Rosemary Beach, Florida

Located on 107 acres of land that faces the Gulf of Mexico is Rosemary Beach, Florida, a beautifully planned community with easy access to some of the most beautiful beaches in the world.

“Rosemary Beach is a traditional neighborhood development on the synergistic east end of Scenic Highway 30A in northwest Florida, between Destin and Panama City Beach,” says Linda Miller, Vice President, Broker and Realtor with Rosemary Beach Realty. “This development has a relaxed atmosphere of Caribbean charm and incorporates architectural and urban planning influences from around the world.”

While the beaches are obviously a major attraction for those who live in the area, Rosemary Beach also offers hiking trails, fine dining, great shopping, and a great quality of life with a sense of community and belonging, Linda notes.

One thing that makes Rosemary Beach different from the rest of Florida’s beaches is its balance of being a community and also a resort destination (you can catch a direct flight to the area from Orlando, Nashville, Houston and Baltimore). “Rosemary Beach mixes the virtues of urban density and pedestrian scale and accessibility. There’s no need for your car once you arrive because everything in town is less than 5-minute stroll away,” Linda says. “Everyone should come and visit – our town is a magical place and you’ll want to stay and play!”

For more information about Rosemary Beach, click here.


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Posted by: Nicole Lauber
Posted on: 7/22/2012 at 4:18 PM
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Categories: duPont Marketplace | Luxury Real Estate
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Castle of Rincon in Rincon, Puerto Rico

From its inception in 2006 and completion in 2009, no stone was left unturned in the creation of the picturesque Castle of Rincon, a modern-day Mediterranean-style castle perfectly set atop a private mountain peak on the west coast of Rincon, Puerto Rico. Sitting 800 feet above sea level, the Castle offers a 260-degree view of the ocean and a 100-degree view of green, lush scenery. Rincon has near perfect weather year-round with warm days, cool nights and tropical breezes.

The Castle was built with old-world elements in mind, while also adding in European styles of architecture. Inside, the Castle is filled with luxurious amenities including a glass elevator, a distilled water system, a water softener, a central vacuum system, a smart house wiring system for lighting, air conditioning in all bedrooms, and an elaborate intercom and security system that is unparalleled. Steep natural grades, high walls, cameras and security gates also protect the castle.

The most amazing feature about this home is its green technology, including two wind generators and 34 solar panels with computerized sun trackers – panels that move every 90 seconds to stay in exact alignment with the sun – that generate on average 50,000 watts per day. Maximum production is approximately 80,000 watts per day. The home is 95-percent “green power,” which is another term for renewable energy, and is produced from non-hazardous technologies such as air turbines and solar cells. The Castle is self-sufficient with its private 30,000-gallon cistern and water reserve, solar and wind power and abundance of fruit trees.

Seeing that you’re in a private location, it’s natural to worry about how far some necessary amenities are. Owner of the Castle, Gary Hellings, says, “The castle is remote enough by choice, yet so very close to beaches, fine dining, shopping, airports, and docks. You can also fly onto your own heliport located adjacent to the courtyard.”

The Castle of Rincon is the perfect getaway from the stressors of life and truly a jewel of Puerto Rico.

For more information about the Castle of Rincon, click here.


17th Anniversary Top 10: Dream Kitchens

Las Vegas, Nevada | www.tanyamurray.com

Rancho Mirage, California | www.iamthedesert.com

Palm Springs, California | www.iamthedesert.com

Indian Harbour Beach, Florida | www.carpenterkessel.com

Muscle Shoals, Alabama | www.davidgardnerhomes.com

Charlotte, North Carolina | www.hmproperties.com

Malibu, California | www.premiermalibuestate.com

Miami Beach, Florida | www.oceanhousesouthbeach.com

Fort Lauderdale, Florida | www.luxuryrealestatefl.com

Bozeman, Montana | www.suplatinum.com

Get our 17th Anniversary issue here!


Personal & Company Branding: How Strong is Your Brand Recognition?

The branding goal for luxury real estate marketing professionals is instant brand recognition. When you first saw the image above in this post, what thoughts came to mind?  First, did you recognize the brand?  If so, how long did it take you to recognize it? If you are like most people who are attuned to popular culture you know that thist is James Bond’s logo and you recognized it in a Nano-second.

