Luxury in Miami – Versace Mansion

Located in the heart of South Beach at 1116 Ocean Drive is an iconic oasis that once belonged to renowned fashion designer Gianni Versace. The astounding estate, Casa Casuarina, more commonly known as the Versace Mansion, is a prime property currently on Miami’s housing market.

Walking through the gates of Casa Casuarina is like stepping back in time. Architect Alden Freeman was inspired by the oldest existing house in the Western Hemisphere, the “Alcazar de Colon” in the Dominican Republic, when building the estate in 1930. The 19,000-square-foot mansion has 10 bedrooms and 14 bathrooms, two professional kitchens, two dining rooms – one with its own bar. Each bedroom in Casa Casuarina is its own luxuriously themed suite, and every room has been professionally decorated to the last detail. The mansion was built with the finest stones and materials, not stopping at what lies in the center of the estate – a 54-foot-long mosaic pool lined with 24-karat gold and an outdoor dining area.


 

“Casa Casuarina is truly unique,” says Jill Eber of The Jills real estate services in Miami. “It is the crown jewel of luxury real estate in South Florida. It is a reflection of Versace’s impeccable taste.”
            Something not many people know is that the Versace Mansion has its own observatory that opens to the beautiful views of the South Hemisphere. At night, you can relax and witness some of nature’s most miraculous galaxial miracles.
            In addition to the amenities this property has to offer, the incomparable attention to detail and use of art, fabric and textures in the design of the house makes the Versace Mansion a beautiful place to entertain and indulge in all Miami has to offer. The potential buyer is someone who wants a trophy property; who understands Miami and has an appreciation for art, design and history.


During the day, residents of Casa Casuarina can lounge on the gorgeous white sandy beaches of South Beach or dine in some of the finest restaurants in the country. Miami offers residents something that can’t be found anywhere else. Living in the Versace Mansion would be living in a paradise within a paradise.
            “Very few people get the chance to own a museum or iconic property of this stature,” says Eber. “Casa Casuarina is rumored to be the second most photographed property next to the White House.”


Jill Eber
Coldwell Banker, The Jills
305-915-2556
www.thejills.com


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Posted by: Keri Mahoney
Posted on: 10/13/2012 at 10:13 AM
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The Luxury of White Peach Champagne, Venice, Love and a Great Gift

Yesterday, we were in Beverly Hills bright and early for business meetings.  The conversation turned to champagne as a gift, and we remembered one of our favorite aperitif (cocktail) champagnes-peach champagne.  Inspired by the famed Italian version (the Bellini, which is now the official cocktail of the International Bartenders Association), the French have bottled this wonderful elixir.

The Bellini was invented in Venice by Giuseppe Cipriani  at his restaurant called, Harry’s Bar in Venice, in 1934.  Legend has it that Signor Cipriani made the first Prosseco (Italian sparkling wine) and white peach puree cocktail for his beautiful girlfriend, and named it “Bellini” because it reminded him of a painting by the 15th century Venetian artist, Giovanni Bellini..  This was the seasonal specialty at this quintessential Venetian restaurant that was frequented by Ernest Hemmingway, Sinclair Lewis and Orson Welles. 

We were first introduced to this delight at a fresh fish restaurant in Paris.  We ordered the sea food platter with oysters, clams, langoustine, and pink shrimp.  Our waiter suggested peach champagne.  Both my mother and Ron laughed at me when I ordered it.  The moment it arrived and I tasted it, I was in love.  When Ron and Mom tasted it, I had to pry out of their hands…they also ordered it.

When we returned to Los Angeles, I promptly called every wine store to find this champagne.  I located it at DuVin in West Hollywood across from the Pacific Design Center.  It is a wonderful wine store specializing in European wines tucked behind a garden.  The owners are a delight and introduced us to many delicious French and Italian wines.  When we lived in Napa, I had them deliver a case to our home for holiday gifts several times.  In a wine savvy community, everyone was absolutely delighted and could not thank us enough for this amazing champagne treat. 

