Destination: Costa Rica

Had it with the rat race? How about living in a place where the closest paved road is a half hour away and the nearest traffic light is an hour more. There's no strip mall to be seen, just miles of sugary sand and a crystalline ocean that seldom chills below 80 degrees.   

Nosara, it's called.

Twelve years ago Bram Shook says he "reduced his life to his old hockey bag," packed up his dog and his surf board and moved to this pacific coast town on the north of Costa Rica, leaving the high-stress life as an IT guy in San Diego very far behind.

Shook ticks off the draws: "The tropical climate, the natural beauty, the beaches, and a local community with the most welcoming people in the world."

"It's a calming life," says the Century 21 broker. "A little bit rustic." Aside from the monkeys, it's very quiet.

Rustic, perhaps, but also sophisticated and very international. The local Montessori school, Del Mar Academy, "has kids from 17 different countries."

People come from all over the world for the surfing and sport fishing and the yoga: "Nosara Yoga Institute put us on the map."

There are direct flights into Liberia International Airport, two hours away, and four 30-minute commuter flights each day into Nosara.

Residents telecommute, or work in shops, hotels, restaurants, in services. "Twelve years ago we didn't have any of them," he says. "But all of the amenities are here now. It's grown exponentially."

And opportunities abound. There's one he tells of, "a secluded old hotel on a gorgeous protected bay."

The property is "perfect for a Hollywood residence," but comes with permits and approvals for a beachfront condominium project.  Just 50 meters from the ocean -- and titled- -a rarity in this country, where beaches are protected and buildings are more commonly 200 meters from the water.

Nirvana.

For more information, click here.


Share | |

Posted by: Nicole Lauber
Posted on: 11/3/2012 at 12:00 AM
Tags: , ,
Categories: duPont Marketplace
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Napa Inspired Country Estate

“This spectacular estate is located only twenty minutes from the DFW International Airport.”

Set behind two sets of private security gates on 50 prime, completely fenced, sandy loam acres in the heart of Argyle.  Surrounded by mature Oak trees and emerald green pastures, this estate is a rare find.  With high ceilings, very warm and inviting design with white walls and heavy dark wood accents throughout.  The sellers have travelled the world and incorporated many special and rare finds, including antiques, doors, art, and many unique items found at auction, into this fabulous home.  Very creatively, professionally and tastefully done.  Each room has a unique feel and treasure to discover.  If you like Napa, Santa Barbara, Santa Fe, France, Italy and Texas design, you will love and appreciate this home!

The estate is comprised of a rustic, magnificent main home and attached guest apartment and studio, a three bedroom guest house, a manager’s home, two horse barns, a Keiser riding arena, twenty acres+ of Coastal pastures. 

The finely constructed and engineered main home was built on a slab with 140+ piers.  The slab was laid in 2006 and the home was moved into and completed in 2009.  The architect is John Hall in Dallas and the builder was Kendred Pecchi.  The roof is an exquisite Samaco Slate, the exterior is façade is a marvelous Brown Ozark stone with dry sac finish, no grout is seen.  There are four bedroom suites in the main house with four full baths  and three half baths.  There is 12,205 square feet of luxurious air conditioned living space and approximately 15,722 square feet under room which includes an oversize four car garage, covered balconies and screened in living area.  The stunning, sparkling plaster pool in a truly idyllic setting, is saltwater with water features, spa, infinity edge, recirculating separate stream, views of stocked lake, green pastures, surrounded and shaded by mature trees and lavish landscaping.  Spectacular setting for relaxing and grand entertaining.

There is a climate controlled wine dining room which holds about 4,000+ bottles, a separate wine refrigerator, an additional closet/panic room, with a dining table for ten, dishwasher and dumbwaiter.  Upstairs is the ultimate man cave…game room, poker, bar, media, cigar closet, antique collections of trains, coin op machines and so much more!   The property has many surprises at every turn, from a fabulous  trolley car used for dining and play, a professional Zip Line, a pretend jungle zoo to a tree house for the kids. Please call the listing agent, Vanessa Andrews 817-901-4030 for an appointment to view.  Offered lavishly furnished, including antiques, or unfurnished.  Price Upon Request.

For more information, click here.


