Estancia Luxury in Scottsdale, Arizona

An extraordinary 7,105 SF hillside property nestled just under Pinnacle Peak on the highest lot in prestigious Estancia.  This 4 Bedroom, 6 Bath home offers a unique and exceptional example of tradition, charm and elegance.  Perfectly suited for gracious living and the keen golfers' lifestyle.  Beautifully landscaped pool setting with spectacular city, mountain and golf course views.  Enjoy tranquil relaxation or entertaining on a grand scale. A world-class property in a beautiful desert setting to be experienced and enjoyed.  Seller will consider a trade to a NY property or possibly a ski property.  Offered at $4,495,000.


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Posted by: Nicole Lauber
Posted on: 11/9/2012 at 12:00 AM
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Categories: duPont Marketplace | Luxury Real Estate
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Marketing Luxury Real Estate: The Big Reveal in Beverly Hills, Before & After

In April, we wrote a post illustrating how remodeling is creatively camouflaged  in  Beverly Hills.  We featured the Bulgari jewelry store who, in keeping with their brand identity, had designed a bright golden opulent camouflage while remodeling their store.  True to their identity, the store board was colorful and attention getting. We feel it is spot on its brand signal.  It is perfect for who they are!

And now, here is the big reveal.  They still have work to do.  The windows were being washed early this morning.  Paper is covering the front door and the windows.  No doubt they are working on the finishing touches.

Below is the side view on Brighton Way and Rodeo Drive, and these windows are paintings of the latest brooches they are selling.  We thought it was a beautiful store.  Here is the detail of what is creating the pattern behind the glass.

These are made from metal colored  platinum, silver, and gold.  The very center has a polished  line and there are hung on metal lines positioned to create a pattern. We feel the look is in keeping with their brand, elegant, innovative, and edgy.  What do you think?

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


Desert Serenity in North Scottsdale

One of the most extraordinary homes ever built in prestigious guard gated Estancia.  This unique property is set on one of the most magnificent 1.86 acre lots in North Scottsdale with breathtaking city light and golf course views.  The main residence boasts 3 bedrooms, living room with stunning sunset views, dining room, inviting family room and two additional guest suites. This world-class residence also includes a private separate guest house.  Exceptional in every way, this 7,309 square foot elegant home with European flair is a ‘Must-See’ – come experience the lifestyle that it offers!  Seller will consider a trade to a NY property or possibly a ski property. Offered at $5,495,000.


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Posted by: Nicole Lauber
Posted on: 11/8/2012 at 12:00 AM
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Simply Spectacular in Scottsdale, Arizona

These panoramic city light and mountain views are simply spectacular! This stunning contemporary home boasts over 16,000 SF under roof and over 10,000 SF of air conditioned space set on a spacious 4.39 acres of lush desert landscape. 7 bedrooms, 9 baths, media room, exercise room and garage parking for 6 cars are the perfect addition for any lifestyle! The home’s outdoor amenities are equally as impressive with large sport court, sparkling pool, putting green, spa, expansive grass areas and tropic landscape! Separate guesthouse is complete with full kitchen, 2 bedrooms, 2 car garage and spacious living room. Offered at $4,795,000.


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Posted by: Nicole Lauber
Posted on: 11/7/2012 at 12:00 AM
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Personal & Company Branding: Strategic Partnerships- Pushing the "Skinny" Brand Envelope

As a luxury real estate marketing professional if you are thinking of co-marketing with another company, organization or individual be sure to pick partners that have the same demographics and psychographics (values, attitudes, interests and lifestyles).  Otherwise, you will dilute your marketing message, and also confound and confuse your target market.  Here is an example of how two well-known brands created a PR fiasco because they did not follow this important branding principle.

In an effort to attract foot traffic to its flagship store in on Madison Avenue, Barney’s, the luxury retail store, has partnered with Disney to promote high fashion.  There could not be a better example of a co-marketing mismatch both in the demographics and psychographics of their target market.

Disney morphed the bodies of their iconic female characters into size 0 models wearing designer clothes in their Electric Holiday Moving Art exhibit.   Minnie Mouse is now elongated like a runway model. (See pictures).  What were they thinking?

The skinny Minnie and other Disney characters such as Daisy Duck have infuriated some of the public.  Change.org is raising awareness to the negative effects of shrinking Minnie and Daisy. Here is what they shared:

According to sources cited on the non-profit National Association of Anorexia and Associated Eating Disorders website:

•47% of girls in 5th-12th grade reported wanting to lose weight because of magazine pictures.

