Luxury Real Estate Marketing Tip: How to Run Circles Around Your Competition - Part 3

In Part 1 & 2 of this article series we referred to the importance of training yourself to provide excellent, superlative, and remarkable customer service. Now, we are upping the ante by referring to the very best service imaginable as ‘stellar”.  If you want to gain or sustain market leadership as a luxury real estate marketing professional, you must aim for the stars!  This is what it takes to run circles around your competition.

Here is the coolest thing about Stellar Customer Service: It cannot be imitated because it must be genuine! When it is authentic, sincere, unaffected and unpretentious it is palpable and indisputable.  That is why the ONLY way you can truly learn to provide Stellar Customer Service is to train yourself to deliver it.  While Stellar Customer Service is an art you can master, you must consistently practice it and perpetually improve your skills to stay on top of your game.

These are the first three steps to providing Stellar Customer Service:

STEP #1:  Identify Why YOU are Loyal to Some Brands

Make a list of the brands and service providers to whom you are particularly loyal. Ask yourself: What keeps you coming back for more? Why would you go out of your way to refer these brands? 

Then, make a list of those who you would switch away from if you found a better alternative that offered Stellar Customer Service.  Make the effort to find alternatives BECAUSE YOU DESERVE IT!

STEP #2:  Acknowledge Other’s Stellar Customer Service

Take the time to compliment those service providers and store owners who deliver Stellar Customer Service.  IT MAKES YOU FEEL GOOD and it make them feel appreciated.  You are also increasing the likelihood that the next customers or clients that they serve will receive Stellar Customer Service!

STEP #3 Practice the “I’m Worth Stellar Customer Service Mindset”.

Take the time to let service providers know when you receive sub-par service, even in “insignificant” ways. There is no such thing as an insignificant instance of sub-par service. It is important feedback for those who value providing impeccable service. And, it also keeps you sharply focused on the fact that you not only deserve Stellar Customer Service in every detail, YOU EXPECT IT IN EVERY DETAIL!

When you consistently take the time to make yourself feel good, you discover that you always deserve Stellar Customer Service. You come to expect it in every encounter you have with restaurants, hotels, stores, etc., and each interacation you have with service professionals.  It is only by cultivating this mindset and this attitude that YOU can truly provide genuine Stellar Customer Service.

In Part 4 we will cover the importance of spreading the word about other’s Stellar Customer Service (Step #4) and how that can ELEVATE your level of expertise as a luxury real estate service provider beyond your competitors’.  In Part 5 we will reveal the biggest secret of all, the key that can take your practice into the stratosphere!  In the game of luxury real estate marketing we call it “Dwell Well!” (Step #5).

-Written by Ron & Alexandra Seigel-


(Source: Language of Luxury)


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Posted by: Lauryn Howell
Posted on: 6/26/2013 at 7:52 AM
Categories: Luxury Guest Writers
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Luxury Real Estate Marketing Tip: How to Run Circles Around Your Competition - Part 2

As a luxury real estate marketing professional, do you have clients who essentially tell you “wild horses couldn’t drag me away” from doing business with you and sending referrals? If you are willing to master the art of deepening customer loyalty you will definitely run circles around your competition. 

In Part 1 of this article series we stated that the best way to become an expert in luxury real estate customer service is to TRAIN YOURSELF!  The best place to start is by identifying the brands to which you are most loyal. Ask yourself, why you have not switched to the competing brands?  What keeps you loyal? 

In preparing for our trip to Paris to cover the Club e-Luxe International Summit on Language of Luxury, we spent the day getting pre-travel errands done.  In just one day we counted six examples of superlative customer service.  Acknowledging and appreciating each encounter of great service is another way to train yourself on being an expert at engendering client loyalty. 

Here is the simplest of examples of how customer loyalty was either won or reinforced that day. A local peach grower at our Tuesday Farmer’s Market personally selected the best four peaches for us that we have tasted so far this season. She took the time to ask when we would be serving them to adjust for the ripeness in her selection. 

We loved these peaches and our experience of this particular vendor so much that we returned Thursday for more, bypassing every other peach vendor. Certainly, there were other delicious peaches available from competitors. But, we went out of our way to be loyal to this vendor because of the personal care she provided. 

