Tips for a Quick and Easy House Sale

The selling process can be long and frustrating. You may get a lot of viewings, but no respondents. You may not get any views at all. Whatever the case is, any homeowner can follow simple tips that will result in a quick house sale. Soon enough, everyone will be dying to get a sneak peek of what seems like the Trump Towers!

De-personalize

Removing personal photos, posters, and ornaments is a good place to start. Viewers want to imagine how life will be like living in their new home, not your old one. Having the hallways cleared out and simple makes it look bigger as well—throw furniture and excess items into the attic.

Make sure you do not completely empty out the house. Potential buyers shouldn’t need to try too hard to imagine living there.

Freshening up

New doors, new paint, and new tiles all make the house feel like it hasn’t been previously owned. Clear up the stains and spills and spray some air freshener in open spaces. Change up the color scheme of the house to something more neutral so it feels natural to potential buyers. If you cannot re-tile, then simply give the house a new look. Replace old and broken light bulbs with subtle lighting, re-paint the doors, iron and wash all the bedroom sheets, and place flowers and furniture to give a homely effect.

De-clutter

No one wants to come into your home and see toys, books, clothes and a bunch of irrelevant items spread around the house. Clear everything up or hire a house clearance service if the job is too big.

Clean

Probably the most important house selling tip—clean up! Seems simple, doesn’t it? A woman makes a house purchase decision 90% of the time—a girlfriend, wife, mother, sister, or whatever. And trust me, women can spot a spec of dirt miles away. The kitchen and bathroom tend to gather a lot of clutter. Organize bathroom items, put away towels, open up a new bar of soap, get rid of dishes, and clean the kitchen counter. De-cluttering and cleaning up can go hand in hand and takes little time. Just throw on some music and get into the zone and you’ll be finished before you know it.

Curb appeal

More than half of your potential buyers will drive by without even viewing the actual inside of your home. If a house looks like a cemetery from the outside, there’s no point seeing the grave. Fix up your entrance—make potential buyers say they “have a good feeling about this” as they walk in. If your garden’s too messy, hire a garden clearance service—pull the weeds out, mow the lawn, rake out leaves, trim tree limbs, clear out gutters and put away access garden tools.

Rooms

Make sure rooms are neutral and show potential size. If you have used a room as storage, well, clear it out! This is most likely more time consuming than everything else. If you have advertised your home as a three bedroom, then potential buyers want to see three bedrooms, not two rooms and another full of junk.

Estate-agents

If time is an issue but you have the money, hire multiple estate agents to sell your house. It will usually be the estate-agents themselves who show viewers around the house, so make sure they know what to do. If you have a specific order you want to show buyers your rooms, let the estate-agents know. Communicate with agents so you know when to get your pets out of the house. Never point out problems in the first visit such as neighbours, noise, boiler trouble, etc. On the other hand, do make sure you mention the good aspects—the view, neighbourhood, etc.

Article courtesy of Sohaib Siddique with AnyJunk, who provide house clearance through fantastic service and responsible disposal. Anyjunk is an easy and eco-friendly alternative to skip hire. Our crews take all types of waste, from furniture and electrical appliances to refurbishment waste and garden refuse.


50 Top Luxury Real Estate Markets in the USA: Jackson Hole, Wyoming

Most major ski resorts can claim natural beauty as one of its greatest assets. But, only Jackson Hole, Wyoming is nestled between two of the most spectacular national parks in the United States: Yellowstone National Park and Grand Teton National Park.  Tourism helps to enrich the local community, year-round. But, the tax benefits of owning property here makes Jackson Hole one of the most compelling luxury real estate markets in the USA.

Bloomberg Wealth Manager Magazine rates Wyoming as America’s Wealth-Friendliest state year after year. Julie  & Matt Faupel explain that, “ Teton County is one of the wealthiest counties in the United States.  And, the people here are among the most generous when it comes to Philanthropy”.

“Jackson Hole Mountain Resort has earned a reputation as Mecca for extreme skiers, because of its steps and chutes” says Scott Singleton, a ski instruction who later became a real estate professional.

But, recently there has been a considerable investment in making the resort family-friendly by adding more intermediate runs and faster lifts that serve beginners and intermediate skiers. 

According to Mercedes Huff , “In Jackson Hole only 3% of the land is privately owned; the balance is federally owned or state managed. Several affluent buyers purchase large ranches and they donate major portions of land to conservation.  This not only creates more privacy, but also increases property value because it creates a greater scarcity of available privately owned property”.