Share | |

Posted by: Nicole Lauber
Posted on: 11/2/2012 at 12:00 AM
Tags: , ,
Categories: duPont REGISTRY Featured Properties
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

High Priced Luxury Real Estates at the Lowest Mortgage Price

There has been a lot of great news in the housing market over the last few months. For starters, home prices have begun to increase again, signaling economic stability. Interest rates are lower than they have ever been over the past few decades, and the availability of homes on the market provides buyers with the best selection they have seen in many years.

Individuals searching for luxury properties for purchase will find that this is still the perfect time to buy the home of their dreams. Yes, home prices have risen by two percent starting a few months ago, but this is only minimal when compared to the amount of value lost during the recession.

On average, home values dropped by 34 percent across the country during the recession. In some of the harder hit areas, such as California, Nevada, and Florida, home values dropped at 60 percent or more. With this in mind, you can still find luxury homes at an approximate 32 percent discount, if not more.

Combine these large discounts in pricing with the record-low interest rates, and buyers will find that they can adjust their budgets to accommodate more than what they initially expected. Looking at it, these people who once thought they could not afford to live in exclusive neighborhoods are finding that home prices and interest rates are low enough to allow them to buy with confidence in these areas.

So when you are looking for a home to purchase, it is always advisable to search for a lender prior to your home search so that you can lock into a specific low mortgage rate. Many lenders will always conduct a pre-qualification process for you to be applicable for a mortgage and guarantee you with an interest rate and service fee structure for at least 30 days. Always shop around to see which lender is offering the best loans in your area.

Additionally, when you pre-qualify for a mortgage in this manner, you will now possess increased buying power, and sellers will now know that you are a serious buyer and will be more willing to negotiate on the asking price to meet your requirements. Real estate agents will also be able to streamline the search process by knowing what you desire to spend.

It is also important to work with your lender on establishing the right type of loan for your purchase. While ARM’s (adjustable rate mortgages) may offer interest rates that are unbelievably low, they will adjust to a higher rate at a future time. Conventional loans are always preferable because they will have a locked in interest rate for the entire length of the loan.

As the economy improves, home prices will continue to rise. Sadly, interest rates will also begin to increase as the economy improves. While these luxury homes may be quite affordable at this time, it will not remain that way for long.

This blog post was provided by Hollie Downes.


Share | |

Posted by: Nicole Lauber
Posted on: 11/1/2012 at 8:11 AM
Tags: , ,
Categories: Luxury Guest Writers | Luxury Real Estate
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Luxury Real Estate Personal and Company Branding: Can a Brand be Saved?

Recently, I (Alexandra, here) was reading an article written by the Knowledge@Wharton from the Wharton business school at the University of Pennsylvania.  This article discussed the fate of the Lance Armstrong brand as well as his charitable organization, Livestrong founded to support cancer survivors.  The discussion was well thought out and made sense.   Here is an excerpt, to read more...

 “Livestrong was built on the cult of Armstrong’s personality,” Katherina Rosqueta, executive director of the University of Pennsylvania’s Center for High Impact Philanthropy.  “That personality has now gone from being an asset to a liability. If Livestrong can show meaningful impact for the funds it has raised, then it can probably survive this. If it can’t, it won’t”

Over time, Americus Reed, a Wharton marketing professor, predicts that Armstrong’s image as the face of the charity will fade. “People will always remember he started it, but it’s not clear to me right now that there will be a long-term negative impact on Livestrong,” he says. “As this goes on for Lance, however, with no statement and continued denial, his brand is going to continue to decay.”

What impressed me most was a comment made by a reader. Christopher Lambert:

If we say Lance is irredeemable aren't we passing the same sentence on the worst parts of our self?

One of the risks of being a celebrity is the fact that the media is just as capable making you an overnight success as it is capable of instantly destroying your reputation. It leaves little room for redemption. What the media is counting on is that their audience does not think for themselves like Christopher Lambert did.

What do you think?

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


Riverview Manor in McLean, Virginia

Overlooking the majestic Potomac River, Riverview Manor is located just outside the nation's capital in McLean, Virginia. The secluded, gated property is situated on five acres, giving a sense of solitude, while just minutes away from Washington D.C. and Reagan National and Washington Dulles International airports.

Riverview Manor has stunning, expansive water views from all levels, twelve months of the year - a unique feature that truly sets this estate apart from the other properties along the banks of the Potomac. The presence of the river is felt throughout. Positioned on a wide section of the river, the picturesque landscape is not only visually capitvating with views of islands, rapids and the occasional kayaker, but "you can also hear the river rapids from the outdoor areas of the estate," says Marianne and MaryAnn of Long and Foster. "It's sight and sound stimulation!"

