Personal & Company Branding: Commanding the Lion's Share

 

Brand strategy is a concept that is often misunderstood in the realm of marketing luxury real estate.  The reason it is not crystal clear to many agents and brokers is because it only applies to the subject of gaining or sustaining market leadership. The purpose of strategic branding is to achieve “top-of-mind status” which enables you to command the lion’s share of your market. It takes a certain entrepreneurial “gene” to embark on what we call “the unabashed pursuit of market leadership”.  And, it takes strategic thinking to achieve the #1 or the #2 position in the minds of your target market.    

Perhaps the company that is most unabashed about its pursuit of market leadership is Google. With a 63% market share of all searches performed on the internet and a 53% penetration in the smart phone market for its Android operating system, the pursuit of market leadership is something that Google takes very seriously.  

Recently, Google’s Chrome surpassed Firefox as the #2 most widely used browser behind Microsoft’s Internet Explorer (IE).  According to the Wall Street Journal IE's market share is down from 56% to 40%.  Chrome has 25.7% and Firefox has 25.2%. Can you see that brand strategy is irrelevant to Opera, another browser, unless they want to challenge the incumbent market leader or overtake Chrome and Firefox as #2?  

For most consumers, the differences between browsers are negligible. How many consumers could actually tell you the difference between the top three? Yet, one enjoys top-of-mind status over all the rest. It takes a very fine-tuned strategy to win the lion’s share of mind share and thus, market share.

Browsers can be downloaded for free. So what is at stake to be #1? The browser can dictate which search engine the consumer will use and that is where the advertising dollars are made.  Google was a major investor in Firefox and Firefox features Google’s search engine.  They split the revenue generated by pay-per-click advertising.  Google is also the search engine for Apple’s Safari browser, which is why Google is truly the king of the search jungle.

That Firefox investment was an excellent strategy on Google’s part.  By dominating search on Firefox in addition to Chrome, Google most likely has eclipsed the revenue generated by Microsoft’s Bing search engine featured on Internet Explorer.

What is at stake for you, as a luxury real estate marketing professional if you were to embark on the unabashed pursuit of market leadership?

 

 This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra. 

 

 


duPont Marketplace: Virginia Beach

With more than 2/3rds of the nation’s population and marketplace within 750 miles, Virginia Beach is located at a strategic mid-Atlantic location, allowing quick access to domestic and foreign markets. A great environment for international commerce, this waterfront city is otherwise relaxed, providing ample outlets for outdoor recreation.

The mouth of the Chesapeake Bay supplies inland waterways for boating, fishing, and water sports. One of many golf courses in and around Virginia Beach, The Signature at West Neck, is an Arnold Palmer design featuring a 24,000 square foot club house, a bar, grill, and a verandah and terrace for viewing. Expansive systems of parks, including First Landing State Park, contain scenic pathways for biking, hiking and camping. The Back Bay National Wildlife Refuge allows residents and visitors to reconnect with nature while housing some of Virginia Beach’s unique flora and fauna.

Virginia Beach is steeped in a milieu of fine arts and entertainment. The huge Virginia Beach Amphitheater serves as venue for popular music and has hosted great acts in various genres ranging from hip-hop to country. The Town Center brings shopping and festivals together within a 17 block expanse. Art enthusiasts can attend Boardwalk Art Show Festival, a certified “green” event for the supporters of the Contemporary Art Center of Virginia. The charitably inclined Neptune Festival hosts one of the biggest galas on the East Coast, bringing together athletes, wine connoisseurs, seniors, and artists for an unforgettable extravaganza.

Jeanne West of RE/MAX Alliance represents some of the finest properties in Virginia Beach. Notably, the cruise ship style home on Broad Bay offers 180 degree views, holding 6500 square feet of living area within its dramatic design; also, the waterfront peninsula lot, rising approximately 30 feet above sea level, is the ideal location to build a home with amazing vistas safely above the water’s edge. 


