Luxury Real Estate Marketing Tip: Turning a Mistake into a Success with Transparency

As with any business or professional practice, luxury real estate marketing professionals sometimes make mistakes. For some, it is hard to admit for fear of being judged unfavorably.  We believe it is best to be transparent about mistakes and do your best to turn them into opportunities to build trust. 

Recently, Apple made some missteps in staffing their stores.  They announced their mistake, corrected it and moved on. That is transparency.

As we were passing the wine aisle at the market, the label (depicted above), with a big orange question mark, caught our attention.  It really stood out from the others. It was priced at $5.99, so we could not resist our curiosity.  Soon, we discovered the story of this particular bottle from Oreana Winery.  It is simply labeled as red table wine and we enjoyed it very much.

Here is their story as seen on their label,

“Mistake or Fate?  I pondered this as I removed the hose from the stainless steel tank.  The wrong tank lot 1203 and lot 419 were now one.  Once destined to be bottled individually, now and forever fused. A phone call to a mentor elicited a quick response, ‘varietal wine? Blend it man and blend it well!’  I reached for a glass to decide what blue rain had been created from this mishap.   This is a soft, satiny, sexy wine, with voluptuous black cherry and blackberry fruit, plus layers of chocolate and spices suggestive of cinnamon, mint and more. It is powerful and complex, yet open and accessible."

WOW! It fully lived up to its description. It was the perfect accompaniment to our Margarita, heirloom tomato and fresh basil pizza.

What impressed us was the transparency in admitting a mistake and turning it into a success. The label fits perfectly as no varietal grape is listed. 

Turn your mistakes into successes! Be transparent.  Keep building trust.  Your reputation is the core component of your personal or company brand. This is an iconic example of branding that is remarkable and memorable. Oreana as a winery was not even on our radar screen, and with this branding coup wer will never forget it.  It made an indelible impression.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


Share | |

Posted by: Nicole Lauber
Posted on: 8/23/2012 at 7:49 AM
Tags: , ,
Categories: Luxury Guest Writers | Luxury Real Estate
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Luxury Real Estate Marketing Tip: The Economics of Aligned Self Interests

In marketing luxury real estate it is important to understand how to create and execute the economics of aligned self interest.  This strategy is one that takes all parties into account by understanding their points of views i.e. their self motivated interests.  By understanding other’s points of views (walking in their shoes) you can connect with them and create a new paradigm resulting in a viable and harmonious outcome for everyone involved.  Here is an example of the economics of aligned self interests from the retail world.

If you have been in a large mall lately, you may have noticed an interesting kiosk/booth called “me’ality” with a slogan below it, “measured reality ™”.  This booth as described by their literature is “a size matching station because one size fits nobody”.  The technology in this booth is a safe scanning device that takes 200,000 measurements of an individual’s body (women in this instance).  These measurements are translated into a list of stores (Gap, Levi, DKNY, and Ralph Lauren to name a few) which carry jeans that will fit your body and specifies the size and the cut which is perfect for you.

Whose bottom lines benefit here?  The malls have experienced additional traffic because of this kiosk.  Additional traffic translates into more sales for all the tenants in the mall and that means fewer empty stores. (One of the tenants in the Oaks Mall in Thousand Oaks, California, The Coffee Bean and Tea Leaf had a notice on the booth giving away a $5.00 gift card for signing up with me’ality.) The retailers are subscribing by the droves with me’ality, and their list is growing daily.  Me’ality has had national positive media coverage.   Retailers are reporting more sales and less returns and exchanges.  Customers are finding the perfect fit in jeans and are telling friends about this time saving device.    

Here is a real estate example.  In our commercial real estate practice, we were approached by an architectural firm wanting to lease a building they would design in a particular geographic area.  We put out feelers in the brokerage community looking for land that could be developed into a 3 story office building.  One of our favorite teams responded.  They had a piece of land in escrow contingent on the buyer (developer) finding a sizeable tenant willing to sign a long term lease for a 3 story office building.  The fact that our clients were a noted firm was a bonus to the developer.  Everyone’s economic self interest was served.    Our architectural firm fulfilled their desire to create the perfect building for themselves.  The developer had a piece of land that increased in value because of the building and the income generated.  And the brokers made a very nice commission. 