Beginning with the breathtaking great room, in which soaring two-story arched windows showcase unparalleled all-season views of the Potomac, and continuing on to the upper-level awe-inspiring river views from the elegant master retreat, it is evident that the estate was beautifully designed to take advantage of the year-round river views - from the fog rolling in on cool mornings to the incredible sunsets in the evenings.

The attention to detail is evident throughout this superbly built home with beautiful appointments and exquisite craftsmanship. The stone classic colonial features timeless elegance tempered with refinement and comfort, creating a majestic atmosphere perfect for entertaining dignitaries, while at the same time, intimate enough for smaller family gatherings. A separate guesthouse allows visitors their own space while enjoying the serene surroundings. The full-equipped pool house provides ample opportunity for relaxation with views across the infinity-edge pool and beyond to the river. Offering privacy and convenience, Riverview Manor is truly a hidden treasure with an aura of peace and tranquility. Price is available upon request.

For more information, click here.


Luxury Real Estate Personal & Company Branding: What's in a Name Brand??

Ivanka Trump at LAX, Photo by HotshotsWorldwide

What is in a name brand?  Everything is the answer, if your name is Trump.  A new luxury brokerage firm opened in New York, the name said it all “Trump International Realty”.    The Trump name is synonymous with luxury real estate and luxury real estate development.  The name is also associated with success, experience and victory in the face of defeat.  As a luxury real estate marketing professional, would you join this brand?

The Wall Street Journal, October 29, 2012, reported that Trump International Realty launched last week with a portfolio of 300 million dollars in listings.  The majority of the listings are Trump holdings, and the organization feels that they will have no trouble in increasing their listing inventory.  Ivanka Trump is at the helm of this enterprise.   Her father, Donald Trump, said “Ivanka has always felt strongly this is something we can do better than anybody else”     

In this context Trump is a direct challenger to Sotheby’s, for example, a firm that enjoys instant brand recognition in the luxury real estate brokerage realm.  To succeed, Trump must deliver on an extraordinary promise offered to the brokers and agents they recruit.  This is equally important to the clients that they serve.

"Quality of service is more important to us than simply filling offices," Ms. Trump said. She also noted that the firm's brokers will be members of the Trump Organization's "corporate family" rather than being "anonymous member of a 5,000-person sales force." Ms. Trump says the brokerage will use a traditional commission model.  

According to Mr. Sneddon, managing director of the new brokerage, “The Trump brokerage plans to focus initially on the New York region and then to expand to the rest of the world. Trump already has brought in a number of brokers from other luxury real estate New York companies. 

Will there be a personnel shift in the New York luxury real estate scene as a result? We think the idea of being a “member of the Trump corporate family” may offer just the right incentive for some top agents to jump ship.  Time will tell if the Trump name will become synonymous with luxury real estate brokerage, in the same way Sotheby’s and Christies has.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


Personal and Company Branding: The Best-of-Class Brand Position

Courtesy of Apple

If you want to gain or sustain market leadership, as a luxury real estate marketing professional, pay close attention to market leaders in other luxury product and services fields.  They can offer you invaluable clues.  We watch Apple like a hawk because it is the most valuable company in the world, and also one of the best international luxury brands.  

How is Apple a luxury brand?  They build premium products that command premium prices and generate great profit margin.

Most people do not need a $329 iPad Mini. Yet, the white version sold out the same day it came on the market! So, why is it that so many people are willing to pay a premium for the iPad Mini when they can get a Kindle or an Android based smaller tablet for less? 

Many pundits were certain that the price was too high for budget-minded consumers. They were right; but not for the right reason. The iPad Mini is NOT for budget-minded consumers because they do not have the psychographic profile (mindset) of Apple’s target market. 

Apple is not even trying to win over price-sensitive consumers at the lower end of the market. Instead, they are focused with laser-like sharpness on serving those who appreciate and simply must have best-in-class products. Consumers with this mindset value superior design and engineering. Apple knows how to communicate with and serve consumers with this psychographic profile better than any other technology company on the planet. 

Apple also knows that extremely satisfied customers will become evangelistic fans, and these fans will influence some of their budget-conscious friends to switch to the best-in-class mindset. Others will switch when they walk into an Apple store and discover or rekindle their own best-of-class mindset without any sales pressure, whatsoever. 

