Posted on: 4/4/2013 at 9:44 AM
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Can You Refinance When You Owe More Than The Worth of Your Home?

If the price of your property is less than the mortgage loan, then it’s an underwater mortgage. It often becomes difficult for homeowners to manage an underwater mortgage. Refinance may help in these circumstances but most of the lenders may not be that willing to cooperate with you. Especially private lenders would never like to show the eagerness to help you.

Generally, most of the lenders will allow you to refinance only when you’ve at least 20% equity in your property. Any figure less than that number may be dangerous for troubled homeowners. So you can realize how tough it may be to refinance an underwater mortgage loan. There is still a solution for the troubled homeowners. Check out the segment below to learn how you can refinance when you owe more than your mortgage loan:

  1. Home Affordable Refinance Program may save you: Home Affordable Refinance Program famously known as HARP is a refinance program offered by the government. Of course the homeowners who have a Fannie Mae or Freddie Mac mortgage loan will be able to apply for HARP. The mortgage worth must be from 105% to 125%. There must be no late payments within the last 12 months of application. The credit score, level of income and the severity of financial hardship of the mortgage owner will be checked for the qualification.
  2. Home Affordable Modification Program can also be an option: If your payments history isn’t that much clear, then Home Affordable Modification Program or the HAMP can still be an option for you. If your mortgage loan has been originated on or before 1st January, 2009, then you may apply for HAMP. Also your mortgage loan must be backed by Fannie Mae or Freddie Mac. The candidate’s proof of income, the mortgage loan related official documents and the duly signed IRS 4506-T are required for application. Once you qualify for HAMP, government will inform your lenders officially so that you get to refinance your mortgage loan effortlessly.
  3. You lender may be your last resort: The list of requirements for government mortgage loan refinance programs is really long. That’s why it’s not that easy always to qualify for these refinance programs. In that case, you need to talk to your lenders. If you could convince your lenders, then it’s possible to get assistance from them. The prominent mortgage lenders like Freddie Mac and Fannie Mae generally offer worried borrowers some special options to work on the mortgage loans. So, you may expect some help for loan modification from your lenders. Just have a detailed session with your lenders. Present your loan related documents and discuss your financial hardship in details with your lender. It’s better to surrender to your lender rather than loosing your home due to foreclosure.
  4. Be honest to your lender: Hiding your financial condition from your lenders will do nothing for your mortgage loan. So you must be honest about your actual financial standing. If you’ve lost your job and can’t continue your loan payment, then you must inform your lender about that. Otherwise the lender may make you face an unfortunate foreclosure and certainly this will not be a preferable situation for you. So you must fill out the Uniform Residential Loan Application accurately while refinancing to avoid any misunderstanding in future.


It’s not an impossible task to refinance your mortgage when you owe more than the price of your property. All you need to do is to look for the suitable option for yourself. If you could qualify for HAMP or HARP, then it’ll be better, otherwise you may have to try your negotiation skills to convince your present lenders.

This post was provided by Gabriel Knight, a real estate blogger. He has associated with various real estate and financial communities across the USA. He has written several articles for various real estate, finance and law websites. He can be reached here.


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Posted by: Nicole Lauber
Posted on: 4/4/2013 at 7:02 AM
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Old Town in Park City, Utah


With historic beginnings as a mining town for silver in 1869, Park City, Utah, has an illustrious history that included a hundred saloons at one point. Its mining origins gave the town a mix of unique characters, merchants, gamblers, saloon keepers and brothels. Today, this 17+ square mile city boasts lovely restored homes and newer homes in a Rocky Mountain setting. Both North Old Town and South Old Town are the site of many fine homes and properties as well as art galleries and shopping. Transportation choices are varied, and one can easily walk or ride the Main Street Trolley.

Real Estate in Old Town

Homes and condominiums can be found in Old Town and are within walking distance of Main Street. One bedroom condos are available in the mid-thousand dollar range and might be within a short distance of the ski mountain. Included could be a fitness center, indoor and outdoor pools, underground parking, floor to ceiling windows, gas fireplace and mountain views. A four bedroom townhouse might be close to golf in the Silver Star area. Additionally, luxury ski properties are among the condominium choices in Old Town.

Single family homes and cottages are part of the charm of Old Town. A small and picturesque cottage, recently restored, might be in the $350,000 range. Larger luxury properties might appear as historic; however they have a multitude of upgrades and charm. Larger homes in the million dollar range are available in Old Town; stone fireplaces and vaulted ceilings add to the architectural drama of spectacular homes.

