Luxury Real Estate Branding: Do You Need a Brand?

Do you need a brand for your luxury real estate marketing business?  You need a brand if you are in pursuit of market leadership in your chosen niche. A clearly articulated brand facilitates referrals and decision-making on both sides (sellers/buyers) of the real estate game. 

Like it or not, we are branded from the moment we are born.  Brands are labels; they are a shortcut and a time saver for the mind.  They are so obvious that we take them for granted. They become invisible. 

The moment we look at someone, our mind’s computer begins to assess and pigeonhole. The more we are pressed for time the more we rely on snap judgments.  

With products and services, once we pigeonhole a product or service in a category we equate the category and the brand. And, we only have room for a few products or services in each category, at least from the standpoint of being able to readily recall the brand name. The goal of branding is to achieve top-of-mind status in that short list of products or services within any given category.

To stand out and reach the top of the list you have to make it easy for others to communicate about your brand to others.  That is the challenge of branding. It is all about making a compelling case to be at the top of the mental list, in your category, for your target market.  If they are convinced that you should be at the top of their list, you must empower them to convince others.

Think of a brand that you like.  What would you tell someone about it?  How did that brand get to the top of your list? Getting to the point where one wants to refer you requires a continuous strategy and marketing plan that secures your brand recognition and your dominance in the marketplace. 

Tiffany’s is the quintessential luxurious American brand when it comes to engagement rings.  That is an example of equating a brand with a category.  In the minds of young women about to be engaged, Tiffany’s is the place to go.  It is at the top of the list in the engagement ring category.  Tiffany’s has cultivated that top-of-mind status through brilliant strategy on all fronts.  Last year, they premiered their now successful interactive site, What Makes Love True, solidifying their position as the premiere place for engagement rings.

Are you on the top of the list in your category for marketing luxury real estate?  Or, do you need a brand?

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 7/17/2012 at 4:55 AM
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Categories: Luxury Guest Writers | Luxury Real Estate
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Luxury Real Estate Branding: What Color is Your Tomato?

In order to understand branding in the realm of luxury real estate marketing, it is important to understand brand categories. If market leadership is your quest, as a luxury real estate marketing professional, the key is to select a brand category or sub-category in your marketplace that you can dominate.  

Here is a simple illustration of brand categories.  The above picture shows a variety of heirloom red tomatoes with yellow stripes.  If all of real estate could be classified as a tomato, then the heirlooms could represent luxury real estate.  In the kingdom of heirlooms, there are many heirloom varieties. 

This photo shows a darker red heirloom with green stripes, and beside it is the yellow heirloom with red striping.  These three varieties could be classified as sub-categories in your marketplace.  If yellow tomatoes represent luxury condos, the opportunity here is to be the king/queen (the yellow tomato) of the luxury condo market.

The differences in the DNA makeup of these categories are minor, but the characteristics in terms of shape, color and flavor are distinctive. The heirloom tomato’s target market is discerning tomato lovers in general, but each customer has their preferences. The key to branding is to clearly amplify the difference so that the customer looking for sweet, low acidic tomatoes, for instance, can quickly be matched with the right brand, yellow tomatoes.

Buying from or listing with a dedicated specialist gives your client confidence, that they are dealing with an expert. Branding therefore, accelerates the selection process in a sea of choices, and saves time for everyone.

What color is your tomato?

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 7/16/2012 at 12:05 PM
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Categories: Luxury Guest Writers | Luxury Real Estate
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Luxury Lakes Region Style in New Hampshire

Susan Bradley is uniquely skilled at accurately sensing the customer's needs, and is acutely aware that her considerable success is a direct result of her client’s satisfaction. The qualities that define excellence in a real estate representative; in-depth market  knowledge, a vast business network, highly effective negotiation skills, community awareness and personal integrity, are each the mark of any true professional. Susan Bradley takes professionalism one step further. Sue maintains a strong commitment to not only representing her clients, but advocating for them. Each transaction is carried out efficiently but with great care, with the confidence of an expert but always in cooperation with her client. Susan is the Lakes Region’s premier agent, representing the cream-of-the-crop in Lakes Region real estate.

On the Northwest corner of gorgeous Lake Winnipesaukee in the heart of New Hampshire’s beautiful Lakes Region sits Susan’s domain, Governor’s Island. As the fourth largest island on the lake, upscale Governor’s Island offers the most amazing high-end properties as well as bridge access, exclusive Governor’s Island Club amenities, and comfortable proximity to all area services; marinas, golf courses, skiing, wonderful restaurants and unique shopping. From gated estates to historic landmarks, Susan Bradley has something for everyone.