That is why Apple can command a premium for their products and also generate a higher profit margin. By steadfastly claiming, the best-in-class brand position Apple forces their competition (in the cheaper price and lower profit margin spectrum) to battle it out between themselves. 

To sell tablets at lower prices competitors have to cut corners.  Apple marketing VP, Phil Schiller s summed up their best-in-class brand position in 7 words: “Competitors are making compromises with their products. We don’t.”

If you are engaged in the “unabashed pursuit of market leadership” as a luxury real estate marketing professional, you must assume the best-in-class mindset yourself. Then, focus exclusively on those clients who appreciate this core value.  Let your competition fight over everyone else.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


Share | |

Posted by: Nicole Lauber
Posted on: 10/29/2012 at 7:58 AM
Tags: , ,
Categories: Luxury Guest Writers | Luxury Real Estate
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Marketing Luxury Real Estate Tip: Why Psycho Graphics Matter-Part 6

As a luxury real estate professional, it is important to know and understand the psycho graphics of your marketplace.  One way to do this is to analyze why and how you buy luxurious products.  Here is an example:

We were just at our local wine warehouse store, Capinteria Wine Company, to purchase a bottle of Champagne or Sparkling Wine, if made anywhere else, for a very special celebration this evening.  They have a great selection, and being students of branding I (Alexandra, here)spotted this bottle of Sparkling Wine called Goat Bubbles.  It certainly stands out at first glance.  It would make for great conversation, and the reviews stated "it was a silly name", however the product was good and "pinot esque", which refers to the Pinot grape.

On second thought, the brand became a turn off for us, in this instance.  Although we love fun names and fun brands, we have a reverence for Champagne/Sparkling Wine of all countries.  For us, it means "special and worthy of toasting an achievement, an anniversary, a birthday, a wedding, or just because you appreciate your mate."  We were not the right psycho graphic for this sparkling wine, and we are certain that there are many who will find the name and the wine "perfect!"

So we opted for a French Champagne "Henriot" grown on the chalky soils of the Champagne region in France, which we have visited and enjoyed exploring many of the great Champagne houses.  It is the proprietor's favorite, and she recommended it for the crab cakes made with fresh Louisiana crabs, which will be served with this meal.  

Know your psycho graphics before you market yourself or your company.

Part 1    Part 2   Part 3  Part 4   Part5

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


Share | |

Posted by: Nicole Lauber
Posted on: 10/26/2012 at 7:28 AM
Tags: ,
Categories: Luxury Guest Writers | Luxury Real Estate
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Ocala, Florida

“In Ocala, you don’t have to have horses to enjoy the lifestyle,” says Joan Pletcher, Realtor and equestrian property specialist in Ocala, Florida. “People enjoy seeing horses grazing in green paddocks or broodmares and their babies frolicking in pastures. But if you do have horses, you have neighbors to trail ride and share knowledge as a common bond.”

While all aspects of the equine lifestyle are available in Ocala, the area is also known for its fishing, hunting, golfing, and tubing on spring-fed rivers. Major shopping, beaches and theme parks in Orlando and Tampa are just short drives away. “It’s never too cold to enjoy outdoor activities,” Joan says.

One property Joan recommends for those interested in living in Ocala is 12981 South Highway 475, which she says is “perfect for entertaining family and friends.” This gated estate is located in an equine-friendly community where each parcel of land has a minimum of 20 acres. Upon entering the property, you’ll be welcome by a handsome gated entry and winding tree-lined drive, which leads to the very private 5-bedroom main house and 2-bedroom guesthouse overlooking a spring-fed stocked pond. Additional land and equine improvements are also available: option one includes 42 acres, paddocks, and a 9-stall deluxe stable with a 1-bedroom apartment, while option two is an additional 119 acres with a show stable, 60-foot covered round pen, executive office, stallion barn and manager’s home.

Aside from the equine and active lifestyle, Joan believes that anyone looking for a good environment to raise a family or retire would be ideal for Ocala. “Ocala-Marion County’s beautiful rolling hills and live oak trees are not your typical Florida landscape,” says Joan. “The people here are very friendly and we have a diverse culture.”


Share | |

Posted by: Keri Mahoney
Posted on: 10/24/2012 at 10:49 AM
Tags: ,
Categories: duPont Marketplace
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Luxury Real Estate Marketing Tips: Understanding the Mindset of Your High Net Worth Clients - Part 5

 Courtesy of Apple  

EXCEPTIONAL MESSAGING

Messaging, the way in which you communicate your extraordinary promise of value to your ideal clients is one of the most overlooked components of personal and company branding for luxury real estate marketing professionals.  To sharpen your own marketing message, look to other industries for evidence of exceptional messaging. 