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Posted by: Gabby P
Posted on: 10/11/2011 at 9:37 AM
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Palm Island & Manasota Key

Looking for a luxury island lifestyle that blends harmoniously with nature, while still providing an abundance of rich amenities? Palm Island and Manasota Key in Florida's Gulf of Mexico offer exceptional opportunities for the discerning buyer right now. "We have a wonderful inventory of many lifestyle choices for buyers," says Tom Wagner, broker at RE/MAX Alliance Group in Sarasota. "We have very good values. You can buy a lot on Palm Island for $200,000 on up or an established luxury estate in excess of $5 million -- the point is, right now there is a rare opportunity to choose exactly the right fit on an island that many have yet to discover."

Palm Island is located just south of Sarasota in southwest Florida between Sarasota and Fort Myers. Nearby is Manasota Key. Both islands offer the ultimate in luxury lifestyles, but each with their own flavor. Palm Island is naturally gated by 300 feet of Intracoastal Waterways and a ferry fee that deters curious sightseers. Its beachers are some of the most pristine with prehistoric seashells and wide open expanses of seclusion. Here properties range from building lots to gorgeous manors, accompanied with private deep water dockage.

Manasota Key features lush, tropical foliage, larger estate parcels and easy road access to the mainland. Established years ago, it offers a wider variety of restaurants and shopping. "It's a lifestyle choice," says Wagner. "Each island has unique opportunities to accommodate your preferences for ideal Florida living."

Wagner reports that he's seen an upsurge in activity this year on both islands. "Manasota Key's inventory now offers newer luxury homes that were impossible to find when the market was booming. The key words now are value and choice. Some of the most affluent buyers in the country have recently discovered Palm Island and have jumped at the chance to secure a location with so much guaranteed privacy," Wagner says. "We simply don't know how long this opportunity to find property here will last."

Just south of Sarasota, off the coast of Englewood, this beguiling barrier island is in perfect harmony with its surroundings. No traffic lights, no high rises, no deed restrictions, just a two lan protected canopy road leading you to swaying palms, an endless white sand beach, and the warm, turquoise waters of the Gulf of Mexico. Century-old Banyan trees alive with tropical birds, frolicking dolphins, loggerhead turtles, balmy sea breezes, the kiss of the sun, and the magic of the sunsets endow Manasota Key with a dramatic, sensual and serene ambiance.

For more information about Manasota Key, click here for listings on the duPont REGISTRY.

For more information on Tom Wagner, broker of RE/MAX Alliance Group in Sarasota, and his Manasota Key listings, click here.


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Posted by: Nicole Lauber
Posted on: 5/6/2011 at 8:57 AM
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The Soon-To-Be New Home of Prince William and Kate Middleton

It was announced last week that Prince William and Kate Middleton will be living in the Clarence House after they get married tomorrow, and the house has been in the Royal Family for quite some time. It was built in 1825 for Prince William Henry, the Duke of Clarence, and he lived there from 1830 to 1837 as King William IV.

Queen Elizabeth also lived here, from 1953 to 2002, and nowadays is home to The Prince of Wales and the Duchess of Cornwall, as well as Princes William and Harry, and very-soon-to-be Princess Catherine.

The house itself is valued at approximately $76.68 million, which is worth 343(!!) times the amount of a starter home for a newlywed couple in England. The Clarence House doesn't quite compare to Windsor Castle (valued at $279 million) and Buckingham Palace (worth $1.6 BILLION). Once William and Kate become king and queen, they'll live in Buckingham Palace. Not too shabby!

History of the Clarence House via The Official Website of The British Monarchy.

Pictures and values of Royal Residences via AOL Real Estate.


Cover Property: La Maison Des Deux Fleurs in Sister Bay, Wisconsin

 

Step outside the La Maison de Deux Fleurs estate in Marshall's Point, Wisconsin and all you'll hear is the wind in the trees, the waves lapping on the shore of Lake Michigan and the calls of wildlife. No traffic, no hum of civilization.

That sense of serenity -- and supreme privacy -- is what beckons people to Marshall's Point, a private, gated community of 32 homesites near the northeastern tip of the fabled Door County peninsula. Each waterfront property contains a minimum of 10 acres -- La Maison de Deux Fleu features 21 -- and the owners share nearly 600 acres of preserved wilderness in the community's interior, which also includes a winter skating rink, tennis court, horse stable and ample trails for hiking and cross-country skiing.