For Susan Bradley's information and listings, click here.


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Posted by: Nicole Lauber
Posted on: 7/14/2012 at 4:03 PM
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Categories: duPont Marketplace | Featured Realtors | Luxury Real Estate
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Marketing Luxury Real Estate: The Agelessness of a Championship Mindset

Photo by Lucy Clark

Unlike some professions marketing luxury real estate is a game you can play at the level of market leadership at any age in your professional career. However, It takes the mindset of a champion and the championship mindset is ageless. 

Both Serena Williams and Roger Federer have proven that point at this year’s Wimbledon Tennis Tournament. Serena became the first woman over 30 to win a Grand Slam title since Martina Navratilova over 20 years ago.  And, she did so against odds that she would not return to the sport due to health problems.  Federer looked like he peaked back at the Australian Open in 2010.  Now, he is number one in the world, again. 

What motivates a champion?  What did these two tennis champs have to prove to the world?  Sure it feels good to the admiration of peers and fans alike.  But, a true champion has a core inner conviction to be the best he or she can be. 

Market leadership is a game that requires strategy to gain or sustain the championship level. First, it requires identifying the winning formula to out think your competition. Then, it requires the consistency of repeating the winning formula over and over again. 

But, without the mindset of a champion there is no strategy that can get you there.  What is that mindset? It is a mental state devoid of self-doubt. It is a singular focus on a desired outcome that necessitates quickly releasing contradictory thoughts, accessing memories of previous triumphs and maintaining the perspective of what is at stake. 

In our professional practice, as brand strategists to luxury real estate marketing professionals, we work exclusively with market leaders or their challengers. Our clients are those who already have the mindset of a champion or are reaching for it regardless of their age. Like Federer and Williams, they are true inspirations.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


Meson de Mesilla in New Mexico

Meson de Mesilla is the local jazz-lounge hot spot; perfect for a hip evening or a relaxing get-away.  This romantic fourteen bedroom hotel/restaurant boasts unparalleled views of the Organ Mountains to the east, the Dona Ana range to the North and the Mexican Portios to the south.

 Secluded and private, it is within walking distance to the Historic Mesilla Plaza where the infamous Billy the Kid was shot, jailed and subsequently escaped.

Tucked in amongst the pecans and cotton of the fertile valley, the guest rooms feature dark mahogany furniture, exquisitely marbled tile bathrooms and custom, hand-applied Venetian plaster walls.  Four of the largest suites include romantic two-person Jacuzzi tubs; it is no wonder why Meson de Mesilla has been voted Las Cruces Sun News Reader’s Choice award for “Most Romantic”.

Meson de Mesilla was built as a bed and breakfast in 1984.  In 2007, the quaint little bed and breakfast was totally remodeled, updated and transformed into the Tuscan influenced Boutique Hotel.  The over 12,000 square foot hotel offers a serene location, wide verandas and a cool, clear blue pool. Enjoy drinks pool side from the full service bar or listen to live music played from the wooden stage or upper patio. Guests are invited to enjoy a game of Bocce ball in the shade, or just relax and watch the myriad of colors transform while the sun sets over the Organ Mountains.

The area around Mesilla caters to boutique jewelry galleries and haut couture clothing stores. The famed art districts around Mesilla and Las Cruces and the numerous museums make Meson de Mesilla a culture lover’s paradise. In addition to several national parks and historical settings, Meson de Mesilla is less than an hour from the new Spaceport America and the White Sands National Monument. Only a mile away is the New Mexico State University award-winning Equestrian facilities, and ten minutes away is the New Mexico State University championship, 18-hole golf course.

Known for its truly phenomenal quality of food, the restaurant seats two hundred indoors and can accommodate another eighty guests on the gorgeous rooftop patio and adjacent outdoor seating. The large state of the art kitchen is a chef’s paradise, producing the very best food in town.

In addition to the spacious main dining room and attached atrium seating, Meson de Mesilla also features a beautiful conference room which is decorated as a Tuscan Winery and is perfect for small social gatherings or business meetings. 

The great happy hour, and live entertainment, featuring a faux brick back bar where 11 different draft beer taps are located, along with the beautiful unobstructed views of the Organ Mountains led to the bar at Meson de Meson being chosen as the “Best Bar/Pub” award by the Las Cruces Sun Reader’s Choice Awards in 2011. 

