Chryslers emotionally driven Super Bowl commercial featuring Clint Eastwood surely outdid last year’s ad featuring rap-star Eminem. The 2012 ad went with a whole new approach for its two-minute run time, focusing not on what or who is hip or using an incredibly sexy model but rather a sentimental message. Chrysler decided to tug on our heartstrings like a puppet master and to persuade viewers through their emotions. I think its plan worked.
It has to be not only the highest viewed advertisement from the Super Bowl on YouTube right now, but also the most highly discussed. We are not going to give you a play-by-play description like everyone else, (instead, we will call our play-by-play description a synopsis—editor) however, here’s a synopsis of what went down in the commercial:
Eighty-one-year-old Clint Eastwood appears on screen, strolling in a dark tunnel with that cowboy attitude that we know and love. His timeless voice comes over and compares the game’s halftime to the halfway point of not only Chrysler’s but America’s hardships. He goes on to remind us that there is still another half to go, only our half is not a game, and, as we continue to recover from the 2008–2009 recession, we must remember how Chrysler was able to rise from its ashes.
His powerful and motivational message was heard as panoramic views of Chrysler, Jeep, and Dodge vehicles and workers at the factory in Motor City, Detroit, slide across the screen. Our favorite line of the commercial is, “we find a way through tough times, and if we can’t find a way, then we make one,” which demonstrates the persistence and strong motivation for which Americans are known.
The attention-grabbing commercial was a breath of fresh air among the multiple ads competing for the title of most ridiculous. It has the ring of a political ad, which may turn some off, but, coming from Clint Eastwood, it inspires.
In fact, Chrysler did get some heat for the political side of this ad from NBC’s Saturday Night Live crew, who poke fun at the confusion in the ad’s real intent. Bill Hader is the comedian that’s impersonating Clint Eastwood, and he does an awfully good job at it, even including the infamous mouth movements for which Eastwood is known. Check out the SNL version below:
Provided by duPont REGISTRY