 

 

The elegant 10,000-square-foot home is carved into a sumptuous cloak of cedar forest. Nearby is the property's 740 feet of rustic shoreline. "The house was designed to fit into the landscape, not to stand out as an ostentatious mega-house," says Tricia Cramer of Premier Door County Properties, who is co-brokering the sale with Marilyn Hoffman of Hoffman International Properties. "It's fairly elongated, designed to mostly face out to the water."

Renowned architect Richard Bos designed the home to reflect the owner's love of yachting. "The interior is reminiscent of a hull of a ship," Tricia says, "with steel framing and open-beam ceilings." It's also asymmetrical, with lots of graceful curves and geometric shapes (the library is octagonal). "In some homes you walk into dead-ends, whereas this house flows from one space to another," Tricia explains.

 

 

Two corridors flank the stunning rotunda, one leading to the lavish master suite, the other to a lovely guest suite. All of the home's mechanicals are routed underground, adding to its uncluttered, pristine air.

While privacy is paramount on Marshall's Point, the home is not far from amenities: country clubs, restaurants, stores and the Door Peninsula's rich arts tradition in quaint towns like Fish Creek, Sister Bay and Ephraim. "We prize our wilderness in Door County," Tricia says, "but we have a full cultural life here as well."

For more pictures and information regarding this property, click here.


Hideaways Club Launches City Collection of Luxury Apartments

Alma Kadragic with realestatechannel.com

DUBAI, UAE - The Hideaways Club, a global property company specializing in equity ownership and management of a collection of international luxury property investment funds, announced this week that it is launching its second fund, The Hideaways Club City Collection, a portfolio of luxurious global city apartments.

Following the success of The Classic Collection, the Hideaways Club's first fund of luxury villas across the world - including the Villa Arabella in South Africa and the Villa Palmeira in Portugal - comes the launch of The City Collection - an exclusive private members club which will provide investors with a new way to enjoy a luxurious city lifestyle.

The City Collection will start with 10 serviced apartments in New York, London, Paris, Venice, Miami, and Prague. Other cities will added, including Moscow, Rio de Janeiro, Bangkok, and Sydney to reach 120 city apartments over the next three years.

Every apartment will be located in or close to city centers and will be overseen by a concierge service to handle everything from booking apartments and arranging dinner parties to acquiring tables in the smartest restaurants or tickets for the best shows.
The City Collection is intended for people who enjoy frequent travel and an international lifestyle. "The success of the Classic Collection and extremely positive testimonials from our members confirms our belief that this type of investment is not just a financially astute way to own and use overseas properties, but provides the means to enjoy memorable holiday experiences while at the same time providing the logical alternative to sole property ownership," said Nick Bettany, CEO of The Hideaways Club.

With up to $2.8 million invested in each apartment, the properties will have a minimum of two double bedrooms and bathrooms, king sized beds with Egyptian cotton sheets, the latest high tech and audio visual equipment, a DVD and book library, wireless internet, flat screen televisions, and fully equipped kitchens.

Premium Membership allows up to 23 nights per year and costs $187,000 for a full equity share. To that is added an annual fee of $8300.  Associate Membership allows up to 12 nights per year and costs $101,400 for a half share. The annual fee is $4306. By investing in the fund, members will share in the appreciation of the entire portfolio of properties and automatically become members of The Hideaways Club.


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Posted by: sserrano
Posted on: 1/18/2011 at 10:20 AM
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Billion-Dollar Luxury Home Readies for Housewarming

India’s richest man has built what is said to be the world’s first billion-dollar home. Yes, that’s billion with a “B.  ”Mukesh Ambani, his wife and three children plan a housewarming party for the 27-story Mumbai pad later this month. In addition to decadent food, attendees can glimpse three helipads, a health club, dance studio, 50-seat movie theater and underground parking lot with enough room for 160 cars, the New York Daily News reports. An American firm oversaw the interior design.  The house didn’t cost $1 billion to build, of course, but construction did cost millions of dollars. Given Mumbai’s astronomical property prices, the finished product is worth many times the construction tab. That’s where the billion-dollar figure comes in.  The home is rumored to have a wait staff of 600, bigger than the staff of many small companies.