According to Ken Gangwer, “The lifestyle benefits of living in Jackson Hole, which is virtually crime-free, stretch through all four seasons.  We not only have some of the best skiing in the United States, but we also have the heritage of being a ranching community. There is no pretentiousness here”.

Living in the Wild West or working on a dude ranch in the summer is a fantasy for many “city slickers” young and old who vacation in Wyoming.  David Viehman says, “With the Jackson Hole airport just minutes from town and accessible from many major cities, this dream can readily become a reality.  Many of the dude ranches have summer programs for kids that include meals, fly fishing, mountain biking, kayaking, and horseback riding.  Adults can become ranchers for a week and actually drive cattle for summer grazing”.

Summertime offers many recreational opportunities in Jackson Hole. In addition to being a real estate broker, John Resor is also the president and developer of the family owned Shooting Star residential golf community that is built on his family’s ranch.  “We knew that it was critical to maintain the integrity and the purity of this land and its magnificent vistas. We brought in Tom Fazio to design the course which proudly respects the environment”.

Chad and Dianne Budge  rave about the lively summer arts scene in Jackson Hole. “The Center for the Arts was mostly privately funded.  The New York Ballet comes to Jackson Hole as an exclusive summer venue.  The Grand Teton Music Festival is outstanding and so are the local art galleries”.

But, with Yellowstone and Grand Teton National Parks as your backyard, there is endless opportunity in Jackson Hole for outdoor adventure. According to Tom Evans, “Fishing and pack trips into the backcountry remind me of why I live here. I call it my paid vacation. No telephones, and away from the office where grizzly bears are abundant and the occasional wolf pack or mountain lion will get your heart rate up”.

Ted Dawson says, “There is something about the majesty of the Grand Teton Mountains that is spiritual.  It just resonates with your soul like no other place on earth.  Although, I spent considerable time here, I ventured off to Australia to build an import company.  But, when my wife and I were ready to have kids we knew we wanted to raise them in Jackson Hole.  Sometimes, after I take off from work, our family gets together for a river raft ride, just to have fun together and commune with nature. To me, that is the true richness of living in Jackson Hole”.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra via the agents/brokers interviewed.


Marketing Luxury Real Estate: Resting on your Laurels or Increasing Your Visibility?

As a luxury real estate marketing professional, when you are already the market leader maintaining your top-of-mind status should be your focus. Although, resting on your laurels (your achievements) is tempting, it is an invitation for your challenger to seize market share from you. Therefore, continuously increasing your visibility is very important.  Being active in your community and championing a good cause is one way of doing this.  Here is an example.

Ralph Lauren is the quintessential American clothing lifestyle brand.  It is also a world class brand recognized on every continent. One could ask, “Why is Ralph Lauren bothering to outfit the US Olympic Team and the Para Olympic Team?  The Olympics is one of the most global viewed events. It occurs every two years alternating summer and winter Olympics.  The publicity this event creates will add to the brand’s awareness among its target market. It also emphasizes the brand’s support of the US Team, which make people think highly of the brand. 

Ralph Lauren has also created a line for US Olympic fans that will range from $10 pins to $198 dresses that can be customized. The special Olympic web page on the company’s site includes a countdown clock and will also feature each individual on Team USA with their bios and their stats in their sporting venue.

If you are the market leader in your area, how can you maintain your visibility?  If you are the challenger, up against a market leader who is resting on its laurels, how can you seize this opportunity to outshine your competition?

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra via the agents/brokers interviewed.


Marketing Luxury Real Estate: Entertainment Marketing - Lessons from Major Luxury Brands

The internet has ushered in a whole new way to reach prospective clients and develop a strong referral base of raving fans.  Entertainment marketing is no longer exclusive to major companies; it is now within your reach, too, as a luxury real estate marketing professional.  But, you can get some great marketing ideas by studying how the major luxury brands leverage new technology to create buzz.

German fashion label Hugo Boss has set a new standard for live streaming fashion shows for their event in China. Their Black Collection will be streamed in 3D!  This is a first which makes it buzz-worthy. They also gave away a limited number of signature 3D glasses (too late, all gone) and offered fans a chance to win a trip to China.

The internet has ushered in a whole new way to reach prospective clients and develop a strong referral base of raving fans.  Entertainment marketing is no longer exclusive to major companies; it is now within your reach, too, as a luxury real estate marketing professional.  But, you can get some great marketing ideas by studying how the major luxury brands leverage new technology to create buzz.

