Top 10s of 2015: Luxurious Baths

Irvington, New York

William Raveis

Marcene Hedayati | 914.591.5600


Naples, Florida

John R. Wood Properties

Robyn Pfister Griffin | 239.404.8222


Marco Island, Florida

RE/MAX Affinity Plus

Pat Wilkins | 239.260.3550


Longwood, Florida

DiSalvatore & Associates Inc.

Jamie DiSalvatore | 407.492.1190


Toronto, Canada

Royal LePage Real Estate Services Ltd.

Jonathan Ferrier | 416.567.0907


Miami Beach, Florida

Florida Realty of Miami

Zuzia Borucka | 917.445.8356


Manhattan, New York

Klar Realty

Joan Brennan | 516.735.1700


Kauai, Hawaii

Sleeping Giant Sotheby’s International Realty

Moksha McClure | 808.652.7387


Nassau, Bahamas

Damianos Sotheby’s International Realty

Monty Roberts | 242.424.4944


Paradise Valley, Arizona

The Joffe Group/BHHS

Robert Joffe | 602.989.8300

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Posted by: Caitlin
Posted on: 6/24/2015 at 10:05 AM
Categories: Luxury Real Estate
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Napa Consultants: Three Tips for Marketing Success in 2014, Part 3

Your Brand Has to Have Soul and Be Inspirational

As a luxury real estate marketing professional, it is essential to discover the soul of your personal or company brand and to create an inspirational brand story. Doing so is a surefire path to market leadership.

Think of a company that has inspired you. Have you ever flown Southwest Airlines? This is one of the brands we love, mainly because of the ease and simplicity of making or changing reservations, their on-time record and also the remarkable friendliness of their employees. Here is a company with soul!

If Southwest Airlines has soul, Zappos, the online shoe store that put 2-way no-cost shipping on the map and was sold to Amazon for more than $1 billion, has both soul and an inspirational brand story. The title of the best seller "Delivering Happiness," written by Zappos CEO Tony Hsieh, says everything about his management style and the company purpose. 

As with Trader Joe's (covered in "Part 2"), the high employee morale in Southwest Airlines and Zappos is palpable. Employee morale contributes mightily to customer engagement via word-of-mouth marketing and customer loyalty.

But, why should you strive to uncover and mine your own personal or company brand's "inspirational DNA"? A study conducted by Performance INpsiration shows what consumers do when a company inspires them:

  • 86% of respondents say they would recommend the company to friends and family
  • 82% would be loyal to that company
  • 92% would share their experience with others
  • 71% reported they would spend more on a company that inspires them

Old Spice came out with a commercial that embodies all three essential elements that we cover in this aritcle series, love, soul and inspiration, inspiration because the video went viral, with more than 3 million views when we saw it. The theme, "Smellcome to Manhood," brilliantly targets and communicates to boy swho are coming of age, and also to moms who might buy it for their sons (if they let their sons grow up). It is a must see, and is far better than most superbowl commercials. What a coup for a heritage brand looking to reach its next generation of consumers. You can watch it by clicking here.

Spend some time uncovering and mining your own inspirational DNA. It needs to be demonstrated not just superficially, but through every interaction you have with your associates, your clients and your entire sphere of influence.


Written by Ron & Alexandra Siegel, Managing Partners of Napa Consultants, International, "the leader in brand strategy for the luxury real estate industry." Their blog, the Language of Luxury (LOL), is the most widely read luxury real estate marketing and branding blog on the internet. Click here for more.

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Posted by: Caitlin
Posted on: 1/16/2014 at 9:53 AM
Categories: duPont Marketplace | Luxury Guest Writers | Luxury Real Estate | Marketing Tips
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Gulf Coast International Properties Affiliates with Bob Melvin



NAPLES, FL (October 21, 2013) – Gulf Coast International Properties (GCIP), the leading boutique, luxury real estate firm in southwest Florida, just announced that they have affiliated with Bob Melvin, formerly of Gasparilla Properties in Boca Grande, FL.  Melvin has been the top-producing real estate agent in the Boca Grande/Cape Haze Peninsula region for the past 20 years, with 1.25 billion dollars in career sales.  He will be the principal and lead Broker/Agent for the GCIP Boca Grande office.  

Locally owned and operated by principals, Michael McCumber and Tim Savage, GCIP takes an unrivaled, teamwork approach to helping clients buy and sell real estate.  This new affiliation will allow GCIP to cross-market their properties in a continual effort to provide the highest level of service to their clients; from Naples to Boca Grande and beyond.

GCIP has two premier locations in Olde Naples, one at 1144 3rd Street South and the other at 707 12th Avenue South.  The new Boca Grande office is located at 411 Park Avenue, Boca Grande.  GCIP is the Regent representative for Naples and Boca Grande for worldwide and they are consistently recognized by Who’s Who in Luxury Real Estate.  Visit and for more information.


For further information please contact:

Patty Line

Gulf Coast International Properties

1144 3rd Street South, Naples, FL 34102

707 12th Avenue South, Naples, FL 34102

Phone:  (239) 293-7720

 Email:  patty


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Posted by: Caitlin
Posted on: 10/23/2013 at 1:17 PM
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Categories: duPont Marketplace | Featured Realtors
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November Featured Home: The Seneca Estate in Great Falls, Va.

Exquisite artistry, quality craftsmanship and a touch of glamour combine in this spectacularly appointed newly built manor home set on .89 lush acres in the pastoral Washington, D.C. suburb of Great Falls, Virginia. No luxurious expense has been spared in this 5-bedroom, 6.5–bath property, sited near the Potomac River yet conveniently close to the quaint shops and fine dining of Great Falls Village. 