• 69% of girls in 5th-12th grade reported that magazine pictures influenced their idea of a perfect body shape.

• 42% of 1st-3rd grade girls want to be thinner.

• 81% of 10 year olds are afraid of being fat.

Here is the statement released jointly by Barney’s and Disney:

 “They have deliberately ignored previously released information clearly stating this promotion is a three-minute ‘moving art’ video featuring traditional Minnie Mouse in a dreamlike sequence set in Paris where she briefly walks the runway as a model and then happily awakens as her normal self wearing the very same designer dress from the fashion show.”

To this, Change.org replied, “

Girls have enough pressure to be thin; now the beloved Disney mouse of their childhood has to add to the message that the only good body is a tall, size 0 body? Enough already. Let’s give girls a chance to celebrate the actual bodies they have instead hating them for not fitting into a Lanvin dress. Then maybe enough girls will get together and demand dresses that look good on their actual, non-digitally altered bodies and designers will just have to become talented enough to design a dress that looks good on them.”

What do you think about this? 

Avoid PR debacles like this at all costs. Be sure to pick your strategic partners wisely.  Make sure you are aiming for the same target market both from a demographic and psychographic standpoint.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 11/6/2012 at 7:30 AM
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Categories: Luxury Guest Writers | Luxury Real Estate
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Astounding Contemporary in North Scottsdale

Perfectly perched on 10 acres of pristine Sonoran Desert, in a desirable North Scottsdale gated community.  This astounding five bedroom, eight bath, 6,847 square foot home was designed by renowned Edward Jones/Jones Studio Architects.  Constructed of rammed earth, clear and sandblasted glass, rusted and galvanized metals plus sleek rustic materials, this one-of-a-kind, award-winning contemporary residence is a spectacle to behold.  This property includes two air conditioned auto collector’s garages, detached guest house, maid’s quarters, sparkling pool, exercise room with sauna and panoramic, unobstructed city light and mountain views. Offered at $4,495,000. Click here for more information.


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Posted by: Nicole Lauber
Posted on: 11/6/2012 at 12:00 AM
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Luxury Real Estate Marketing Tip: The Luxury of Consistency

We just got off the phone with our expert SEO/SEM expert, and he mentioned that consistency and fresh relevant information is the key to maintaining a high ranking on Google.  That made us think of one of our favorite restaurants in Santa Barbara, which is Cielito in the La Arcada center.  Last Friday, after an arduous week, we decided to have dinner there.  They exampilfy consistency and fresh relevant interesting food. 

The picture you see above is of their new appetizer, a crostini with avocado mousse topped with "uni"  aka Santa Barbara sea urchin, topped with microgreens and tobiko (fish roe) with a wasabi dressing...They change the menu to reflect the season's availability, and whatever is on the menu is brilliantly prepared.  We also tasted their chicken mole, and we both agreed it was the best mole we have eaten.  It had just the right hint of chocolate and spice.  We have been there for lunch and dinner, and we always walk out delighted and surprised at another new taste.  Of course, the service is superb, the wait staff works as team and they are all knowledgeable.

As a luxury real estate marketing professional, your web content/blogging has to be relevant, fresh and consistent, so that your readers will look forward to the next installment.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 11/5/2012 at 7:28 AM
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Top 10 Beach Properties

When we think of the most appealing beaches and beach properties we visualize aqua blue water,  soft white sands and spacious open areas on prime locations.   Exclusive  luxury  homes, high- rise condominiums and villas are often located on the beach.    Designed for enjoying a romantic getaway,   famiy fun vacation or corporate gathering, beach properties are the ultimate in having it all by the water.  Swimming, walking, shelling, surfing and boating are just a few  activities on or around the beach.  People who own these type of properties will tell you it’s the only way to go. We have selected the best beach properties on these two pages for your enjoyment.  Close your eyes, feel a slight breeze,  and listen to the waves as they fall gently across the beach!

Laguna Beach, California • www.sallyforsterjones.com

Carmel, California • www.sceniccarmelpoint.com

North Chatham, Massachusetts • www.pineacresrealty.com

Golden Beach, Florida • www.TheJills.com

Boca Raton, Florida • www.onethousandocean.com

Corozal, Belize • www.belizeseaside.com

Bonita Springs, Florida • www.TheGrantGroupFL.com

Costa Rica • www.Century21Nosara.com

Key Largo, Florida • www.maryleepresentsoceanreef.com

Bonita Springs, Florida • www.barrydenicola.com


A Private Paradise in Marco Island, Florida

In an ideal world, you would live in your own private paradise in a gorgeous, luxurious house on the beach of an island, with beautiful sunset views and incredible year round tropical weather. Luckily, on Marco Island, Fla., this dream of living in a magnificent property that makes up your own private paradise is not farfetched.