German fashion label Hugo Boss has set a new standard for live streaming fashion shows for their event in China. Their Black Collection will be streamed in 3D!  This is a first which makes it buzz-worthy. They also gave away a limited number of signature 3D glasses (too late, all gone) and offered fans a chance to win a trip to the show in China.

For the event, Hugo Boss has launched a comprehensive multimedia campaign that includes print, Web, mobile, social media, and out of home advertising (outdoor advertising venues) for its runway show in Beijing. Their print ads will be embedded with “augmented reality”.  This is a technique that employs invisible watermarks that can be read by your smartphone which then has access to video and other added content. 

In October of 2007, Fendi and Karl Lagerfeld staged a fashion show atop the Great Wall of China.  It took Fendi one year to get permission for the show, and rumor has it that the show cost $10 million.  Five hundred guests attended the spectacle and giant logos were projected onto neighboring mountains.  The chairman of LVMH, Bernard Arnault, which owns Fendi joked, “This was the first fashion show visible from the moon.”

Paying attention to the ways that major luxury brands employ entertainment marketing can give you clues on how to outsmart your competition when marketing luxury real estate.  Leveraging the viral marketing capabilities of the internet and word-of-mouth advertising can significantly amplify the effectiveness of your marketing efforts and even reduce costs.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra via the agents/brokers interviewed.


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Posted by: Nicole Lauber
Posted on: 4/23/2012 at 10:27 AM
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Marketing Luxury Real Estate: Impressions of Costa Rica

We were fortunate to be invited to consult on the local and international marketing of a beautiful luxury residential development project on the east side of San Jose, in the Central Valley of Costa Rica.  From the Central Valley it is an hour to an hour and a half drive to either the Caribbean/ Atlantic coast or the Pacific coast.  The mild climate is consistently in the low 80’s with relatively low humidity.

Our experience in meeting our clients and the various people we were introduced to was nothing less than enchanting.  When discussing the various aspects of the project, each individual in charge was passionate about their expertise.  In planning the site, the developers agreed to keep all the mature trees and bushes intact and incorporate them as part of the common areas. This included the coffee trees which had migrated on the property from the coffee bean plantation next door.  The landscape architect also decided to identify the trees and plants by both their Spanish and Latin names.  There are walkways designed to explore the grounds and benches to sit on where you can reflect upon the magnificent flora.

Our strongest impression on this adventure was the friendly nature of the people we met.  Everywhere we went, kindness and acceptance was abundant.  Time was not a pressing issue in the many meetings we attended.  There was no sense of urgency or the feeling of being rushed.  What was more important was feeling good about each other.  

We asked our new friends, colleagues and clients, “What makes Americans and Europeans move to Costa Rica?”  Here is what they said, essentially: “We have a strong sense of family, a deep caring for each other, and a slow paced lifestyle.  Our people are well educated with a 94% literacy rate. We are also pro-business as we attract many companies who want to move here.  These companies are aware of the value of an educated work force”.  

Intel was offered as an example.  They had identified 10 cities where they could open offices in the South and Central America’s.  With everyone wooing them, Costa Rica was not even on their radar.  The people rallied, as did the President and all other luminaries, to convince Intel to choose Costa Rica, which they finally did.  Now, Intel continues to grow and expand there.

Advising our Costa Rican clients on marketing luxury real estate was a sheer delight and we have made some wonderful friends in the process.  We encourage you to reach out and connect with your counterparts in this fine country.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra via the agents/brokers interviewed.


Luxury Real Estate Branding: Identify, Define, Then Dominate Your Market Niche

Photo Courtesy of Apple

Most luxury real estate marketing professionals think of branding as a creating a new look for their product or service. But, the realm of branding actually occurs in the minds of your target market.  And, it occurs in product or service categories.  Whoever comes up “top-of-mind” in a category becomes the market leader. 

For every product or service category that is meaningful to us, we have a category. Often there are many sub-categories in our mind. For example, personal computers have a sub-category for desktops, laptops and tablets.  Some sub-categories even have their own sub-sub-categories.  

For example, when Apple introduced that Mac Air, a very slim and light-weight laptop that runs on a Flash drive (not a hard drive) a new sub-sub-category was born. As Intel and many other companies jumped on the band-wagon to copy the success of the Mac Air,  the category was given a name: “Ultrabooks”.