The hotel is being offered complete with the full liquor license, all equipment and furnishings, all the recipes, and the opportunity to retain the current competent and loyal staff making Meson de Mesilla truly a “turnkey” opportunity.  Become enchanted with New Mexico and experience the slow and enjoyable pace of the southwest.

For more information about Meson de Mesilla, click here.


Personal & Company Branding: What Is Your Unique Promise of Value?

In marketing luxury real estate you only have a Nano-second to capture the attention of your ideal clients and communicate your unique promise of value. If your message promises to solve a problem or add significant value you have the best chance of gaining a new client.

When your branding is spot on it is your shortcut in this communication process. Your personal or company brand must send a clear, succinct message to your target through words, symbols and sounds, a message that must encapsulate the distinct benefits that will be derived from doing business with you vs. your competition. Identifying, then distilling your unique promise of value into a concise message is an art.  Here is an example of one company has mastered this art. 

Coffee is one of the most ubiquitous commodities in the world. As such it poses one of the biggest branding challenges on earth.  We give Seattle’s Best very high praise for breaking through the clutter and standing out in this highly competitive food category.  

They came up with a suite of 5 different coffees that suit the needs of the majority of coffee drinkers.  Their unique promise of value: making it easy to choose the perfect cup of coffee for you.  They call it the Level System. From light and bright Level 1 to dark and bold level 5 they claim that they have an expertly blended level for everyone. 

Can you see the brilliance behind this brand strategy? The next time you need to buy coffee you do not even need to remember the brand name. Just remember a number between 1 and 5. First they take the guesswork out of selecting the right blend.  Then, they make it impossible to forget your preference or the preference of whomever you are buying for.  “I’m a  #2 and my roommate is a #5”.   

For those, who are time-starved they just made life a little bit easier. They solved a common problem How can you distill your luxury real estate marketing message to accomplish the same goal?

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 7/10/2012 at 3:25 PM
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Categories: Luxury Guest Writers | Luxury Real Estate
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Personal and Company Branding: Is Your Slogan Engaging?

As a luxury real estate marketing professional do you have an engaging slogan? We have mentioned in a previous post, that using effective slogans as a personal branding and marketing strategy for real estate agents is an excellent way to differentiate you from the competition. The entire purpose of using a slogan is to engage your target market and get them talking about you.

Here is an example of a brand and a slogan that we noticed while dining in the town of Mathews, Virginia.  One glance and you know exactly what type of business this is and who their ideal customers are. It is brief, succinct and to the point.  And, it is humorous which captures attention. 

Is your slogan engaging?

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 7/9/2012 at 3:24 PM
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Categories: Luxury Guest Writers | Luxury Real Estate
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Osterville, Massachusetts

Robert Kinlin and Paul Grover, owners of Robert Paul Properties, have been selling luxury homes to satisfied clients throughout Cape Cod and the South Coast for decades. Their new venture, Robert Paul Properties, though only in its third year, has evolved into the most recognized and respected name in high-end real estate across Cape Cod and the South Coast. Built on a bold new business model, as well as a tradition of excellence, and fueled by an elite team of talented agents, Robert Paul Properties is the number one firm for the sale of luxury properties in the region.

Cape Cod and the South Coast have been beloved vacation destinations for centuries. With its pristine beaches, idyllic New England villages, quiet country roads, and world-renowned yacht and golf clubs, visitors flock to Cape Cod and the South Coast generation after generation. Race along the Buzzards Bay coastline in a sailboat. Explore the winding rivers in a kayak. Hike the rolling dunes of the National Sea Shore. Swim in the warm waters of Nantucket Sound. Cape Cod and the South Coast have an abundance of activities and breathtaking natural beauty to enjoy. Whether you are looking for a year-round or second residence, Robert Paul Properties has the best portfolio of Village, Waterfront, and Golf Course homes that this incredible region has to offer.

For more information on Cape Cod, Robert Kinlin and Paul Grover, click here.


Laguna Beach, California: Where Living is a Lifestyle

With gorgeous 75-degree weather, clear sunny skies, dazzling ocean views, rich culture – not to mention incredible shopping – there is little else to say that could make Southern California sound more appealing.

