Redding, a true northern California city, is located in the Sacramento Valley at the top of the Central Valley region. One of the hidden cities among many other popular California names, Redding is strategically located only three hours north of Sacramento and the bay area, nearly at the precise midway between Los Angeles and Seattle.

Dynamic terrain and four distinct seasons allow for a wide range of outdoor recreation within Redding and its surrounding areas. Loose grids of connected river trails and streams provide ideal conditions for year-round fly fishing. Shasta Lake -a reservoir with over 356 miles of shoreline - maintains an abundance of King Salmon and Rainbow and Brown Trout, giving locals a chance to trump their last record-breaking catch. Houseboats skim the tops of these local waters, perusing coves, inlets and channels while soaking in Redding's generous sunshine. The Sacramentio River Trail, an 18-mile bike friendly trail spanning from the world-famous Sundial Bridge to the most important piece of infrastructure for the Central Valley, Shasta Dam, unfolds in a scenic tour of Redding's natural gardens, mountain ranges, and waterways. Mt. Shasta Ski Park, just an hour drive from Redding, offers snow-laden thrills throughout 425 acres of terrain, accommodating beginners and advanced snowboarders and skiiers.

Supporting a population of approximately 100,000, Redding is geographically and conscientiously oriented to experience smart growth in the future. Shasta College, educating the job force and locals caters to new industries, bringing to light new ways to reduce waste and preserve Redding's natural wonder. Distant wind turbines spinning on the horizon are not only an infrastructural marvel, but a signifier of an active environmental attentiveness. Many of the vineyards in Shasta County are grown under environmentally safe conditions, tapping into eco-friendly trends that value sustainable farming techniques. Smart homes with geo-thermal exchange systems featuring 250-foot wells, window tint for regulating temperature, and solar roof tiles aim to trim down every costs while preserving nonrenewable resources. According to realtor Rick Philips of Real Living Real Estate Professionals, Redding's outdoorsy culture simultaneously supports and is supported by its conservation efforts, evident through a general striving to fuse its truly awe-inspiring outdoor environment with a higher, sustainable standard of living.