 It can also be said that ultrabooks are a niche within the product category of computers.  A niche is a specialized but profitable corner of the market Identifying and dominating an uncontested or under served market niche is the fastest route to market leadership in that niche.  The operative word in the definition of niche is ‘profitable’.  A niche would simply not exist if there was not a market for it that was profitable. 

The iPad actually redefined the category of tablet computing, as there were several attempts at creating this new category prior to its launch.  Apple has so outdistanced any of its competitors in both quality and quantity of units sold that it is next to impossible for any other company to catch up.   

Only Amazon’s Kindle Fire which uses Android as its operating system, has been successful at making a dent.  But, the Kindle Fire can only complete on price (not on features and not on the the number of available apps).  Because, Amazon sells their tablet at cost or below they have made it very difficult for other Android based competitors to enter this category.  And, other tablets using alternative operating systems, such as Windows 8, will have a very tough time entering the market. 

We offer this discussion of market categories to get you thinking about potential uncontested or under-served market niches, as luxury real estate marketing professionals.  Here is why:  What is the first brand to come to mind when you think of the category of tablet computer?  For most people tablet and iPad are synonymous.  What would it mean to you if your name was synonymous with the profitable niche that you decided to dominate?

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra via the agents/brokers interviewed.


Hulk Hogan's Belleair Estate Sells for $6.2 Million

Formerly listed on duPontREGISTRY.com, Hulk Hogan's Chateau de Willadel in Belleair, Florida has sold for $6.7 million. Modeled after a French country chateau, the 17,000-square-foot chateau features 5 bedrooms, 8 full bathrooms, a gourmet kitchen with a butler's pantry, a large exercise room with a glass-enclosed spa next to it, an outdoor patio, a 2-tier waterfall pool, a boathouse, two boat lifts, and gorgeous views of Tampa Bay. Chateau de Willadel has been featured on the cover of duPont REGISTRY A Buyers Gallery of Fine Homes® with an original asking price of $25 million.


Marketing Luxury Real Estate: Fine-tuning Your Appreciation of Landscaping-Part 2

One of the many skills involved with successfully marketing luxury real estate is having an appreciation for fine landscaping.  For example, do you know your tropical flowering plants?  Each time you spot a plant or a tree that you have not seen or have not focused upon before, you have the opportunity to learn something new. This quest for a greater depth of knowledge about landscaping  can enrich your life and also  demonstrate your marketing savvy when you are showing a potential buyer a property.

If tropical plants thrive in your marketplace, it would be time well spent to take an occasional trip to your local nursery and learn about these magnificent species. The more common ground you have with your clients the faster you can establish rapport and trust.  The speed of trust can translate into more transactions and significantly increase your earning power.

 Can you identify this plant?  Don't go bananas!  It's a Plantain.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra via the agents/brokers interviewed.


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Posted by: Nicole Lauber
Posted on: 4/13/2012 at 10:39 AM
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Marketing Luxury Real Estate: Fine-tuning Your Appreciation of Landscaping

One of the many skills involved with successfully marketing luxury real estate is having an appreciation for fine landscaping.  When we lived in Los Angeles we looked forward to seeing the coral trees bloom each year.  They were planted along the center divide of a 4 mile long boulevard that lead to the ocean.  We spotted this one at the Santa Barbara Airport.  The sculpture of the branches of the tree depicted above, silhouetted against the bright blue sky reminded us about these magnificent deciduous trees.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra via the agents/brokers interviewed.


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Posted by: Nicole Lauber
Posted on: 4/11/2012 at 12:43 PM
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Marketing Luxury Real Estate: Message on the Bottle

As a luxury real estate marketing professional you can have a superior value proposition, but will you be able to capture the attention of your ideal client?  As the world becomes more democratized with technology, the competition for attention has become one of the biggest marketing challenges.  First, you have to capture the attention of your ideal clients, (so they can hear you loud and clear above the din of your competition), and then you have to hold on to it.

Here is a clear example from the world of wine.  According to 2009 figures, over 20 billion bottles of wine were produced globally.  Competition for attention is fierce.   We recently discovered two Spanish wines produced by La Granja (the farm) 360 from Spain.  Modestly priced at $3.99 and $4.99 a bottle, it is thriving in sales side by side with similarly priced California wines (California makes 90% of wines in the US).  What makes is different is its message on the bottle.