Isn’t it amazing how three numbers and a gun can communicate such a potent message?  That message is spy story (suspenseful action-adventure with international intrigue).  It conjures images of the main character in the story that has mass appeal. He is an archetypical action hero who is suave, debonair, charismatic, sexually attractive, a lady’s man, with tongue-and-cheek humor, who is bent on protecting mankind from evil.

Likewise, the words, “double 0 seven” have a similar impact. So do the first seven notes in the James Bond sound track (brand perfection in 7 notes). That image, the words and the sounds have made an indelible impression in your mind over the years and will likely be accessible to your recall for life. That is the power of branding! 

This is the 50th anniversary of the famed James Bond franchise.  The 23rd James Bond film, Skyfall, is coming out this winter, starring Daniel Craig. The James Bond fan club is global. Are you thinking of seeing it?  

Marketing luxury real estate at the level of market leadership requires that you establish an indelible brand in the minds of your target market.  It requires instant brand recognition to sustain market leadership.  How strong is your brand recognition?

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


17th Anniversary Top 10: Entertainment Rooms

Canyon Lake, California | www.canyonlakebrentbestbuys.com

Fort Washington, Pennsylvania | www.christiesrealestate.com

Charlotte, North Carolina | www.hmproperties.com

Coronado, California | www.527oceanblvd.com

Gold Coast, Australia | www.sovereignislandhomes.com

Miami Beach, Florida | www.oceanhousesouthbeach.com

Orlando, Florida | www.oxfordrealty.com

Windermere, Florida | www.oxfordrealty.com

Las Vegas, Nevada | www.tanyamurray.com

Fort Myers, Florida | www.viprealty.com

Want to read more about these properties? Click here to view our 17th Anniversary Issue online!


17th Anniversary Top 10: Dining Rooms

Fort Washington, PA | www.christiesrealestate.com

Bethel, New York | www.chapinestate.com

Rincon, Puerto Rico | www.castleofrincon.com

Miami Beach, Florida | www.oceanhousesouthbeach.com

Bozeman, Montana | www.suplatinum.com

Bozeman, MT | www.suplatinum.com

Livingston, MT | www.suplatinum.com

Parker, CO | www.sandyweigand.com

Altanta, GA | www.kellyboudreau.com

Highlands, NC | www.sageemanor.com


Finding The Right Fireplace

Finding a home with all the right features can be a challenge. If your home doesn't have all the amenities you envisioned, you can usually add them at some point down the road And if you're lamenting the fact that you don't have a fireplace for cozy family get-togethers, you'll find that dream is not out of reach. Electric, gas and ethanol fireplaces are available in a variety of styles and sizes that complement any interior. 

Choosing a Location 

Fireplaces can be part of any room in your home, or even outside on your patio, so decide where you want your fireplace to be. Many people install them in the living room or family room to act as a gathering place for the family and to warm spaces where guests spend time. Couples often install a fireplace in the master bedroom as well to make it feel cozier and more luxurious. Walk through your home and identify places where you would like to spend more time and where a fireplace would make the space more appealing and functional.

Selecting a Fireplace 

Although an old-fashioned wood-burning fireplace is not without charm, it isn't necessarily the best choice for your home. They require a chimney to vent, which can be complicated and expensive to install, and you have to clean and maintain them regularly. Consider an alternative fireplace that will act as a heater for your home as well:

  • Gas insert fireplaces are perfect if you have an older wood-burning fireplace that you want to convert into a gas fireplace that you will use more frequently. These are set back into the wall like a masonry fireplace, and you can either install them inside an existing fireplace or create a new one for your gas insert.
  • Vent-free ethanol fireplaces are perfect if you don't have a way to vent your fireplace. You can install them right in the middle of a room, or potentially as a room divider between two areas of a large space, without having to add a bulky chimney above them. You can also move these fireplaces, or even put them away during the summer.
  • Electric fireplaces are the easiest to install in any room because they simply plug in to an outlet. The electric "flames" can add a fun element to a media room or family room. 

Bringing Together the Right Look 

Choosing the correct size and design for your fireplace is the last step in matching the type of fireplace you have chosen to the space you have set aside for it. Options range from sleek modern inserts to fireplaces that look like they belong in old Victorian homes. Choose a color, design, and size that complements your décor without overwhelming it. Another option is to find a fireplace you love and redecorate the room to match that piece.

