Blooming Orlando

"I always aspired to own my own real estate company and selling the most beautiful luxury homes" says Carol Ann Hewitt, speaking confidentially. The broker and President of Oxford Realty works along with her husband, James, doing just that.

Hewitt grew up in northern New Jersey, just 20 minutes outside Manhattan, but she's called Orlando home for 34 years. "There's an abundance of things to do there, as well as here in Orlando."

Orlando is one of the top tourist attractions in the country, with a wealth of activities to suit all age groups. In addition there is Epcot, Disney, Sea World, and an abundance of shopping, beautiful parks, golf courses, water skiing, tennis and boating through the beautiful lakes. Orlando is considered the playground of the world.

Culturally, Orlando is blooming as well. Carol Ann is a mother to four daughters and a concert pianist who plays everything from Sinatra to Mozart. She is excited about the new performing arts center opening downtown.

Hewitt specializes exclusively in luxury and estate properties, and represents properties in close-in suburb of Windermere, where stately mansions in splendid gated communities have supplanted orange groves.

Newly listed is a gorgeous home, set directly on the famed Butler Chain of lakes.

Built in 2004, the 1.5 acre estate with its 6 bedroom suites, 7 car garage, and movie theater, features marble floors, pale Venetian plaster walls, and soaring architectural ceilings high-lighted by a sweeping staircase banded in lacy wrought iron.

"Glass windows and towering walls span the entire rear of this estate and open to a 40' screened terrace with a summer kitchen, dining area and fireplace overlooking the lake-front salt water pool and the boat house."

"I love what I do, and I don't consider this a job. I'm blessed to have this opportunity."


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Posted by: Nicole Lauber
Posted on: 11/14/2012 at 12:00 AM
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Categories: duPont Marketplace | Luxury Real Estate
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Luxury Real Estate Marketing Tips: These Boots Are Made for Sparkling…

Co-branding is a synergistic marketing strategy involving two or more brands that can each benefit by expanding their marketing reach because they share the same target market and the same brand values. The challenge of successful co-branding is picking your co-branding partners wisely so that you do not confuse your ideal clients or customers. Co-branding is an excellent strategy for leveraging marketing your marketing dollars and it is underutilized by luxury real estate marketing professionals.

The idea behind co-branding is to act cooperatively and leverage the strengths of the each brand. It is a great way to differentiate products and services in a highly competitive marketplace. 

We offered an example of successful co-branding in our post about two Italian brands, Pellegrino and Bulgari, who teamed up to create colorfully bejeweled bottles of the sparkling water at Holiday time.    An example of a co-branding fiasco was covered in our post about Barney’s (an edgy New York based high fashion brand) and Disney (traditional family brand) who triggered extreme controversy that tarnished each of their brands in the process.

This picture (above) is an example of a co-branding that is harmonious and works extremely well.  Stuart Weitzman is an international high end shoe company.  This company is known for using unusual materials in manufacturing shoes such as cork, vinyl, Lucite, wallpaper and 24kt gold.  Their attention to detail has created a worldwide following.

Stuart Weitzman teamed up with Swarovski, the premier manufacturer of crystal.  Swarovski is well known for their sparkling crystals designs in sculpture, chandeliers, and jewelry.  This is a perfect match.  Adorning evening and holiday footwear with Swarovski crystals fortifies the unique shoe perspective of Stuart Weitzman and also promotes the sparkle of Swarovski.

How can you co-brand with luxury services and products that are harmonious to your luxury real estate marketing practice and leverage your marketing dollars by doing so?

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


Marco Island & Naples, Florida

Nestled in southwest Florida on the Gulf of Mexico are Marco Island and Naples, neighboring communities with tropical year-round weather, gorgeous sandy beaches, lush greenery and well-preserved landscaping. Exquisite designer homes are located throughout the area in country club communities, tennis communities, beachfront and waterfront neighborhoods, and active resort-style communities. In combination with elegant properties is a luxurious lifestyle of shopping, high-end restaurants, waterfront and beachfront dining and acclaimed golf courses. 