What do you think is the variable that made it possible to experience superlative service across the board that day?  We trained ourselves to EXPECT great service.  It is a mindset and an attitude that you are worth receiving remarkable service that can actually be practiced.   

“Remarkable” is the operative word here because there is a flip-side to receiving remarkable service:  You need to express your appreciation and also tell others about your experience to complete the cycle of extraordinary service.  Stay tuned for Part 3 as we offer the other tips to train yourself to run circles around your competition by providing superlative client service.

-Written by Ron & Alexandra Seigel-

 

(Source: Language of Luxury)


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Posted by: Lauryn Howell
Posted on: 6/24/2013 at 8:16 AM
Categories: Luxury Guest Writers
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Luxury Real Estate Marketing Tip: How to Run Circles Around Your Competition, Part 1

Way, way, way too much advice has been offered about providing excellent customer service as a luxury real estate marketing professional.  The point is this: Great customer service is not a technique that you can mimic.  It can best be learned through you own direct personal experience. But, to run circles around your competition with superlative customer service requires a complete shift in attitude and also a shift in your fundamental ground of being or mindset.

One of the cornerstones of Apple’s meteoric raise to the top is their exemplary customer service.  Their approach is helping their customers solve their problems rather than trying to sell them products, and also listening carefully about their frustrations without being judgmental, i.e., just let them “vent”.  That is a shift in attitude and mindset not a technique.

To the contrary, we recently walked into an upscale department store only to be greeted by 6 salespeople eagerly applying a technique that Walmart made famous with just one greeter at the door. We cringed on the way out as the same salespeople robotically greeted us, not remembering that we just walked through the store from the front door (not from the back entrance).

By far the best way to become an expert in luxury real estate customer service is to TRAIN YOURSELF! In Part 2 of this article series we will provide the quickest way to train yourself on this vital component of a successful practice and how to run circles around your competition by doing so.

 

-Written by Ron & Alexandra Seigel-

 

(Source: Language of Luxury)


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Posted by: Ed Jones
Posted on: 6/20/2013 at 1:55 PM
Categories: Luxury Guest Writers
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Shelter Island Estate

Located on its own private island in Montana's Flathead Lake, the Shelter Island Estate is one of the most divine homes in the entire world. This residence rivals the castles of Ireland, not in size, but in sheer opulence and beauty. The 24,000 square foot main house has 5 bedrooms and 8 baths. The Great Room has stunning 45-foot ceilings, every detail in this remarkable room has been refined to display the utmost elegance . With an indoor shooting range, gym with lake views, steam bath, and wine cellar, this estate has no shortage of amenities. One unique feature however, sets this home apart. Located on the ground level is a heated boat stall. The boat sits on dedicated rail system which will take your boat from storage to the lake with the push of a button. Also located on the 24.3 acre private island are extensive walking and biking trails as well as a world class Sporting Clay course. The sheer grandeur of this home makes it seem unreal, but it is currently listed on the market for a new lowered price of $59,500,000. For more information about this estate contact Bob Hurwitz of the Hurwitz James Company at (310)477-8865 or visit http://www.dupontregistry.com/homes/Search/Details.aspx?itemid=1309613


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Posted by: Lauryn Howell
Posted on: 6/14/2013 at 8:59 AM
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Chapoquoit Island Home

With its quaint harbors and rocky beaches Massachusetts offers a truly unique lifestyle. Small towns, beautiful houses, and the chilly but beautiful waters of its pristine beaches make it a desirable location to say the least. This Chapoquoit Island home gives residents the full Massachusetts experience. From inside this 6,827 square foot estate residents have access to breathtaking views of the bay, with the third level offering a crow's nest view. This residence has ten rooms total, five bedrooms 4 full and two partial baths. From the centrally located Great Room residents can take advantage of their bay front location as it opens up into an expansive outdoor balcony. Adjacent to the Great Room is a stellar gourmet kitchen making entertaining a breeze. The private island setting provides residents with two sandy beaches and a piece of the ocean all to themselves. Also located on this property are two docks and a private tennis court.  If you're looking to slow down and enjoy the natural beauty of life then this Massachusetts home is for you. It is listed at $5,995,000. For more information contact John Weyand of Sotheby’s International Realty Cape Cod at (508)245-1908 or visit http://www.dupontregistry.com/homes/Search/Details.aspx?itemid=1707849

