Luxury Real Estate Website Design: Nature Can Inspire Extraordinary Design -Part 4

This article series on Luxury Real Estate Website Design was inspired by a special behind-the-scene tour of the Santa Barbara Natural History Museum and a private viewing of their sample collection of sea shells and other mollusks.  In Part 3 we showed an example of creating a Wine Country personal brand identity based on the colors of red and white wine: burgundy and gold. Here, in Part 4, we circle back to our samples of shells and focus on the texture of the sea scallops that are also variations of burgundy and gold colors. 

In the same way a change in one minor component of DNA creates an entirely different species, so it is true that slightly different combination or variation of colors and textures can create an entirely different brand.  Certainly, there are a number of luxury real estate marketing professionals in the Wine Country.  But, expressing one agent’s personal brand by factoring in unique gradations of colors and textures that reflect personal values and personality traits, results in a brand identity that stands out from all rest. 

Texture is created graphically through light and shadow of colors and also the repetition of patterns.  Notice how the proportions of burgundy and gold seen in the stripes and the spaces between stripes of these two scallops depicted above create two distinct designs and identities.  The difference in DNA between the two is minor yet the outward appearance is quite dissimilar.

Scallop on Left

Wine Country Burgundy (from Part 3)

Scallop on Right


One of the greatest challenges of luxury real estate marketing professionals is expressing their unique promise of value. In our luxury real estate strategic branding and website design practice that is exactly what we help them to do. In Part 5 we will show how an oyster, from the Chesapeake Bay, inspired the team brand identity of the luxury real estate market leaders in Virginia waterfront homes.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 4/15/2013 at 8:08 AM
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Santa Barbara, California

Santa Barbara County has long been lauded as the American Riviera, boasting a healthy mix of outdoor activities in the scenic backdrop of mountains, valley and beaches. Championship golf, tennis, water sports, cycling, beach volleyball and hiking are all at one’s disposal in Santa Barbara and Montecito alike. One sport, however, has been a longtime favorite of property owners in Santa Barbara County, boasting a rich history that is entwined with the development of the area itself: horseback riding.

Santa Barbara’s popular equestrian lifestyle can be traced back to roots in the all American pastime of polo. Historical philanthropist Max C. Fleischmann (founder of the Santa Barbara Foundation) played a large role in the development of polo fields in the county. The East-Coast transplant adopted Santa Barbara as his home in the 1920s and made an indelible mark on the county’s history, along with other early industrialists and fellow sportsmen who moved to Santa Barbara during this time.

Santa Barbara County has kept some of its history alive by foregoing subdivision development. This translates to historical homes beautifully restored to their original grandeur, streets lined with mature trees, and the comfort of knowing Santa Barbara County is much less chaotic than its Southern California neighbor, Los Angeles.

“You are ten minutes from the downtown area from anywhere in Santa Barbara,” says Sotheby’s agent Suzanne Perkins. “The weather is also fantastic: there is no smog, no bugs and no humidity.”

One particular property in Suzanne’s portfolio is the perfect option for those looking to embrace the equestrian lifestyle in Santa Ynez. Newport Farm is a 38-acre equine paradise. In fact, it has earned the nickname of being the “Pebble Beach of equestrian properties.” While the property features a 3 bedroom, 2 bathroom main residence, manager’s home, and 3 guest apartments, many upgrades can be seen in the barn facilities. Newport Farm boasts 92 horse stalls, a state-of-the-art Foaling Barn, 16 large irrigated pastures, and training, cutting and roping areas.

A slower pace of living and the casual elegance synonymous with Santa Barbara awaits those who seek a new lifestyle in the American Riviera. Discover your inner adventurer while you savor the treasures of a one-of-a-kind area.


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Posted by: Nicole Lauber
Posted on: 4/14/2013 at 4:13 PM
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Clark & Company in Paso Roblesm California

Fruit trees and lavender leave an impressionable aroma to anyone who visits the land of HZ Farms. Look out onto the rolling hills to imagine the next best vineyard, farm, or grazing area—the possibilities are endless. The Old West may be long gone, but what’s left behind is an ideal that has spanned across generations to this day—ranch life. Currently zoned for agriculture, this ranch is just one of many offered by Pete Clark and Clark Company.

Ranches across the central coast are perfect settings between nature and society, not far away from the big cities of San Francisco of Los Angeles, the smaller city life of Paso Robles, and endless entertainment attractions. 