Home to Disneyland, Hollywood movie stars, vibrant history and white, sandy beaches, “living in California is for someone who loves life and the outdoors; somebody that enjoys a beautiful, friendly, neighborly and social environment,” says Lee Ann Canaday, Broker/Owner of REMAX Fine Homes & The Canaday Group. With fairly consistent and sunny weather year round, boat in and out of the breakwaters of huge harbors or give in to an array of other outdoor activities like bike riding, kayaking, paddle boarding or surfing. Surround yourself with gorgeous Southern California art in Laguna Beach or satiate yourself with history at the Mission San Juan Capistrano. California is also home to some of the best and most renowned performing arts centers and repertories.

“California is a beautiful and alluring state to buyers, and the market is hot!” says Canaday. One of Canaday’s featured available properties is a completely remodeled 2-story home on Pacific Drive in Corona del Mar with some of the most amazing and unimaginable panoramic views of the harbor, ocean, sunsets and Catalina Island.

In a place where relaxation and adventure are found hand in hand, we have discovered paradise. California here we come!

For one of Lee Ann's listings in Laguna Beach, click here.


Arbor Hill: A Magnificent Masterpiece

Collectors of great real estate and great art need look no farther than Arbor Hill, a grand home that seamlessly blends both. Located twenty minutes outside of Philadelphia in the high-end suburb of Fort Washington, Pennsylvania, Arbor Hill is set on seventy-acres of picturesque rolling hills. Designed by renowned architect Rafael Viñoly, noted for creating iconic masterpieces of architecture, this distinctive 40,000-square-foot home is the perfect place to raise a family, entertain, and lead an active lifestyle.

Divided into three wings, with two wings connected by a suspended bridge, Arbor Hill’s U-shaped design wraps around an elegant Belgian stone courtyard. The $30-million home’s design is the perfect combination of opulence and contemporary, ideally-suited for displaying art. Its gallery-like features include expansive wall space, high ceilings, and excellent lighting. “Arbor Hill is a masterpiece of modern design,” says Kathleen Coumou, Senior Vice President and broker with Christie’s International Real Estate in New York City. “The property brings the world of art and architecture together.”

Beautifully accented with floor-to-ceiling windows throughout the home and glazed Venetian plaster walls, Arbor Hill’s abundant amenities include a state-of-the-art gourmet kitchen and two grand dining rooms that open up to accommodate forty guests. Other unique features of the home include a two-tiered media room perfect for viewing sporting events and movies. A safe room includes a kitchen, bath, and separate air supply and can double as a winter spa with a hot tub. A 4,000-bottle temperature-controlled wine cellar is one of the showpieces of the home’s finished basement.

A beautifully appointed master suite has imported marble baths, dressing rooms, and a sitting room, creating a tranquil sanctuary. One if its most unique features is a separate staircase leading up to a tower retreat where you can enjoy 360° panoramic views of the entire property. A separate living suite is the perfect place for a live-in au pair. Overlooking a scenic pond, Arbor Hill has two stone guest houses which were restored from the original homes on the property.

Additional features of the property include a 20,000-square-foot “Play House” with a modern indoor clay tennis court, exercise room, changing rooms, and a three-bedroom apartment. The lush grounds also have a pavilion, an outdoor Har-Tru tennis court as well as a pool and pool house. Several noteworthy tennis players have graced the courts at Arbor Hill.   

“Arbor Hill is one of the most significant and grand properties to ever go on the market in the Philadelphia suburbs,” Coumou notes. “It has everything you want in a home and more.”

For more information and pictures of Arbor Hill, click here.


Luxury Real Estate Marketing: America’s Luxury-The New Entrepreneurial Spirit

It is a luxury to live in America. In the spirit of celebrating America’s birthday, we are sharing with you some quintessential American places  (and fabulous people we have met there) during our recent travels to work with some East Coast clients.  The definition for quintessential: is representing the most perfect or typical example of a quality or class.  Quintessential is an essential word to know in the Language of Luxury.

We discovered The Inn at Tabbs Creek on the Internet.  Every online comment about the place was positive.  After a 3-hour drive in traffic from Reagan National on a hot Virginia day, we turned into to an expansive tree- lined driveway and this magnificent view of the Inn appeared (see photo).   We were warmly greeted and shown to our room via the flower gardens lovingly tended by owner Lori Dusenberry. Our room had a view of an inlet of the Chesapeake Bay. (see photo below)

Since it was dinnertime, our greeter, Lori’s brother, gave us suggestions and directions to restaurants in nearby Mathews, a quaint little town.  As we drove out, we noticed a large plot of land with a myriad of vegetables, the domain of owner, Greg Dusenberry, Lori’s husband.  These wonderful organic vegetables would be part of our breakfast for the two mornings we were there.  Lori and Greg exemplify the spirit of entrepreneurship and innovative thinking of an American family owned business.  We think this excerpt from their website expresses their ingenuity and their intentions perfectly.

