
There are many places online to share your luxury properties to get them the exposure they deserve. Today, I want to share a few sources that may be helpful for you in your marketing efforts for your luxury homes.
A major value proposition agents use is to buy premiere placement on the top-rated search sites. While this adds to the exposure of your listings, it may not be targeted to the correct audience. I'm a big fan of out of the box marketing, so here are a few sites that will add to your exposure, as well as be valuable to your overall branding for your website (valuable links!).
- Facebook: Most luxury real estate agents aren't using social media to their fullest advantage. A Facebook page for your business can be an easy (and free) tool to get prospective buyers to look at your listings.
- duPontREGISTRY.com: I have to throw in the obvious here and say duPont is a fantastic source for marketing your luxury properties to the masses. The ad space, online and offline, provides great exposure for your listings and are a must for any luxury real estate agent.
- LuxuryRealEstate.com: If you are a luxury listing agent, you must have a presence on this site. The profile pages provide a valuable link back to your website, and the blogging capibilities can further your expertise to potential buyers looking for luxury homes.
- LuxuryRealEstateMag.com: My good friend Ryan, who is a master at luxury real estate marketing, over at Linkbuildr referred me over to the guys at LuxuryRealEstateMag, which is a newer luxury site that I feel is going to have some great traction over the next few years. They are always featuring luxury real estate agents on their blog, and this would be another great place to market some of your listings.
These are just a few of the places I would add to my online marketing checklist when listing a property. Feel free to share any more that you feel should be mentioned as well!
This blog posting has been provided by Ben Fisher, an agent at Summit Sotheby's International Realty in Park City, Utah. He services Park City Real Estate as well as Deer Valley. He specializes in online marketing for luxury real estate clients.
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