Retreat to acres of unruffled wilderness located midway between San Francisco and Los Angeles and connect to nature like settlers before us did. Experience serenity, breathtaking valley vistas, abundant wildlife, and towering trees across the gentle topography. Ranches here boast an abundance of woodland and wildlife for both nature enthusiasts and outdoor sportsmen, alike. 

Big city life is never too far—let the Paso Robles Municipal Airport take you to your city destination, but with a private escape why would anyone ever want to leave? The airport offers private hangars for general aviation as well as fuel and line services, aircraft maintenance, hot air balloons and restaurants. 

Enjoy San Luis Obispo County’s cool Mediterranean climate with mild winters in the 40s and casual summers in the 70s. 

Pristine parcels of land sit waiting for discovery and settlement in Paso Robles and on the entire Central Coast of California.


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Posted by: Nicole Lauber
Posted on: 4/13/2013 at 2:02 PM
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Ranch Marketing Associates

Ranch Marketing Associates (RMA) transcends traditional ranch real estate firms by utilizing the most comprehensive and innovative methods for bringing investment-quality American West ranch, farmland and recreation properties to the global marketplace.  RMA implements fully-integrated, custom marketing campaigns using an extensive arsenal of traditional and state-of-the-art tools to accurately present each property and bring capable buyers and sellers together in the shortest amount of time possible.  

Founding partners Ron Morris and Billy Long assembled the most talented and professional team of ranch real estate brokers in the western United States. Together, they have created a brand that is trusted and respected locally, nationally and globally and offer their knowledge and experience to those interested in buying or selling land holdings. 

The seasoned brokers at Ranch Marketing Associates live the western lifestyle and provide true insider perspective of the land including ranch, farm and recreation real estate.  RMA brokers have complete understanding of agriculture production, natural resources management, conservation easements, wildlife habitat, contracts and negotiating, multi-specie grazing, water and mineral rights, and construction and restoration.   

Ranch Marketing Associates stays abreast of new marketing opportunities, rapid changes and developing trends surrounding the Internet and delivers visually inspiring, comprehensive marketing packages for every property regardless of size or price. 

Understanding the importance of combining localized traditional marketing methods with an expansive global market presence, RMA developed a technologically advanced yet easy to navigate website, www.RMABrokers.com. The website features professional photography that captures the unique character and attributes of each ranch, high resolution retina display imagery, enhanced interactivity with Google Earth maps application, an expansive and illustrative photo gallery, and links connecting visitors to Affiliate websites. 

In an industry where there are many choices, it is reassuring to know a ranch real estate firm exists which is tried and true.  Ranch Marketing Associates is often imitated but never duplicated.


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Posted by: Nicole Lauber
Posted on: 4/12/2013 at 2:00 PM
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"Living the Dream" of Life in Beach Paradise

Linda Miller began "living the dream" of life in beach paradise in 1998. With happy childhood memories of family times at the shore, she fulfilled a youthful prediction that "one day I’m going to live there.”

In 1998, she got her Florida Real Estate license and began selling paradise, also known as Scenic 30A -- the 17 mile, palm-lined stretch of Florida highway that follows the Gulf of Mexico from Destin to Panama City Beach.

This is the epicenter of the Traditional Neighborhood Development, or New Urbanism, where small town life meets the future -- and everyone lives a five minute stroll from downtown.  "You can park your car and leave it while you're on vacation," she says with delight.

Linda was first fascinated by Seaside, the globally famous TND where The Truman Show was filmed. Created thirty years ago, Seaside was followed by Rosemary Beach, WaterColor,  Watersound Beach, and Alys Beach -- each improving on the original model and connected by a 17 mile bike path.

Linda now serves as Broker at Rosemary Beach, just 25 minutes from the Northwest Florida Beaches International Airport, with it's European-styled town center and wealth of fine restaurants and shops.

"Of course the beach is the main attraction, that sugar white quartz sand and turquoise water," she says. But there's also standing paddle boarding in the coastal barrier lakes that flow in and out of the Gulf with the tide. "YOLO, it's called, for 'you only live once!'"

Blessed with 6 grandchildren, Linda loves the fact that they always want to visit "Mimi" at the beach….and they bring their parents along too. She would love to find you the perfect home for your family to start making memories. Call Linda at 850.974.8885.



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Posted by: Nicole Lauber
Posted on: 4/11/2013 at 1:58 PM
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Miami Beach: A Lot Like London

“You can’t compare Miami Beach to any other city in Florida,” says Tara West, Managing Partner of Miami’s premiere luxury real estate firm, Park Miami Realty. Outside of Florida, however?

