Marketing Luxury Real Estate: Impressions of Costa Rica

We were fortunate to be invited to consult on the local and international marketing of a beautiful luxury residential development project on the east side of San Jose, in the Central Valley of Costa Rica.  From the Central Valley it is an hour to an hour and a half drive to either the Caribbean/ Atlantic coast or the Pacific coast.  The mild climate is consistently in the low 80’s with relatively low humidity.

Our experience in meeting our clients and the various people we were introduced to was nothing less than enchanting.  When discussing the various aspects of the project, each individual in charge was passionate about their expertise.  In planning the site, the developers agreed to keep all the mature trees and bushes intact and incorporate them as part of the common areas. This included the coffee trees which had migrated on the property from the coffee bean plantation next door.  The landscape architect also decided to identify the trees and plants by both their Spanish and Latin names.  There are walkways designed to explore the grounds and benches to sit on where you can reflect upon the magnificent flora.

Our strongest impression on this adventure was the friendly nature of the people we met.  Everywhere we went, kindness and acceptance was abundant.  Time was not a pressing issue in the many meetings we attended.  There was no sense of urgency or the feeling of being rushed.  What was more important was feeling good about each other.  

We asked our new friends, colleagues and clients, “What makes Americans and Europeans move to Costa Rica?”  Here is what they said, essentially: “We have a strong sense of family, a deep caring for each other, and a slow paced lifestyle.  Our people are well educated with a 94% literacy rate. We are also pro-business as we attract many companies who want to move here.  These companies are aware of the value of an educated work force”.  

Intel was offered as an example.  They had identified 10 cities where they could open offices in the South and Central America’s.  With everyone wooing them, Costa Rica was not even on their radar.  The people rallied, as did the President and all other luminaries, to convince Intel to choose Costa Rica, which they finally did.  Now, Intel continues to grow and expand there.

Advising our Costa Rican clients on marketing luxury real estate was a sheer delight and we have made some wonderful friends in the process.  We encourage you to reach out and connect with your counterparts in this fine country.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra via the agents/brokers interviewed.


Luxury Real Estate Branding: Identify, Define, Then Dominate Your Market Niche

Photo Courtesy of Apple

Most luxury real estate marketing professionals think of branding as a creating a new look for their product or service. But, the realm of branding actually occurs in the minds of your target market.  And, it occurs in product or service categories.  Whoever comes up “top-of-mind” in a category becomes the market leader. 

For every product or service category that is meaningful to us, we have a category. Often there are many sub-categories in our mind. For example, personal computers have a sub-category for desktops, laptops and tablets.  Some sub-categories even have their own sub-sub-categories.  

For example, when Apple introduced that Mac Air, a very slim and light-weight laptop that runs on a Flash drive (not a hard drive) a new sub-sub-category was born. As Intel and many other companies jumped on the band-wagon to copy the success of the Mac Air,  the category was given a name: “Ultrabooks”.

 It can also be said that ultrabooks are a niche within the product category of computers.  A niche is a specialized but profitable corner of the market Identifying and dominating an uncontested or under served market niche is the fastest route to market leadership in that niche.  The operative word in the definition of niche is ‘profitable’.  A niche would simply not exist if there was not a market for it that was profitable. 

The iPad actually redefined the category of tablet computing, as there were several attempts at creating this new category prior to its launch.  Apple has so outdistanced any of its competitors in both quality and quantity of units sold that it is next to impossible for any other company to catch up.   

Only Amazon’s Kindle Fire which uses Android as its operating system, has been successful at making a dent.  But, the Kindle Fire can only complete on price (not on features and not on the the number of available apps).  Because, Amazon sells their tablet at cost or below they have made it very difficult for other Android based competitors to enter this category.  And, other tablets using alternative operating systems, such as Windows 8, will have a very tough time entering the market. 

We offer this discussion of market categories to get you thinking about potential uncontested or under-served market niches, as luxury real estate marketing professionals.  Here is why:  What is the first brand to come to mind when you think of the category of tablet computer?  For most people tablet and iPad are synonymous.  What would it mean to you if your name was synonymous with the profitable niche that you decided to dominate?