 


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Posted by: Lauryn Howell
Posted on: 6/13/2013 at 8:51 AM
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Tiburon Hillside Estate

Tiburon in Spanish means shark, a fitting name for this San Francisco Bay city. This area may be known for its Great White inhabitants, however tucked peacefully into the hillside is a serene residence that provides an escape from the lively waters and the fast paced city life. This stunning estate has been remodeled and updated. As part of this remodel a guest house was added to the 44,148 square foot lot. The main house is a spacious 6,513 square feet and there is certainly no wasted space. This residence comes equipped with a gym, sauna, theater, wine cellar, walk in humidor, and spacious balconies and patios. This is also a six bedroom 5 and a half bathroom residence. Its hillside location overlooking the San Francisco Bay makes it ideal for an infinity pool. The edge of this remarkable pool blends flawlessly into the shimmering waters of the bay. As the sun sets and the temperature drops an easy transition can be made from the sensational waters of the infinity pool into the in-ground spa. The current asking price for this Tiburon, California estate is $9,995,000. For more information contact Marilyn Rich of Pacific Union International at (451) 461-8608 or visit http://www.dupontregistry.com/homes/Search/Details.aspx?itemid=1729541


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Posted by: Lauryn Howell
Posted on: 6/12/2013 at 8:48 AM
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Chiltern

Welcome to Chiltern, the west coast's very own English Tudor Style mansion. Located in the prestigious Hillsborough, California, just minutes from San Francisco and conveniently close to Silicon Valley, Chiltern boasts one of the most premier locations. The 36,000 square foot main house sits on a 6 acre lot. The sheer grandeur of this house is evident in every single one if it's 5 bedrooms and 8 bathrooms. Neighboring this estate are three separate apartments as well as a guest house. Providing accommodations for family and friends is a breeze for the owners of this home. This residence will come with the majority of the current furnishings, including several pieces of world renowned art work. The amenities offered by this exquisite estate are seemingly endless. The outdoor amenities include; a tennis court, swimming pool, racquetball and squash court, koi garden, 50-tree orchard, rose gardens, and walled English maze. The indoor amenities include; an in-home fitness center, whirlpool bath, 25-meter indoor pool, commercial grade kitchen, theater room, and office suite. Occupying its own wing, the master suite includes his and her dressing rooms as well as a bathroom fit for a king, while the bedroom itself can only be compared to that of the queen’s royal chambers. Listed at $38,500,000 the Chiltern estate is a property you won't soon forget. It's easy to get lost in the pictures alone. For more information Zackary Wright of Christie's International Realty at (310) 385-2690 or visit http://www.dupontregistry.com/homes/Search/Details.aspx?itemid=1433571.


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Posted by: Lauryn Howell
Posted on: 6/11/2013 at 2:27 PM
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Villa Faaopore

Bora Bora is synonymous with white sand beaches, lush tropical landscapes, and crystal clear turquoise waters. Best known as a vacation spot, the Villa Faaopore presents the unique opportunity to call this paradise home. Located on the Bora Bora mountain side overlooking the famous lagoon this estate boasts some of the most spectacular views in the world. This fully furnished residence is 7,000 square feet and comes with 6 guest houses also located on the 35,800 square foot lot. Behind the house you'll find expansive view of the Bora Bora mountain side covered with lush vegetation and countless vibrant flowers. In front of the residence sits a 17 meter infinity pool overlooking the lagoon. Inside this impeccable residence is a contemporary gourmet kitchen, fully furnished with top of the line appliances. The most remarkable room in this house is without a doubt the master bedroom. The large glass doors of this room can be opened onto a decked terrace overlooking the turquoise waters of the lagoon. This paradise is listed for $6,000,000. For more information contact Robert Hurwitz of Hurwitz James Company at (310) 477-8865 or visit http://www.dupontregistry.com/homes/Search/Details.aspx?itemid=751737


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Posted by: Lauryn Howell
Posted on: 6/10/2013 at 8:18 AM
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Fort Lauderdale Estate