“It’s much like London,” she says, speaking to the incredible international pull of her adopted home city. Global flair is great, but Miami bests London on two fronts: “The weather is superb, and it’s not as expensive, by far.”

She would know.

A stint selling high-end villas in Greece led her to relationships with developers from the UK to Croatia – relationships that she has introduced to Miami’s lush international market.

“People are traveling here from all over the world,” she says. “It’s an international destination.”

Luxurious spreads serve as second, third, and fourth homes to her global clientele, though finding that perfect primary perch is just as much her specialty. High-end, luxury-style homes are in exceptional demand, and West is attacking the market head-on.

Hailing from the suburbs of Washington, DC and educated at American University, West did her time in the halls of the Senate and the shadows of K Street, serving as VP for one of the country’s top PR firms.
“My son was 3, my hours were insane. I was driving home at midnight, and it was ridiculous.” Burnt out and discouraged, she looked to the sunshine of Miami to rescue her life – and sanity.

Since moving south, West has come to dominate the luxury residential real estate market in Miami, Miami Beach and Boca Raton. She credits her drive to exceed her clients’ expectations for her extensive success in the exclusive field of high-end properties.

“You either love it, or you think of it as a chore,” West says of her career. “I really, sincerely love selling real state every day.  I look forward to working with my clients, many of whom have become good friends.”

To contact Tara, call 305-926-8223.


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Posted by: Nicole Lauber
Posted on: 4/10/2013 at 1:15 PM
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Luxury Real Estate Website Design: Nature Can Inspire Extraordinary Design -Part 3

In luxury real estate website design and personal branding, we “dial-in” to our client’s DNA, their unique brand identity as expressed through their favorite colors, their personality, their values and other dimensions of their personal brand that make them stand out from the competition.  In selecting brand colors it is important to also dial-in to the environment of the marketplace, which is what we covered in Part 2. Tempering one’s personal color favorites with the influence of one’s natural surrounding can create the perfect harmony of colors. 

Here, in Part 3, we discuss the opposite approach in color selection:  Taking color cues from the environment and amplifying the theme to express the DNA of the personal or company brand. 

The use of texture combined with color can change the entire mood of the brand identity  and reflect what is unique about the brand.  For example, it can express a full range of nuances in the spectrum between an informal brand and formal brand, between a contemporary brand and more traditional brand.

Our client, Maurice Tegelaar, is a leading Wine Country expert in Sonoma Valley and Napa Valley. Inspired by just the colors of red and white wine, together we chose a burgundy and gold theme for his personal brand. However, if you look closely you will notice that there are many subtle shades and hues of red and gold in his brand identity.

Together, these colors create a more formal mood, a level of sophistication that contrasts with the rather casual and informal environment of the Wine Country. Yet, the contemporary font provides an edgy detail.

Prior to becoming a top luxury real estate marketing professional, Maurice was a CPA involved in financial management operating out of San Francisco. He also has extensive experience in interior design and a keen appreciation for architectural details. Maurice’s brand style is understated, unconventional, contemporary sophistication—timeless and elegant, yet with a charming wit. 

To express Maurice’s brand we used gradations of color to create a clean, smooth texture.  If you look closely you will see many nuances of burgundy and gold colors, although at a glance it looks like just two colors.

In Part 4, we will circle back to the environment as the dominant influence of color selection.  We will show how an expanded palette of burgundy and gold tones express themselves in sea scallops and also how an oyster, from the Chesapeake Bay, inspired the team brand identity of the luxury real estate market leaders in Virginia waterfront homes.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 4/10/2013 at 8:02 AM
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Century 21 Jim White & Associates: Dania Perry Racks Up Awards

The recipient of Century 21's prestigious President's Award and the Pinnacle Award for quality and service,  in 2011 she was number one in gross commission sales in the United States, focusing on luxury property in Tampa Bay, Florida.

In 2012 she was number one -- in the world.

Amazingly, she's gained these accolades since 2006, the year she began in real estate. The nadir of the real estate market.

Perry, who received a masters degree in electrical engineering at age twenty, was at the time rising through the ranks of GE and TECO but thought she'd like to try her hand at real estate.   

"I was in a corporate environment looking to sell one or two houses a year," she says with a laugh.  "Everyone told me how bad it is. I just covered my ears!"

How did she come so far so fast? "It was nothing magic, just hard work and dedication.  I knocked on doors," she says.