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra via the agents/brokers interviewed.


Hulk Hogan's Belleair Estate Sells for $6.2 Million

Formerly listed on duPontREGISTRY.com, Hulk Hogan's Chateau de Willadel in Belleair, Florida has sold for $6.7 million. Modeled after a French country chateau, the 17,000-square-foot chateau features 5 bedrooms, 8 full bathrooms, a gourmet kitchen with a butler's pantry, a large exercise room with a glass-enclosed spa next to it, an outdoor patio, a 2-tier waterfall pool, a boathouse, two boat lifts, and gorgeous views of Tampa Bay. Chateau de Willadel has been featured on the cover of duPont REGISTRY A Buyers Gallery of Fine Homes® with an original asking price of $25 million.


Marketing Luxury Real Estate: Fine-tuning Your Appreciation of Landscaping-Part 2

One of the many skills involved with successfully marketing luxury real estate is having an appreciation for fine landscaping.  For example, do you know your tropical flowering plants?  Each time you spot a plant or a tree that you have not seen or have not focused upon before, you have the opportunity to learn something new. This quest for a greater depth of knowledge about landscaping  can enrich your life and also  demonstrate your marketing savvy when you are showing a potential buyer a property.

If tropical plants thrive in your marketplace, it would be time well spent to take an occasional trip to your local nursery and learn about these magnificent species. The more common ground you have with your clients the faster you can establish rapport and trust.  The speed of trust can translate into more transactions and significantly increase your earning power.

 Can you identify this plant?  Don't go bananas!  It's a Plantain.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra via the agents/brokers interviewed.


Share | |

Posted by: Nicole Lauber
Posted on: 4/13/2012 at 10:39 AM
Tags: , ,
Categories: Luxury Guest Writers
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Marketing Luxury Real Estate: Fine-tuning Your Appreciation of Landscaping

One of the many skills involved with successfully marketing luxury real estate is having an appreciation for fine landscaping.  When we lived in Los Angeles we looked forward to seeing the coral trees bloom each year.  They were planted along the center divide of a 4 mile long boulevard that lead to the ocean.  We spotted this one at the Santa Barbara Airport.  The sculpture of the branches of the tree depicted above, silhouetted against the bright blue sky reminded us about these magnificent deciduous trees.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra via the agents/brokers interviewed.


Share | |

Posted by: Nicole Lauber
Posted on: 4/11/2012 at 12:43 PM
Tags: , ,
Categories: Luxury Guest Writers
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Marketing Luxury Real Estate: Message on the Bottle

As a luxury real estate marketing professional you can have a superior value proposition, but will you be able to capture the attention of your ideal client?  As the world becomes more democratized with technology, the competition for attention has become one of the biggest marketing challenges.  First, you have to capture the attention of your ideal clients, (so they can hear you loud and clear above the din of your competition), and then you have to hold on to it.

Here is a clear example from the world of wine.  According to 2009 figures, over 20 billion bottles of wine were produced globally.  Competition for attention is fierce.   We recently discovered two Spanish wines produced by La Granja (the farm) 360 from Spain.  Modestly priced at $3.99 and $4.99 a bottle, it is thriving in sales side by side with similarly priced California wines (California makes 90% of wines in the US).  What makes is different is its message on the bottle.

Both wines have eye catching labels.  The first bottle pictured above is a 50/50 blend of Tempranillo and Garnacha grapes.  Wine connoisseurs describe it as, “An everyday drinking soft rounded juicy red wine, with rich ripe raspberry flavors, and great match for barbecue, roasted pork chops, spare ribs, sausages, grilled vegetables and cheeses.”  The ordinary zebra has made itself extraordinary by painting his back end in red!

The second is a Syrah with a 100% juice Syrah grapes, planted for the first time in this region.  Unlike its North American cousins, this wine is not jammy.  Here is the review, “It's ripe with blackberry-fresh-off-the-bramble flavor with hints of dried herbs and well-balanced tannins. And as the label of the rooster with the golden egg portends, this wine is provocatively irreverent... it keeps you pouring.”  The rooster is crowing about producing a golden egg!