Wishing you all a great weekend, Cheers Ron & Alexandra

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 10/12/2012 at 2:42 PM
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A Small Slice of Paradise Near Atlanta, Georgia

Discover complete tranquility in the lush foothills of the Appalachian Mountains in Georgia. Tate City, population 32, offers complete peace of mind, just a two hour drive from Atlanta.

 

Tate City’s centerpiece is the Tallulah River, a feature at sets the area apart as a haven for outdoor activities and flows intothe headwaters of Lake Burton, a 2,275-acre reservoir.

 

Once upon a time, Tate City was a teeming mining and lumbering community. Now, it is the sleepy home to a few full time residents, and serves as a vacation spot for countless sightseers. A quiet community cradled by a National forest, Tate City is also home to a residence that is just as charming as the city itself.

 

When Margie and Rick Cashatt completed their 6,000 square foot home, it represented a realized dream for the couple. Their home is set six miles into a winding forest road following the famous Tallulah River adorned with fisherman ready to catch the freshly stocked trout. Margie’s grandparents had lived in the area since the 1950s, so the pristine mountainsides held all ofthe nostalgia of her childhood days exploring what she considered her own paradise.

 

Expansive river views can be seen from the main floor. Free flowing pastures and manicured grounds provide an idyllicbackdrop for the home, complete with a pond for catfish and trout. If you are interested in learning more about this one-of-a-kind residence, please contact Julie Barnett with Harry Norman Realtors Luxury Lake and Mountain.

 

A winning combination of a slower pace of life and outdoor lifestyle, Tate City is a testament to all that once was. Relive a simpler time, and discover the benefits of all natural living in this sleepy Georgia city.


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Posted by: Keri Mahoney
Posted on: 10/12/2012 at 10:10 AM
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Ranch Marketing Associates

Buying or Selling ranch property is not a typical real estate transaction.    Many factors must first be considered in order to make a proper analysis of a ranch/agriculture or recreation property so that a prudent decision to buy or sell results.  Many traditional real estate brokers are unfamiliar with critical aspects of ranch brokerage that can make it different and challenging.  It is imperative that brokers involved in large land transactions of any kind be knowledgeable and experienced in land and livestock management, agricultural production, wildlife management, water and mineral rights and ranch contract issues.  This is why it is recommended and beneficial to utilize highly specialized services of a ranch real estate firm such as Ranch Marketing Associates. 

Co-Founding Partners, Ron Morris and Billy Long, have assembled the most knowledgeable Ranch Brokerage firm in the United States - creating the team, Ranch Marketing Associates.  With offices throughout the American West and capable of serving buyers and sellers throughout the United States and abroad, RMA brings decades of in-depth experience, individualized attention, and the most technologically  advanced marketing tools and strategies to assist clients in every aspect of a land transaction from beginning to end.     

Collectively, Morris and Long have extensive business backgrounds working in the corporate arena as well as in residential and commercial real estate for many years which has paved their reputation for outstanding marketing services and obtaining successful sales year after year.   Their experiences have given them both the ability to meet their client’s highly specialized needs, a keen eye for attracting some of the most vast and breathtaking properties in the United States and opportunities to work with many of the most influential real estate investors in the world who understand the value and importance of using an experienced Ranch Brokerage firm.  

“Ranch Brokers need a full arsenal of skills.  We have to know the land, know what we’re doing and know how to get along with people.  We also have to know how to conduct business,” says Morris.  RMA places an emphasis on honest relationships and business practices and provides responsive, top-level service in all aspects of ranch real estate.  In addition, the company understands the dynamic nature of the global marketplace, challenges of the current economy and the need to stay abreast of the changing political climate and their movements by their competition in order to be the best source for guiding their clients making high-end business decisions.  “We are our client’s business advocate and we never forget it,” Morris adds.  Ranch Marketing Associates’ knowledge, personalized attention and selectivity combined with a high work ethic makes this smart, insightful and passionate ranch real estate team one to be reckoned with.