Installing a fireplace in your home will make it feel much cozier in the winter. Many people use fireplaces as space heaters in the rooms where they spend the most time. People will love gathering around your new fireplace to spend time together, and you'll probably find yourself wondering how you ever got by without it.

This post was provided by Jessica Stark, Jessica, who blogs for Sears and other prestigious brands, enjoys learning all there is to know about interior design and then writing about it.

[Image Source: http://www.flickr.com/photos/listener42/6723650149/]

 


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Posted by: Nicole Lauber
Posted on: 7/17/2012 at 4:34 PM
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Categories: Luxury Guest Writers | Luxury Real Estate
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17th Anniversary Top 10: Celebrity Estates

John Smoltz | Milton, GA | www.mcgrawandassociates.harrynorman.com

Pete & Bridgette Sampras | Thousand Oaks, CA | www.JordanCohen.com

Stephen Sommers | Malibu, CA | www.JordanCohen.com

Formerly Elizabeth Taylor's Estate | Middleburg, VA | www.brigadoonfarmmiddleburg.com

Trevor Immelman | Orlando, FL | www.lakenona.com

Siegfried & Roy's | Las Vegas, NV | www.luxeestatescollection.com

Brad Radke | Belleair Beach, FL | www.thethorncollection.com

Richard Childress | Livingston, MT | www.suplatinum.com

Formerly Katharine Hepburn's Estate | Old Saybrook, CT | www.coletteharron.williampitt.com

Allison Janney | Palm Springs, CA | www.scotthisted.com


Luxury Real Estate Branding: Do You Need a Brand?

Do you need a brand for your luxury real estate marketing business?  You need a brand if you are in pursuit of market leadership in your chosen niche. A clearly articulated brand facilitates referrals and decision-making on both sides (sellers/buyers) of the real estate game. 

Like it or not, we are branded from the moment we are born.  Brands are labels; they are a shortcut and a time saver for the mind.  They are so obvious that we take them for granted. They become invisible. 

The moment we look at someone, our mind’s computer begins to assess and pigeonhole. The more we are pressed for time the more we rely on snap judgments.  

With products and services, once we pigeonhole a product or service in a category we equate the category and the brand. And, we only have room for a few products or services in each category, at least from the standpoint of being able to readily recall the brand name. The goal of branding is to achieve top-of-mind status in that short list of products or services within any given category.

To stand out and reach the top of the list you have to make it easy for others to communicate about your brand to others.  That is the challenge of branding. It is all about making a compelling case to be at the top of the mental list, in your category, for your target market.  If they are convinced that you should be at the top of their list, you must empower them to convince others.

Think of a brand that you like.  What would you tell someone about it?  How did that brand get to the top of your list? Getting to the point where one wants to refer you requires a continuous strategy and marketing plan that secures your brand recognition and your dominance in the marketplace. 

Tiffany’s is the quintessential luxurious American brand when it comes to engagement rings.  That is an example of equating a brand with a category.  In the minds of young women about to be engaged, Tiffany’s is the place to go.  It is at the top of the list in the engagement ring category.  Tiffany’s has cultivated that top-of-mind status through brilliant strategy on all fronts.  Last year, they premiered their now successful interactive site, What Makes Love True, solidifying their position as the premiere place for engagement rings.

Are you on the top of the list in your category for marketing luxury real estate?  Or, do you need a brand?

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 7/17/2012 at 4:55 AM
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Categories: Luxury Guest Writers | Luxury Real Estate
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Luxury Real Estate Branding: What Color is Your Tomato?

In order to understand branding in the realm of luxury real estate marketing, it is important to understand brand categories. If market leadership is your quest, as a luxury real estate marketing professional, the key is to select a brand category or sub-category in your marketplace that you can dominate.  

Here is a simple illustration of brand categories.  The above picture shows a variety of heirloom red tomatoes with yellow stripes.  If all of real estate could be classified as a tomato, then the heirlooms could represent luxury real estate.  In the kingdom of heirlooms, there are many heirloom varieties. 

This photo shows a darker red heirloom with green stripes, and beside it is the yellow heirloom with red striping.  These three varieties could be classified as sub-categories in your marketplace.  If yellow tomatoes represent luxury condos, the opportunity here is to be the king/queen (the yellow tomato) of the luxury condo market.