About Park City and Old Town

Not only can one ski at Deer Valley Resort and Park City Resort, an array of outdoor activities is part of living in Park City. Ride an Alpine Coaster with family or friends. Hiking and biking in summer months are ideal, and an abundance of fine trails can be found. Enjoy the historic old charm ambiance of the Egyptian Theatre on Main Street for weekly events, professional productions and community theater happenings. Walk to the Kimball Art Center in the Old Town area for exciting exhibits such as the marvelous Chihuly glass exhibit that recently took place; the Art Center also offers classes for children and adults. There is much to do both indoors and outdoors in Park City, and Old Town is a great location from which to access it all.

Ben Fisher, the author of this post, is a real estate agent at Summit Sotheby's International Realty in Park City, Utah.


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Posted by: Nicole Lauber
Posted on: 4/3/2013 at 1:32 PM
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10790 Encino in Oak View, California

Saddle Mountain in the Ojai Valley. Miles of horse trails. Custom built. First time listing. 3 plus 2 1/2 bath high end estate! Crafted in 2006 with more than 2.5 acres. Master suite includes separate closets, walk-in shower, and 2-person spa tub. Outdoor fireplace and BBQQ; gourmet kitchen opens to family room. Wine cellar. Separate office with built-ins. Art studio, possible third bedroom. Approximately 3,700 plus square feet with 947-square-foot garage and 1,065-square-foot loggia with brilliant views of TopaTopa. Tuscany in Ojai Valley! For more information visit www.10790Encino.com.


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Posted by: Nicole Lauber
Posted on: 4/3/2013 at 10:02 AM
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Harvey Kalles Real Estate Ltd., Brokerage: Real Estate Isn't Only About Property, It's About People

Christina Candy of Harvey Kalles Real Estate Ltd. Brokerage is master in real estate investments, including high-end luxury residential, commercial, retirement/nursing homes, and national/international land development investment opportunities. With over 25 years of real estate experience, Christina is a top producer, in the top 1% in Toronto, Canada and a paralegal. She attributes her expert business negotiation skills, professionalism, honesty, and integrity to her experience in working with her physician father and her volunteer work.. Her high commitment to her health care executives and physician clientele has gained her recognition as the MD Preferred Affiliated Real Estate Professional for the Toronto area for the second consecutive year.

Beautiful Toronto, a well-ordered, relaxed, and friendly city, is one of the choice cities for family homes. In 2013 the average selling price is expected to hit $500,000 for the first time, as prices have been rising steadily since 2000. Christina recommends areas York Mills and Bayview Village, with properties in excess of $1 million. These communities are close to downtown Toronto, near great shopping centers and private schools. Similarly, Bridle Path and Yorkville, with homes starting at $2 million, and Cabbagetown with homes ranging from $600,000 to $3 million, are some of Christina’s featured properties in downtown Toronto near lake Ontario—one of Canada’s most beautiful destinations.

Toronto isn’t the only market Christina Candy dominates. The private Cotton Tree Bay oceanfront estate in the exquisite Negril (Montego Bay) Jamaica is one of her international luxury properties. Offered at $8 million, Cotton Tree Bay is nestled in Jamaica’s northwest coast on approximately 200 acres. With helipad and private marina, it’s easy to visit whenever the mood strikes for a stroll on two miles of sandy beaches or a swim in its private protected bay. The property is suitable for both resort and residential development, and could easily accommodate spas, tennis courts, a nine-hole gold course, and riding stables. Turquoise water and extensive coastline make for an ideal sailing, snorkeling, scuba diving, and fishing destination spot. To discover more of Cotton Tree Bay’s beautiful landscape visit cottontreebay.com.  


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Posted by: Nicole Lauber
Posted on: 4/3/2013 at 9:41 AM
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Luxury Real Estate Marketing: Great Marketing is Matchmaking - Part 2

In Part 1 of this article series we indicated that, as a luxury real estate marketing professional, a marketing mindset is an abundance-based mindset. A selling mindset is a scarcity-based mindset.  A shift to a marketing mindset can make all the difference in the world to your bottom line.  But, where do you begin?  

1. Shift Your Focus and Your Attitude 

First, you must shift your focus to a marketing mindset where you are OPEN to perceiving an abundance of potential new clients in your marketplace. Here is the catch, however:  If you do not also shift your general attitude, that is, your mental mindset from scarcity-based to abundance-based, then you simply will not perceive the new opportunities! 