 

On prestigious Hideaway Beach on Marco Island is a grand, 14,300 square-foot property with the utmost privacy. “The beachfront location of this home provides breathtaking views of the Gulf of Mexico,” says Pat Wilkins, Certified Luxury Home Market Specialist with Keller Williams on Marco Island. “Watching the pelicans dive for their lunch or the dolphins ride the tides for their daily catch is Mother Nature’s entertainment from your deck.”

This magnificent Mediterranean-inspired home was built in 2003. With 4 bedrooms, 4 bathrooms and 3 half-baths, this home would make a great single family home for a growing family or a vacationing family. This stunning home also has a large office and library with mesmerizing views of the ocean, as well as a lounge, game room and theatre room. In addition to amenities such as an elevator, fireplace and custom designed cabinets and closets; this Hideaway Beach home also has a 2-bed, 2-bath guest suite with its own kitchen, living room and gorgeous views.

When you’re not enjoying the incredible westward facing sunset views from your balcony, you can indulge in the many activities Marco Island has to offer. “Marco Island is a resort community with a plethora of great restaurants, shopping and recreational activities such as boating, fishing, golfing and biking,” says Wilkins.

With warm weather year round, private beachfront access and a thriving resort-style community, this lavish property on Hideaway Beach is the perfect paradise to make your next home!

For more information, click here.


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Posted by: Nicole Lauber
Posted on: 11/4/2012 at 12:00 AM
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Categories: duPont REGISTRY Featured Properties
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Destination: Costa Rica

Had it with the rat race? How about living in a place where the closest paved road is a half hour away and the nearest traffic light is an hour more. There's no strip mall to be seen, just miles of sugary sand and a crystalline ocean that seldom chills below 80 degrees.   

Nosara, it's called.

Twelve years ago Bram Shook says he "reduced his life to his old hockey bag," packed up his dog and his surf board and moved to this pacific coast town on the north of Costa Rica, leaving the high-stress life as an IT guy in San Diego very far behind.

Shook ticks off the draws: "The tropical climate, the natural beauty, the beaches, and a local community with the most welcoming people in the world."

"It's a calming life," says the Century 21 broker. "A little bit rustic." Aside from the monkeys, it's very quiet.

Rustic, perhaps, but also sophisticated and very international. The local Montessori school, Del Mar Academy, "has kids from 17 different countries."

People come from all over the world for the surfing and sport fishing and the yoga: "Nosara Yoga Institute put us on the map."

There are direct flights into Liberia International Airport, two hours away, and four 30-minute commuter flights each day into Nosara.

Residents telecommute, or work in shops, hotels, restaurants, in services. "Twelve years ago we didn't have any of them," he says. "But all of the amenities are here now. It's grown exponentially."

And opportunities abound. There's one he tells of, "a secluded old hotel on a gorgeous protected bay."

The property is "perfect for a Hollywood residence," but comes with permits and approvals for a beachfront condominium project.  Just 50 meters from the ocean -- and titled- -a rarity in this country, where beaches are protected and buildings are more commonly 200 meters from the water.

Nirvana.

For more information, click here.


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Posted by: Nicole Lauber
Posted on: 11/3/2012 at 12:00 AM
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Napa Inspired Country Estate

“This spectacular estate is located only twenty minutes from the DFW International Airport.”

Set behind two sets of private security gates on 50 prime, completely fenced, sandy loam acres in the heart of Argyle.  Surrounded by mature Oak trees and emerald green pastures, this estate is a rare find.  With high ceilings, very warm and inviting design with white walls and heavy dark wood accents throughout.  The sellers have travelled the world and incorporated many special and rare finds, including antiques, doors, art, and many unique items found at auction, into this fabulous home.  Very creatively, professionally and tastefully done.  Each room has a unique feel and treasure to discover.  If you like Napa, Santa Barbara, Santa Fe, France, Italy and Texas design, you will love and appreciate this home!

The estate is comprised of a rustic, magnificent main home and attached guest apartment and studio, a three bedroom guest house, a manager’s home, two horse barns, a Keiser riding arena, twenty acres+ of Coastal pastures. 