The differences in the DNA makeup of these categories are minor, but the characteristics in terms of shape, color and flavor are distinctive. The heirloom tomato’s target market is discerning tomato lovers in general, but each customer has their preferences. The key to branding is to clearly amplify the difference so that the customer looking for sweet, low acidic tomatoes, for instance, can quickly be matched with the right brand, yellow tomatoes.

Buying from or listing with a dedicated specialist gives your client confidence, that they are dealing with an expert. Branding therefore, accelerates the selection process in a sea of choices, and saves time for everyone.

What color is your tomato?

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 7/16/2012 at 12:05 PM
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Categories: Luxury Guest Writers | Luxury Real Estate
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Luxury Lakes Region Style in New Hampshire

Susan Bradley is uniquely skilled at accurately sensing the customer's needs, and is acutely aware that her considerable success is a direct result of her client’s satisfaction. The qualities that define excellence in a real estate representative; in-depth market  knowledge, a vast business network, highly effective negotiation skills, community awareness and personal integrity, are each the mark of any true professional. Susan Bradley takes professionalism one step further. Sue maintains a strong commitment to not only representing her clients, but advocating for them. Each transaction is carried out efficiently but with great care, with the confidence of an expert but always in cooperation with her client. Susan is the Lakes Region’s premier agent, representing the cream-of-the-crop in Lakes Region real estate.

On the Northwest corner of gorgeous Lake Winnipesaukee in the heart of New Hampshire’s beautiful Lakes Region sits Susan’s domain, Governor’s Island. As the fourth largest island on the lake, upscale Governor’s Island offers the most amazing high-end properties as well as bridge access, exclusive Governor’s Island Club amenities, and comfortable proximity to all area services; marinas, golf courses, skiing, wonderful restaurants and unique shopping. From gated estates to historic landmarks, Susan Bradley has something for everyone.

For Susan Bradley's information and listings, click here.


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Posted by: Nicole Lauber
Posted on: 7/14/2012 at 4:03 PM
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Categories: duPont Marketplace | Featured Realtors | Luxury Real Estate
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Marketing Luxury Real Estate: The Agelessness of a Championship Mindset

Photo by Lucy Clark

Unlike some professions marketing luxury real estate is a game you can play at the level of market leadership at any age in your professional career. However, It takes the mindset of a champion and the championship mindset is ageless. 

Both Serena Williams and Roger Federer have proven that point at this year’s Wimbledon Tennis Tournament. Serena became the first woman over 30 to win a Grand Slam title since Martina Navratilova over 20 years ago.  And, she did so against odds that she would not return to the sport due to health problems.  Federer looked like he peaked back at the Australian Open in 2010.  Now, he is number one in the world, again. 

What motivates a champion?  What did these two tennis champs have to prove to the world?  Sure it feels good to the admiration of peers and fans alike.  But, a true champion has a core inner conviction to be the best he or she can be. 

Market leadership is a game that requires strategy to gain or sustain the championship level. First, it requires identifying the winning formula to out think your competition. Then, it requires the consistency of repeating the winning formula over and over again. 

But, without the mindset of a champion there is no strategy that can get you there.  What is that mindset? It is a mental state devoid of self-doubt. It is a singular focus on a desired outcome that necessitates quickly releasing contradictory thoughts, accessing memories of previous triumphs and maintaining the perspective of what is at stake. 

In our professional practice, as brand strategists to luxury real estate marketing professionals, we work exclusively with market leaders or their challengers. Our clients are those who already have the mindset of a champion or are reaching for it regardless of their age. Like Federer and Williams, they are true inspirations.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


Meson de Mesilla in New Mexico

Meson de Mesilla is the local jazz-lounge hot spot; perfect for a hip evening or a relaxing get-away.  This romantic fourteen bedroom hotel/restaurant boasts unparalleled views of the Organ Mountains to the east, the Dona Ana range to the North and the Mexican Portios to the south.

 Secluded and private, it is within walking distance to the Historic Mesilla Plaza where the infamous Billy the Kid was shot, jailed and subsequently escaped.

Tucked in amongst the pecans and cotton of the fertile valley, the guest rooms feature dark mahogany furniture, exquisitely marbled tile bathrooms and custom, hand-applied Venetian plaster walls.  Four of the largest suites include romantic two-person Jacuzzi tubs; it is no wonder why Meson de Mesilla has been voted Las Cruces Sun News Reader’s Choice award for “Most Romantic”.