Her reputation grew quickly, "How many agents have master's degrees and formalized leadership and sales training?" she asks. "The skill sets I give to a buyer or seller are unique -- when they interact with me they tell their friends."

That corporate background proved invaluable. "More than ever, people need accurate data to make decisions," she says. Particularly with luxury homes, where the assets are big, the properties complicated to sell, and value can't be explained without a keen understanding of the market. "Nobody else does that."

She does it "with passion," she says, "and relentless dedication. I wake at 6 a.m. and go to bed at 2 a.m. after doing a market analysis, no matter what. I couldn't do that if I wasn't passionate."

Perry lives at the beach, in Treasure Island, with her husband, four kids and a Chihuahua.

Does she have a hobby, we ask?

"Yes, she replies. "Real Estate!"

To contact Dania, call 727-215-2045.


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Posted by: Nicole Lauber
Posted on: 4/9/2013 at 1:13 PM
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Luxury Real Estate Website Design: Nature Can Inspire Extraordinary Design -Part 2

Many luxury home markets are in vacation destinations, which means buyers are seeking a relief from the stress of their current environment when they purchase a vacation home. Therefore, using intense colors in your personal and company branding may be jarring to your target market.  In our fast-paced world of luxury real estate marketing it is a good idea to slow down to a snail’s pace every so often to appreciate the exquisite subtlety of colors in nature that can be more soothing to the eye. 

It is important to select colors for your brand identity and website design that are your personal favorites.  However, tempering the shades and hues of your favorite colors to harmonize with local colors is often advisable. Conversely, if your personal favorites are subdued and your marketplace is more lifely you may consider amping up your color scheme.

Some of the obvious colors that are associated with luxury goods are burgundy, forest green, gold and black. Although, the simple use of two or three colors is often effective, an expanded color palate can add a rich diversity to the visual experience.

Green shells (left)

Snail shells (right)

In our luxury real estate strategic branding and website design practice, we often look to nature for inspiration when selecting a color palette for our clients based on their basic preferences. These snail shells provide some examples of non-obvious color schemes that depart from burgundy, forest green and gold.  

Always keep in mind that everyone has personal color preferences.  These colors may not resonate with you. There is an entire psychology of colors that we will delve into in future articles. Stay tuned for Part 3 where we take our color palette inspiration from sea scallops.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 4/9/2013 at 7:56 AM
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Discover Ocala with Valerie Dailey of Showcase Properties

Talk about pedigree! Consider the birth place of Affirmed, the thoroughbred who riveted the nation, winning the last Triple Crown.

In the heart of Ocala, Florida, known as the Horse Capital of the World, sits a magnificent 60-acre spread with nearly 30 acres of wooded riding trails a trot away from barns and paddocks, the main house and guest house.

The centerpiece is the vast barn and show arena featuring observation decks, locker rooms, 30 stalls (there are 60 in all), a full kitchen, and a conference room.

The 5,428 square foot main house was crafted from the original stallion barn -- four stalls remain as a whimsical reminder of the property's storied past.

The four bedroom home features exceptionally fine wood and stonework, a huge custom kitchen and patios outside every door offering magnificent vistas. 

Call Valerie Dailey, Broker Associate, at 352-351-4718 for a tour of this exceptional property.


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Posted by: Nicole Lauber
Posted on: 4/8/2013 at 1:10 PM
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New Home on West Falmouth, Cape Cod, Massachusetts

A rare opportunity to live on exclusive Chapoquoit Island in West Falmouth. This spectacular 6,800-square-foot new home has mesmerizing panoramic west-facing views of Buzzards Bay. A locale and property to be cherished for generations. For more information, contact John Weyand with Sotheby's International Realty Cape Cod at 508-245-1908.


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Posted by: Nicole Lauber
Posted on: 4/8/2013 at 12:56 PM
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Luxury Real Estate Website Design: Nature Can Inspire Extraordinary Design - Part 1

In a recent article series, A Whale of a Good Time, we talked about the importance of setting aside time to get out, meet new people and pursue new interests that can broaden your knowledge base just for the joy of learning.  On our behind-the-scenes tour of Santa Barbara’s Natural History Museum one of the curators showed us samples of the millions of sea-shells and mollusks that they keep for research purposes.

