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111 miles

Jacksonville, FL

World Imports USA


111 miles

Jacksonville, FL

World Imports USA


60,074 miles

6 Locations, NC

Streetside Classics

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"The Iconic Land Rover Series I: A Timeless Classic

An iron-fisted mark of British car-making excellence, a shining example of rugged engineering, a design classic, a puzzle to drive, a fiddle to maintain… Was it always so? The Series I, the original Land Rover, has all these attributes and more. If you want to get into vintage off-road motoring, finding a Series I for sale is like discovering buried treasure dug up from the rubble heap of history.

Unveiled at the Amsterdam Motor Show in 1948, the Land Rover Series I has gone from being a cult vehicle with explorers, farmers, and the military, to an instant classic thanks to its functional and utilitarian design with just a hint of 1940s glamour. Pure and simple in style, a Land Rover Series I for sale is a prize to be won by classic car enthusiasts and collectors.

Another quality that has always been the hallmark of the Series I is its functionalism. Its body panels, because of wartime shortages of steel, were made from aluminium alloy, and its paintwork was chosen from whatever military surplus supplies were available in various shades of green. It is this mixture of utilitarianism in its design and manufacture that has made the Series I popular for nostalgic reasons over the years.

Under the bonnet, the Series I originally came with a 1.6-litre petrol engine later upgraded to a 2.0-litre, both putting out only 50 horsepower. Still, their reliability off-road and in extreme corners meant the Series I was nicknamed ‘absolutely indestructible’.

When you see a Land Rover Series I for sale, you are not buying a car – you are buying a piece of history. You are investing in a simple past, one characterised by ruggedness and unadorned functionality. It means you can still get your hands on the original, back-to-basics off-roader and escape into the wild of the countryside.

As a classic, the Series I doesn’t have a set asking price – condition and versions that are rarer can affect this. Refined models can go for six-figure sums, but time and effort in restoration can see project vehicles snapped up for much less.

To sum up, the Land Rover Series I was a car, a medium-sized, textbook-slight economy car. More than that, the Series I was the original Land Rover, the first in what would become a long line of successful British Rover motor vehicles. Less than that, however, the Series I was a piece of British automotive folklore, right down to the year: a car that embodied old-timey but no-nonsense, even-simple engineering that has stood the test of time – looking good now, even better than it did 70 years ago – and still inspires people in production and beyond. You could call it a British phenomenon, or if you like, you could call it a phenomenon: funny the shape of things that take, or funny how things that take can take funny shapes. If a Land Rover Series I for sale ever crosses your path, think of it as if it were crossing a river — your path — with you: You’re investing in history, you lucky thing. This article is an edited excerpt from ‘Land Rover Series I for Sale’ by John Katz."