St. Augustine's Southern Comfort

By Stephanie Cavanaugh

The nation's oldest city is awash with charm, history, and water. 

It's also the rumored site of Ponce de Leon's Fountain of Youth. "I'm actually 85," laughs visibly younger looking Broker/Associate, Stefanie Bernsteinof Berkshire Hathaway HomeServices FNR.

Settled by Spain in 1565, and developed as a playground for the rich by Henry Flagler in the late 19th century, St. Augustine is unlike any other Florida city.  Downtown's historic district is a visual feast of terra cotta and moss, grand hotels, galleries, shops, and charming byways -- delightfully toured by horse and buggy or bike-and all overshadowed by Castillo de San Marcos, the oldest fort in the U.S., dating to 1695.

Scratch a top ten list and St Augustine hits the top. It's also a quick trip along Dixie Highway to the big city attractions of Jacksonville.  

An added benefit.  St. Augustine is surround by water from the Intracoastal to marshes, rivers and the Atlantic Ocean. Just minutes from downtown are the broad sands of St. Augustine Beach, tranquil Crescent Beach and the wildlife sanctuary of Anastasia State Park. 

If downtown has a wealth of Victorian and Spanish Colonial dwellings and architecture, "the island has cottages and more contemporary homes," says Bernstein.  "You can live in a community that has a harbor for your boat and be surrounded by ocean."

She currently has a listing on Lands End Drive that sits at the base of the Vilano Bridge near downtown. The home occupies, "just shy of four acres of marsh and Intracoastal. It's completely private, with no neighbors, and no one can build near you," she says.  

Within a community that features a full service marina for your boat, the 3,500 square foot contemporary has "ocean and water views from every room." Yet, you can easily bike to downtown, and the ocean is just a two minute drive -- maybe three, if there's traffic.

Berkshire Hatahway HomeServices Florida Network Realty



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Posted by: Nicole Slaughter-Graham
Posted on: 4/12/2016 at 2:46 PM
Categories: Luxury Guest Writers
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Lake Tahoe Living

By Natalie Friedman

Lake Tahoe, California/Nevada, a picturesque lakefront destination, offers a plethora of activities for everyone to enjoy. At 6,200-feet elevation, you'll experience beauty in every season from beautiful fall colors to majestic white winters and lush green spring and summers. With seasonal changes comes opportunity to indulge in numerous outdoor recreations  including hiking, biking, boating, kayaking or paddle boarding in the warmer months and skiing or snowboarding in winter. The area also boasts outdoor events like concerts and art walks in idyllic summer months. Endless area amenities combined with breathtaking natural views and the feeling of calm that mountain living evokes sets a precedent for a high quality of life.

“The first of two luxury lakefront condominiums on the market in Tahoe City, California is a spacious condominium with a front row seat steps from the beach,” says Trinkie Watson, Regional Lake Tahoe Broker with Chase International. Recently updated, it is offered fully furnished.

The second furnished condominium is a two-story residence offering lake views from nearly every room. Entertaining is easy in the living/dining area or on the patio, which adjoins the manicured lawn and clear blue lake.

“Another gracious, easy access Lake Tahoe lakefront home for sale is in Carnelian Bay,” says Watson. “With over 4,000 square feet, it was built by the owner as a family and friends gathering spot.” Catch panoramic lake views from most rooms; get cozy by the living room’s wood burning fireplace.  Lakefront amenities include 100-feet of shoreline with pier and one buoy. 

The North Shore offers another custom home of 2,800-square-feet with 100 feet of lake frontage, two private boat lifts, two buoys and half-interest in a boat house and pier. Updated throughout, it’s move-in ready for the next generation of family enjoyment of all that Lake Tahoe has to offer. 

Trinkie Watson

Chase International

800.783.0722

twatson@chaseinternational.com


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Posted by: Nicole Slaughter-Graham
Posted on: 4/12/2016 at 2:27 PM
Categories: Luxury Guest Writers
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Press Release: Daysi Morey, Top Luxury Miami Area Realtor, Joins Berkshire Hathaway HomeServices Florida Realty

(CORAL GABLES, FL) -  One of Miami’s Top Luxury Real Estate Sales and Marketing Specialists, Daysi Morey, has recently joined Berkshire Hathaway HomeServices Florida Realty.  The announcement was made by Pat Dahne, Regional Vice President, Berkshire Hathaway HomeServices Florida Realty.