The dazzling reception area provides a captivating center to the 12,000 sq. ft. home that envelops guests in an atmosphere of pure elegance and uncommon attention to detail. Gorgeous amenities include the hardwood-clad library with a wall of fossil-stone granite facing handsome built-ins, and a richly paneled drawing room with 11 glass showcases for display of collectibles or fine art.

The superbly appointed gourmet kitchen will delight even the most discriminating chef, while family and guests relax in the adjoining solarium with vaulted bamboo ceiling and French doors which lead to an expansive deck and rear lawns that multiply entertaining possibilities.

Upstairs, the stunning master suite provides a breathtaking haven for relaxation. Features include silk and wool rugs inlaid into Brazilian cherry flooring, an alluring closet room of cedar-lined cabinetry, and the luxurious master bath showcasing a center spa tub, glass-enclosed steam room with stone seating and a separate marble steam shower.

The lower level offers an abundance of leisure activities:  practice swinging at the golf simulator, enjoy refreshments at the mosaic-tiled bar, play a game of billiards or just relax in the spacious recreation room, all outfitted in tastefully fashionable décor and modern hues with the ambiance of a private club.

A spectacular home cinema room, a fifth bedroom with attached spa bath and a Tuscan-style wine cellar and tasting room complete this level.

See for additional information and photos. Offered for $5.2  million.

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Posted by: Caitlin
Posted on: 10/9/2013 at 3:46 PM
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November Featured Home: Unique Equestrian Living in Ocala, Fla.

Ocala, Fla., is a prestigious area for equestrian families or a unique opportunity to own acreage in a desirable location of rolling hills and Southern Oaks. With large metropolitan cities in driving distance, Ocala offers the privacy of your very own estate with conveniences just minutes away. Boasting a variety of golf courses, horseback riding trails and deeply rooted Live Oaks to provide scenery while hiking, biking or riding, Ocala is truly a nature lover's paradise.

This exquisite estate home is listed by Joan Pletcher of Joan Pletcher, Realtor. The nearly 11,000 square foot home exudes casual elegance and is the perfect home for many lifestyles, from those who cherish their privacy to those who want an expansive home for family or entertaining friends. Joan notes its location adds value to the property. It feels extremely exclusive, yet it's close to shopping, the movies and other popular attractions. 

No expense was spared when choosing materials to construct this spacious home.  The master wing overlooks the outdoor infinity pool and spa, and provides his and her closets and bathing areas for added convenience. The home features a theater room with a projection system, both a casual and formal dining room, a butler's pantry, family room with a beverage bar and chef's kitchen with a large seating area.

Views of the lush property can be seen from every room in the house thanks to windows that let in the natural light. This property is also ideal for those who have horses or cattle. Exterior bonuses include a lighted, clay tennis court, a fully equipped guesthouse nestled on a hill in the woods, a secluded bird sanctuary, an equipment building for extra storage, plus an expansive building for parking your motor coach and toys. You can even enjoy fishing at the private crystal clear lakes.

The estate can suit a variety of individuals, and with 49 to 150 acres, the value is unparalleled for its location. Consider a lifestyle of ease and understated luxury in Ocala, and discover what makes this historically equestrian town so desirable.   This is only one of the many fine selections presented by Joan Pletcher.


Visit the listing page for full agent information:

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Posted by: Caitlin
Posted on: 10/9/2013 at 3:14 PM
Categories: duPont Marketplace | duPont REGISTRY Featured Properties | Featured Realtors | Luxury Real Estate
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November Featured Home: Soda Creek Mountain Retreat in Evergreen, Colo.

By Nicole Lauber

There are many mountain getaways, but there are few mountain retreats. Welcome to the Soda Creek Mountain Retreat, a meticulously maintained, Southwestern-styled estate on eight gated and manicured acres in beautiful Evergreen, Colorado.

 “This property is unique because it has all the features a custom homebuyer wants, but rarely finds collectively all in the same property,” says Kerry Endsley, owner of KCH Properties and Realtor with Fuller Sotheby’s International Realty. “The Soda Creek Mountain Retreat has privacy, location, indoor and outdoor recreation and equestrian facilities, and is the perfect blend of an entertainment and family home.”

 Located just 30 minutes from Denver and less than one hour from Denver International Airport, this 10,712-finished-square-foot estate is in the perfect location to enjoy gated privacy, while also having the amenities of a big city at your fingertips. Denver boasts high paying jobs in interesting and progressive new fields, endless recreation opportunities, major sports teams, a dynamic young population and beautiful weather year-round. The Soda Creek Mountain Retreat is also less than one hour away from several world-class ski resorts and every imaginable Colorado recreational opportunity.

 Entertainers will delight in the amenities this retreat offers: a 2-story great room with a massive wood-burning fireplace overlooking the indoor pool solarium, a cave grotto hot tub with television and audio, a 600-square-foot fully furnished teepee with a fire pit, a game room, a full bar, a 1,200-bottle wine cellar, a home theater with a 126-inch screen, a whole-house integrated audio-video system, a fully equipped exercise studio and expansive decks and patios that are perfect backdrops for parties and soirees.

Homebuyers looking for their perfect vacation retreat should act fast. “The luxury market in and around Evergreen is recovering nicely now, but still has a choice of unique luxury properties, making it the perfect time to buy,” Kerry says. “The Soda Creek Mountain Retreat is the perfect first or second home, family and entertainment home, and the single best home value in the prestigious Soda Creek Community and north Evergreen.”


This property is offered at $3 million, and cannot be duplicated for less than $5 million. Click here for listing and agent information.

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Posted by: Caitlin
Posted on: 10/9/2013 at 9:36 AM
Categories: duPont REGISTRY Featured Properties | Luxury Real Estate
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