The finely constructed and engineered main home was built on a slab with 140+ piers.  The slab was laid in 2006 and the home was moved into and completed in 2009.  The architect is John Hall in Dallas and the builder was Kendred Pecchi.  The roof is an exquisite Samaco Slate, the exterior is façade is a marvelous Brown Ozark stone with dry sac finish, no grout is seen.  There are four bedroom suites in the main house with four full baths  and three half baths.  There is 12,205 square feet of luxurious air conditioned living space and approximately 15,722 square feet under room which includes an oversize four car garage, covered balconies and screened in living area.  The stunning, sparkling plaster pool in a truly idyllic setting, is saltwater with water features, spa, infinity edge, recirculating separate stream, views of stocked lake, green pastures, surrounded and shaded by mature trees and lavish landscaping.  Spectacular setting for relaxing and grand entertaining.

There is a climate controlled wine dining room which holds about 4,000+ bottles, a separate wine refrigerator, an additional closet/panic room, with a dining table for ten, dishwasher and dumbwaiter.  Upstairs is the ultimate man cave…game room, poker, bar, media, cigar closet, antique collections of trains, coin op machines and so much more!   The property has many surprises at every turn, from a fabulous  trolley car used for dining and play, a professional Zip Line, a pretend jungle zoo to a tree house for the kids. Please call the listing agent, Vanessa Andrews 817-901-4030 for an appointment to view.  Offered lavishly furnished, including antiques, or unfurnished.  Price Upon Request.

For more information, click here.


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Posted by: Nicole Lauber
Posted on: 11/2/2012 at 12:00 AM
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High Priced Luxury Real Estates at the Lowest Mortgage Price

There has been a lot of great news in the housing market over the last few months. For starters, home prices have begun to increase again, signaling economic stability. Interest rates are lower than they have ever been over the past few decades, and the availability of homes on the market provides buyers with the best selection they have seen in many years.

Individuals searching for luxury properties for purchase will find that this is still the perfect time to buy the home of their dreams. Yes, home prices have risen by two percent starting a few months ago, but this is only minimal when compared to the amount of value lost during the recession.

On average, home values dropped by 34 percent across the country during the recession. In some of the harder hit areas, such as California, Nevada, and Florida, home values dropped at 60 percent or more. With this in mind, you can still find luxury homes at an approximate 32 percent discount, if not more.

Combine these large discounts in pricing with the record-low interest rates, and buyers will find that they can adjust their budgets to accommodate more than what they initially expected. Looking at it, these people who once thought they could not afford to live in exclusive neighborhoods are finding that home prices and interest rates are low enough to allow them to buy with confidence in these areas.

So when you are looking for a home to purchase, it is always advisable to search for a lender prior to your home search so that you can lock into a specific low mortgage rate. Many lenders will always conduct a pre-qualification process for you to be applicable for a mortgage and guarantee you with an interest rate and service fee structure for at least 30 days. Always shop around to see which lender is offering the best loans in your area.

Additionally, when you pre-qualify for a mortgage in this manner, you will now possess increased buying power, and sellers will now know that you are a serious buyer and will be more willing to negotiate on the asking price to meet your requirements. Real estate agents will also be able to streamline the search process by knowing what you desire to spend.

It is also important to work with your lender on establishing the right type of loan for your purchase. While ARM’s (adjustable rate mortgages) may offer interest rates that are unbelievably low, they will adjust to a higher rate at a future time. Conventional loans are always preferable because they will have a locked in interest rate for the entire length of the loan.

As the economy improves, home prices will continue to rise. Sadly, interest rates will also begin to increase as the economy improves. While these luxury homes may be quite affordable at this time, it will not remain that way for long.

This blog post was provided by Hollie Downes.


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Posted by: Nicole Lauber
Posted on: 11/1/2012 at 8:11 AM
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Categories: Luxury Guest Writers | Luxury Real Estate
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Luxury Real Estate Personal and Company Branding: Can a Brand be Saved?

Recently, I (Alexandra, here) was reading an article written by the Knowledge@Wharton from the Wharton business school at the University of Pennsylvania.  This article discussed the fate of the Lance Armstrong brand as well as his charitable organization, Livestrong founded to support cancer survivors.  The discussion was well thought out and made sense.   Here is an excerpt, to read more...