Like wine there may be several comparable luxury real estate marketing professional in your market place.  This is where graphics and design come into play.  Graphics are a shortcut to get the message across of how you are different, and to be great it has to convey your message at a glance.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra via the agents/brokers interviewed.


Share | |

Posted by: Nicole Lauber
Posted on: 4/10/2012 at 8:32 AM
Tags: , ,
Categories: Luxury Guest Writers
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Marketing Luxury Real Estate: Passionate Messaging

One of the key components of strategic branding and marketing, when marketing luxury real estate is thoroughly knowing the mindset of your target market and speaking to them in their language.  That is what is known in marketing terms as messaging.  When you can communicate your extraordinary promise of value succinctly, i.e., with an economy of words and graphics, and you can do so on an emotional level, with passion, your chances of success increase exponentially. 

While we were interviewing the top brokers in Steamboat Springs for our series, 50 Top Luxury Real Estate Markets in the USA,  one of the brokers told us about a local mountain sports and lifestyle clothing company called Smartwool.  This company has their passionate messaging, the articulation of their unique promise of value, spot on!  Here tis how they do it: 

WE WERE
MADE FOR
EACH OTHER.

What you get from us isn't just a product; it's the ability to do more of what you love, for as long as you want. That's our promise. 

This value proposition zeros right in to the emotion core of mountain athletes who are passionate about their sports, those who aim for endurance or just want to be able to stay outside, longer.  Messaging at its best is “speed matchmaking”  And, that is what happens here. 

The faster you can create an emotional bond with your target market the faster you can build trust.  And, trust is the prerequisite for buying products or hiring a service professional. 

Then, Smartwool goes on about “The Power of Comfort”. They say,

“When you're comfortable, your body performs better, allowing you to forget about what you're wearing and enjoy the moment”.  

High performance is the archetypical quest of athletes, especially competitive ones. It also appeals to their spiritual side in that it addresses one of the greatest benefits of outdoor sports (and simply communing with nature, for that matter): quieting the mind and being in the present. 

Smartwool as a company is obviously passionate about mountain sports and the outdoor lifestyle.  Their messaging makes their passion palpable. Their ability to communicate their passion clearly, and with an economy of words that resonate within the heart and soul of their target market, is remarkable. 

Do you know what you are passionate about?  Do you know what your target market is passionate about? How can you communicate your extraordinary promise of value to your target market, as a luxury real estate marketing professional, succinctly so that they quickly bond with you and trust you?  The sharper your messaging is, the more you deliver it with passion,  the faster the matchmaking process can happen and that is what great marketing is all about.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra via the agents/brokers interviewed.


Share | |

Posted by: Nicole Lauber
Posted on: 4/9/2012 at 10:46 AM
Tags: , ,
Categories: Luxury Guest Writers
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Luxury Real Estate Marketing: Are you Ready to Bury the Sardine?

As a luxury real estate marketing professional it is important to be well versed in all the cultures that surround us and particularly those in your marketplace.  It is a great way to establish rapport with a potential client, and to become the go to person for that community.  In our previous post, we discussed several spring events; here is one from Murcia, Spain that is delightful, and would be well worth attending if you find yourself in Spain.

One of the autonomous regions of Spain is Murcia.  Murcia borders are the Mediterranean Sea, Andalucía and Valencia.  Unlike its neighboring regions Murcia is a one province region.  One of the notable festivals in Murcia is the “Entierro del la Sardina (Burial of the Sardine)”.  This festival is held after Easter. This traditional parade began in 1850.  A group of students decided to form a group whose leader is a sardine (symbolizing fasting and abstinence) in order to relive the Carnival Fiesta.

On the 14th of April 2012, a grand parade of floats representing the various sardine (Sardinero) groups, will be accompanied by musicians of every variety including Samba bands, costumed Giant heads representing the gods of Olympus, and all participants will be throwing thousand of toys to the crowds.