Daysi Morey has been active in the Miami real estate community for nearly 20 years; both as a Broker Associate and as a Broker Owner and has been a Miami resident for over 40 years.  Daysi’s professional experience, that also includes being a licensed insurance agent,  has allowed her to study the local marketplace and gain multi-faceted, in-depth knowledge of the city’s financial landscape which has enabled her to best assist her high-profile domestic and international clientele with residential and commercial transactions. 

Daysi Morey is a Certified Luxury Home Marketing Specialist and is part of the Multi-Million Dollar Guild and has received numerous awards and recognition for her industry achievements.   She specializes in premiere properties in select locations, focusing on waterfront transactions - particularly those in Brickell and Brickell Key, an island enclave in the center of urban Miami where she has been a resident for the past fifteen years.  Daysi has built an impressive reputation for providing her customers with the highest level of confidentiality, integrity, and area knowledge.   

“Berkshire Hathaway HomeServices Florida Realty’s global recognition, reputation in the marketplace, leadership, growth strategies, and commitment to providing the best industry tools, resources, and services for its Sales Professionals and customers are what make affiliating with Berkshire Hathaway HomeServices Florida Realty the right decision for me and my customers,” commented Morey. 

“I am honored and privileged that Daysi Morey is now part of our “Family of Services”!  Her dedication to customers and commitment to the local communities are second to none and we are proud to have her as an ambassador for our company and our brand as we continue to grow market share, and increase our presence in the local Brickell / Brickell Key / Miami area,” commented Rei L. Mesa, president, C.E.O., Berkshire Hathaway HomeServices Florida Realty.

Daysi Morey is a Member of the Master Brokers Forum, a Founding Member of the elite Condo Experts Team, was a Member of FIU School of Architecture Advisory Board ,  part of the Rotary Club - Dadeland and Brickell, and participated in the Light Up Miami Project during the Summit of the Americas. 

Daysi Morey and Jorge Morey, her husband, who is also a licensed REALTOR®, are working under the leadership of Martha Pomares, the Managing Broker in the Coral Gables Branch Sales Office of Berkshire Hathaway HomeServices Florida Realty at 135 San Lorenzo Avenue, Suite 150, Coral Gables, FL, 33416. She can be contacted at 305.773.7883, Daysi@DaysiMorey.com or www.DaysiMorey.com.

For more information, contact:

Martha Pomares, Managing Broker

786.581.1400 | MarthaPomares@BHHSFloridaRealty.com

 

About Berkshire Hathaway HomeServices Florida Realty

 

Berkshire Hathaway HomeServices Florida Realty serves 17 counties throughout Florida and more than 1,650 sales professionals, is a wholly owned subsidiary of WCI Communities, Inc.  Berkshire Hathaway HomeServices Florida Realty is ranked fifth in the Berkshire Hathaway HomeServices network and is the overall No. 1 fundraiser for The Sunshine Kids Foundation, having generated more than $2.8 million since 2001. Visit www.BHHSFloridaRealty.com.

 


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Posted by: Admin
Posted on: 10/19/2015 at 5:11 PM
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Release: Berkshire Hathaway Agent Recognized as One of America's Best

PAM CHARRON, BERKSHIRE HATHAWAY HOMESERVICES FLORIDA REALTY SARASOTA SALES PROFESSIONAL, RECEIVES REAL TRENDS TOP HONORS

Aug. 8, 2014

(Sarasota, FL) — Pam Charron, Berkshire Hathaway HomeServices Florida Realty’s Top Sarasota REALTOR®, was recognized as one of America’s Best Real Estate Agents by REAL Trends.

Charron proudly ranked # 10 in Volume and # 21 in Transaction Sides in the Sarasota / Bradenton /
North Port area and ranked among the Top 500 in the state of Florida, # 98 in Volume and # 265 in Transaction Sides.

REAL Trends is a consulting and communications company for the residential real estate industry and has been widely known as the trusted source for data, news, and trends for the residential real estate industry.

REAL Trends Best Real Estate Agents in America uses applications submitted to and verified for THE THOUSAND. Minimum standards must be met in order to qualify and be recognized in either ranking. The minimum standards for Individuals are those who have closed more than 50 sides or $20 million.