Successful messaging is focused and laser sharp because it specifically addresses the attitudes, interests and the opinions of your target market, i.e., their precise psychographics.  Once you know the way your ideal client thinks you must speak to them in their language and in their own “dialect”. 

Apple announced its new iPad Mini today. Apparently, there are a lot of us who would prefer a smaller tablet because it can be held comfortably in one hand. Now, you can essentially get most of the benefits of a larger iPad with faster Wi-Fi for about $160 less.  Here is the essence of the iPad mini marketing message:  “The Whole Package. In a Smaller Package—Mini is Mighty”. 

But, in our opinion, the really big news at Apple today was not the iPad Mini, although, this new product is destined to be a huge success.  It was the new iMac!  The marketing message for this totally re-engineered personal computer:  “Performance and Design. Taken right to the edge”. 

Whereas, the iPad Mini speaks to a much broader audience of consumers, the new iMac speaks to an entirely different psychographic profile:  Those who would choose to buy a Ferrari, for example, or aspire to own one.  It also appeals to those who value spectacular innovation in design—“The desktop in its most advanced form ever”, according to Apple. 

At a time when mobile devices are overshadowing the stodgy PC and the PC market is declining, Apple gives us some very compelling reasons to fall in love with the PC gain.  You may not need the extreme performance of the new iMac. But, if you want to work on a computer that is also a piece of art you MUST HAVE one.  Nothing else out there can hold a candle to it. 

First, it has 40% less volume than the previous iMac.  It is only 5 mm thin at the edge of the screen! There is 75% less glare. And, each screen is individually calibrated for vivid color using equipment “tuned to color standards recognized around the word for precision and accuracy”. 

From an economic standpoint, if the PC market is eroding, does it not make sense to come up with a way to “own” a bigger slice of the remaining pie?  58% of all PCs are purchased in stores, according to the Wall Street Journal.  The iPad and the iPhone drive traffic into Apple stores where the customer experience is far superior to stores like Best Buy in every way.  That is, if you have the psychographics of Apple’s ideal customer. 

Learn how your ideal clients think. Understand their psychographics—their values, attitudes, interests and opinions. Then make an effort to hone your marketing message by communicating in their language. TO READ

Part 1    Part 2   Part 3  Part 4

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


Share | |

Posted by: Nicole Lauber
Posted on: 10/24/2012 at 7:19 AM
Tags: ,
Categories: Luxury Guest Writers | Luxury Real Estate
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Versatile Lifestyle

Boca Raton has earned a reputation for its world-class amenities, upscale dining, and palatial waterfront homes. However, Realtor Tara West, of Miami’s Tara West Properties, Park Miami Realty, is focusing our attention on a different breed of Boca Raton home: a 5 acre sprawling estate set against the backdrop of a nature reserve. 

Rare to the Boca Raton market, this expansive property offers complete privacy amidst a lushly landscaped setting. The outside of this home has been as meticulously considered as the inside. Outdoor amenities include a 50-foot waterfall, a stylish pool with paver bricks, several large ponds and new tennis courts. Due to the sheer acreage of this estate and multiple use zoning, the lifestyle it offers can be versatile.

“It could be a ranch property or an equestrian house,” says Tara West. “The kind of person who would want this property is someone who demands complete privacy, because that’s what it offers.”

The upgrades do not stop outside the door. The home is a chef’s dream as it offers a modern kitchen with high-end appliances. The living room brings the outdoors in, with panoramic views of lush foliage and water accents. Unique architectural details are around every corner, some of which have taken the owner 20 years to develop.

One can relax by the pool, play a game of tennis, exercise in the 800 square foot gym or watch a movie in the stereo soundproof home theater room as well as having access to all the amenities Boca Raton is known for just minutes away. Travel is a breeze when you have both the Boca Raton and Fort Lauderdale Airports in close proximity.

This Boca Raton gem truly offers the best of both worlds: unparalleled luxury in a pristine location. A standout property in a sea of water-centered listings, the expansive estate will make you feel as if you are living a resort lifestyle, miles away from it all.