“The main Inn is an 1880's newly renovated farmhouse with a separate cottage housing the luxury suites just across the garden and pool. An eco-friendly and certified Virginia Green lodging establishment, The Inn at Tabbs Creek is just the place if you appreciate the natural splendor of the outdoors yet want the luxury and comfort of a casual B&B. We have also partnered with Carbonfund.org to pay for our carbon offsets, so that you may stay "Guilt Free"! (or at least, Carbon Neutral).”

Our breakfasts at the Inn were the culinary highlights of our trip.  We had crabmeat omelets with their fresh crabs harvested that morning, and fresh steamed asparagus. The previous morning we enjoyed a sausage quiche with heirloom tomatoes from Greg’s organic garden. The muffins, filled with fresh local berries, came right out of their oven, piping hot, to our table.

Our hosts graciously invited our clients to join us for our breakfast feasts on both days of our stay. We felt pampered, loved and definitely spoiled.

The Inn at Tabs Creek is a quintessential American place, with its picturesque setting, its superb cuisine and especially the generosity of spirit that was extended to us. It definitely rivals any of the French or Italian countryside inns that we have experienced.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 7/5/2012 at 3:22 PM
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Categories: Luxury Guest Writers | Luxury Real Estate
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Florence, Alabama

The saying “big-city opportunities with a small-town feel” doesn’t ring more true when it comes to Florence, Alabama, a town in the northwest corner of Alabama, just two hours away from Nashville.

“Our area is southern living at its best,” says David Gardner, a lifelong resident and Coldwell Banker Realtor in Florence. “Whether you want to play golf, go hunting, or enjoy waterfront activities, we’ve got it here in Florence.  In addition, these activities usually can be done year-round because our weather isn’t too hot and isn’t too cold. We have the best of both worlds.”

Two major events in Florence are the W.C. Handy Music Festival, a 10-day event at the end of July featuring a variety of rock, pop, gospel, R&B and jazz musicians, and the Alabama Renaissance Faire, an event dedicated to honoring the Renaissance at the end of October. Both events are large tourist attractions for Florence.

While the area offers something for everyone, David says the best thing about Florence is the cost of living and property taxes are much more affordable than other locations in the United States. “We have residents from Florida and California come to Florence, and they are stunned by the value they get when they buy a home, including waterfront property. The cost of living and property taxes are low, and there’s an abundance of opportunities no matter what someone’s interests are.”

For more information about Florence, or to contact David Gardner, click here.


Luxury Real Estate Marketing: America’s Luxury: Localvores

Localvores, a word coined in 2007 in San Francisco, defines a growing trend of eating foods grown in one’s geographical area.   The numbers of farmers selling directly to consumers has doubled in the years between 1997 and 2007, and is continuing that doubling trend according to the US Department of Agriculture.  This trend has enhanced the economy of local communities. Eating local is considered important as part of a healthy diet.

Part of our luxury real estate marketing research, as we travel to our clients’ marketplaces, includes exploring the local foods.  In Virginia’s Chesapeake Bay our clients took us to lunch at Merroir which overlooks the Chesapeake Bay.  Merroir (smart branding) is a play on the word “Terroir”. This is a French word term used in wines, chocolate, and coffee to describe the unique attributes of the area’s soil and climatic conditions which gives a distinct taste to that particular wine or food. And, "Mer" means sea in French, as "Terre" means earth.

Merroir is a tasting room for oysters grown locally in different areas of the water.  According to co-owner Travis Croxton, “Every oyster is influenced by its marine surrounding, and you can taste those differences.”   Three types of oysters are on the menu: Rappahannock River Oysters, Stingray Oysters and Olde Salt Oysters.  The Rappahannock River Oysters are raised in the tail end of the river of the same name, where the freshwater meets the saltwater of the bay and are sweeter. Stingrays grown in Mobjack Bay are saltier. The Olde Salt Oyster from the Chincoteague Island is the saltiest of the three.  The limited menu includes steamed clams, crab cakes, salads and fried green tomatoes.