Previously with Michael Saunders & Company and Prudential Real Estate, Charron has over 12 years of real estate experience and numerous awards within the industry including the # 2 Realtor in individual sales volume, company-wide ,for Michael Saunders in 2013, the highest priced residential sale recorded in Sarasota since 2011, and the prestigious Five Star Customer Satisfaction Award from 2009-2014.

“We are extremely proud of Pam and look forward to continuing to support her unparalleled commitment to quality and outstanding customer service through our company’s network, tools and resources,” said Mesa, president and C.E.O., Berkshire Hathaway HomeServices Florida Realty.

Pam has repeatedly earned the Chairman’s Gold Award, which honors the top 2% of sales professionals within the Network. Pam is actively engaged in Sarasota’s business community, where she is a member of the Sarasota Association of REALTORS® and the Greater Sarasota Chamber of Commerce. Pam is a supporter of many animal rescue organizations, Girls Inc., and Josh Provides. Committed to encouraging the highest professional standards for her industry, Pam has sat as the Chair for Professional Development at the Sarasota Association of Realtors and currently sits on the Grievance Committee.

Her impressive professional real estate designations include Certified Luxury Home Marketing Specialist (CLHMS), an Accredited Buyer’s Representative (ABR), Certified Residential Specialist (CRS) , and is a member of the Women's Council of Realtors (WCR). Additionally, a Luxury Collection Specialist and esteemed member of the Institute of Luxury Home Marketing Million Dollar Guild (ILHM).

“It’s an honor to be recognized as a top agent in Sarasota and Florida. My success is a result of hard work, dedication to my profession and being an ambassador for our great community,”
said Charron.

Pam specializes in residential real estate sales and strategic marketing initiatives; with heightened knowledge and expertise in luxury resale properties, waterfront properties, condos, golf communities, new construction, relocation services and short sales. Pam’s service areas include Sarasota, Longboat Key, Siesta Key, Lido Key, Bird Key, Lakewood Ranch, Bradenton and Venice.

Pam Charron | 941.993.3388 | Pam@SarasotaandBeyond.com | www.SarasotaandBeyond.com

 

 

 

Berkshire Hathaway HomeServices Florida Realty (formerly Prudential Florida Realty) is a full-service brokerage serving 17 counties throughout Florida and is a wholly owned subsidiary of WCI Communities, Inc. It is a franchise member of Berkshire Hathaway HomeServices.  The company is the 5th largest brokerage in the nation among the affiliate Network brokers and offers residential and commercial services, seasonal rentals, property management, REO & Foreclosures, corporate relocations, referral services, mortgage, title, insurance, home service plans, and personal concierge services.  BHHS Florida Realty is the #1 Fundraiser for The Sunshine Kids having raised over $2.5 million since 2001.  www.BHHSFloridaRealty.com.

 


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Posted by: Admin
Posted on: 8/12/2014 at 12:47 PM
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Release: Berkshire Hathaway Agents Receive Chairman's Circle - Gold Recognition

 

July 29, 2014

(Bonita Springs, Fla.) - Dena Wilcoxen and DeAnn Kamp of Berkshire Hathaway HomeServices Florida Realty received the Berkshire Hathaway HomeServices prestigious Chairman’s Circle – Gold for 2013.

Dena Wilcoxen and DeAnn Kamp were recognized during a special awards ceremonies at Sales Convention 2014 held in Nashville, TN, from March 16-18, 2014. Real estate professionals from the across North America attended the annual business and educational event.

 

 

The Chairman’s Circle-Gold is awarded to the top two percent of the network’s sales professionals based on gross commission income or closed units. “We congratulate Dena Wilcoxen and DeAnn Kamp on Winning the Gold Level Chairman’s Circle Award. It is an impressive achievement and attests to Dena and DeAnn’s commitment to their profession. They are knowledgeable, have a strong work ethic and they are outstanding sales leaders. Dena and DeAnn strive to provide a superior real estate experience for their clients,” said Joni Albert, Berkshire Hathaway HomeServices Florida Realty.

Dena and DeAnn entered the real estate field in 1998 and joined Berkshire Hathaway HomeServices Florida Realty in 2006. Prior to winning the award, they have also won 2013 Top 25 Sales Professional Team, 2012 President’s Circle, 2009-2013 Golden Bear Award recognized by Bonita Springs/Estero Board of Realtors and the Impact Award recognized by Florida Title and Guarantee.

Berkshire Hathaway HomeServices Florida Realty became a member of the Berkshire Hathaway HomeServices Real Estate network in 2013. Berkshire Hathaway HomeServices Florida Realty was founded in October 2013. Since that time it has earned a host of honors, including 2014 Gold Stevie Winner. 

 

To learn more about Dena and DeAnn, visit their website by clicking here.

 


About Berkshire Hathaway HomeServices  

Berkshire Hathaway HomeServices, based in Irvine, CA, is a brand-new real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Visit www.berkshirehathawayhs.com for details.

 

About HSF Affiliates LLC  

HSF Affiliates LLC, based in Irvine, CA, is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc. 


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Posted by: Admin
Posted on: 8/6/2014 at 2:48 PM
Categories: Featured Realtors | Luxury Guest Writers | Luxury Real Estate
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Napa Consultants: Luxury Real Estate Marketing Tips

3 Ways to Prepare for a Market Upswing

 

As the luxury real estate market recovers in your area, you willn otice that more new agents are diving back into marketing luxury real estate. That means competition is now heating up. Now is the time to prepare in order to out-think your competitors. 

The median sales price for homes in San Francisco jumped 16% in 2013, according to the San Francisco Association of Realtors. This is primarily due to a stronger demand among the "Technorati" who want to live in the city and are content to commute to nearby Silicon Valley.

Whereas your area may not be rebounding as quickly as San Francisco, you must be prepared to protect your turf. To do so, think more like a limpet!

The limpet is a sea snail with a conical shell. The limpet attaches itself to hard surfaces in the ocean. They feed on the algae in the waters and what makes them unique and interesting is that they maintain a garden, which surrounds their home base. When another creature dares to graze in their garden, they push them off by ramming them with their shell, so that their garden can continue to thrive.

For luxury real estate marketing profesisionals, limpet thinking means keeping your garden in order and watching out for interlopers. Here are three ways to prepare for a market upswing:

1. Refresh your personal or company brand

2. Create a new full featured luxury real estate website or update your current one

3. Stay in close communication with your sphere of influence on a regular basis

 

So, think like a limpet, and protect your garden in 2014!

 

Written by Ron & Alexandra Siegel, Managing Partners of Napa Consultants, International, "the leader in brand strategy for the luxury real estate industry." Their blog, the Language of Luxury (LOL), is the most widely read luxury real estate marketing and branding blog on the internet. Click here for more.


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Posted by: Admin
Posted on: 1/20/2014 at 3:04 PM
Categories: duPont Marketplace | Luxury Guest Writers | Luxury Real Estate | Marketing Tips
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Napa Consultants: Three Tips for Marketing Success in 2014, Part 3

Your Brand Has to Have Soul and Be Inspirational

As a luxury real estate marketing professional, it is essential to discover the soul of your personal or company brand and to create an inspirational brand story. Doing so is a surefire path to market leadership.

Think of a company that has inspired you. Have you ever flown Southwest Airlines? This is one of the brands we love, mainly because of the ease and simplicity of making or changing reservations, their on-time record and also the remarkable friendliness of their employees. Here is a company with soul!

If Southwest Airlines has soul, Zappos, the online shoe store that put 2-way no-cost shipping on the map and was sold to Amazon for more than $1 billion, has both soul and an inspirational brand story. The title of the best seller "Delivering Happiness," written by Zappos CEO Tony Hsieh, says everything about his management style and the company purpose. 

As with Trader Joe's (covered in "Part 2"), the high employee morale in Southwest Airlines and Zappos is palpable. Employee morale contributes mightily to customer engagement via word-of-mouth marketing and customer loyalty.

But, why should you strive to uncover and mine your own personal or company brand's "inspirational DNA"? A study conducted by Performance INpsiration shows what consumers do when a company inspires them:

  • 86% of respondents say they would recommend the company to friends and family
  • 82% would be loyal to that company
  • 92% would share their experience with others
  • 71% reported they would spend more on a company that inspires them

Old Spice came out with a commercial that embodies all three essential elements that we cover in this aritcle series, love, soul and inspiration, inspiration because the video went viral, with more than 3 million views when we saw it. The theme, "Smellcome to Manhood," brilliantly targets and communicates to boy swho are coming of age, and also to moms who might buy it for their sons (if they let their sons grow up). It is a must see, and is far better than most superbowl commercials. What a coup for a heritage brand looking to reach its next generation of consumers. You can watch it by clicking here.

Spend some time uncovering and mining your own inspirational DNA. It needs to be demonstrated not just superficially, but through every interaction you have with your associates, your clients and your entire sphere of influence.

 

Written by Ron & Alexandra Siegel, Managing Partners of Napa Consultants, International, "the leader in brand strategy for the luxury real estate industry." Their blog, the Language of Luxury (LOL), is the most widely read luxury real estate marketing and branding blog on the internet. Click here for more.


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Posted by: Caitlin
Posted on: 1/16/2014 at 9:53 AM
Categories: duPont Marketplace | Luxury Guest Writers | Luxury Real Estate | Marketing Tips
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Napa Consultants: Three Tips for Marketing Success in 2014, Part 2

What's Love Got to Do with It?

As a seasoned luxury real estate marketing professional, you’ve certainly had the experience of a buyer falling in love with a home at first sight. We personally had that experience with our own home. We knew within 5 minutes that we found the perfect place, wrote an offer and were in escrow within 48 hours. But, this is not typical, especially or buyers who are not all that familiar with your marketplace.

Most of the time you need to set the stage for buyers by first romanticizing your marketplace, then pointing out how the homes you show them could be an ideal match to their needs or dreams. With sellers, you need to romance them with your personal or company brand before they give you their listing. Then you need to present their listings in the best possible light with stunning photography and verbal descriptions that promise a lifestyle devoid of mediocrity.

Think about a brand you love. We love Trader Joes. We cannot say enough about the esprit-de-corps that their very knowledgeable Santa Barbara “Crew” consistently demonstrates, the product selection, their return policy, the food sampling station that always has excellent coffee and friendly conversation, the human scale of the store itself and on and on. The crew here wears shorts and “island-themed” shirts that set the tone for a casual, relaxed buying experience.

How do you get clients to fall in love with YOU and your brand? You need to prove that you truly care about people, according to Wolfgang Shaefer, Global Chief Strategy Officer of SelectNY, a speaker at Luxury Daily’s Luxury Outlook 2014. And, that is what is at the heart of the Trader Joes brand. The operation is so well run that you get the sense that they really take the time to care about you.

What can you do, as a luxury real estate marketing professional, to further convince your past current and potential clients that you truly do care? Spread the love in 2014!

 

Written by Ron & Alexandra Siegel, Managing Partners of Napa Consultants, International, "the leader in brand strategy for the luxury real estate industry." Their blog, the Language of Luxury (LOL), is the most widely read luxury real estate marketing and branding blog on the internet. Click here for more.


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Posted by: Admin
Posted on: 1/10/2014 at 9:50 AM
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Napa Consultants: Three Tips for Marketing Success in 2014, Part 1

At year-end we attended Luxury Outlook 2014, produced by Luxury Daily. Although the presentation was geared primarily toward the luxury goods industry, we gleaned some exciting insights for luxury real estate marketing professionals that we will share with you in this article series.

We were particularly moved by Wolfgang Shaefer, Global Chief Strategy Officer at SelectNY, who emphasized the importance of telling the story of your brand from three perspectives: stories of SOUL, stories to INSPIRE and stories of LOVE. So, stay tuned as we apply these principles to the art of marketing you in the luxury real estate realm and leveraging your brand to create an outrageously successful 2014.

 

Written by Ron & Alexandra Siegel, Managing Partners of Napa Consultants, International, "the leader in brand strategy for the luxury real estate industry." Their blog, the Language of Luxury (LOL), is the most widely read luxury real estate marketing and branding blog on the internet. Click here for more.


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Posted by: Admin
Posted on: 1/8/2014 at 8:17 AM
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Luxury Real Estate Marketing: The Future of Digital Media Is Already Here - Part 1

Jewelry Images Courtesy of Bulgari

The Club eLuxe International Summit, recently held at the Meurice Hotel in Paris, on digital marketing for the luxury industry was a grand success! Most of the major luxury brands were represented at the event with participants from 11 countries.  What became abundantly clear to us as participants was the fact that luxury real estate marketing professionals face many of the same challenges as the top luxury goods companies when it comes to reaching high net worth consumers through digital media. It also became clear that the future of digital media is already here! 

Club eLuxe International Summit, Meurice Hotel, Paris, France

Competition for attention was identified as a key issue in marketing via digital media.  Not only do you need to capture attention, you need to hold the attention of your target market. One of the highlights of the event was a presentation by Joerg Zuber, managing creative director of OPIUM effect GmbH, who addressed this important issue. 

According to Mr. Zuber, “Digital lets you work pure alchemy”.  It allows you to “seduce with unconventional beauty”.  In his presentation he demonstrated this principle by showing us a sneak preview of his ANIMATED video of the Bulgari Serpenti necklace, pictured here.

Suddenly, the Serpenti necklace came alive and began undulating across the screen.  Converting the object to an identical animated version of itself enabled the creative team to go far beyond the constraints of mere realistic video. Music was timed perfectly to accentuate the writhing movements of this bejeweled serpent.

Then, the serpent weaved in and out between the letters of the B V L G A R I logo and our jaws dropped!

The palpable difference between the still photo, the traditional product video and Opium’s animated serpent was like showing someone, who had only seen black and white TV, a 3D movie. It was as if the product had a heart and soul that could connect with you on  a deep level making it, “even better than the real thing”, said Zuber. 

Realistic animation is one of the waves of the digital media future and most likely will be utilized to market luxury real estate.  When you think that the Bulgari necklace cost about $250,000 it stands to reason that multi-million dollar homes will soon require digital media marketing that goes far beyond still shots, slide shows and traditional video.

To stand out from your competition, you need to present your luxury properties in such a way that they not only capture attention, but also hold the consumer’s attention.  It is not how much you spend that counts.  It is how well you do it. 

Stay tuned for Part 2 about the Club eLuxe International Summit in Paris where we discuss another mind-boggling aspect of digital media that points the way to the future of luxury real estate marketing.

Reporting from Paris--Ron & Alexandra Seigel,Partners at Napa Consultants, International & Co-Founders of the Language of Luxury


(Source: Language of Luxury)


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Posted by: Lauryn Howell
Posted on: 7/5/2013 at 9:28 AM
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A Belated Thank You to General von Choltitz: History Meets Digital in Paris

The Club e-Luxe conference in Paris was held at the historic Meurice Hotel.  During the Second World War, the German headquarters were housed in the Meurice Hotel.  It is in this hotel that General von Choltitz delayed Hitler’s order to destroy Paris.  The Germans had wired the Eiffel Tower and other landmarks with explosives to deter the Allied Forces.  General von Choltitz privately felt that Hitler was insane, and opted instead to surrender shortly after the Allies entered the city. 

Thanks to von Choltitz, Paris lives on in all its splendor intact for all of us and future generations to enjoy. Decades later, Ron and I are sitting in one of the loveliest meeting rooms at the Meurice Hotel, Salon Pompadour (note her portrait on the wall), among the top representatives of the world’s premier luxury brands discussing the importance of the latest innovations and strategies in digital media. 

This week we will be covering the highlights of this event as it applies to luxury real estate marketing and personal and company branding.  We were inspired, delighted, and honored to meet our counterparts in the industry.

Reporting from Paris--Ron & Alexandra Seigel,Partners at Napa Consultants, International & Co-Founders of the Language of Luxury

(Source: Language of Luxury)


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Posted by: Lauryn Howell
Posted on: 7/3/2013 at 8:12 AM
Categories: Luxury Guest Writers
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Luxury Real Estate Marketing Tip: How to Run Circles Around Your Competition - Part 5

Providing Stellar Customer Service, as a luxury real estate marketing professional, sparks word-of-mouth advertising because it is remarkable. And, it engenders client loyalty, which is the cornerstone of market leadership. Best of all, it is something that you can train yourself to provide.  Mastering the art of Stellar Customer Service can help you run circles around your competition. 

In Part 1-4 of this article series we discussed the first four steps to train yourself to provide Stellar Customer Service. Step #5 is the biggest secret of all, the key that can take your practice into the stratosphere!  In the game of luxury real estate marketing we call it “Dwell Well!” 

To dwell means to live; to dwell well means to live well. But, to dwell also has another very important meaning: to fasten one’s attention, to think, speak or write about at length or with persistence; to linger over. If sustained market leadership is your quest you must be absolutely fastidious about what you dwell upon. You must dwell well!   

Choosing what you fasten your attention to on purpose, keeps you on purpose. Allowing outside influences to determine what you focus upon can distract and derail you. This is the biggest secret of the most successful athletes, sports champions and market leaders in all fields of business. 