The house might be oversized, but it isn’t sprawling: It soars more than 550 feet, more resembling a condo tower than a luxurious mansion. Children might say it looks like Lego building blocks, the Daily News points out.  Mr. Ambani could have afforded to go even bigger. According to Forbes magazine, Mr. Ambani’s $29-billion fortune makes him the fourth-richest man in the world. He runs Reliance Industries, a textile company that grew into what it says is “India’s largest private sector enterprise.  ”Not surprisingly, not everyone is a fan of the construction, which seems out of place in a country known for its poverty and slums.  One local newspaper columnist labeled the building an “edifice to his ego,” while an editor of an Indian design magazine called it “obscenely lavish.”

Ouch! But some stick up for the billionaire. “He can’t just walk into a cinema and watch a film like you or me,” the Guardian quotes an associate as saying. “So he has built a house to his requirements like anyone else would. It’s a question of convenience and requirements. It’s only a family home, just a big one. It’s just another home that someone is living in. It’s no big event.”  No big event at all.


New York Luxury Home Prices Jump as $1 Million Properties Back on Market

By Oshrat Carmie from bloomberg.com

Luxury home prices in New York’s Brooklyn borough climbed 25 percent in the third quarter from a year earlier as buyers for properties priced higher than $1 million returned to the market.  The median price of a Brooklyn luxury property climbed to $1.31 million from $1.04 million, New York-based appraiserMiller Samuel Inc. and broker Prudential Douglas Elliman Real Estate said in a report today. They define luxury as the top 10 percent of all sales. In the third quarter, properties in that category sold for $980,000 or more.

“With the high-end market, when it comes back, it tends to go all in as opposed to a trickle,”Jonathan Miller, president of Miller Samuel, said in an interview.  New York’s financial industry employed 433,200 people in August, a net gain of 500 jobs from a year earlier and the first such increase in 2010. The city’s overall unemployment rate was 9.4 percent in August, unchanged from July, the state Department of Labor said Sept. 16.

Brooklyn transactions of $1 million or more increased 60 percent, with 162 deals completed, and accounted for 8.6 percent of the borough’s third-quarter sales, Miller said. A year ago, 5.5 percent of deals were in that price range.  Sales of Brooklyn apartments, co-ops and other homes across all price points climbed 1.7 percent from a year earlier, to 1,879 transactions, according to the report by Miller Samuel and Prudential. The median price for residential properties in the borough rose 2 percent to $485,504.

Down From Peak

Prices peaked three years ago at a median $540,000 in Brooklyn, giving homeowners seeking to trade-up after the decline “a higher comfort level,” Miller said.  Properties spent an average of 109 days on the market, 34 percent less time than a year earlier. The number of homes on the market in Brooklyn surged 18 percent, with 6,630 properties listed for sale.  “That is a concern but it’s not an alarm,” Miller said. “That would be something we need to keep our eye on.”  At the current sales pace, it would take 10.6 months to deplete the supply of homes now listed for sale in Brooklyn, Miller said.  Brooklyn’s Williamsburg neighborhood led the borough in the number of homes sold in the third quarter, with 214 properties trading hands, according to a separate report released by the Real Estate Board of New York on Oct. 12. The median sales price in Williamsburg, home to such new projects as Toll Brothers Inc.’s two-tower development Northside Piers, fell 17 percent to $500,000 , the group said.

‘Stable Neighborhood’

“There has been a lot of new development and I have seen a lot more aggressive pricing on some of the products” in Williamsburg, Michael Slattery, the board’s senior vice president, said in an interview. “It was always an up-and- coming neighborhood and it’s become a stable neighborhood.”

The board is a trade group that represents property owners, brokers, builders and managers.  Cobble Hill was the most expensive Brooklyn neighborhood in the third quarter, with the median price rising 59 percent to $1.23 million, according to the board. The median rose to $733,000 in Park Slope and $700,000 in Brooklyn Heights, an increase of 15 percent in both neighborhoods.  “Brooklyn is stabilizing,” Slattery said.


Stunning Luxury Estate, Isabella Guglielmi Castle, Lake Trasimeno, Italy.

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duPont REGISTRY

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The castle rises up from the Lake Trasimeno Major Island (Isola Maggiore), easly accessible by a boat in a few minutes form the Port of Tuoro sul Trasimeno, or, from the the Port of Passignano sul Trasimeno. Guglielmi dates back to the IX century and consists of the main castle which is surrounded by six towers with crenellated battlement on the roof, a drawbridge, church with internal courtyards all surrounded by 4.5 Hectares of lush land. The castle was built in 1328 as a Convent which was also ordered to be constructed by the Saint Francis Church. The Marquis Guglielmi restructured the castle and enlarged it to three times the size between 1885 and 1891. The interior of the castle is immersed with soaring halls once displaying a variety of antiquities, chinoiserie, weapons and armor. The castle because of its unique location between Umbria and Tuscany is perfect for restoring Marchese Gulgielmi's masterpiece back to a five star standard. It has been recently updated but would be ideal as a hotel or lavish private residence.

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duPont REGISTRY

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With, Bob Hurwitz, Hurwitz James Company

on duPont REGISTRY Homes.


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Posted by: sserrano
Posted on: 10/12/2010 at 12:16 PM
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duPont REGISTRY Top 10 Luxury Master Suites

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Your master suite should be your personal getaway for relaxation after a long day at the office or with family. It may have panoramic views, luxury master bath with spa tub, and spacious walk-in closet, all of which should contribute to a place where you can calm the senses in elegant style.  Within these private walls, enjoy a new movie, read by a warm fireplace, or simply dream the day away. These are just some activities to be enjoyed in luxurious style.  duPont REGISTRY Homes, showcases our choice of some of the most beautiful master suites that we have to offer.   Relax and enjoy! 

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Candy Swick, Candy Swick & Company 


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Kimberly Meyer, Coldwell Banker


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Ernesto Caldeira, Dorian Bennett Sotheby’s International Realty


Dorian Bennett Sotheby’s International Realty


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Eileen Bedinghaus, RE/MAX Metro - Downtown


Marilyn Hoffman, Hoffman International Properties


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Petra Contrada, RE/MAX Power Realtors


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RE/MAX Fine Homes, Canaday Group


RE/MAX Fine Homes, Canaday Group

 


Russ Lyons Sothebys International

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Posted by: sserrano
Posted on: 10/7/2010 at 2:49 PM
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Magnificent Lakefront Luxury Estate, Incline Village, Nevada

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Magnificent Lakefront estate on over 8 acres (2nd parcel 122-100-24). Offering over 650 feet of lake frontage, private sandy beach, pier and boat hoist. Incredible architectural design with dramatic lines. Fantastic windows and natural light. Enormous, heated upper deck and lower patio for multi level entertaining. Lush and beautiful landcaped grounds with dramatic year round stream rushing through property. Incredibly serene and private estate.

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duPont Registry

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$34,000,000

Watch the Virtual Tour.

With Kerry Donovan, Chase International on duPont REGISTRY Homes.

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Posted by: sserrano
Posted on: 10/6/2010 at 10:55 AM
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Marco Island, Florida, Luxury Home - Unsurpassed detailing & beautiful décor

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1411 Forrest Ct, Marco Island Luxury Home.

$4,000,000

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For the most discriminating buyer. Unsurpassed detailing & beautiful décor in exquisitely appointed magnificent 5 bedroom plus office 6053 sf Slocum-built home. Exceptional custom hardwood & cane-faced cabinetry, granite & marbles in 6 baths, 2 kitchens, 3 wet bars & extensive built-ins. Tropical paradise pool lanai. Spectacular windows & gorgeous S bay views. Superior epicore construction- finished basement- vast storage. 3 car garage. 184’ waterfront accommodates protected dock & unobstructed bay views

With The Sandlin Team, Re/Max Results Realty, on duPont REGISTRY Homes.

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Posted by: sserrano
Posted on: 10/5/2010 at 11:59 AM
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Oceanview Key West, Florida, Luxury Real Estate Reduced as much as 1.1 Million

Key West Steampant - Luxury Key West Condominiums located in Key West, Florida
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Extraordinary opulence rises above Key West, Florida… emerging as a modern oasis overlooking the harbor. Welcome to Key West Steamplant. Only 19 residences of unrivaled luxury in one of the world’s most desirable destinations…  and now the investment opportunity of a lifetime with residences starting at $1,625,000 and only 12 units remaining.

