duPont REGISTRY™ and Unique Homes Begin Historic Corporate Merger

Two powerhouses of luxury real estate have entered into a groundbreaking partnership. While remaining separate entities, the two luxury marketing brands will now provide access to one of the largest international ultra-affluent audiences ever available.

(St. Petersburg, Fla.) duPont REGISTRY™  and Unique Homes, two separate powerhouses within the luxury real estate industry, announced today that they have entered into a partnership to further benefit and accommodate luxury realtors and brokers seeking innovative marketing solutions. While Unique Homes and duPont REGISTRY™ will continue to be run as separate brands, the combined resources will only increase the potential for each.

“We are very pleased to welcome Unique Homes into the duPont REGISTRY™ family,” said Thomas L. duPont, Chairman of the St. Petersburg, Florida-based publishing company. “With both of these well-established luxury real estate brands under our corporate umbrella, we can deliver high-quality products and services to the high-end real estate community like never before.”

Among the duPont REGISTRY™ line of high-end publications are A Buyer’s Gallery of Fine Automobiles, A Buyer’s Gallery of Fine Boats and A Buyer’s Gallery of Fine Homes. Unique Homes, the Princeton, New Jersey, luxury real estate media brand about to celebrate its 44th year, also has an impressive list of publications, including Unique Homes, Ultimate Homes, Unique Homes China Edition and The High End, among others.

The merger will create a pooling of resources unlike anything the real estate industry has ever seen. From a long list of titles, to countless points and methods of distribution, to massive digital audiences, agents and brokers involved within these marketing platforms will have direct access to a larger and more affluent audience.

“Each of our luxury real estate titles has established its own niche within the industry, which makes it easy to have them be part of the same corporate entity,” said Steve Chapman, CEO of duPont Publishing, Inc. “We will be able to realize efficiencies in our back-office operations, freeing up resources and energy to allow us to expand what each brand can offer in the areas of print, events, online, digital and social media.”

Begun in the early 1970s as a regional publication called Uniques, Unique Homes quickly grew into an international media brand that today reaches affluent consumers in more than 80 countries worldwide. In 2014, it received a Bronze Award from the National Association of Real Estate Editors for "Best Design, Home or Shelter Magazine."

Founded in 1984 and headquartered in St. Petersburg, Florida, duPont REGISTRY™ produces the leading luxury marketplace publications for automobiles, homes, boats and watches, as well as the yearly Exotic Car Buyers Guide. For more information, visit the duPont REGISTRY™ website at www.dupontregistry.com.

 

To contact duPont REGISTRY™ , call 800-233-1731 or email media@dupontregistry.com 

 

Rick Goodwin, Publisher of Unique Homes, can be reached at rgoodwin@nci.com or 877-688-1110, ext. 220 


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Posted on: 9/29/2014 at 2:50 PM
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