The evening ends in the wee hours of the morning with the burning of the papier-mâché effigy of the Lenten sardine in Plano de San Francisco.

What a great way to celebrate the end of the Eater holiday.  Happy Easter Everyone!

Cheers, Ron & Alexandra

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra via the agents/brokers interviewed.


Share | |

Posted by: Nicole Lauber
Posted on: 4/9/2012 at 9:00 AM
Tags: , ,
Categories: Luxury Guest Writers
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

One Thousand Ocean

Boca Raton is situated midway between Palm Beach and Miami. These two, very different worlds are just a convenient, short drive away. Bonnie Heatzig, director of Boca Executive Realty’s Luxury Property Division, says, “Boca is a world-class destination for living or vacationing, with shopping comparable to Worth Avenue in nearby Palm Beach, Rodeo Drive in Los Angeles and elsewhere around the globe.”

The main reason Boca Raton is a destination for people from all over the world is because of its weather. Boca Raton is the city for all seasons and the cool ocean breeze is just as dependable as the warm, tropical waters. A day of fun in the sun can mean a plethora of activites to choose from including deep-sea fishing, diving, snorkeling, golfing, tennis or enjoying the surf along the beaches. The cultural opportunities are  also readily available with their wide array of art and entertainment events going on throughout the city.

A property that truly encapsulates the beauty of Boca Raton and extraordinary oceanfront living is One Thousand Ocean. The two best things about One Thousand Ocean is its  location on an ultra-private tip of a peninsula and its unparalleled, private resort lifestyle. Private residences capitalize on the available breathtaking views. Sand, sea, and sky can be seen from all different directions. “Life is exceptional at One Thousand Ocean,” says Bonnie, “Truly exceptional.”

Article by Tabitha Baez
Photo credit OneThousandOcean.com


Bonita Springs: A lifestyle choice


Bonita Springs is both a city and a community that is opportunely located on the southwest coast of Florida, halfway between Fort Myers and Naples. “The best thing about Bonita Springs is its location,” says Barry DeNicola Sr., long-time resident and owner of Barry DeNicola Realty. “Living so close to two major cities just makes the day-to-day living experience much more convenient because both cities are less than a 30-minute drive away.

Bonita Springs has the feel of a tropical island: warm weather by the day and comfortable, cool breezes by night, yet it still has all the amenities of an urban setting without the usual overdevelopment seen in major cities. This unbelievable weather is perfect for the available activities, such as boating, fishing, other water-related activities, and golfing. There are two easily accessible beaches, Barefoot Beach and Bonita Beach. Both provide you with heavenly, white sand and turquoise aqua water, completing the ideal fairytale setting to this already magical, private world.



“There are many lifestyle choices when choosing the home that best suits your needs, including but not limited to beach properties, living properties, and golf properties,” Barry says. With so many lifestyle choices in such a serene, well-situated place, people may find their only problem is not wanting to leave such a brilliant, unspoiled place!

Article by Tabitha Baez


Share | |

Posted by: Natalie Watson
Posted on: 4/6/2012 at 10:39 AM
Tags: , , ,
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Livable Luxury in Naples, FL

Located on the Gulf of Mexico in South Florida, surrounded by sun-kissed beaches, luxury condos and estates, and world class shopping and dining experiences is Naples, a premier Florida destination.

In weather that is enjoyable year-round, residents and visitors of Naples can take pleasure in boating, rollerblading, bicycling and numerous beach activities. With the reputation of a golf-course mecca, Naples is a leading destination for golfers as well as home to an abundance of tennis courts.

 “Naples is the ideal community,” says Bill Earls, Broker and Director of John R. Wood Realtors in Naples. “It is a safe, clean and conservative place for one to quietly enjoy the success they have built, and it is tremendous environment for growing a family.” Naples is a beautiful place where you can live safely and peacefully. The medians are beautifully landscaped, and the city is delightfully pristine.

Naples is also well known for exceptional real estate. One of the city’s prime residences can be found at 3675 Gordon Drive in the elite Port Royal neighborhood. L ocated on the deep-water yacht basin, the French-Colonial style 7,395-square-foot has a stunning view. The home was designed to offer the perfect balance between formality and livability, according to Earls.