We had a wonderful time on this outing, and we were also thoroughly inspired by this particular exquisite collection.  In the following articles in this series, we will demonstrate how Nature can be a fabulous source of inspiration for luxury real estate website design and branding.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 4/8/2013 at 10:48 AM
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Majestic Country Estate in Colts Neck, New Jersey

A majestic country estate situated in beatiful horse country. This 12,000 square foot estate home with gated entry has three professionally designed levels of elegant and inviting spaces. Featuring seven bedrooms, ten baths, two gourmet kitchens, incredible move theater, gym and more. Delightful, manicured gardens, pool and patios create a peaceful serenity that reflects the attention to detail throughout this polished home and spectacular property. Approximately one hour to Manhattan. For more information, contact Heritage House Sotheby's International Realty at 732-946-9200.


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Posted by: Nicole Lauber
Posted on: 4/7/2013 at 12:48 PM
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Casa Piena in Poway near San Diego County, California

The spectacular and expansive Casa Piena (meaning Full House) may be located on 4.5 acres of land in San Diego, California, but the Italian-inspired estate is as authentic as they come. To say that the 39-room estate was a major “labor of love” for all parties involved during its construction could never be considered an understatement.

The 11 bedroom, 17 bathroom Casa Piena took almost 5 years to complete and brought together some of the world’s finest artisans and craftsmen to create one-of-a-kind murals, wood paneling, mosaics and other high-quality handcrafted touches.

“The amazing quality of craftsmanship and attention to detail in the Casa Piena estate is unparalleled in any other property that I have had the opportunity to work on,” stated Ed Earl of Priority One Properties.  Earl served as the Owners Construction Project Manager for this estate and represented the homeowner in all interactions with the contractor, architect, designers and tradesman during the construction of the estate home and is now performing as the broker.

Hand forged iron gates usher visitors into the palatial estate, which is composed of four separate buildings. The main house, pool cabana, guesthouse and detached garage total 26,862 square feet under roof. Outdoor features include a sunken tennis court, 3,000+ square foot pool with exhilarating water features, a gazebo, terraced areas, an olive orchard and a private jogging trail that surrounds the estate.

The interior of this private estate showcases and array of classic details, such as carved wood moldings, solid walnut doors, elaborate beamed and hand painted ceilings, ancient stone floors, exotic wood-paneled walls, authentic Italian lighting, and imported hand-carved stone fireplaces.

The materials used for Casa Piena come from over 20 distinct countries all over the world, including Egypt, Tunisia, Madagascar, Bali, China, Brazil, Greece, Spain, Italy, France, Germany, England, Canada, and Mexico.

Old-world styling and imported materials are a large focal point of Casa Piena. Not only do they add value and a rich uniqueness to the home, but they bring all of the ease and grace of an Italian countryside villa to the lush green setting of Southern California. A historic opportunity for ownership of the Casa Piena Estate awaits.  To learn more about the estate or to schedule a private tour, please visit www.mycasapiena.com


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Posted by: Nicole Lauber
Posted on: 4/6/2013 at 10:54 AM
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Categories: duPont REGISTRY Featured Properties
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Luxury Real Estate Marketing Tip: Have a Whale of a Good Time!

One of the keys to being successful as a luxury real estate marketing professional is having a wide range of interests, which enables you to connect on many levels with your clients and referrals sources.  Being more interested than interesting will serve you well in your career.  Setting aside time in your busy schedule to develop new interests, and meet new people, is just as important to own health and well being as it is to your career.  And, you will have a whale of a good time in life if you do!

Recently, we were invited to join a select group of people for a private, behind the scenes tour of the Santa Barbara Museum of Natural History.  The absolutely fascinating tour was conducted by two of the curators of the museum, both of whom are biologists.  Dr. Krista Fahy is in charge of vertebrates and Patricia Sadeghian specializes in invertebrates, particularly crustaceans. 

What made this an extraordinary experience was the level of passion that these professionals feel for their work and their commitment to excellence. We had no idea of the extent of research in which the museum is involved. Nor, did we realize the level of cooperation within the international community of Natural History Museums and universities throughout the world.

The skeleton of the 76-foot long, 10-12 year old blue whale (depicted here) weighs about 7000 pounds.  Live, this whale weighed 140,000 pounds. Adults can live into their nineties and grow to 96 feet.  Their calves consume 110 gallons of milk every day, and gain 200 lbs a day.

Blue whales, the largest known mammals, are found right off of our Santa Barbara coastline during their migration. At that time,(July-October) you can participate in a whale watching expedition by boat.

Get interested! Take the time to explore some of the wonders that are accessible in your own community. And, have a whale of a good time!

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 4/5/2013 at 12:10 PM
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Categories: Luxury Guest Writers
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