So next time you are negotiating or trying to fulfill wishes for a buyer/seller in marketing luxury real estate take a moment to examine their self motivated interest, and find out what is in it for them.   Find a way to align all interests geared to the same goal…a successful transaction.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


Share | |

Posted by: Nicole Lauber
Posted on: 8/21/2012 at 2:00 PM
Tags: , , ,
Categories: Luxury Guest Writers | Luxury Real Estate
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Marketing Luxury Real Estate: The Times They Are A-Changing! Amen!

When I saw this news flash on our  morning Wall Street Journal news feed, it reminded of Bob Dylan's song,The Times They Are A-Changing".  The song was released on a album by the same name in 1964, Here is the headline:

"For the first time in its 80-year history, Augusta National Golf Club has female members." 

We chose the picture of the Amen corner named by Herbert Warren Wind in Sports Illustrated as the place where exciting golf news happens, and it was appropriate given today's news.

Invitations were extended to former Secretary of State Condoleeza Rice and South Carolina financier, Darla Moore.  Both women accepted.  It may have taken 48 years to get here, but it is proof that we are evolving to a better place.

Here is the first stanza from the song,

Come gather 'round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You'll be drenched to the bone
If your time to you
Is worth savin'
Then you better start swimmin'
Or you'll sink like a stone
For the times they are a-changin'.

Here's A Toast to Change for the Better, Happy Monday, Cheers Ron & Alexandra

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


Bellevue: Luxury Real Estate in the Seattle Area

Bellevue real estate is diverse in every sense of the word, as the neighborhoods of Bellevue are home to people from all over the world. According to the 2010 census, individuals with recent and/or direct foreign ancestry accounted for more than 40 percent of the city’s population, and, more than 50 foreign languages are being spoken by children in Bellevue public schools. There is also a great diversity of homes in Bellevue from one bedroom apartments to Beautiful lakefront homes and estates. The style of most homes in Bellevue are either craftsman, mid-century modern, or traditional single-story ramblers. However, there are contemporary homes throughout the city, as well as the several Mediterranean style homes, particularly in newer estate communities along Lake Washington.
 
Bellevue has many parks and recreational facilities, and the city also organizes sports teams ranging from golf to swimming, which draw in lively crowds from all over the Pacific Northwest. The Bellevue School District is consistently rated among the best in the country, which has a direct impact on property values. On average, in the central locations of Bellevue, five bedroom homes start at about $1.5 million and go as high as $20 million. The average price for sold single-family homes on the west side of Bellevue is presently $1.1 million. The average for homes on the east side of Bellevue is $595,000.
 
Bellevue city residents enjoy living between two large bodies of water, Lake Washington to the west, and Lake Sammamish to the east. The Lakes offer beaches, a beautiful landscape and many activities to residents including fishing, jet skiing, waterskiing, wakeboarding, sailing, and windsurfing. Waterfront homes are very popular, and there are many of them on the market at the moment. Bellevue offers one-bedroom lake-view condos, to luxury estate lakeside homes. One or two bedroom condos with a lake view range from $300,000 to $2 million dollars, and larger estate homes are offered at a wide range of prices - most above $2 million dollars. Most lakeside homes come with docks, either floating or mounted, and some offer boat storage.
 
The city also offers one and two bedroom apartments in the city for those who wish to live near their place of work. Bellevue is one of the most successful cities in Washington. It is a very active place for commerce, technology innovation, and international trade. With a highly educated population, it is the #1 city in the U.S for entrepreneurs, and has a fast growing international trade market. It is home to most of the 25 largest companies in Washington, including Microsoft, T-Mobile, Boeing and Expedia. One bedroom condos/townhomes are offered from $98,000 up to $400,000. Many are very close to the lake to accommodate to those who wish to frequent the waterfront often, but most are located in downtown, for residents who wish to enjoy the downtown Bellevue lifestyle.

This post was provided by Anthony Gilbert, a real estate agent with the RealFX Group specializing in selling Snoqualmie Ridge Real Estate & Sammammish Homes For Sale.


Luxury Real Estate Marketing Tip: Does Your Brand Command a Premium?

When you are passionate about what you do and you have aligned your passion with a career path that can deliver the economic benefits that you desire, opportunities seek you out.  And, you can perceive opportunities quicker than your competition.  In fact you can find the trail to opportunities in even the most mundane non-obvious places.

As passionate brand strategists in luxury real estate marketing we find the opportunity to expound upon the principles of branding everywhere we look.  Here is an example of the value of achieving top of mind status.  Recently, we had a minor overnight invasion of ants that attacked the cat food.  We were fortunate to nip this problem in the bud.  But, we decided to take preventative measures for potential midnight raids.  We sought out ant bait/traps.  Two brands were prominently displayed: Combat and Raid.  Both boxes were the same price.  We assumed they were equally efficient. 

Raid is the brand that comes to mind first for us and Combat is not even on our radar screen. Combat had 6 traps in the box and Raid had four.  Raid, obviously commanded a 50% premium based on their brand recognition.  In a time starved world the majority of people would select to brand that comes to mind first, underlines the value of brand recognition.  There is no inherent value of the actual ingredients of the product.  Trust in the brand is the added value.

We selected Combat overriding our natural proclivity to the brand that came to mind first.  This is a mega trend in luxury marketing today: luxury brands themselves getting away with a 50% plus premium on their name alone, they have to demonstrate actual value.

Sellers and buyers are getting smarter when it comes to luxury real estate.  One of the interesting outcomes of the global economic upheaval, luxury real estate consumers are looking for intrinsic value and are unwilling to pay a premium for a home or any other goods, if the intrinsic added value is non-existent.  As a luxury real estate marketing profession, it is now imperative to define your added value and it better be substantive, so that you can achieve top of mind status.   Does your brand command a premium?

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


Share | |

Posted by: Nicole Lauber
Posted on: 8/15/2012 at 1:44 PM
Tags: , ,
Categories: Luxury Guest Writers | Luxury Real Estate
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Three Simple Home Upgrades to Revamp Your Living Space

Tired of looking at the same old decor in your home, but don't want to go through the hassle of an elaborate remodeling project? Simple finishes and fixtures can have a dramatic effect on virtually every room in the house and can easily be applied and exchanged as often as home decorating trends evolve. If you're looking for a fun and easy way to get creative with your living space without committing to a huge project, the following list of cool and contemporary ideas can give your home a brand-new look and feel in just a few hours.

Fashionable finishes are your friend

One of the quickest way to update your kitchen or bath is to choose a new finish for your fixtures. According to Judd Lord, the director of industrial design for Delta Faucet Co., chrome is one of the best-selling types of finishes on the market today. Although chrome offers an eye-catching, glamorous look, homeowners can also choose brass, copper, nickel, gold-plated, oil-rubbed metals, matte finishes, shiny finishes, satiny sheens or even customized textures for an entirely unique look. Lord claims that one of the most popular finishing trends is customization, which involves combining two different finishes such as brushed nickel with oil-rubbed bronze for twice the shine and an original appeal.

Start from the top with a modern ceiling fan

A lighting fixture without a ceiling fan is a wasted opportunity. Although some newer lighting fixture styles – such as skylights – may add a chic touch to your home, homeowners can derive much more functionality and personality from modern styles of ceiling fans. Ceiling fans come in a wide variety of different styles, and they all come with the added benefit of improving the air circulation in your home. You can choose a finish for ceiling fans that complements other fixtures in the home. 

Create a pop of color and comfort with decorative rugs

Rugs offer one of the simplest ways to completely change the look and feel of your living space. The best part? You can switch out a decorative rug frequently to match your mood or the season. Adding a rug to a hardwood or tiled area of the home keeps the floor warmer beneath your feet, which gives your home a cozier feeling and provides better insulation during the colder months. Add utilitarian low-pile rugs to areas of the home where you do a lot of standing, including in front of the refrigerator, sink, stove and doors for better support and comfort. For enhanced safety, make sure to include a slip-proof mat beneath each rug to prevent accidents.

Busy homeowners, have no fear. In just half a Saturday, you can freshen up the look of your home just in time for that dinner party or friendly get-together without hiring a professional designer. These simple projects can add a touch of elegance and newness to every room in the home, which can keep you on top of the latest trends between major renovations.

This post was provided by Jessica Sark, an architecture buff with a flair for interior design. In her spare time, she blogs on behalf of Sears and other prestigious brands. Image Source: koocbor


Share | |

Posted by: Nicole Lauber
Posted on: 8/14/2012 at 3:27 PM
Tags: , , ,
Categories: Things We Love
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Luxury Real Estate Marketing Tip: Do You Speak Bespoke?

DNA STRAND

The word “bespoke” is what every luxury real estate marketing professional needs to know. The term "bespoke" comes from England where it originally referred to custom or tailor-made clothing. “In recent years, however, the term has been applied to information technology and also refers to custom services or products.”  (from techterms.com)

In our former lives as commercial real estate broker owners in Beverly Hills and environs, we practiced bespoke service.  Each buyer, seller, investor, lessor and lessee were treated and taken care of in a unique way based on their preferences.  At the very beginning of our relationship we sat down with each person found out what they needed and wanted from our services as well as their expectations.  We also clarified how they liked to be communicated with.  Some of our clients preferred weekly meetings and phone calls as well as a written report.  Buyers had other criteria, and our developer clients wanted an immediate call and offer written for their fax signature, when some gem came on the market. 

Today as branding and marketing strategists, we practice bespoke service.  We fly out to each client’s marketplace.  We spend time getting to know their marketplace and see the business of their luxury real estate through their eyes.  We establish our relationship and specify their preferred ways of communication and adhere to that.

By thoroughly studying our client’s competition, we help our clients identify and pioneer hidden, untapped market opportunities where they can passionately provide extraordinary value. By establishing and dominating an uncontested market niche their profit margins increase and their competition becomes inconsequential.  We also help our clients define their goals and their preferences.

With that knowledge in hand, we work on developing an over arching strategy.  From that strategy we develop a brand, brand graphics and subsequently a web site geared to fulfilling the strategy.  We also assist our clients in creating a work-style and lifestyle that’s in-sync, so that they can experience a profound sense of control over their personal and professional life.

Bespoke is our style of communication and is reflected in the brands and strategies we come up with.  We know that “one size does not fit all”, every market is unique, and every individual or company is unique and they deserve to be treated that way.  Do you speak bespoke?

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


Share | |

Posted by: Nicole Lauber
Posted on: 8/13/2012 at 12:52 PM
Tags: , ,
Categories: Luxury Guest Writers | Luxury Real Estate
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Country Manor on the Mississippi

This 6-bedroom, 10-bathroom, Alpine log home is perfectly situated on 143+ rolling acres offering serene and stunning panoramic views of the Mississippi River. Located just 20 minutes from Dubuque, Iowa, this property will take your breath away.

The kitchen is a dream come true, granite countertops, Durasupreme custom cabinetry, 2 dishwashers, Sub-Zero refrigerator, 2 Sub-Zero drawers, Wolf stove with six burners, griddle and double oven, microwave drawer. Five gas fireplaces, 2 indoor masonry-wood burning fireplaces with gas starters, 1 outdoor masonry-wood burning fireplace and one gas stove. Spectacular bath features a custom rock waterfall. Office and library include custom cherry paneling, moldings and trim, lighted built-in book shelves. Three-story elevator. 30+ acres of tillable land currently used to farm. Numerous trails for hiking, horses or 4-wheelers. Includes a road to the Mississippi River, with a platform dock for kayaks, canoes or flat-bottom boat. BarnPro Custom barn with 6 stalls available. Walk out basement has a 120-foot theater, bar, exercise room, steam shower and built-in sauna. Floor heating system. Diesel generator for backup power, two large mechanical rooms with multiple water heaters and boosters, built-in vacuum system, whole house (smart-house) audio and video, security system with multiple cameras, humidification system, and pure air exchange system. Full apartment over the garage has a full kitchen with refrigerator, dishwasher, stove/oven, microwave, full bathroom and fireplace. Tons of storage. Too many amenities to list!

Offered at $4.9 million. For more information, click here.


Share | |

Posted by: Nicole Lauber
Posted on: 8/12/2012 at 8:02 AM
Tags: , , ,
Categories: duPont REGISTRY Featured Properties | Luxury Real Estate
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

The Ocean Estate of Casa De Sueno in Samana, Dominican Republic

This spectacular estate offers a main Villa, apartment and a second home on a 10-acre professionally landscaped mature parcel. Have fresh flowers, organically grown fruits, and spices everyday. With over 320 feet of sea frontage, this estate is surrounded with a solid handmade rock wall. With an entrance at the main Los Galleries-Samana road, the lay of the land flows gently 1,150 feet to the deep blue sea. Featuring a front row seeat to view close up the nearly 3-month long show of the humpback whals. This fine property lends itself to make additions or new construction. This property is sold fully furnished and equipped (turnkey) with everything you need.

Offered at $1.3 million. For more information, click here.


Townsend Place in Boca Raton, Florida

Located at Townsend Place, Downtown Boca Raton, 3 bedroom, 3 bath, Best 2005, with amazing views of Boca Raton Resort golf course and ocean. Spectacular contemporary unit, masterfully remodeled with the finest and rarest finishes, including TOTO Neorest All-In-One electric toilets, MTI super-jet Jacuzzi bath rub, Miele cooktop and cappuccino machine, Sub-Zero refrigeration, rare East Coast/West Coast marble counters, hand-scarped maple and Tiger Wood floors, Lapis Lazuli sink, glass-tile backsplash, Sensomatic sink. Magic Chef wine cooler, LG quiet system washer and dryer. Master bedroom is a work of art that features deluxe shower with body misters and rain shower and TV inlayed behind mirror.

Offered at $1.399 million. For more information, email Michelle Farber Ross.


Share | |

Posted by: Nicole Lauber
Posted on: 8/10/2012 at 7:49 AM
Tags: , ,
Categories: duPont Marketplace | Luxury Real Estate
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Luxury Real Estate Marketing: There is no “I” in Team

All winning teams will tell you that there is no “I” in the word Team.  As a luxury real estate marketing professional you form teams to work with in all aspects of your business.  Your ability to work as a team with all those involved in a transaction is an integral part of your success.

As we were driving back from an appointment, we noticed the hill burning on the other side of the freeway. A line of firefighters was working to extinguish the fire.  This picture is illustrative of teamwork.  (You will have to look closely at the picture.)  What matters here, in this dangerous situation, is not who will get the fire extinguished. What matters most is that the fire is extinguished.  In selling a home or representing a buyer the goal is not the credit to the individual, it is the accomplishment of the task.  It takes a team, and there is no “I” in team.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


Share | |

Posted by: Nicole Lauber
Posted on: 8/10/2012 at 7:34 AM
Tags: , ,
Categories: Luxury Guest Writers | Luxury Real Estate
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

What’s better than a Deer Valley Ski In Ski Out Home?

Deer Valley ski homes have always been in high demand. Their luxurious access to the slopes makes them an ideal location for avid skiers looking for a perfect ski vacation. Ski-in ski-out homes always fetch a premium in mountain towns, and with good reason. However economical stressors have lowered homes values to a more affordable price range in the past few years for the high-end buyers. As such, more and more prospective buyers have been touring homes, trying to find the house of their dreams for more than an ideal price.

While there are other high-end mountain towns, Deer Valley ski homes are the most grand and luxurious. Some of the finest property in the state of Utah is located in this local area of Park City, Utah.  The local restaurants, spas, and shops are all of five star quality. Residents of Deer Valley have some of the finest amenities at their fingertips. The ski trails located within the area have been voted #1 in the country by Ski Magazine for five years in a row! Strict diligence is given to the maximum capacity of skiers; this creates a private and unique atmosphere, free of overcrowding.

Many homeowners in Deer Valley, choose this location for their second and even third homes. Owning a home in Deer Valley is not only a great lifestyle enhancer, but also a superb investment opportunity. Properties in Deer Valley, Utah have been given strong predictions for growth throughout the next five years. Home values are expected to recover steadily providing a great opportunity to buy luxury real estate while pricing is bouncing along the bottom end of the marketplace. 

If owning a house in the Deer Valley area has always been a dream for you, the time is now to make it a reality. There are so many perks to living in a ski resort town. Being so close to the mountain offers resident first tracks on those beautiful powder days every skier longs for. There is an entirely different vibe and atmosphere in the mountains as well. You’ll also meet a wealth of new people from all over the world. Deer Valley homes are exactly what you are looking for. Simply stated, this is the premier mountain skiing town in the entire country!

This post was provided by Ben Fisher, an agent at RE/MAX Associates in Park City, UT specializing in selling Park City Luxury Homes as well real estate in Deer Valley.


Luxury Real Estate Marketing Tip: "Farm to Table Marketing"

A key trend in luxury marketing is the concept of “farm-to-table marketing”. There are important clues here for marketing luxury real estate.  It is not just about offering the facts. It is about telling the story that adds color and engages the emotions.

Farm-to-table marketing in the arena of fine dining while traveling and also for local restaurants is based upon the premise that consumers want to know the point of origin from which their food comes. Chez Panisse restaurant in Berkeley (who pioneered this trend decades ago) credits menu items by mentioning the local purveyor.  Here is an excerpt from the appetizer section of their menu: “Cannard Farm rocket (arugula) and chervil salad with buttered radish and onion toasts.” 