Bill Earls

 

John R. Wood Realtors
(239) 206-6622
www.billearls.com
bill@billearls.com

Featured property offered at $19,900,000

Article by Natalie Watson


Aurora on Great Abaco Island, Bahamas

“The impressive, yet comfortable architecture, combined with the incredible sweeping views all around are what makes the Aurora estate truly spectacular,” explains Neil Aberle, Estate Agent with H.G. Christie Ltd.  This stunningly beautiful property is awe-inspiring in its splendor and presence but, at the same time, radiates a sense of comfort and tranquility.

Located on the picturesque Great Abaco Island in the northern Bahamas, the entire estate was designed by American architect David Andreozzi of Andreozzi Architects.  “The design is a neo-traditional reinterpretation of the Bahamian architectural style,” says David, whose work has been featured on many HGTV programs, as well as in House Beautiful and Better Homes and Gardens, among many others.

The serene swimming pool and jacuzzi combine to form the centerpiece of the estate, inviting owners and guests to relax and enjoy the tropical oasis.  Surrounding this area is the main residence and two separate guest cottages.  The main home boasts a total of five bedrooms, with two complete master suites, all of which are located on the upper level.  Private, covered verandas on each suite allow for dramatic views of the Abaco golf course and Atlantic Ocean.  Turrets on each side of the main house overlook the ocean, golf course, Winding Bay and the marls.  The main level is equally magnificent with open fireplaces and high ceilings in the great room, which provides breathtaking water views.  Lavish furnishings and design details by the team at Taylor Interior Design create a relaxing, stylish and comfortable environment that will stand the test of time.  “Every room, every feature of the home has been chosen and built to the absolutely highest standards,” explains Neil.  “This is truly a unique and unmatchable investment opportunity for the discerning buyer of good taste!”

Offered at $5,950,000

Article by Jaime Hyneman


Luxury Real Estate Marketing: From Confetti to Rosemary

As a luxury real estate marketing professional it is important to be well versed in all the cultures that surround us and particularly those in your marketplace.  It is a great way to establish rapport with a potential client, and to become the go to person for that community.

The Spring Season is a time of celebration.  It signifies rebirth, new life, and the beginning of a New Year.   Here are a few of the rites of spring from around the world.

The Persian New Year is known as Nowruz.  It is celebrated by the Iranians, as well other parts of the world, Central Asia, Crimea and some groups in the Balkans It is based on the Zoroastrian religion, and it celebrates the day of or the day after the spring vernal equinox, depending on the region.

The Buddhists celebrate the New Year with Buddha’s birthday on April 8th. In Thailand, Burma, Sri Lanka, Cambodia and Laos, the New Year is celebrated for three days from the first full moon day in April.

Easter is the Christian celebration of the resurrection of Christ.   Emperor Constantine decided the date would be celebrated on the first Sunday after the first full moon of the vernal equinox. This date may fall in a 35-day range from March 22 to April 25.

The Greek Orthodox Christians celebrate Easter after Passover.  The logic in their celebration is that Christ died after Passover, and this is a more accurate time to celebrate.  This year the Greek Orthodox Easter will be celebrated on April 15th.

Passover is observed to commemorate the freeing of the Jewish people from slavery in Egypt.  A special meal, (Seder) is prepared accompanied by a reading of the Passover story.

In South and Central America, Catholics celebrate Easter and La Semana Santa, or Holy Week as one of the highest holy days of the year.  In Latin America and Spain, the week leading up to Easter involves solemn processions, prayer, masses and other preparations for Jesus' rebirth.  Cascarones or confetti eggs are made by hollowing out a chicken egg and filling it with confetti or small toys.  The outside of the shell is also decorated.  To have a cascarone broken on your head signifies good luck.

In the Sweden Walpugisnacht is celebrated.  The legend is it that witches filled the skies on the eve of St. Walpurgis Day on April 30 or May 1st. Torches are made of rosemary and burned so that the smoke will repel the witches.  This festival is also celebrated by the Czechs, Dutch, Estonians, Finns, Germans, Latvians, Lithuanians, and Austrians.

