We love visiting the Westside of Los Angeles, where we used to live.  As part of our design study, we decided to visit the newly refurbished Santa Monica Mall. The mall was transformed from an indoor facility to an outdoor facility which was a successful architectural feet.  The result is elegant, uncluttered and very pleasant to walk around in.. 

When we saw the Tiffany store, we were inspired by the uncluttered presentation featuring  a jewelry vignette in one of the windows.  The other side of the store had the identical look with a different jewelry vignette.  The overall feeling is balanced, inviting and attracting the customer to come in and shop. The brand colors of Tiffany blue and silver are represented beautifully.

Like a store, a website has to attract the customer to stay and shop,  If the store or web site is unappealing, you walk away or click on to the next store or web site.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Pictures provided by Ron and Alexandra.