“Marco Island and Naples residents love the casual sophistication that defines this area,” says Michelle Thomas, Realtor for Premier Sotheby’s International Realty. Most residents in our area are very active and love the outdoors and participating in golf, tennis, boating, beach activities and the Arts.”

Marco Island and Naples are inviting communities and offer a relaxed, easy-going and safe environment for residents and visitors.  Rich in culture and diversity, this area attracts people all over the world. The year-round tropical weather gives residents the ability to enjoy all the amenities imaginable in a warm location, with the convenience of being at home. The Marco Island and Naples communities are also within driving distance of some of Florida’s most premiere and renown locations like Miami, West Palm Beach, Tampa and Orlando.

One of the area’s premier residences can be found at 3835 Isla del Sol Way, behind the gates of the exclusive Fiddler’s Creek, an award-winning resort lifestyle community featuring fine dining and pool-side casual dining, fitness center, tennis courts, golf courses, boating, beach membership, marina membership and spa services. The 4754-square-foot home has gorgeous western exposure sunset views of the celebrated Rookery golf course and lake. The property is fully designer furnished and immaculately appointed and has an upper floor guest suite with a private balcony. Other amenities include swimming pool and spa, custom cabinetry, granite countertops, gas cooking, wine cooler, appealing master suite with bidet, dramatic foyer and circular driveway. This luxurious home, and Fiddler’s Creek, are in a great location, convenient to Old Naples shopping, dining and restaurants as well as Marco Island beaches.


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Posted by: Nicole Lauber
Posted on: 11/13/2012 at 12:00 AM
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Categories: duPont Marketplace | Luxury Real Estate
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South Florida’s Luxurious Lifestyle

Well-groomed beaches, grandiose resorts, and a vibrant nightlife scene, South Florida is a playground for those who seek a luxurious lifestyle.

Coldwell Banker real estate associate Joline Rivard has been immersed in the South Florida real estate market for 12 years, and has seen the area evolve. In addition to the powder beaches, and variety of waterfront properties, she notes South Florida as being a cultural icon, preserving the identity of its residents and beaconing others to enjoy the destination.

One can experience assorted cuisines from around the world. Art and antique shows are held at least monthly, you can take a cruise ship to any destination, and there’s the famous South Beach,” says Rivard. “There are just too many activities to list but most importantly, everyone from around the world is welcome!”

With such international flair, it is no surprise that Miami, Fort Lauderdale, and the Palm Beaches are attracting interest abroad.  Currently the trend is multiple parties are bidding on properties, and more often than not, the bidder is from overseas.

One property that will garner much attention is an exclusive mid-century modern home designed by famed Miami architect Peter Jefferson. The 3,000 square-foot North Grove home marries custom design and privacy into a flawless package.

An open design and light feeling is achieved on the interior through ample windows that look out onto the property’s manicured garden surroundings. Whether the homeowners are lounging on their sunny backyard deck, diving into the pool, or relaxing under one of the property’s numerous Banyan Trees, the home will provide a modern sanctuary to both owners and guests.

South Florida presents itself as a sophisticated destination with a unique coastal lifestyle all its own. With residents who have lived there for many years, and a steady stream of newcomers, sunny South Florida may hit the perfect combination of tradition and trend.  


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Posted by: Nicole Lauber
Posted on: 11/12/2012 at 12:00 AM
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Categories: duPont Marketplace | Luxury Real Estate
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Meadowood Lane Estate in Napa Valley, California

This landmark 3.4 acre property, located on historic Meadowood Lane, is an elegant and completely renovated Victorian residence dating from 1895 with its original redwood barn, and two separate guest cottages.  Views of the Napa Valley Reserve vineyards and beyond to the western hills.  This Victorian has been tastefully modernized while maintaining the charm and elegance of yesteryear.  Broad lawns and a wraparound veranda. A spectacular sun room that opens to a large flagstone patio and adjacent double column of ‘plane’ trees that provides shaded seating in a very Paris park-like setting. $5,995,000. www.meadowoodlaneestate.com