Meson de Mesilla was built as a bed and breakfast in 1984.  In 2007, the quaint little bed and breakfast was totally remodeled, updated and transformed into the Tuscan influenced Boutique Hotel.  The over 12,000 square foot hotel offers a serene location, wide verandas and a cool, clear blue pool. Enjoy drinks pool side from the full service bar or listen to live music played from the wooden stage or upper patio. Guests are invited to enjoy a game of Bocce ball in the shade, or just relax and watch the myriad of colors transform while the sun sets over the Organ Mountains.

The area around Mesilla caters to boutique jewelry galleries and haut couture clothing stores. The famed art districts around Mesilla and Las Cruces and the numerous museums make Meson de Mesilla a culture lover’s paradise. In addition to several national parks and historical settings, Meson de Mesilla is less than an hour from the new Spaceport America and the White Sands National Monument. Only a mile away is the New Mexico State University award-winning Equestrian facilities, and ten minutes away is the New Mexico State University championship, 18-hole golf course.

Known for its truly phenomenal quality of food, the restaurant seats two hundred indoors and can accommodate another eighty guests on the gorgeous rooftop patio and adjacent outdoor seating. The large state of the art kitchen is a chef’s paradise, producing the very best food in town.

In addition to the spacious main dining room and attached atrium seating, Meson de Mesilla also features a beautiful conference room which is decorated as a Tuscan Winery and is perfect for small social gatherings or business meetings. 

The great happy hour, and live entertainment, featuring a faux brick back bar where 11 different draft beer taps are located, along with the beautiful unobstructed views of the Organ Mountains led to the bar at Meson de Meson being chosen as the “Best Bar/Pub” award by the Las Cruces Sun Reader’s Choice Awards in 2011. 

The hotel is being offered complete with the full liquor license, all equipment and furnishings, all the recipes, and the opportunity to retain the current competent and loyal staff making Meson de Mesilla truly a “turnkey” opportunity.  Become enchanted with New Mexico and experience the slow and enjoyable pace of the southwest.

For more information about Meson de Mesilla, click here.


Personal & Company Branding: What Is Your Unique Promise of Value?

In marketing luxury real estate you only have a Nano-second to capture the attention of your ideal clients and communicate your unique promise of value. If your message promises to solve a problem or add significant value you have the best chance of gaining a new client.

When your branding is spot on it is your shortcut in this communication process. Your personal or company brand must send a clear, succinct message to your target through words, symbols and sounds, a message that must encapsulate the distinct benefits that will be derived from doing business with you vs. your competition. Identifying, then distilling your unique promise of value into a concise message is an art.  Here is an example of one company has mastered this art. 

Coffee is one of the most ubiquitous commodities in the world. As such it poses one of the biggest branding challenges on earth.  We give Seattle’s Best very high praise for breaking through the clutter and standing out in this highly competitive food category.  

They came up with a suite of 5 different coffees that suit the needs of the majority of coffee drinkers.  Their unique promise of value: making it easy to choose the perfect cup of coffee for you.  They call it the Level System. From light and bright Level 1 to dark and bold level 5 they claim that they have an expertly blended level for everyone. 

Can you see the brilliance behind this brand strategy? The next time you need to buy coffee you do not even need to remember the brand name. Just remember a number between 1 and 5. First they take the guesswork out of selecting the right blend.  Then, they make it impossible to forget your preference or the preference of whomever you are buying for.  “I’m a  #2 and my roommate is a #5”.   

For those, who are time-starved they just made life a little bit easier. They solved a common problem How can you distill your luxury real estate marketing message to accomplish the same goal?

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 7/10/2012 at 3:25 PM
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Categories: Luxury Guest Writers | Luxury Real Estate
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Personal and Company Branding: Is Your Slogan Engaging?

As a luxury real estate marketing professional do you have an engaging slogan? We have mentioned in a previous post, that using effective slogans as a personal branding and marketing strategy for real estate agents is an excellent way to differentiate you from the competition. The entire purpose of using a slogan is to engage your target market and get them talking about you.

Here is an example of a brand and a slogan that we noticed while dining in the town of Mathews, Virginia.  One glance and you know exactly what type of business this is and who their ideal customers are. It is brief, succinct and to the point.  And, it is humorous which captures attention. 

Is your slogan engaging?

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 7/9/2012 at 3:24 PM
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Categories: Luxury Guest Writers | Luxury Real Estate
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