Share | |

Posted by: Keri Mahoney
Posted on: 10/23/2012 at 10:47 AM
Tags: , ,
Categories: duPont Marketplace
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Sierra Nevada Mountains

In the foothills of the Sierra Nevada Mountains above the fog-line lays the historic town of Coarsegold, California.  The miners of the Gold Rush and Old West may be long gone, but what’s left behind is a treasure of its own--- Al Miki Ranch.

Retreat to 909 acres of unruffled wilderness located midway between Fresno and Yosemite National Park just off Highway 41 with an altitude over 2,000 feet.  Experience serenity, breathtaking valley vistas, two private lakes, abundant wildlife and towering oak trees across the gentle topography with this gold mine.  Enjoy mild winters in the 40s and casual summers in the 70s. 

Al Miki Ranch boasts miles of maintained trails throughout, lakes filled with Large Mouth Bass for the patient fisherman, and an abundance of forest and wildlife for both nature enthusiasts and outdoor sportsmen, alike.

Coarsegold and Al Miki are the perfect locations between nature and society, never far away from the big cities of Fresno, San Francisco, Los Angeles and endless entertainment attractions. Yosemite National Park, Resort Casinos, Bass Lake, golf courses and ski resorts with snow-shoeing, snowboarding and skiing are among the never-ending adventures when outside of the Ranch.  But why would anyone ever want to leave this piece of gold?

Currently zoned for several hundred units of residential development, Al Miki Ranch is also perfect for a horse farm, family compound, private estate, or to add to a portfolio of investments. 

The property presents a charming three-bedroom, two-bathroom home that epitomizes country living. Amenities include a wood-burning fireplace, separate office, and a barn.

“In the quiet morning bliss you often see a herd of deer basking in the shade outside the kitchen window, returning from  a sip of the refreshing lake water,” said current owner.

Al Miki Ranch and the treasures that await the potential new owner won't last long. Check out the listing before someone else pans out the gold.  Contact Jerry Baker, 310-819-2326 at CBS Development Corporation,  jlbaker2932@aol.com


 


Share | |

Posted by: Keri Mahoney
Posted on: 10/22/2012 at 10:45 AM
Tags: , , , , ,
Categories: duPont Marketplace
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Luxury Real Estate Marketing Tips: Understanding the Mindset of Your High Net Worth Clients - Part 4

How "Social Currency" Can Give You the Competitive Edge

In marketing luxury real estate one segment of your target demographic comprises entrepreneurs and employees of start-up companies who have recently been acquired by a larger company, or have gone public.  For example, when Facebook went public many of their employees became millionaires overnight.  If you are a luxury real estate marketing professional in the Silicon Valley area of California,   the probability of encountering this kind of buyer is quite high. 

When we were in commercial real estate in Beverly Hills and the West Los Angeles area we enjoyed  learning about some of the latest trends, technologies and new ventures before the general public even heard about them.  Our expertise was high-end retail and the entertainment industry. We worked with investors, developers, restaurateurs and companies who needed to purchase or lease their retail space or office buildings. This exposed us to the leading edge of what was to come in retail, technology, entertainment and restaurants. Imagine being one of the first to know that Apple was going to start opening retail stores!

When it comes to selling a luxury home to this demographic segment you need to also understand their psycho graphics. To increase your chances of winning their business you must be able to quickly build rapport with them and speak their “dialect” of the Language of Luxury:  Innovation.  You need to be up on the latest trends in their fields.  This gives you "social currency", which adds value to your professional practice and gives you an edge over your competition.

Here is an example of the kind of social currency in the realm of innovation.  Later this fall, Mozilla, the non-profit group who created the Firefox browser, is coming out with a free web-based video editor that will change how we tell stories on the Internet.  It is called Popcorn.  

In the same way that you edit video content now using a time line to combine video clips, audio elements, special effects and photos, Popcorn allows you to pull content right from existing web sites.  For instance, you can use a Google map as the background for an inserted video clip of you describing specific locations on the map.  You can also add call out boxes containing information about those locations that are hyper linked to more information or additional videos about those points on the map. Viewers can click on the call out boxes and watch those additional videos or view a photo gallery or a web page about it. 

It is fun to stay ahead of the curve by keeping up with new trends that affect your target market and ideal clients. This kind of social currency can give you a competitive edge when working with those clients, whose personal values include being innovative, which is a key element of their psycho graphics.