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Posted by: Nicole Lauber
Posted on: 11/11/2012 at 12:00 AM
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3430 Silverado Trail in Napa Valley, California

Enjoy the meandering drive through stellar redwoods and a private gated entrance to this exquisite estate home. This Sandy Walker designed home offers 3 bedrooms, 4 ½ baths, a formal dining room, Chef’s kitchen, spacious living room with Rumford fireplace and walk out desk directly to the views and perfect for entertaining.   The master suite is on the first floor and is in keeping with the beautifully proportioned spacious and light rooms throughout the home.  Two additional bedrooms, a large great/entertaining room and exercise room downstairs walk directly to the Italian Limestone paver decking and 50 foot lap pool and spa. 2-10 acre parcels. $7,700,000.


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Posted by: Nicole Lauber
Posted on: 11/10/2012 at 4:05 PM
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Estancia Luxury in Scottsdale, Arizona

An extraordinary 7,105 SF hillside property nestled just under Pinnacle Peak on the highest lot in prestigious Estancia.  This 4 Bedroom, 6 Bath home offers a unique and exceptional example of tradition, charm and elegance.  Perfectly suited for gracious living and the keen golfers' lifestyle.  Beautifully landscaped pool setting with spectacular city, mountain and golf course views.  Enjoy tranquil relaxation or entertaining on a grand scale. A world-class property in a beautiful desert setting to be experienced and enjoyed.  Seller will consider a trade to a NY property or possibly a ski property.  Offered at $4,495,000.


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Posted by: Nicole Lauber
Posted on: 11/9/2012 at 12:00 AM
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Marketing Luxury Real Estate: The Big Reveal in Beverly Hills, Before & After

In April, we wrote a post illustrating how remodeling is creatively camouflaged  in  Beverly Hills.  We featured the Bulgari jewelry store who, in keeping with their brand identity, had designed a bright golden opulent camouflage while remodeling their store.  True to their identity, the store board was colorful and attention getting. We feel it is spot on its brand signal.  It is perfect for who they are!

And now, here is the big reveal.  They still have work to do.  The windows were being washed early this morning.  Paper is covering the front door and the windows.  No doubt they are working on the finishing touches.

Below is the side view on Brighton Way and Rodeo Drive, and these windows are paintings of the latest brooches they are selling.  We thought it was a beautiful store.  Here is the detail of what is creating the pattern behind the glass.

These are made from metal colored  platinum, silver, and gold.  The very center has a polished  line and there are hung on metal lines positioned to create a pattern. We feel the look is in keeping with their brand, elegant, innovative, and edgy.  What do you think?

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


Desert Serenity in North Scottsdale

One of the most extraordinary homes ever built in prestigious guard gated Estancia.  This unique property is set on one of the most magnificent 1.86 acre lots in North Scottsdale with breathtaking city light and golf course views.  The main residence boasts 3 bedrooms, living room with stunning sunset views, dining room, inviting family room and two additional guest suites. This world-class residence also includes a private separate guest house.  Exceptional in every way, this 7,309 square foot elegant home with European flair is a ‘Must-See’ – come experience the lifestyle that it offers!  Seller will consider a trade to a NY property or possibly a ski property. Offered at $5,495,000.


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Posted by: Nicole Lauber
Posted on: 11/8/2012 at 12:00 AM
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Simply Spectacular in Scottsdale, Arizona

These panoramic city light and mountain views are simply spectacular! This stunning contemporary home boasts over 16,000 SF under roof and over 10,000 SF of air conditioned space set on a spacious 4.39 acres of lush desert landscape. 7 bedrooms, 9 baths, media room, exercise room and garage parking for 6 cars are the perfect addition for any lifestyle! The home’s outdoor amenities are equally as impressive with large sport court, sparkling pool, putting green, spa, expansive grass areas and tropic landscape! Separate guesthouse is complete with full kitchen, 2 bedrooms, 2 car garage and spacious living room. Offered at $4,795,000.


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Posted by: Nicole Lauber
Posted on: 11/7/2012 at 12:00 AM
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Personal & Company Branding: Strategic Partnerships- Pushing the "Skinny" Brand Envelope

As a luxury real estate marketing professional if you are thinking of co-marketing with another company, organization or individual be sure to pick partners that have the same demographics and psychographics (values, attitudes, interests and lifestyles).  Otherwise, you will dilute your marketing message, and also confound and confuse your target market.  Here is an example of how two well-known brands created a PR fiasco because they did not follow this important branding principle.

In an effort to attract foot traffic to its flagship store in on Madison Avenue, Barney’s, the luxury retail store, has partnered with Disney to promote high fashion.  There could not be a better example of a co-marketing mismatch both in the demographics and psychographics of their target market.

Disney morphed the bodies of their iconic female characters into size 0 models wearing designer clothes in their Electric Holiday Moving Art exhibit.   Minnie Mouse is now elongated like a runway model. (See pictures).  What were they thinking?

The skinny Minnie and other Disney characters such as Daisy Duck have infuriated some of the public.  Change.org is raising awareness to the negative effects of shrinking Minnie and Daisy. Here is what they shared:

According to sources cited on the non-profit National Association of Anorexia and Associated Eating Disorders website:

•47% of girls in 5th-12th grade reported wanting to lose weight because of magazine pictures.

• 69% of girls in 5th-12th grade reported that magazine pictures influenced their idea of a perfect body shape.

• 42% of 1st-3rd grade girls want to be thinner.

• 81% of 10 year olds are afraid of being fat.

Here is the statement released jointly by Barney’s and Disney:

 “They have deliberately ignored previously released information clearly stating this promotion is a three-minute ‘moving art’ video featuring traditional Minnie Mouse in a dreamlike sequence set in Paris where she briefly walks the runway as a model and then happily awakens as her normal self wearing the very same designer dress from the fashion show.”

To this, Change.org replied, “

Girls have enough pressure to be thin; now the beloved Disney mouse of their childhood has to add to the message that the only good body is a tall, size 0 body? Enough already. Let’s give girls a chance to celebrate the actual bodies they have instead hating them for not fitting into a Lanvin dress. Then maybe enough girls will get together and demand dresses that look good on their actual, non-digitally altered bodies and designers will just have to become talented enough to design a dress that looks good on them.”

What do you think about this? 

Avoid PR debacles like this at all costs. Be sure to pick your strategic partners wisely.  Make sure you are aiming for the same target market both from a demographic and psychographic standpoint.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 11/6/2012 at 7:30 AM
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Categories: Luxury Guest Writers | Luxury Real Estate
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Astounding Contemporary in North Scottsdale

Perfectly perched on 10 acres of pristine Sonoran Desert, in a desirable North Scottsdale gated community.  This astounding five bedroom, eight bath, 6,847 square foot home was designed by renowned Edward Jones/Jones Studio Architects.  Constructed of rammed earth, clear and sandblasted glass, rusted and galvanized metals plus sleek rustic materials, this one-of-a-kind, award-winning contemporary residence is a spectacle to behold.  This property includes two air conditioned auto collector’s garages, detached guest house, maid’s quarters, sparkling pool, exercise room with sauna and panoramic, unobstructed city light and mountain views. Offered at $4,495,000. Click here for more information.


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Posted by: Nicole Lauber
Posted on: 11/6/2012 at 12:00 AM
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Categories: duPont Marketplace | Luxury Real Estate
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Luxury Real Estate Marketing Tip: The Luxury of Consistency

We just got off the phone with our expert SEO/SEM expert, and he mentioned that consistency and fresh relevant information is the key to maintaining a high ranking on Google.  That made us think of one of our favorite restaurants in Santa Barbara, which is Cielito in the La Arcada center.  Last Friday, after an arduous week, we decided to have dinner there.  They exampilfy consistency and fresh relevant interesting food. 

The picture you see above is of their new appetizer, a crostini with avocado mousse topped with "uni"  aka Santa Barbara sea urchin, topped with microgreens and tobiko (fish roe) with a wasabi dressing...They change the menu to reflect the season's availability, and whatever is on the menu is brilliantly prepared.  We also tasted their chicken mole, and we both agreed it was the best mole we have eaten.  It had just the right hint of chocolate and spice.  We have been there for lunch and dinner, and we always walk out delighted and surprised at another new taste.  Of course, the service is superb, the wait staff works as team and they are all knowledgeable.

As a luxury real estate marketing professional, your web content/blogging has to be relevant, fresh and consistent, so that your readers will look forward to the next installment.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 11/5/2012 at 7:28 AM
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Categories: Luxury Guest Writers | Luxury Real Estate
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Top 10 Beach Properties

When we think of the most appealing beaches and beach properties we visualize aqua blue water,  soft white sands and spacious open areas on prime locations.   Exclusive  luxury  homes, high- rise condominiums and villas are often located on the beach.    Designed for enjoying a romantic getaway,   famiy fun vacation or corporate gathering, beach properties are the ultimate in having it all by the water.  Swimming, walking, shelling, surfing and boating are just a few  activities on or around the beach.  People who own these type of properties will tell you it’s the only way to go. We have selected the best beach properties on these two pages for your enjoyment.  Close your eyes, feel a slight breeze,  and listen to the waves as they fall gently across the beach!

Laguna Beach, California • www.sallyforsterjones.com

Carmel, California • www.sceniccarmelpoint.com

North Chatham, Massachusetts • www.pineacresrealty.com

Golden Beach, Florida • www.TheJills.com

Boca Raton, Florida • www.onethousandocean.com

Corozal, Belize • www.belizeseaside.com

Bonita Springs, Florida • www.TheGrantGroupFL.com

Costa Rica • www.Century21Nosara.com

Key Largo, Florida • www.maryleepresentsoceanreef.com

Bonita Springs, Florida • www.barrydenicola.com


A Private Paradise in Marco Island, Florida

In an ideal world, you would live in your own private paradise in a gorgeous, luxurious house on the beach of an island, with beautiful sunset views and incredible year round tropical weather. Luckily, on Marco Island, Fla., this dream of living in a magnificent property that makes up your own private paradise is not farfetched.

 

On prestigious Hideaway Beach on Marco Island is a grand, 14,300 square-foot property with the utmost privacy. “The beachfront location of this home provides breathtaking views of the Gulf of Mexico,” says Pat Wilkins, Certified Luxury Home Market Specialist with Keller Williams on Marco Island. “Watching the pelicans dive for their lunch or the dolphins ride the tides for their daily catch is Mother Nature’s entertainment from your deck.”

This magnificent Mediterranean-inspired home was built in 2003. With 4 bedrooms, 4 bathrooms and 3 half-baths, this home would make a great single family home for a growing family or a vacationing family. This stunning home also has a large office and library with mesmerizing views of the ocean, as well as a lounge, game room and theatre room. In addition to amenities such as an elevator, fireplace and custom designed cabinets and closets; this Hideaway Beach home also has a 2-bed, 2-bath guest suite with its own kitchen, living room and gorgeous views.

When you’re not enjoying the incredible westward facing sunset views from your balcony, you can indulge in the many activities Marco Island has to offer. “Marco Island is a resort community with a plethora of great restaurants, shopping and recreational activities such as boating, fishing, golfing and biking,” says Wilkins.

With warm weather year round, private beachfront access and a thriving resort-style community, this lavish property on Hideaway Beach is the perfect paradise to make your next home!

For more information, click here.


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Posted by: Nicole Lauber
Posted on: 11/4/2012 at 12:00 AM
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Categories: duPont REGISTRY Featured Properties
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