Get acquainted with the people who are buying. As the planet seems to shrink and people from more nations are in the market for luxury real estate here in the United States, it is important to learn the different customs and unique slants on luxury. Being knowledgeable of the various cultures of our planet gives you an appreciation for all the people who make up our global melting pot. 

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra via the agents/brokers interviewed.


Share | |

Posted by: Nicole Lauber
Posted on: 4/5/2012 at 5:35 PM
Tags: , ,
Categories: Luxury Guest Writers
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Bozeman, Montana


Considered one of the best small towns in America to live in, Bozeman, Montana rests on the lush, grass-filled Gallatin Valley, surrounded by five mountain ranges, a seemingly endless stretch of state and national forest lands with wonderful trails, and the sweetest water in the world. The area is full of open farm and ranch land, with a population where horses outnumber people.

As far as the area’s climate goes, “from mid May to the end of October, Bozeman is a paradise on earth,” says Sally Uhlmann, a local equestrian enthusiast and realtor with Pure West Properties/Christie's International Real Estate.  Sally also adds that the “winters make for the perfect opportunity to ski on a slew of gorgeous slopes in the neighboring Big Sky.”

Bozeman’s small town look and feel is all thanks to a downtown consisting of rows of turn-of-the-century buildings to the backdrop of majestic peaks and steep canyons. This centrally located community makes for an amazing launching point for exploring the stunning landscape. Whether your recreational interests include hiking or mountain biking park trails, fishing along nearby rivers, teeming with trout, or engaging in other aquatic sports such as canoeing and kayaking, or enjoying a number of equine disciplines, there is something for everyone!


From a housing standpoint, there is a great selection Equestrian real estate in the Gallatin Valley, which varies from small acreage to large ranches, some including live water or fishable ponds. Lastly, Sally says that concerning the housing market for the area, properties have decreased on an average of 30% from asking prices seen in 2006, however the market has stabilized and desirable properties are now trending upwards, making this an ideal time to buy a home in Montana and discover the beauty of old American west!




The featured property is located at 100 Horsetail Lane. Offered at $8,950,000



Article by Camille Rabbat 


Sailfish Point


With over a mile of oceanfront, a private harbor, a Nicklaus Signature course, and a choice location where the Atlantic, St. Lucie Inlet and Indian River converge, there may be no better place to live and play on the water than Sailfish Point. For certain, there is nowhere else in Florida you can reach open water from a private marina in five minutes, and the Bahamas in a mere 75 minutes. Or head west for a day trip through the Okeechobee Waterway to the Gulf of Mexico.  The full-service, 77-slip marina accommodates vessels up to 125 feet long.


Sailfish Point’s Jack Nicklaus Signature course takes full advantage of its island location. Every hole offers exceptional views of the Atlantic, the inlet or the river. Never having to make a tee time at this very private club serves to enhance both the golf and the views.

Members of Sailfish Point have a wide variety of interests and find fulfillment in the abundance of activities offered. The social calendar is overflowing with cultural events, yachting, golf, tennis and more. A mile and a half of private beach and a pool with ocean views offer plenty of opportunity to sit back and relax. The spectacular oceanfront clubhouse is a gathering place for a casual al fresco meal or more formal coat-and-tie special occasions. However, what members love most is the island’s unassuming, friendly atmosphere.

Homes and homesites, with ocean, river or golf course views, are priced from $500,000 to upwards of $10 million, many with private deepwater slips. Luxury oceanfront condominiums, townhomes with marina frontage, and villas are also available.  For more information on the exclusive community of Sailfish Point, please contact Sailfish Point Sotheby’s International Realty at 800.799.7772 or visit online at www.SailfishPoint.com.

The featured home is located at 6976 SE Harbor Circle in the Sailfish Point community. The home is offered at $6,200,000.


Share | |

Posted by: Natalie Watson
Posted on: 4/5/2012 at 10:12 AM
Tags: , , , ,
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed