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Rolls-Royce Phantom Year of the Dragon sold out 2 months after debut

Rolls Royce Phantom Year of the Dragon Edition

The Rolls-Royce Phantom Year of the Dragon edition we told you about earlier is now officially sold out after its announced just two months ago. These $1.2-million special-edition Phantoms are absolutely perfect for China, which was Rolls-Royce’s largest market in 2011, accounting for about one-third of the car sales worldwide according to China Daily. Rolls-Royce seems to be the first, but we doubt the last, auto brand to make the dragon a main part of its design in order to draw Chinese customers celebrating the Year of the Dragon; since this event occurs every 12 years, luxury brands only have a short time to cash in on this dragon extravaganza.

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Posted by: Tabitha Foss
Posted on: 2/9/2012 at 11:41 AM
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Categories: Rolls-Royce
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