Both wines have eye catching labels.  The first bottle pictured above is a 50/50 blend of Tempranillo and Garnacha grapes.  Wine connoisseurs describe it as, “An everyday drinking soft rounded juicy red wine, with rich ripe raspberry flavors, and great match for barbecue, roasted pork chops, spare ribs, sausages, grilled vegetables and cheeses.”  The ordinary zebra has made itself extraordinary by painting his back end in red!

The second is a Syrah with a 100% juice Syrah grapes, planted for the first time in this region.  Unlike its North American cousins, this wine is not jammy.  Here is the review, “It's ripe with blackberry-fresh-off-the-bramble flavor with hints of dried herbs and well-balanced tannins. And as the label of the rooster with the golden egg portends, this wine is provocatively irreverent... it keeps you pouring.”  The rooster is crowing about producing a golden egg!

Like wine there may be several comparable luxury real estate marketing professional in your market place.  This is where graphics and design come into play.  Graphics are a shortcut to get the message across of how you are different, and to be great it has to convey your message at a glance.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra via the agents/brokers interviewed.


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Posted by: Nicole Lauber
Posted on: 4/10/2012 at 8:32 AM
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Marketing Luxury Real Estate: Passionate Messaging

One of the key components of strategic branding and marketing, when marketing luxury real estate is thoroughly knowing the mindset of your target market and speaking to them in their language.  That is what is known in marketing terms as messaging.  When you can communicate your extraordinary promise of value succinctly, i.e., with an economy of words and graphics, and you can do so on an emotional level, with passion, your chances of success increase exponentially. 

While we were interviewing the top brokers in Steamboat Springs for our series, 50 Top Luxury Real Estate Markets in the USA,  one of the brokers told us about a local mountain sports and lifestyle clothing company called Smartwool.  This company has their passionate messaging, the articulation of their unique promise of value, spot on!  Here tis how they do it: 

WE WERE
MADE FOR
EACH OTHER.

What you get from us isn't just a product; it's the ability to do more of what you love, for as long as you want. That's our promise. 

This value proposition zeros right in to the emotion core of mountain athletes who are passionate about their sports, those who aim for endurance or just want to be able to stay outside, longer.  Messaging at its best is “speed matchmaking”  And, that is what happens here. 

The faster you can create an emotional bond with your target market the faster you can build trust.  And, trust is the prerequisite for buying products or hiring a service professional. 

Then, Smartwool goes on about “The Power of Comfort”. They say,

“When you're comfortable, your body performs better, allowing you to forget about what you're wearing and enjoy the moment”.  

High performance is the archetypical quest of athletes, especially competitive ones. It also appeals to their spiritual side in that it addresses one of the greatest benefits of outdoor sports (and simply communing with nature, for that matter): quieting the mind and being in the present. 

Smartwool as a company is obviously passionate about mountain sports and the outdoor lifestyle.  Their messaging makes their passion palpable. Their ability to communicate their passion clearly, and with an economy of words that resonate within the heart and soul of their target market, is remarkable. 

Do you know what you are passionate about?  Do you know what your target market is passionate about? How can you communicate your extraordinary promise of value to your target market, as a luxury real estate marketing professional, succinctly so that they quickly bond with you and trust you?  The sharper your messaging is, the more you deliver it with passion,  the faster the matchmaking process can happen and that is what great marketing is all about.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra via the agents/brokers interviewed.


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Posted by: Nicole Lauber
Posted on: 4/9/2012 at 10:46 AM
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Luxury Real Estate Marketing: Are you Ready to Bury the Sardine?

As a luxury real estate marketing professional it is important to be well versed in all the cultures that surround us and particularly those in your marketplace.  It is a great way to establish rapport with a potential client, and to become the go to person for that community.  In our previous post, we discussed several spring events; here is one from Murcia, Spain that is delightful, and would be well worth attending if you find yourself in Spain.

One of the autonomous regions of Spain is Murcia.  Murcia borders are the Mediterranean Sea, Andalucía and Valencia.  Unlike its neighboring regions Murcia is a one province region.  One of the notable festivals in Murcia is the “Entierro del la Sardina (Burial of the Sardine)”.  This festival is held after Easter. This traditional parade began in 1850.  A group of students decided to form a group whose leader is a sardine (symbolizing fasting and abstinence) in order to relive the Carnival Fiesta.