This estate may be located in south Florida, however it makes guests feels as if they've been whisked away to an island paradise. More likely than not friends and relatives will be lining up at the door for a visit to this luxurious waterfront mansion. Luckily this estate has 9 bedrooms, 17 bathrooms, and a 3 room guest house. Located on a 47,916 square foot lot, this house spans an impressive 17,812 square feet. This intensely beautiful home has a full 650 feet of waterfront views. If boats are your passion then the 3 docks located on this property will suit you well. The backyard sports a spa style pool with a twist; it not only houses a swim up bar, it also has a waterslide and a Jacuzzi. Inside the house you will find only the best marble and wood floors. This estate comes with two kitchens, one gourmet and one complete summer kitchen. Located in front is a 7+ car garage, perfect for a large family or a car enthusiast. It sounds cliché, but this house really does have it all, even down to its Fort Lauderdale location. This estate is listed for $18,950,000. For more information on this estate contact Eileen Kedersha of Sotheby's International Realty at (954) 462-3600 or visit http://www.dupontregistry.com/homes/Search/Details.aspx?itemid=1592241


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Posted by: Lauryn Howell
Posted on: 6/7/2013 at 2:00 PM
Categories: duPont Marketplace | Luxury Real Estate
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Luxe Italian Villa

Welcome to one of the most luxurious and extravagant homes on the market today. This Las Vegas, Nevada Mansion is a beautiful Italian style villa. It effortless transports its guests to a calm summer day in the Italian countryside. This home reaches three stories high and stretches out 18,787 square feet. It can accommodate guests with ease thanks to its 5 bedrooms and 7 and a half baths. The Grand Great Room draws guests in with its fine attention to detail; this space is definitely perfect for entertaining. Also located in this mansion are a gentleman's great room, separate dining room, true Italian kitchen, and savory drapery treatments gracing each room. The second floor of this residence boasts expansive, statuesque balconies stretching from one end of the home to the other. This estate also has modern day amenities such as an executive gym, sauna, and steam shower. This Italian masterpiece is listed at an asking price $10,500,000. For more information on this house contact Luxe Estate Collection at (702) 400-0645 or visit http://www.dupontregistry.com/homes/Search/Details.aspx?itemid=1640354


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Posted by: Lauryn Howell
Posted on: 6/6/2013 at 8:42 AM
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The DanMar Manor

On four acres of land in The Woodlands, Texas, sits the DanMar Manor. This stunning estate exhibits the utmost in luxury down to every last detail. The residence itself is an exceptional 30,000 square feet. Also included are two one bedroom apartments with their own full kitchens and baths. Of the 30,000 square feet, 7,000 were set aside for terraces and balconies so residents can enjoy the lush green surroundings. It's almost become standard for estates to have their own movie theater; however the DanMar Manor has taken it one step further with a fully operational 50's style concession stand. This three level home comes fully furnished with exceptional interior design concepts to match its French Renaissance style. Three built in elevators add convenience for residents and guests alike. Also included in this uniquely beautiful home are an exercise room, spa room, and shampoo salon. Take a step into the back yard and you'll be greeted by the cool blue waters of the private swimming pool equipped with a pool house. To add ambience to this exquisite estate 12 fireplaces were built in. The DanMar Manor is perfect for families with its 8 bedrooms, 15 full bathrooms, and 5 half bathrooms. The listing price for the Manor is $19,000,000; all things considered this is quite a reasonable price. For more information contact Debbie Coleman of Coleman Realty Services at (832)381-6666 or visit http://www.dupontregistry.com/homes/Search/Details.aspx?itemid=928009.


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Posted by: Lauryn Howell
Posted on: 6/5/2013 at 8:31 AM
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254 Ocean Ave, Newport Rhode Island

This Rhode Island estate is located on the prestigious Ocean Avenue in Newport. The property itself is a lush nine acres. Located on a gated oceanfront peninsula, the residence measures 15,581 square feet. On the ocean front side of this residence is an open facing pool with carriage/pool house. Also located on the property is a tennis court. It's not likely that this you'll find a room in this house without a window. The breathtaking views of the Rhode Island coast can be seen from just about every room inside this estate. The interior design is elegant and luxurious with great attention to detail. The exterior has a grand appearance with its large courtyards and rustic stone walls. This house is listed for $19,000,000 by Christie's International Real Estate. To request information visit http://www.christiesrealestate.com/eng/sales/detail/170-l-78184-f1306010421700045/254-ocean-av-newport-rhode-island-newport-ri-02840.