 “Livestrong was built on the cult of Armstrong’s personality,” Katherina Rosqueta, executive director of the University of Pennsylvania’s Center for High Impact Philanthropy.  “That personality has now gone from being an asset to a liability. If Livestrong can show meaningful impact for the funds it has raised, then it can probably survive this. If it can’t, it won’t”

Over time, Americus Reed, a Wharton marketing professor, predicts that Armstrong’s image as the face of the charity will fade. “People will always remember he started it, but it’s not clear to me right now that there will be a long-term negative impact on Livestrong,” he says. “As this goes on for Lance, however, with no statement and continued denial, his brand is going to continue to decay.”

What impressed me most was a comment made by a reader. Christopher Lambert:

If we say Lance is irredeemable aren't we passing the same sentence on the worst parts of our self?

One of the risks of being a celebrity is the fact that the media is just as capable making you an overnight success as it is capable of instantly destroying your reputation. It leaves little room for redemption. What the media is counting on is that their audience does not think for themselves like Christopher Lambert did.

What do you think?

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


Riverview Manor in McLean, Virginia

Overlooking the majestic Potomac River, Riverview Manor is located just outside the nation's capital in McLean, Virginia. The secluded, gated property is situated on five acres, giving a sense of solitude, while just minutes away from Washington D.C. and Reagan National and Washington Dulles International airports.

Riverview Manor has stunning, expansive water views from all levels, twelve months of the year - a unique feature that truly sets this estate apart from the other properties along the banks of the Potomac. The presence of the river is felt throughout. Positioned on a wide section of the river, the picturesque landscape is not only visually capitvating with views of islands, rapids and the occasional kayaker, but "you can also hear the river rapids from the outdoor areas of the estate," says Marianne and MaryAnn of Long and Foster. "It's sight and sound stimulation!"

Beginning with the breathtaking great room, in which soaring two-story arched windows showcase unparalleled all-season views of the Potomac, and continuing on to the upper-level awe-inspiring river views from the elegant master retreat, it is evident that the estate was beautifully designed to take advantage of the year-round river views - from the fog rolling in on cool mornings to the incredible sunsets in the evenings.

The attention to detail is evident throughout this superbly built home with beautiful appointments and exquisite craftsmanship. The stone classic colonial features timeless elegance tempered with refinement and comfort, creating a majestic atmosphere perfect for entertaining dignitaries, while at the same time, intimate enough for smaller family gatherings. A separate guesthouse allows visitors their own space while enjoying the serene surroundings. The full-equipped pool house provides ample opportunity for relaxation with views across the infinity-edge pool and beyond to the river. Offering privacy and convenience, Riverview Manor is truly a hidden treasure with an aura of peace and tranquility. Price is available upon request.

For more information, click here.


Luxury Real Estate Personal & Company Branding: What's in a Name Brand??

Ivanka Trump at LAX, Photo by HotshotsWorldwide

What is in a name brand?  Everything is the answer, if your name is Trump.  A new luxury brokerage firm opened in New York, the name said it all “Trump International Realty”.    The Trump name is synonymous with luxury real estate and luxury real estate development.  The name is also associated with success, experience and victory in the face of defeat.  As a luxury real estate marketing professional, would you join this brand?

The Wall Street Journal, October 29, 2012, reported that Trump International Realty launched last week with a portfolio of 300 million dollars in listings.  The majority of the listings are Trump holdings, and the organization feels that they will have no trouble in increasing their listing inventory.  Ivanka Trump is at the helm of this enterprise.   Her father, Donald Trump, said “Ivanka has always felt strongly this is something we can do better than anybody else”     

In this context Trump is a direct challenger to Sotheby’s, for example, a firm that enjoys instant brand recognition in the luxury real estate brokerage realm.  To succeed, Trump must deliver on an extraordinary promise offered to the brokers and agents they recruit.  This is equally important to the clients that they serve.

"Quality of service is more important to us than simply filling offices," Ms. Trump said. She also noted that the firm's brokers will be members of the Trump Organization's "corporate family" rather than being "anonymous member of a 5,000-person sales force." Ms. Trump says the brokerage will use a traditional commission model.  

According to Mr. Sneddon, managing director of the new brokerage, “The Trump brokerage plans to focus initially on the New York region and then to expand to the rest of the world. Trump already has brought in a number of brokers from other luxury real estate New York companies. 

Will there be a personnel shift in the New York luxury real estate scene as a result? We think the idea of being a “member of the Trump corporate family” may offer just the right incentive for some top agents to jump ship.  Time will tell if the Trump name will become synonymous with luxury real estate brokerage, in the same way Sotheby’s and Christies has.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.