2.  Narrow Your Focus.  Identify an Uncontested or Under served Market Niche That You Can Dominate 

You must identify a lucrative uncontested or under served market niche that you can dominate and also be passionate about serving better than anyone else.  By shifting your mindset from selling to marketing, you will discover that this niche has an abundance of potential client matches for you, a demand, in fact, for someone just like you. Here is how this principle played out in the field of online relationship matchmaking. 

Match.com and eHarmony.com are two of the biggest online relationship matchmaking services.  The competition is fierce at the top for customers in this field.  Does it make any sense to start another matchmaking service? Why fight over crumbs that the market leaders leave behind?  That would involve a scarcity-based mindset. 

Three companies answered this question by identifying an under served segment of the overall market and set out to serve their niche far better than the big brands.  OurTime.com specializes in the 50+year olds seeking a mate.  BlackPeopleMeet.com serves African American singles. And, ChristianMingle.com is the online community created specifically for Christian singles looking to find friends, romance or marriage. 

The customers of these online matchmaking services are more likely to find the right matches because the focus of the service is more aligned with their particular needs and values. It is highly unlikely that the big brands can serve these customers as well as those who specialize in their niches. 

By offering a superior value proposition to customers in these segments, the new companies are watching an abundance of “fish” jump into their boats rather than going fishing for prospects with a scarcity-based mindset.  Customers believe that the likelihood of finding like-minded matches is greater within a more focused niche. Therefore, the trust factor starts out high and trust accelerates sales. 

Can you see why you would not have to sell a 50-plus -year-old single on the value of using OurTime.com vs. Match.com?  That is the difference between a marketing mindset and a selling mindset, between an abundance-based mindset and a scarcity-based mindset.  It all begins with a shift in focus, a shift in attitude and a shift in mindset!

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 4/2/2013 at 12:18 PM
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Swan Pond Manor near Washington DC

This Classical Revival style manor house is majestically sited on a prominent knoll on approximately 59 acres above the pond! This elaborate home was built with rich red brick and has a sweeping front porch with round columns providing dramatic architectural appeal. The manicured grounds have wonderful old shade trees, colorful landscaping, brick walkways and an in-ground pool.  Other improvements include a tree-lined, paved driveway, a quaint log well house, a large bank barn, shop, storage building and fenced pastures. The home features five bedrooms, four bathrooms, three fireplaces, intricate molding, a two story foyer, and hardwood floors. The basement is finished with an extraordinary rec room that has a brick floor, stone & brick walls, a bar and a lovely old fireplace.  This property obtained its name from the ponds which at one time provided homes for wild swans.  Swan Pond Manor is located minutes from Martinsburg, Shepherdstown, and the Potomac River. Enjoy living on a private farm in Berkeley County and yet still be within driving distance to DC, Maryland and Virginia.  This property is listed on the National Register of Historic Places. Interested buyers can contact Dennis Virts at 703-727-4081.


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Posted by: Nicole Lauber
Posted on: 4/2/2013 at 9:59 AM
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Maury People Sotheby's International

Nestled in Nantucket’s desirable area near Great Point and the quaint enclave of Quidnet, is this breezy, beautiful, single family compound. On more than three acres, it features a guest house, carriage house, tennis guest cottage, four-bay garage, a red-DOMO tennis court, fully equipped gym, swimming pool/Jacuzzi, and cabana. With custom detailing and finishes throughout, the home truly captures Nantucket’s rich, rustic charm and reminds occupants of being one with the sea. Nestled by one of the home’s many fireplaces when the weather is chilly, or climb the elegant curved, intricately hand-carved stairway to the second floor where you can enjoy views of the Atlantic. Spending time with family and friends is a must on the large stone patio off the gourmet kitchen—a culinary dream, which features custom-designed Italian tile detailing and top-of-the-line appliances. Outside stairs lead to a roof walk and an extraordinary yard, enclosed by stone walls and large hedges, which allows for an intimate stroll to the beach on a private, winding boardwalk. This castle by the sea is listed at$14,995,000 with Gary Winn, the owner of Maury People Sotheby’s International Realty. 