At the Key West Steamplant, privacy is standard, seclusion optional. Each of our magnificent
Key West Homes has been meticulously designed to ensure maximum comfort and the most unique living experience available on the island of Key West. Whether you choose a multi-level townhome or loft, you’ll find that we’ve anticipated your every wish and included features that are extraordinarily more than standard.

  • Most luxurious living in the Key West historic district
  • Brand new construction from the ground up
  • Architecturally unique - 70 ft. high structure; highest residential building in Old Town Key West
  • Only 19 Spacious residences from 2,986 to 5,281 total sq. ft.; large open ceilings and windows
  • State-of-the-art security; private elevator per residence
  • Privacy and sound proofing second to none
  • Each residence has expansive balconies, private rooftop pool and outdoor living terraces with outlets for electric, gas for grill, water, cable and plumbing for your future outdoor kitchen
  • Built to exceed USA’s toughest building codes;
  • Each of our Key West Condos include all impact windows and doors
  • Worry-free living: Care of pool, elevator, deck & much more
  • Stunning views of Historic Seaport & Key West sunset
  • Nearby dockage for vessels up to 120 feet
  • Private, covered & secure parking garage
  • Located in the heart of historic Old Town Key West
Unsurpassed in elegance and opulence, Key West Steamplant offers investors the opportunity of a lifetime—to own at the premier address in one of the country’s most resilient real estate markets. With luxury sales on the rise, there has never been a better time to buy and as the Miami Herald reports, “we’ll never see prices like this in South Florida again.



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Contact Info:

Call 1-800-886-9122 or visit the website for details on all available residences.

www.KeyWestSteamplant.com

info@keyweststeamplant.com


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Posted by: sserrano
Posted on: 10/1/2010 at 2:21 PM
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America's Most Expensive ZIP Codes 2010 / America'a Most Expensive Places to Live 2010


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Los Angeles has always been home to some of the world's most expensive real estate. But forget Beverly Hills, 90210: The new hot spot for multimillion-dollar mansions is Duarte, 91008.  Duarte, Calif, home to the 91008 ZIP code, is a small suburb northeast of downtown LA, near the Los Angeles National Forest.  The median cost of a house in this tiny town is a whopping $4,276,462, making it the most expensive housing market in the country.  It ranks No. 1 on Forbes' annual ranking of America's Most expensive ZIP Codes.

A scant 1,391 people live in 91008 ZIP code, and only 12 homes are currently on the market. So a single high-priced listing (like the mammoth nine-bedroom, built this year, that's selling for $19.8 million) is enough to skew the median price skyward.

The ascent of Duarte--for which the 91008 ZIP was created since 2000, to accommodate a growing population--shows that wealth is still drawn to big cities, even if their postbubble housing prices have dropped.

"In the big California markets there is essentially a chronic shortage of homes," says Mike Simonsen, CEO of Altos Research, a Mountain View, Calif., firm that tracks housing market data. "For the number of people that might want homes, there's always an order of magnitude fewer homes available than there are in Midwest, for example." More than half the locations in our ranking of America's 500 most expensive ZIP codes are in California.  Read the full article on Yahoo!

duPont Registry takes a look at America's Most Expensive Zip Code's on duPont REGISTRY Homes:

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No. 2 Most Expensive ZIP code: 94027
Atherton, California
Median Home Price: $4,010,200

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Elegant Tudor estate is the epitome of Old World craftsmanship and grace.  Every detail has been meticulously attended to, resulting in luxury and beauty overlaying the latest in technology for comfort and security.

$19,500,000 With Ed Kahl on duPont REGISTRY Homes.

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No. 4 Most Expensive ZIP code: 07620
Alpine, N.J.
Median Home Price: $3,814,885

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Located 15 minutes from Manhattan, this is a property that does not want to be missed. 7 bedroom suites, and 9 full and 2 half baths are just a small portion of the 21 room manor. At 14,000 square feet, no expense was spared with details such as a 2 story foyer, French limestone flooring, a 2 story great room, floor to ceiling windows, an all mahogany library, and a gourmet kitchen that is sure to please. 

$14,750,000 With Marc Saperstein on duPont REGISTRY Homes.