Ron Morris
Co-Founding Partner
Ranch Marketing Associates
(970) 535-0881
www.rmabrokers.com


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Posted by: Keri Mahoney
Posted on: 10/11/2012 at 9:27 AM
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Awesome Jackson Hole, Wyoming

Jackson Hole has attracted the travel elite since the formation of Grand Teton National Park

in the 1920’s, but its current real estate climate is making it attainable for buyers to obtain

a slice of Jackson Hole heaven. With limited inventory, bottomed out prices, and realistic

sellers, now is the time to invest in a region that has one of the most favorable tax climates

in the nation.

 

Naturally, Jackson Hole is a haven for outdoor enthusiasts. Boasting three ski areas and

two National parks, the activities are endless. Temperate summer weather ensures hiking,

biking, golfing, canoeing, and a favorite past time, fly-fishing.

 

Carol Linton of Jackson Hole Real Estate Associates presents an extraordinary opportunity

to own a most exquisite property on the banks of the Snake River with unobstructed

Teton views. This property blends the rustic charm of a traditional log home with modern

elements like stone and iron. The interior spaces are well scaled with two master suites

on the main floor and four additional suites on the second level. The home offers custom

furnishings, six interior fireplaces, a theatre room, stone-lined wine cellar, tiled steam room

and a swimming pool, amenities one would expect in a grand lodge, just 15 minutes from

town.

 

The town of Jackson radiates an energetic vibe. Jackson’s town square, with its famous

elk antler arches, has all the charm of a western village, along with great restaurants and

eclectic art galleries. In the winter months, the city teems with the ski set.

 

A close examination of Jackson Hole reveals a pristine location, holding residents who have

Invested in the wellbeing of their all-natural home. It’s an awe-inspiring location to take a

step back and enjoy a slower pace of life.


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Posted by: Keri Mahoney
Posted on: 10/10/2012 at 9:25 AM
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Luxury Real Estate Personal & Company Branding: Escaping the Brand Extension Trap

If you are already a successful real estate professional in your marketplace and would like to break into the luxury end of the business heed this warning.  Do not fall into the trap of thinking that your current personal or company brand will work to your advantage because it is already well known and well thought of. 

You most likely will need a separate luxury real estate brand because your current brand is identified with a different pricing tier in the minds of your target market.  This is not about snobbery.  It is about one of the most perilous challenges of branding for any type of business large or small: brand extension. 

Here is an example of a brand extension misstep made by one of the biggest brands in the world:  General Electric. 

Recently, we began forwarding our business landline to our iPhone.  For me,  (Ron here), finding the right headset was quite a challenge. I tried the two best blue tooth models on the market. In each case I got feedback from friends and clients who said I sounded like I was in an echo chamber and my voice broke up in far too many calls.  

I went to Staples and tried the leading brands for over the head models with volume control, which worked fine, on my landline, but not with an adaptor for the iPhone.The General Electric model had all of the features that I needed without an adapter. But, I completely dismissed G (general) E as an iPhone headset brand over the leading brands in this category that specialize just in telephony accessories:  Plantronics and Jabra. 

What does GE stand for in your mind: Appliances, Aviation, Consumer Products, Customer Training, Electrical Distribution, Energy, Finance, Healthcare, Lighting Oil & Gas, Rail, or Software & Services? 

Had GE come up with a cool brand name for this category of their business, the brand extension would have been far more successful. I certainly would have discovered it immediately and at least tried it.  It was only after the others did not work for my needs that I finally tried GE, which works just fine.

Like GE you could use your current brand name when you extend your brand into the luxury realm. But, your speed of success will be much slower. You or your company may be the best choice.  But, you will not be readily identified with your new category of business with your current brand name. Think of the pace of brand acceptance that Toyota would have faced if the did not use the brand name Lexus for their luxury model. The same applies to Accura, which is the luxury car brand of Honda.  

Toyota and Honda are both outstanding brands in their price category. But, these brands are very strongly identified with that category.  You just need a new brand name that works for your new business category as a luxury real estate marketing professional.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 10/10/2012 at 6:51 AM
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Lake Tahoe Living

"Lake Tahoe is the most beautiful place in the world," says Chris Plastiras of Lakeshore Realty. "I swim in the lake on summer afternoons, hike in the fall, ski in the winter, and bike in the spring."