 

Winn is an expert in his market, and his agency—with nearly 75 current listings—has sold more real estate than any other firm in the Nantucket market. With 37 steady years of business on Nantucket’s Main street, Maury People Sotheby’s International Realty, in affiliation with Sotheby’s International Realty, has clientele not only on the island, but internationally. With some of the most sought-after properties in the world, Maury People Sotheby’s International Realty provides the most experienced and professional agents who have accumulated a great wealth of knowledge in zoning, permitting, development, financing, and investment. Clients looking for the most luxurious upscale properties can take solace in knowing that the agents at Maury People Sotheby’s International Realty will provide them with the upmost confidentiality, loyalty, and dedication when finding them the home of their dreams.


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Posted by: Nicole Lauber
Posted on: 4/2/2013 at 9:40 AM
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Casa Del Mar in San Juan Capistrano, California

Half a mile as the crow flies from the Pacific Ocean, Casa Del Mar, in San Juan Capistrano, is a virtual private resort -- one and a quarter acres of palm fringed, rose scented paradise. 

"This is outdoor living at its absolute finest," says Lee Ann Canaday of Re/Max Fine Homes and the Canaday Group, listing agent for the property. 

Exceptionally private, the 9,000 square foot Spanish Colonial estate is a fantasy of California living, featuring spectacular ocean and mountain views from trumpet-vine twirled balconies and a central patio with infinity pool, spa, outdoor kitchen, and a fireplace to enjoy the southern California climate.

"In California you don't get a gated estate with an ocean view unless you pay $20 million," says the broker. Here you can lie in bed and watch the waves for $5.99 million.

The eight bedroom, eight bath home, features formal living spaces that rival those of its Hollywood neighbors, a gourmet kitchen with crystal chandeliers and a vast Italian marble island. For casual living, there's a family room and a home theater, with theater seating, bar, and kitchenette.

The master retreat is the crown jewel, "a tranquil haven, with a marble fireplace and a balcony showcasing the hillside and ocean views," says Canaday. The bath boasts a Jacuzzi, steam shower, and sauna.

A separate 1,200 square foot, 2-bedroom casita plays luxurious host to guests.

The area is alive with history. San Juan Capistrano itself was built around the eponymous mission, a main attraction in Orange County.

Contemporary pleasures also abound, says Canaday. The city of Laguna Beach is minutes away, as is whale-watching in Dana Point Harbor, golfing on the best greens, dining at world-class restaurants, or taking a spa day at the St. Regis Resort or Ritz Carlton.

And with the freeway and train station close-by, it's a quick hop to the glitter of Los Angeles.

Interested buyers can contact Lee Ann Canaday by visiting www.canadaygroup.com.


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Posted by: Nicole Lauber
Posted on: 4/1/2013 at 9:54 AM
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40-Year Sellabration of Unparalleled Success

As Marsha Sell celebrates her 40th anniversary as a Realtor, 38 of those years with Coldwell Banker in the North Atlanta market, she feels very grateful to have been able to serve so many buyers and sellers. Whether clients are looking to buy or sell a midtown condo or a multi-million dollar estate, Marsha’s experience, determination, and tenacity will help to guarantee a wonderfully smooth and successful transaction.

Before entering real estate in 1973, Marsha’s past endeavors laid a strong foundation for her home selling skill set. She was an assistant to an advertising executive at a large agency, a bookkeeper for a landscape architect firm, worked for two different S&L’s, and sold advertising for her father’s newspaper. These past positions have allowed Marsha to develop a keen attention to detail and a vast array of marketing skills.

Marsha currently has two distinctive properties that she is very excited about: 6787 Riverside Drive in Sandy Springs and 410 Oakmont Circle in Atlanta Country Club Estates in Marietta/East Cobb. The first home is a secluded Biltmore style estate nestled on 10 acres of lush land. This grand property features a Deco Turf tennis court, a tennis pavilion with high-end kitchen, pool, carriage house with two bedrooms and two bathrooms, and the crowning jewel for any car collector: a three car garage complete with rubberized diamond plate flooring and a hydraulic lift.

The second home is located on a private lot in Atlanta Country Club Estates and is the personal masterpiece of an award-winning builder/designer. This custom home has it all: A fully equipped cabana, a pool with a rock mountain feature and swim-up bar, built-in salt water aquarium, and expansive wine cellar. With a stunning master suite on the main level, a one-bedroom guesthouse, and a two-bedroom, two-bath apartment above the 4-car garage, this oasis has enough space for even the most active entertainers.