To understand how this works, think about a time you were driving on a highway to an important appointment and there was an accident on the OTHER SIDE of the road. The traffic flow on YOUR SIDE of the road came to a complete standstill because the people in front of you were rubbernecking; they were not dwelling well.  

Although, the dwell well principle applies to all aspects of your life the area of customer service is a great place to practice it.  When you encounter sub par customer service notice how much time you spend grousing about it. See if you can train yourself to keep that time to a minimum.  Instead of dwelling upon it by complaining, faultfinding, grumbling or griping about it to anyone who will listen, redirect your attention to Step #1-4 of the Stellar Customer Service training cycle.  

Start dwelling on what you appreciate about the brands to which you are loyal. Acknowledge those who provide you with Stellar Customer Service.  Practice the “I’m worth Stellar Customer Service” mindset. And, start spreading the word about others’ Stellar Customer Service.   

Don’t put up with sub-par service; take the time to switch to the best because you know you deserve it. Fasten yourself to Stellar Customer Service as a recipient and you will become a rising star yourself, an expert at providing it.  By insisting on Stellar Customer Service from yourself and from others, you are certain to dwell well. By doing so, you will be able to run circles around your competition.  To dwell well, dwell well! 

-Written by Ron & Alexandra Seigel-

 

 (Source: Language of Luxury)


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Posted by: Lauryn Howell
Posted on: 6/28/2013 at 7:36 AM
Categories: Luxury Guest Writers
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Luxury Real Estate Marketing Tip: How to Run Circles Around Your Competition - Part 4

In Part 1, 2 & 3 of this articles in this series we covered the first three steps for TRAINING YOURSELF in the art of Stellar Customer Service. Here is STEP #4:  Spread the Word about Stellar Customer Service. 

We all know that referrals are, by far, the best source of business for luxury real estate marketing professionals or any business for that matter.  How can you increase the probability of receiving MORE REFERRALS so you can consistently run circles around your competition?

By offering remarkable, Stellar Customer Service you are more likely to spark word-of-mouth advertising.  But, there is more to the story than that. You can become a very powerful magnet for referrals simply by being a person who consistently spreads the word about OTHERS’ Stellar Customer Service.

The most exciting aspect of this is that you can actually test this out for yourself. You can measure your results as you amp up the power of your magnet based on the frequency of your own word-of-mouth advertising and the amount of referrals you GIVE! 

Make it a game; it really can be fun. And, IT FEELS GOOD to do it! By looking for examples of Stellar Customer Service that you can spread the word about you BRING OUT THE BEST IN PEOPLE!  You EXPECT TO FIND IT in every encounter you have with service providers.

This phenomenon became very clear to us one day when we received Stellar Customer Service from a waitress at one of our favorite restaurants in Beverly Hills.  We were awestruck when we overheard the people at the table next to us complain that they received horrible service from the very same waitress.

We watched as they brought out the worst in her by hurling insults with a very derogatory attitude. Before we left the restaurant we spoke with the manager and praised the same waitress, not on her behalf to defend her, but because it felt good to do it.

It does not take that much extra time in your day to go out of your way to spread the word about Stellar Customer Service.  The rewards are TANGIBLE when your intentions are genuine and you come from a GENEROSITY OF SPIRIT.  Those who share this value will naturally gravitate to you. And, they will go out of their way to promote YOU. Running circles around your competition then becomes the inevitable outcome.

Watch for Part 5 where we will reveal the biggest secret of all, the key that can take your practice into the stratosphere!  In the game of luxury real estate marketing we call it “Dwell Well!” (Step #5).

-Written by Ron & Alexandra Seigel-

 (Source: Language of Luxury)


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Posted by: Lauryn Howell
Posted on: 6/27/2013 at 7:46 AM
Categories: Luxury Guest Writers
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Luxury Real Estate Marketing Tip: How to Run Circles Around Your Competition - Part 3

In Part 1 & 2 of this article series we referred to the importance of training yourself to provide excellent, superlative, and remarkable customer service. Now, we are upping the ante by referring to the very best service imaginable as ‘stellar”.  If you want to gain or sustain market leadership as a luxury real estate marketing professional, you must aim for the stars!  This is what it takes to run circles around your competition.