We loved the Rappahannock River Oysters.  We also ordered crab cakes (grown locally and fresh that morning) and sampled fried green tomatoes.  It was gourmet heaven.   So if you ever find yourself anywhere near the Chesapeake Bay in Virginia, make sure you stop at Merroir‘s.  They are open Wednesday through Sunday.   We are thankful for all the localvores in America.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 7/3/2012 at 3:20 PM
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Categories: Luxury Guest Writers | Luxury Real Estate
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Luxury Real Estate Marketing: America’s Luxury: Warm, Welcoming People

It is a luxury to live in America, and in the spirit of celebrating America’s birthday, we are sharing with you some of the most quintessential places and people we have experienced in our recent travels to our clients marketplaces.  The definition for quintessential: is representing the most perfect or typical example of a quality or class.  This is also in our opinion one of the facets which defines luxury.

Captain Stannard House

Country Inn in Westbrook, Connecticut

This is where we learned from Jim and Mary Brewster (the owners of this wonderful bed and breakfast), this sentence, “We cannot wait to spoil you”.  And they were true to their words.  If you read our blog, you probably saw   the picture of the tasty brownies treats on the dresser.  Breakfasts were delicious, and the common areas comfortable and inviting.  The House has been lovingly restored, and the work was done by an architect who specializes in restoring and building homes that are a 100 years old. 

After dinner, we spent the evenings in the living room on comfortable leather couches catching up with our correspondence.  We felt completely at home.  The Stannard Inn is located one block from the beach, where the Atlantic meets the river.  We came in strangers and we left as friends, and that is one of America’s luxury traits—warm and welcoming people.  We are looking forward to our next visit.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 7/2/2012 at 3:16 PM
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5 Wood Creek Court in Las Vegas, Nevada

Warm, lavish interiors blended with timeless architecture define this custom residence.  This spectacular custom estate is perfectly suited to the breathtaking natural setting of The Estates at Southern Highlands. Tree-lined streets, cascading waterfalls and lush fairways lead you to the private gates of The Estates at Southern Highlands.

Situated on 1.52 acres is 5 Wood Creek Court, a Tuscan-style custom residence offering exquisite craftsmanship and unprecedented attention to details. With 11,677 square feet of interior living space and 5200sf of outdoor living space, this Mediterranean masterpiece offers the ultimate luxury living in Las Vegas.  Located just 10 miles south of the world-famous Las Vegas Strip, but worlds away once you enter through the guarded gates to this one-of-a-kind estate property.

Stepping into the grand foyer it’s easy to see why this stunning home has been featured on MTV Teen Cribs and soon to be featured on HGTV  Million Dollar Rooms.  French limestone flooring and Coronado stacked stone line the gallery walk with views of the magnificent backyard as you enter to the kitchen and great room.  Extensive custom built-in cabinetry, three televisions are adjacent to the kitchen area and perfect for entertaining.  The kitchen is equipped with the ultimate in Viking appliances including built-in refrigerator/freezer, professional range, warming drawer, three ovens, microwave and two dishwashers.  The home features five bedrooms, two of which can be used as separate casitas, as well as an office, ten-seat private theater with 120-inch projection screen, full wellness room/gym and the finest design details and finishes.  

The spacious master suite includes French doors to the upstairs outdoor living area with fireplace, additional outdoor kitchen and views of the extensive water features.  Custom built-in furniture, fireplace and furnishings by Henredon complete the master suite sanctuary.  The master bath rivals the finest spa and includes jetted tub, steam shower, dual vanities, separate walk-in closets and even televisions that appear through the mirror at the his and hers vanities.  Take advantage of year-round outdoor living via the outdoor catwalk access to the 3rd-story Loggia with unobstructed views of Las Vegas and the Strip.

The residence also boasts incredible indoor/outdoor living.  Four stone waterfalls and a two-level outdoor loggia offer the perfect vantage for enjoying the award-winning OzzieKraft pool with its own lazy river, swim up bar and beach island in the center.  The outdoor kitchen includes all Viking appliances with grill, warming drawers, refrigerator, serving bar, beer keg server, bar seating and a central fire pit to enjoy evenings of entertaining or an intimate gathering. 

The party isn’t complete until you have danced the night away in the double-bay climate-controlled garage with modified basketball court featuring flooring, a scoreboard, a sport tickers and flat screen TVs and your very own disco ball. 

The Estates at Southern Highlands offers the best of luxury living in Las Vegas.  The exclusive Southern Highlands Country Club is one of four golf courses in the world co-designed by Robert Trent Jones and his son and continues to rank among the best in the world. 

For more information about 5 Wood Creek Court, click here.