In applying farm-to-table marketing, your luxury real estate message should include the overall story of the home you are selling.  The potential buyer wants the “back story” which allows them to become enchanted with the property.  When they purchase it, it becomes the story they tell their friends and their reasons for buying the home.  For instance, if the home is a rammed earth home, a video on the making of this type of home would make an excellent adjunct to the presentation of the listing on your website.

A few years ago a “rastra block” home was sold in the California wine country.  A rastra block is made from recycled Styrofoam.  This home had photo voltaic cells and solar panels.  The entire house was a story of “farm-to-table” origins.  The property site itself was originally a stone quarry that produced the stone used to build the streets of San Francisco.  The home has recycled architectural elements from France, Africa, and Mexico.   

By breaking down the property’s story and telling sub-stories of its various elements through ancillary rich media, i.e., photos and video, you can engage more buyers.  You also have a surefire way to standout from your competition.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


Share | |

Posted by: Nicole Lauber
Posted on: 8/9/2012 at 11:16 AM
Tags: , ,
Categories: Luxury Guest Writers | Luxury Real Estate
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

An Island Vacation Every Day in Anna Maria Island

Come home to an island vacation every day. Do you love planning a great escape to a warm, tropical climate, walking with the sunrise in the morning? Imagine yourself drinking your cup of coffee outside on a spacious, priavte verandah overlooking a spectacular pool, spa and waterfall. Climb out of bed, throw on your favorite shorts and sandals. When you live here, you can jump in your boat and head out on the water for the day. Welcome to paradise. After a day of boating, fishing and sunning, head home to your personal resort. Select a bottle of your favorite wine from your temperature controlled (160 bottle) wine storage and head for the spa.

This home is perfect for entertaining. The entry foyer with elevator ofers views of the 60-foot putting green and the water beyond. The gracious gourmet kitchen has Wolf gas stove, Subzero refrigerator/freezers, Miele dishwasher and dry bar for catered events. The formal dining are seats 14 or more. This floor includes the perfect in-law or guest quarters. The waterside master suite will give you the privacy you desire and the closet you deserve, including a luxury bath. On the other side of the home are three additional bedrooms that will sleep 10 people, additional baths and a laundry room.

This home is centrally located on the island just minutes to Anna Maria's world famous beaches. Walk to the library, dog park, restaurants, shops and the trolley stop. Anna Maria Island is convenient to airports, theater, arts and cultural events of the Tampa Bay area. This is your chance to call the best vacation of your life, home.

Offered at $2.65 million. For more information, click here.


Share | |

Posted by: Nicole Lauber
Posted on: 8/9/2012 at 7:39 AM
Tags: , , ,
Categories: duPont Marketplace | Luxury Real Estate
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Evans Ridge Estate in Parker, Colorado

Step inside Evans Ridge and be immediately swept away by the beauty of this 42,000-square-foot, 70-acre family compound in Parker, Colorado. Designed by renowned architects and designers, Evans Ridge offers privacy, quiet and solitude, all while being just a 40-minute drive southeast of Denver.

"From the minute the sun rises to long after it sets, there is a pulse at Evans Ridge that is rarely found anywhere else," says Sandy Weigand, broker associate with Kentwood Real Estate in Denver. "A sense of Southern graciousness is prevalent throughout the estate, and sophisticated new furnishings blend with rich antiques and fine artwork to provide harmony at every turn."

When its current residents took ownership of Evans Ridge, they decided to upgrade the estate. Additions were made to the interiors, and the exterior was given a complete makeover with a redesign of the architecture and outdoor living spaces. The landscaping was also renovated to allow for a comfortable haven that adds to the warmth of Evans Ridge - ponds, fountains, trees, birds and a teahouse pavillion can all be found on the grounds.

With 11 bedrooms, 3 private guest suites - each with complete living and cooking quarters - 24 baths and a 16-car garage, Evans Ridge is the perfect estate to entertain and host guests, whether for a family renuion or a corporate retreat. Ten fireplaces, a bowling alley, game room, theater room, indoor pool and spa, his-and-her locker rooms, saunas and steam rooms will keep all guests entertained and relaxed.

From almost every room you can enjoy the breathtaking scenery surrounding Evans Ridge. Nestled into a gently sloped hillside, panoramic views of the Front Range peaks, including Devils Head and Mount Evans, can be enjoyed, whether you want to see the sunrise or sunset.

"Evans Ridge is reasy for a gracious family to begin their true enjoyment and appreciation of the significant estate," Sandy says.

Offered at $19.5 million. For more information, click here.