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Posted by: Lauryn Howell
Posted on: 6/4/2013 at 8:31 AM
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Malibu Estate

This stunning Malibu Estate is ideal for wine connoisseurs. Contained on its 235 acre lot is a 25 acre vineyard. The house even comes equipped with a tasting room. But the extravagant details of this estate do not end here. Take a step inside and you'll be mesmerized by the beautiful Mexican hacienda style of the interior. With nine full baths and eight bedrooms this house is quite spacious. Its 12,000 square feet also contain spacious living and dining rooms. This unique property has three swimming pools, horse facilities, and two customized guest homes. But perhaps the most breathtaking aspect of this estate are the gorgeous views of the rolling Malibu hills. From almost every angle of this estate one can see miles and miles of lush green vineyards. If relaxing is more your style then taking advantage of some Malibu sunshine is quite easy from one of the three pool decks this house has to offer. Listed at $43,500,000 this estate has recently dropped in price. For more information contact Kerry Mormann of Kerry Mormann & Associates at (805) 682-3242 or visit http://www.dupontregistry.com/homes/Search/Details.aspx?itemid=1453915.


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Posted by: Lauryn Howell
Posted on: 6/3/2013 at 8:30 AM
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The Saxony Manor

Today we're shifting north with this Mississauga, Ontario mansion. The Saxony Manor is as beautiful as it sounds. This French Chateau Inspired Mansion features handpicked marble from Spain, 10ft Honduran Mahogany doors, plank sized North American White Oak flooring, a floor to ceiling hand carved marble fireplace, and 23 foot coffered ceilings.  The interior beauty is reflected in every room of this mansion, including the theater room, game room, wine cellar, and world class elevator. This residence has plenty of room for luxury automobiles in its 8 car garage. The exterior of this mansion is certainly up to par with the interior luxury as it boasts buffed chamfered Indian Limestone. This 18,000 square foot home has 23 total rooms, 7 bedrooms and 9 bathrooms. Every last detail teems with luxury in this Canadian masterpiece. Its listing price, $7,500,000, is quite reasonable for such a spectacularly grand mansion. For more information contact Sam McDadi of Sam McDadi Realty at (905) 502-1500 or visit http://www.dupontregistry.com/homes/Search/Details.aspx?itemid=1801957.


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Posted by: Lauryn Howell
Posted on: 5/31/2013 at 8:28 AM
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The Valley House Estate

The Valley House Estate sits on Hawaii's Kauai Island. This exceptional property contains not one, but three residences. The first is the Cistern House. Built in 2006, this Hawaiian residence has 3 bedrooms and 3.5 bathrooms. It comes equipped with a gourmet kitchen and gorgeous ocean views. The wrap around lanai's give residents multidirectional views of the ocean, mountains, and valleys. Second is the Valley House. This residence was built in 2004. It houses 2 bedrooms and 2 bathrooms. The rooms seem open and spacious thanks to the multi- vaulted ceilings. The interior maintains a sophisticated natural design. However, this house provides residents with the ultimate way to enjoy the Hawaiian sunset, from the conveniently located hot tub, which sits on it spectacular outdoor deck. This residence also provides easy access to 75ft of swimmable waterfall. The third and final residence, The Gate House, serves its purpose as both an office and guest house. It's first 1 bedroom 1 bathroom space is currently being used as a home office while its other 2 bedrooms and 2 bathrooms are perfectly suited for guests. This property also has two 4 bay, fully hurricane proof, garages. Each garage is about 3600 square feet, providing residents with plenty of storage space. Perhaps the most unique part about this property is its Hollywood legacy. This property has served as location for several Hollywood productions including, Pirates of the Caribbean, Tropic Thunder and Jurassic Park. It's easy to tell from the pictures of this property that the beauty is overwhelming. This island is covered with vibrant flowers in the most stunning hues of pink, red, and orange, while the ocean adds deeps blues and aqua tones to the landscape. Although it's listed for $25,000,000, it's almost hard to put a price on this exceptional Hawaiian getaway. For more information contact Roni Marley of Hawaii Life Real Estate Brokers at (808)652-1006 or visit http://dupontregistry.com/homes/Search/Details.aspx?itemid=1381798.

 


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Posted by: Lauryn Howell
Posted on: 5/30/2013 at 9:18 AM
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