Just three and a half hours from San Francisco by car or an hour flight--so close that many commute-- the activities are endless. We have two private beaches, two golf courses, a recreation center and a beautiful ski resort all for residents of Incline Village.

Of course there's the lure of casinos, and world class entertainment throughout the year. There are also seasonal events like the Shakespeare Festival at Sand Harbor,  a symphony orchestra,  balloon races, and the Hot August Nights antique car show.  

Plastiras, a San Francisco native, fell in love with Tahoe as a child. In 1975, he tried a winter here, and never went home, getting his real estate license in 1979.

His wife Patti, a marketing graduate, also hales from the Bay area. The two opened independently owned Lakeshore Realty in 1994. Chris and Patti boast, " We're extremely fortunate to have so many successful people on our team.

Overlook Lake Tahoe, Incline Village and all we have to offer from 405 Tracy Ct., offered for $3,895,000.

Situated on a private knoll, and surrounded by decks, this 6,330 square foot home strikes a stunning balance between the past and present, with rough hewn beams and railings meeting vast expanses of glass and towering ceilings.

This magnificent 5-bedroom lodge features a breathtaking three-story great room with living, dining and gourmet kitchen combined. Two balconies, hovering above, open to the home's five bedrooms and baths.

For more casual entertaining, there's a family room with second kitchen, and an outdoor hot tub. Wonderfully secluded, the .85 acre property is adjacent to protected forest, yielding views that seem to go on forever.  

 

Virtual tour at 405Tracy.com.

 


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Posted by: Keri Mahoney
Posted on: 10/9/2012 at 9:02 AM
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Marketing Luxury Real Estate: The Difference between Marketing and Selling - Part 3

Selling Ice to Eskimos

In Part 1 & 2 of this article series, we stated that in marketing luxury real estate great marketing necessitates great strategy. Selling requires tactics, scheming and maneuvering. When marketing is done right selling is unnecessary and your competition becomes irrelevant.

Have you heard the expression “selling ice to an Eskimo”?   It usually means attempting to persuade people to go against their best interest to accept something that they do not really need or want.   This is at the heart of what selling is in relationship to marketing. 

Selling is at best a complete waste of time and it usually annoys the customer.  It does so because it goes against the self-interest of the client instead of focusing on the client’s most pressing needs. 

Marketing is the alignment of purpose. It is tuning into the emotional needs of the client and allowing them to see how your products or services can either relieve their pain or help them gain what they want.

Have you every wondered how Apple became the most valuable company in the world without a sales force? How is it that they can consistently sell out of a new product offering within days or even hours of putting it on the market without any sales people?  

Steve Jobs and company introduced us all to must have products and services that we did not even know we needed or wanted.  Apple did not just invent new products; they invented new product categories.  In the process they created news that unleashed unparalleled media coverage.  It also sparked word-of-mouth advertising, which turned very satisfied customers into evangelical salespeople. 

Have you been to an Apple store? You may see some amazing products there, but what you will not see is a single salesperson. One thing that Apple’s competitors have not come close to is in-store and online customer service. Having knowledgeable people, people who speak our language from our own country available to answer our questions, this is a luxury that satisfies some very important needs in our time-starved world.

The key to marketing, in your luxury real estate marketing practice, is to focus on marketing vs. selling.  Do not waste your time trying to sell ice to Eskimos. Make news! Find ways to align with the most pressing needs of your potential clients. Ideally, find an uncontested or underserved market niche where you can create news and trigger word-of-mouth advertising.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 10/9/2012 at 8:07 AM
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Akasha

“In Hindu mysticism, this akasha is thought to be the primary principle of nature from which the other four natural principles, fire, air, earth, and water, are created. These five principles also represent the five senses of the human being.”

Ancient Cedar logs found deep in the Coastal Rainforest have been carefully selected and masterfully incorporated into this magnificent Mountain Home.

The home is filled with unique and beautiful antiques, native and local art pieces and state of the art appliances and technology.

Situated near the top of Sunridge Plateau, one of Whistler‟s most exclusive neighborhoods where both the ski slopes of Whistler Mountain and the heart of Whistler Village are close at hand. Spectacular Mountain and Valley views can be enjoyed from almost every one of the more than 28 rooms in the homeThe Grande Cedar.