On the 14th of April 2012, a grand parade of floats representing the various sardine (Sardinero) groups, will be accompanied by musicians of every variety including Samba bands, costumed Giant heads representing the gods of Olympus, and all participants will be throwing thousand of toys to the crowds.

The evening ends in the wee hours of the morning with the burning of the papier-mâché effigy of the Lenten sardine in Plano de San Francisco.

What a great way to celebrate the end of the Eater holiday.  Happy Easter Everyone!

Cheers, Ron & Alexandra

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra via the agents/brokers interviewed.


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Posted by: Nicole Lauber
Posted on: 4/9/2012 at 9:00 AM
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One Thousand Ocean

Boca Raton is situated midway between Palm Beach and Miami. These two, very different worlds are just a convenient, short drive away. Bonnie Heatzig, director of Boca Executive Realty’s Luxury Property Division, says, “Boca is a world-class destination for living or vacationing, with shopping comparable to Worth Avenue in nearby Palm Beach, Rodeo Drive in Los Angeles and elsewhere around the globe.”

The main reason Boca Raton is a destination for people from all over the world is because of its weather. Boca Raton is the city for all seasons and the cool ocean breeze is just as dependable as the warm, tropical waters. A day of fun in the sun can mean a plethora of activites to choose from including deep-sea fishing, diving, snorkeling, golfing, tennis or enjoying the surf along the beaches. The cultural opportunities are  also readily available with their wide array of art and entertainment events going on throughout the city.

A property that truly encapsulates the beauty of Boca Raton and extraordinary oceanfront living is One Thousand Ocean. The two best things about One Thousand Ocean is its  location on an ultra-private tip of a peninsula and its unparalleled, private resort lifestyle. Private residences capitalize on the available breathtaking views. Sand, sea, and sky can be seen from all different directions. “Life is exceptional at One Thousand Ocean,” says Bonnie, “Truly exceptional.”

Article by Tabitha Baez
Photo credit OneThousandOcean.com


Bonita Springs: A lifestyle choice


Bonita Springs is both a city and a community that is opportunely located on the southwest coast of Florida, halfway between Fort Myers and Naples. “The best thing about Bonita Springs is its location,” says Barry DeNicola Sr., long-time resident and owner of Barry DeNicola Realty. “Living so close to two major cities just makes the day-to-day living experience much more convenient because both cities are less than a 30-minute drive away.

Bonita Springs has the feel of a tropical island: warm weather by the day and comfortable, cool breezes by night, yet it still has all the amenities of an urban setting without the usual overdevelopment seen in major cities. This unbelievable weather is perfect for the available activities, such as boating, fishing, other water-related activities, and golfing. There are two easily accessible beaches, Barefoot Beach and Bonita Beach. Both provide you with heavenly, white sand and turquoise aqua water, completing the ideal fairytale setting to this already magical, private world.



“There are many lifestyle choices when choosing the home that best suits your needs, including but not limited to beach properties, living properties, and golf properties,” Barry says. With so many lifestyle choices in such a serene, well-situated place, people may find their only problem is not wanting to leave such a brilliant, unspoiled place!

Article by Tabitha Baez


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Posted by: Natalie Watson
Posted on: 4/6/2012 at 10:39 AM
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Livable Luxury in Naples, FL

Located on the Gulf of Mexico in South Florida, surrounded by sun-kissed beaches, luxury condos and estates, and world class shopping and dining experiences is Naples, a premier Florida destination.

In weather that is enjoyable year-round, residents and visitors of Naples can take pleasure in boating, rollerblading, bicycling and numerous beach activities. With the reputation of a golf-course mecca, Naples is a leading destination for golfers as well as home to an abundance of tennis courts.

 “Naples is the ideal community,” says Bill Earls, Broker and Director of John R. Wood Realtors in Naples. “It is a safe, clean and conservative place for one to quietly enjoy the success they have built, and it is tremendous environment for growing a family.” Naples is a beautiful place where you can live safely and peacefully. The medians are beautifully landscaped, and the city is delightfully pristine.

Naples is also well known for exceptional real estate. One of the city’s prime residences can be found at 3675 Gordon Drive in the elite Port Royal neighborhood. L ocated on the deep-water yacht basin, the French-Colonial style 7,395-square-foot has a stunning view. The home was designed to offer the perfect balance between formality and livability, according to Earls.

Bill Earls

 

John R. Wood Realtors
(239) 206-6622
www.billearls.com
bill@billearls.com

Featured property offered at $19,900,000

Article by Natalie Watson