Here is the coolest thing about Stellar Customer Service: It cannot be imitated because it must be genuine! When it is authentic, sincere, unaffected and unpretentious it is palpable and indisputable.  That is why the ONLY way you can truly learn to provide Stellar Customer Service is to train yourself to deliver it.  While Stellar Customer Service is an art you can master, you must consistently practice it and perpetually improve your skills to stay on top of your game.

These are the first three steps to providing Stellar Customer Service:

STEP #1:  Identify Why YOU are Loyal to Some Brands

Make a list of the brands and service providers to whom you are particularly loyal. Ask yourself: What keeps you coming back for more? Why would you go out of your way to refer these brands? 

Then, make a list of those who you would switch away from if you found a better alternative that offered Stellar Customer Service.  Make the effort to find alternatives BECAUSE YOU DESERVE IT!

STEP #2:  Acknowledge Other’s Stellar Customer Service

Take the time to compliment those service providers and store owners who deliver Stellar Customer Service.  IT MAKES YOU FEEL GOOD and it make them feel appreciated.  You are also increasing the likelihood that the next customers or clients that they serve will receive Stellar Customer Service!

STEP #3 Practice the “I’m Worth Stellar Customer Service Mindset”.

Take the time to let service providers know when you receive sub-par service, even in “insignificant” ways. There is no such thing as an insignificant instance of sub-par service. It is important feedback for those who value providing impeccable service. And, it also keeps you sharply focused on the fact that you not only deserve Stellar Customer Service in every detail, YOU EXPECT IT IN EVERY DETAIL!

When you consistently take the time to make yourself feel good, you discover that you always deserve Stellar Customer Service. You come to expect it in every encounter you have with restaurants, hotels, stores, etc., and each interacation you have with service professionals.  It is only by cultivating this mindset and this attitude that YOU can truly provide genuine Stellar Customer Service.

In Part 4 we will cover the importance of spreading the word about other’s Stellar Customer Service (Step #4) and how that can ELEVATE your level of expertise as a luxury real estate service provider beyond your competitors’.  In Part 5 we will reveal the biggest secret of all, the key that can take your practice into the stratosphere!  In the game of luxury real estate marketing we call it “Dwell Well!” (Step #5).

-Written by Ron & Alexandra Seigel-


(Source: Language of Luxury)


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Posted by: Lauryn Howell
Posted on: 6/26/2013 at 7:52 AM
Categories: Luxury Guest Writers
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Luxury Real Estate Marketing Tip: How to Run Circles Around Your Competition - Part 2

As a luxury real estate marketing professional, do you have clients who essentially tell you “wild horses couldn’t drag me away” from doing business with you and sending referrals? If you are willing to master the art of deepening customer loyalty you will definitely run circles around your competition. 

In Part 1 of this article series we stated that the best way to become an expert in luxury real estate customer service is to TRAIN YOURSELF!  The best place to start is by identifying the brands to which you are most loyal. Ask yourself, why you have not switched to the competing brands?  What keeps you loyal? 

In preparing for our trip to Paris to cover the Club e-Luxe International Summit on Language of Luxury, we spent the day getting pre-travel errands done.  In just one day we counted six examples of superlative customer service.  Acknowledging and appreciating each encounter of great service is another way to train yourself on being an expert at engendering client loyalty. 

Here is the simplest of examples of how customer loyalty was either won or reinforced that day. A local peach grower at our Tuesday Farmer’s Market personally selected the best four peaches for us that we have tasted so far this season. She took the time to ask when we would be serving them to adjust for the ripeness in her selection. 

We loved these peaches and our experience of this particular vendor so much that we returned Thursday for more, bypassing every other peach vendor. Certainly, there were other delicious peaches available from competitors. But, we went out of our way to be loyal to this vendor because of the personal care she provided. 

What do you think is the variable that made it possible to experience superlative service across the board that day?  We trained ourselves to EXPECT great service.  It is a mindset and an attitude that you are worth receiving remarkable service that can actually be practiced.   

“Remarkable” is the operative word here because there is a flip-side to receiving remarkable service:  You need to express your appreciation and also tell others about your experience to complete the cycle of extraordinary service.  Stay tuned for Part 3 as we offer the other tips to train yourself to run circles around your competition by providing superlative client service.

-Written by Ron & Alexandra Seigel-

 

(Source: Language of Luxury)


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Posted by: Lauryn Howell
Posted on: 6/24/2013 at 8:16 AM
Categories: Luxury Guest Writers
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