The 50 foot high ancient Pole acts as an axis from which the rest of the home radiates. It is encircled like the inside of a Nautilus Shell with a magnificent spiral wooden staircase and banister made from one of Whistlers original chairlift cables.

The 30 foot long lap pool with a cascading waterfall at one end is flanked by four totems carved by local Native carver XwaLack Tun representing the 4 directions in the Salish Medicine Wheel,  Thunderbird— north Eagle, — south, Bear— east and Wolf—west.

The best chance to own it right now. The price was reduced again and again, from originally 14,900,000, to 12,500,000 to now 9,750,000.


  


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Posted by: Keri Mahoney
Posted on: 10/8/2012 at 8:27 AM
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Marketing Luxury Real Estate: The Difference between Marketing and Selling - Part 2

Make Your Competition Irrelevant

In Part 1 of this article series, we stated that luxury real estate marketing professionals often fall into the trap of selling instead of marketing. Marketing requires concisely communicating the essence of your distinct promise of value to your ideal target market as you address their most pressing needs. Selling is trying to convince those prospects that are not really a match to you that they should work with you or buy from you anyway. 

Great marketing necessitates great strategy. Selling requires tactics, scheming and maneuvering. When marketing is done right selling is unnecessary and your competition becomes irrelevant.

In recent years it seems that too many politicians have capitulated to the use of selling rather than marketing themselves.  Instead of focusing on issues and how they intend to solve problems, they spend their campaign funds smearing their opponents.  This is more an assault on the intelligence of the voters than on their opponents. 

Here is an example of a politician who understood the difference between marketing and selling and contributed mightily to the lives of her constituency by encouraging participation in the political process and fighting for equal opportunity for all.

Marge Fong Eu, a third generation Californian, was elected California secretary of state in 1974, making her the first Asian American woman ever elected to a state constitutional office in the United States. She became famous for smashing a toilet bowl on the state Capitol's steps during her successful campaign to ban pay toilets. She argued they discriminated against women because men could use urinals for free whereas women always had to pay a dime for a toilet stall in places where payment was mandatory.

Marge Fong Eu concentrated on one issue, banning paid toilets. She took a stance, which what we call a brand position, and represented one core value, equal opportunity, a value that Marge Fong Eu felt passionate about. This struck a deep emotional chord with an entire gender. Getting her marketing message across in a nanosecond, through a news-starved media, Marge Fong Eu won by a landslide. That is marketing strategy at its best!

In fact, Marge Fong Eu won by a record-breaking three million votes. She did not need to resort to smear tactics. Her brand position was articulated with laser-sharp focus. She did not need to out-spend her competition. Moreover, she simply made her competition irrelevant.

In our strategic branding practice we work only with incumbent market leaders or their challengers in the field of luxury real estate marketing. Our job is to help our clients identify what they are most passionate about, what they stand for personally or as a company, and then develop a strategy based on their authentic nature that helps them to gain or sustain top-of-mind status in their marketplace or niche therein.  

If market leadership is your quest, the right brand strategy can take the effort out of besting your competition.  It can make your competition irrelevant.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 10/8/2012 at 6:58 AM
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Waterfront Living: Cape Cod, Mass.

When you live on the water, you never grow tired of the vista.

“Whether that be direct ocean front views, beach views, bay views or tidal estuary views, the scene is constantly changing;  not only at different times of the day and how the sunlight plays on the water but also as the seasons change,” says Ralph Secino, an agent with William Raveis Real Estate.

Cape Cod, Mass., exemplifies the coastal lifestyle combined with the convenience of nearby big-city culture and year-round outdoor activity. “My favorite aspect of life in the Northeast is the diverse offerings brought about by the four seasons and all that each season encompasses,” Secino says. “Yes, the winters can be cold but with the cold comes the beauty of fresh fallen snow and the options for winter sports such as cross-country or downhill skiing with the mountains being only a few hours from the coast.”