Representing the countless options available in North Metro Atlanta, Marsha Sell offers clients some of the most attractive property in Atlanta, all with the benefit of better schools, and convenient location. Whether you are buying or selling, consult with Marsha Sell to experience her level of expertise for a real estate market she has been passionate about for 40 years and counting.

To contact Marsha, call 404-830-2000.


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Posted by: Nicole Lauber
Posted on: 4/1/2013 at 9:38 AM
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Luxury Real Estate Marketing: Great Marketing is Matchmaking

In marketing luxury real estate ideal transactions are those where buyers feels that they have found a home that is a perfect fit for their needs and wants at a price that is mutually acceptable to the seller.  The same principle applies to marketing you; that is, finding clients who are an ideal match to your core values and your personality. When like-minded people who share similar values and compatible personalities do business together business relationships and transactions just flow more smoothly.  

People like to do business with people they trust, those who share their values. People trust people like themselves. Trust accelerates sales. Mistrust introduces resistance and slows things down.  

Great luxury real estate marketing is actually great matchmaking because, when you find clients who are the right matches, selling becomes irrelevant.  If you find yourself selling, you are trying too hard to convince someone with dissimilar values that they should forego their own values (or buy something they actually do not need or want). It is like trying to pound a round peg in a square hole.  It is stressful to you and the client.

Essentially, if you feel you have to resort to selling, you need to step back, shift your mindset and re-examine your marketing. At some point you have convinced yourself that there is a scarcity of clients who are a match to your values and personality. That is ALWAYS an erroneous assumption, even though it appears to be the case from a scarcity-based mindset.  Shifting to an abundance-based mindset, you suddenly discover an abundance of clients who are looking for you as ardently as you are looking for them because you have the potential to be a perfect fit.

A marketing mindset is an abundance-based mindset. A selling mindset is your clue that you have slipped into a scarcity-based mindset. Stay tuned for part two of this article series to discover how shifting your focus from a selling mindset to a marketing mindset can make all the difference in the world to the bottom line of your luxury real estate marketing practice.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 4/1/2013 at 8:22 AM
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Luxury Real Estate Marketing Tip: Celebrate the Luxury of Diversity

America is known at the melting pot where different cultures live and work together. As a luxury real estate marketing professional it is paramount that you understand and appreciate the nature of your clients’ backgrounds, including their countries of origins, their cultures and the holidays they celebrate.  This is a great time of the year to celebrate the luxury of diversity!

Springtime is a time for holiday and religious observations. Here are some of the holidays to be aware of this time of the year:

The month of March ends with the observance of the Christian celebration of Easter.  In some countries (Central, and South American} the whole week prior to Easter Sunday is known as Santa Semana (the holy week). Many observe the holiday during the entire week by not working and going to church. 

Nowruz, the Persian New Year begins on March 31st.  Nowruz is celebrated by the people of Iran, Afghanistan, Tajikistan, Uzbekistan, Kyrgyzstan, Kazakhstan, Kashmir, Azerbaijan, the Kurdistan regions of Iran, Turkey, Iraq, Armenia, Syria and Georgia.

The  Jewish Passover began on the 26th and will be observed through April 2nd.  The Bahá'í Faith celebrates Ridvan (a twelve day period from April 21-May 2), signifying when Bahá'u'lláh proclaimed His Mission as God's Messenger for this age at a garden in Baghdad, which became known as the Garden of Ridván (Paradise).

This year, the Christian Orthodox faith celebrates its Easter on May 5th, as they follow the Julian calendar, instead of the universal Gregorian calendar.  One of the reasons the Christian Orthodox celebrate Easter according to the Julian calendar is that Christ died after celebrating Passover, so it makes sense that their Easter would follow after that.

In our commercial real estate practice, we had clients of all faiths and cultures.  They were always delighted that we knew their holidays.  We were often invited to celebrate with them, learn their beliefs and taste their celebratory foods.  Personally, (Alexandra here), I had the luxury of celebrating 2 Easters as my mother was Roman Catholic and my father was Greek Orthodox, and the same was true of Christmas.  Ron and I also celebrated Passover with Jewish friends, and Nowruz with Iranian clients.

We wish everyone of every faith and culture a very happy celebration during this wonderful time of year.  Celebrate the luxury of diversity!

* The illustration above is known at the diversity tree of love.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 3/29/2013 at 8:21 AM
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Categories: Luxury Guest Writers | Marketing Tips
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