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No. 5 Most Expensive ZIP code: 10014
New York, N.Y.
Median Home Price: $3,785,445

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3,468 SF 4 Bedrooms / 4.5 Baths This stunning, impeccably designed triple-exposure penthouse residence is one you can’t miss.  Dramatic floor-to-ceiling glass walls offer unparalleled natural light and breathtaking views of Soho and Downtown Manhattan.

$9,975,000 With David Strout, East Egg Realty on duPont REGISTRY Homes.

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No. 6 Most Expensive ZIP code: 90210
Beverly Hills, California.
Median Home Price: $3,684,150

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Pristine estate behind gates on THE premier street in Trousdale Estates. 1st time on the market.  Dramatic stone entry to massive living room, huge step down bar, open floor plan, and floor to ceiling walls of glass overlooking landscaped grounds, freeform pool and lighted tennis court. Soaring ceilings throughout.

$16,950,000 With Bob Hurwitz, Hurwitz James Company on duPont REGISTRY Homes.

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No. 8 Most Expensive ZIP code: 94920
Belvedere/Tiburon, Calif.
Median Home Price: $3,283,269

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Stunning 7000 Sq. ft.Mediteranean Contemporary estate is located on two acres with breathtaking views of San Francisco and the Bay.  Highest quality design and construction with grand rooms and individual lifestyle areas for casual indoor/outdoor living.

$5,995,000 With David Pfeiffer, Division Headquarters on duPont REGISTRY Homes.

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To see the full list of America's Most Expensive ZIP codes, click here.


MARRIAGE OF MODERNITY AND ANTIQUITY, Featured Luxury Property, Park City, Utah

By Reque-Dragicevic

Skibo Castle in Scotland, the Biltmore Estate in Asheville, North Carolina, and even a Disney log hotel all were inspiration for Fabienne Guerin when she was working with architect Jack Thomas to design her 15,971-square-foot house in Park City Utah. She loved the castle’s ambiance, and found many details-subway tiles and woodwork, for instance--at the Biltmore Estate striking. One of Guerin’s aims was to incorporate some of those sensibilities in her mountain property that is set on more than five acres in the Canyons Ski Resort.

“I wanted the house to look like a European had come over with a boatload of their antiques and period pieces,” Guerin comments.  The bones of the eight-bedroom house, listed with Kristin Egan, an agent with White Pines Real Estate in Park City, consist of hand-peeled logs, Idaho slate and barn wood. It’s a perfect fit with the mountain environment, but what sets the house apart from other properties is its surprising design elements, ranging from unique woodwork to fountains and reclaimed light fixtures.

For instance, a 15-foot-high ceramic fountain Guerin purchased at auction of architectural artifacts, dates from 1913 and stands in the foyer. The fountain serves as the property’s interior centerpiece.  Its design motifs, including nymphs, frogs, and twisted wisteria, reappear elsewhere in the property. A lighting artist, for example, incorporated some of those motifs in a custom-designed bronze and stained glass light fixture for the property’s entry.

Other unique light fixtures, such as a gas lamp (converted to electricity) that once lit a San Francisco bank, lend additional interest and character to the interior.  Throughout the house, there’s a nod both to modernity and a glance back to times past. As an example, the bathrooms combine Kohler fixtures and jetted tubs with subway tiles that call to mind a 19th century style.

The outdoor space is equally compelling. For one, the lot is flat, which allows for recreation space, a pond and a waterfall. Guerin also took care during construction to preserve the existing trees, including aspens, evergreens, and firs.  Additional structures on the property include a two-bedroom guesthouse, a three-stall horse barn, and caretakers’ quarters above a four-car garage.

Beyond the unique design, what also distinguishes the property, believes Guerin, is that it marries ski-in and ski-out amenities with equestrian elements and it’s all situated within 35 minutes of an international airport. Guerin points out the unique combination of access and amenities are a rarity in a single property.  She also calls attention to the views, and Guerin says that her most treasured place is a chair in the family room. “I get to see four orientations from this spot, and the early morning is just magnificent,” she comments.

White Pines Real Estate Listing on duPont REGISTRY Homes.


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Posted by: sserrano
Posted on: 9/28/2010 at 9:48 AM
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Categories: duPont REGISTRY Featured Properties | Luxury Guest Writers | Luxury Real Estate
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