The architecture of Cape Cod’s homes ranges from quaint summer cottages to charming vacation homes to spacious, luxury residences.  “All of the architectural styles seem to focus on providing a comfortable, relaxed, casual lifestyle that coastal living embodies,” says Secino.

One of Secino’s exceptional properties is a perfect reflection of the Cape Cod aesthetic. Idlewild, located at 122 Pinquickset Cove Circle in Cotuit, was specifically designed so that each of the 12 rooms offers a water view.  The four-bedroom house is just under 8,000 square feet and has an Old World atmosphere but imparts a Shingle Style country-cottage feel. The 8-acre grounds boast a large pergola and a guest cottage.

“This distinctive and dramatic home epitomizes waterfront living in that it is a place for the owners to unwind and entertain on a grand scale, where family and friends always feel welcome and relaxed,” Secino says.


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Posted by: Keri Mahoney
Posted on: 10/7/2012 at 8:19 AM
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The Fountain of Youth

Explorer Juan Ponce De Leon may have found the Fountain of Youth after all when he discovered the beautiful Sanibel Island. No skyscrapers to diminish the picturesque landscape of sandy beaches. If a retirement is approaching or just looking for a second home, Sanibel has little land left to develop, so snatch up your own piece of Fountain of Youth on Sanibel or Captiva Islands before it's too late.

 An ideal 70s climate from November through May with Gulf breezes present the laid-back lifestyle with up-scale shops, restaurants, entertainment and other amenities are featured. A few notable attractions include the award-winning library Sanibel has the Ding Darling Wildlife refuge and protected lands that cover 70 percent of the island, the shell museum, miles of bike paths and striking sandy beach with lots of shells. Retire or live where Ponce De Leon didn't get a chance to!

 

The barrier islands of Sanibel and Captiva have easy access to Fort Meyers and located less than an hour from the Regional Southwest/Fort Myers International Airport and the city of Naples. Miami is a quick two hours trip away as well

 "With prices as low as they are and interest rates equally low, now is the time to buy," says Jim Hall, Managing partner of VIP Realty Group.

 One of the featured properties from VIP Realty Group may be the perfect youthful escape. The 3-bedroom, 3 bathroom bay front home at 1266 Isabel Drive is situated on 1 1/2 lots with 150 feet of seawall frontage on San Carlos Bay with available boat dockage in the protected marina. There is a large swimming pool, brand new gourmet kitchen and a large master suite too. 

 "This property is amazing due to the location on the East End of Sanibel, the upscale neighborhood, and the views," said Hall.


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Posted by: Keri Mahoney
Posted on: 10/6/2012 at 8:15 AM
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LXR Luxury Resorts & Hotels

When One Thousand Ocean’s units began closing in February 2010, developer Jamie Telchin could not fathom the success the oceanfront condominium would garner at that time. Two years later, just eight out of the original 52 units remain, and the property has been featured in a Hollywood blockbuster, and a television show.

Everyone that buys here has the ability to buy anywhere they want and they chose One Thousand Ocean,” says Jamie Telchin, president of development at LXR Luxury Resorts & Hotels.

Situated on the tip of a private peninsula in Boca Raton, One Thousand Ocean ascends seven stories above a most coveted inlet. With its subtle curved design, surrounded by water on three sides, each unit manages to bring the outdoors in to reflect a modern waterfront lifestyle.

A remarkable unit unique to the building with two still available for purchase is a two-story beach villa. Beach Villa 110 is a residence that is furnished by internationally famed interior designer Roche Bobois. In addition to a heated plunge pool and outdoor kitchen, this airy unit comes with a cabana on the building’s oceanfront pool deck.

Through Premier membership, One Thousand Ocean residents have access to the adjacent Boca Beach Club, as well as The Boca Raton Resort & Club. Onsite management and a full time concierge provide daily support for residents. An expansive fitness center offers aerobics, yoga, Pilates, and a cardio area.

One Thousand Ocean is situated just six miles away from the private Boca Raton Airport. The easily accessible Palm Beach International and Fort Lauderdale International airports are a slightly longer car ride away for flexibility in planning vacations abroad. 