Read Part 3

Read Part 2

TO READ PART 1 OF THIS SERIES

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


Share | |

Posted by: Nicole Lauber
Posted on: 10/22/2012 at 8:18 AM
Tags: ,
Categories: Luxury Guest Writers | Luxury Real Estate
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

Luxury Real Estate Website Design: Successful Single Property Websites Tell a Captivating Story

Successful luxury real estate website design must tell a captivating story about the homes you represent and it must also romanticize the marketplace in which you work.  This is particularly true about single property websites.  Here is a story within a story of the production of successful single property website.

We got a glimpse of quality online professional networking at its best on Active Rain, which is one of our distribution channel for the LOL Blog. “AR” is the largest online professional platform exclusively for real estate related professionals.   

Gayle Rich-Boxman, a fellow AR member (and LOL member) in Oregon, reached out to us with a special request.  She and her husband Larry were getting ready to put their own home on the market. Their exquisite lakeside estate is on Fishhawk Lake, which is a private, lake community about 1.5 hours drive from Portland International Airport. Gayle asked if we could help her create a marketing strategy just for this property. 

Although, our primary work is developing luxury real estate brand strategy for agents and independent brokerage firms who are bent on gaining or sustaining market leadership, we decided to make an exception, for Gayle.  When we flew out to meet the couple we became instant friends. 

They invited us to stay at the their home and experience their fabulous lakeside lifestyle first-hand.  During our visit we hatched the marketing strategy and the marketing plan. The strategy included developing a state-of-the art, mobile-enabled single property website that we share with you here in this post. (Click on the link below to view the website).

Shortly after our visit Gayle invited several other friends that she met on AR for a retreat at her home. Debb Janes created a video that was mostly shot on Gayle and Larry’s electric-powered pontoon. Kris Ginsberg took some wonderful photos for the website, video and the property brochure.  With our art direction and supervision our Napa Consultants’ web design team went to work to create the site, incorporating all of the contributed components. 

The site just launched and was immediately well received. The camaraderie and sense of community was heightened between network members who participated in the prodcution of the site and have all become friends in the process.

Remember to tell a captivating story with your luxury real estate website design and also romanticize your marketplace.  Do not be affraid to reach out and get input from others who can also help you tell the story.

CLICK HERE TO VIEW THE SINGLE PROPERTY WEBSITE

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


Share | |

Posted by: Nicole Lauber
Posted on: 10/22/2012 at 7:27 AM
Tags: , ,
Categories: Luxury Guest Writers | Luxury Real Estate
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed

The Beauty of the West -- Nevada

When most people think of Nevada, they might think of  the desert, cactuses, or maybe even a constant party, 24/7 and the flashing lights of the Vegas strip. Susan Lowe, Senior Vice President and Corporate Broker of Chase International in Nevada, couldn’t have proved us more wrong.
            Buyers looking for property in the Western United States should be cautious before looking past Nevada. The Silver State offers residents access to unlimited outdoor recreation in every season. “Summer here is absolutely magical,” says Lowe. “The temperature averages 75-degrees during the day and 50-degrees at night. We have a very dry climate, so even during the winter when it’s snowing, everyone goes outside because the cold isn’t biting.” With over 300 days of annual sunshine, you can be outdoors year round.. Residents indulge in biking, hiking, world class snow and waterskiing, mountain biking, backpacking and boating. Northern Nevada also hosts Art Town every year, a festival showcasing fantastic artwork, as well as the renown Shakespeare Festival on Lake Tahoe.
            In addition its astounding natural beauty, Nevada is also within close proximity to many major cities including San Francisco, Los Angeles, Las Vegas and Salt Lake, making it a very convenient location on the West Coast.
            As an ideal buyer in Nevada, you would love outdoor recreational activities; enjoy the smaller, more intimate “town” atmosphere; and be friendly, relaxed and carefree. Potential home buyers who are financially savvy often flock to Nevada for its financial advantages of being a tax-friendly state.
            Without a doubt, Nevada lives up to its reputation of being a less expensive place to live without having to sacrifice a high quality of life. Nevadans are known for being hearty, authentic, steadfast and rugged individuals with an entrepreneurial mindset. And hey, we don’t think that’s such a bad thing.

Susan Lowe CRB CRS CLHMS ABR
Senior Vice President/Corporate Broker
Chase International
slowe@chaseinternational.com
(775) 588-1444


Share | |

Posted by: Keri Mahoney
Posted on: 10/21/2012 at 10:42 AM
Tags: , , , ,
Categories: duPont Marketplace
Post Information: Permalink | Comments (0) | Post RSSRSS comment feed