One Thousand Ocean is a truly distinguished property in one of South Florida’s most sought-after cities. Smart design meets casual elegance to bring residents 52 units of the utmost in upgrades and amenities. Discover the One Thousand Ocean difference, a lifestyle unlike any other.

 


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Posted by: Keri Mahoney
Posted on: 10/5/2012 at 8:09 AM
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Sotheby’s International Realty

Fort Lauderdale has become internationally known for its pristine beaches, endless waterways, fine dining and the crowning jewel, Las Olas Boulevard.  It’s a world-class city that offers luxurious, year-round resort-style living.  ONE Sotheby’s International Realty estate agent Brian Hero has lived in the area since 1995 and has watched the city evolve into a sophisticated destination on Florida’s Gold Coast.

 

“There really is no other place like it in America,” says Hero. “Besides an enviable year round climate, you have the benefits of waterfront city living but on a smaller scale than in Miami.”

 

During the last decade, downtown Fort Lauderdale has changed dramatically, and has set the stage for upscale condominiums, high-end fashion boutiques and posh lounges, which have added a stylish vibe to the city.  Upscale restaurants like YOLO and the neighboring O Lounge have made downtown a popular stop for locals and visitors alike.  With more restaurants and nightlife options slated to open this year, downtown Fort Lauderdale has become a vibrant scene, and shows no sign of stopping.

 

Luxury hotel chains, such as the W and Ritz Carlton, now call Fort Lauderdale home and offer guests glamorous new oceanfront resort options.  Whether it’s a short getaway, beach wedding, or anniversary weekend, the resorts offer relaxation with the convenience of outdoor activities, dining and shopping within walking distance.

 

With Fort Lauderdale’s home market on the upswing, buyers are showing interest and lining up to look at waterfront properties.  The Fort Lauderdale market still offers value, as compared to the Miami and Palm Beach markets.  Buyers have flocked to the beach town from all over the world to invest in this desirable location.  With over 300 miles of navigable waterways, Fort Lauderdale is an ideal spot for boaters and vacation-goers looking for a laid-back vibe with sophisticated amenities.

 

Fort Lauderdale offers an unprecedented mix of an easy beach lifestyle and a cosmopolitan city.  Fine restaurants, chic hotels and luxury condominiums may dot the downtown, but the city still retains the charm that makes it a quintessential Florida destination.


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Posted by: Keri Mahoney
Posted on: 10/4/2012 at 8:04 AM
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Marketing Luxury Real Estate: The Difference Between Marketing and Selling

In marketing luxury real estate, many agents and brokers often fall into the trap of selling instead of marketing. Marketing is matchmaking. It requires concisely communicating the essence of your distinct promise of value to your ideal target market as you address their most pressing needs.  If your communication is clear your ideal prospects should instantly recognize that you, not your competition, are the right match. 

Selling is trying to convince those prospects that are not really a match to you that they should work with you or buy from you anyway.  The need to sell comes from the false notion that there is a scarcity of ideal clients out there. But, the truth is that the time you waste trying to win over non-ideal clients and slogging your way through difficult transactions distracts you from opportunities to meet and work with perfect matches, 

As discouragement and feelings of powerlessness set in, you begin to lower your standards and expectations.  You find yourself on the “chain of pain” attracting more non-ideal clients and more problematic transactions. 

What is important to keep in mind is that people like to do business with people like themselves. Your ideal client is looking for you just as much as you are looking for them. And, they hang out with others who are like-minded. It is only natural for them to refer you to their friends.  It gives them personal satisfaction and also social currency to facilitate a successful referral.  When this occurs you find yourself on the “chain of gain” instead of the chain of pain. 

Marketing done right is effortless because you are achieving an alignment of self-interests yours and your ideal client’s. Selling may give you the immediate gratification of momentary wins, but it will burn you out in the long run. 

The most successful luxury real estate agents and brokers are passionate marketing professionals not selling professionals. When you sell a home, the sale itself is the very last thing that occurs in the process of meeting the needs of your ideal clients.  There is actually one more step.  And, that is getting paid for doing something that you love to do.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 10/3/2012 at 6:39 AM
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Categories: Luxury Guest Writers | Luxury Real Estate
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