Luxury Real Estate Marketing Tip: Luxury is a Soul Supplement Part 5

Impeccable Manners! - The Secret to Becoming “Top Dog” in Your Marketplace

Throughout this article series, we have explored a new definition of luxury, “Supplement of the Soul”. Nothing feeds the soul of high net worth clients more than being treated like royalty. And, that requires impeccable manners.   If you are aiming to be “Top Dog” in your area, as a luxury real estate marketing professional, you can run circles around your competition simply by acquiring impeccable manners.

The secret ingredient in impeccable manners is impeccable communication skills. "Impeccable" means, “in accordance with the highest standards of propriety; faultless."  You have to approach manners as an art form and become a virtuoso, one who excels in the technique of an art.

Occasions such as a wedding, an audience with a royal, the president or the pope have specific rules. These are the techniques of the art of impeccable manners. If you intend to have an international clientele it is important that you become well versed in their customs and manners, and invest the time to master your craft.  

Impeccable communication and manners inspire trust and confidence.  Any newbie that acquires this skillset can outsell a seasoned grouchy veteran.  We saw it happen in a luxury car dealership, where a newbie (just hired/first time in car sales) outsold everyone on the floor in her first week on the job, because of her cheerful demeanor and impeccable manners. 

In luxury real estate one of our clients was given a prestigious listing because of his manners and impeccable follow-through.  For this seller, impeccable manners made the difference between choosing him over three other seasoned competitors.

One of our friends in Napa, California worked for one of the premier wineries as a host and event coordinator. At one of the wine events, a dignitary from another country noticed his skills and asked if he would be willing to become the head butler in their embassy in Washington.  Delighted with this opportunity, he accepted, and promptly enrolled in butler school.  Now he runs the embassy's social events and is their liaison for the other embassies.

So now we have completed this article series. We discovered one of the most important universal principles that must be applied in your luxury real estate marketing practice if you sincerely desire to gain or sustain market leadership (be “Top Dog”).  Here is a final recap:

Determine what feeds the soul of your client (Part 1)

Accurately assess the luxury mindset of your client ((Part 2)

Adopt what we call the “Objective Luxury Real Estate Agent Mindset" (Part 3) 

Clear your mind of envy (Part 4)

Acquire impeccable manners (Part 5)

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 2/28/2013 at 2:25 PM
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Categories: Luxury Guest Writers | Marketing Tips
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2020 Alton Road in Miami Beach, Florida

The First Platinum LEED Certified “Dream Green Home” is being built in Miami Beach and helping to build the city's Green image. LEED stands for Leadership in Energy and Environment Design and is an internationally recognized building certification system that strictly adheres to a set of environmentally friendly standards. Platinum LEED is the highest rating.

Under construction at 2020 Alton Road and within walking distance of South Beach, the home will be the first to house its own wind turbine to generate electricity, taking it off-the-grid as much as possible. That means lower electric bills saving money in the long run .  The home will also have a water recycling system making it less dependent on city water and a geothermal heating and cooling system.

Currently there are no LEED homes in Miami Beach and believed to be only two platinum certified homes in the entire state. About fifty nationwide.

Other green features of this five-bedroom, five-bath house include solar panels and special foam insulation keeping the home cool and dry in the summer, landscaping using native plants, low wattage lighting systems, a/c system with fresh air cycling, Energy Star rated appliances and motion sensors for bathroom lighting and ventilation.  Everything possible is being built from recycled products including concrete, wood and glass. 

Interested buyers can visit www.2020Alton.com or contact Tara West of Park Miami Realty at 305-926-8223 for more information.


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Posted by: Nicole Lauber
Posted on: 2/28/2013 at 1:10 PM
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Categories: duPont Marketplace | Luxury Real Estate
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Luxury Real Estate Marketing Tip: Luxury is a Soul Supplement - Part 4

PART 4 - ARE YOU GREEN WITH ENVY?

Inspired by a new definition of luxury, “supplement of the soul”, we embarked upon a very exciting journalistic journey in this article series. We discovered one of the most important universal principles that must be applied in your luxury real estate marketing practice if you sincerely desire to gain or sustain market leadership.  Here is a recap:

  1. Determine what feeds the soul of your client (Part 1) 
  2. Accurately assess the luxury mindset of your client (Part 2)
  3. Adopt what we call the “Objective Luxury Real Estate Agent Mindset" (Part 3) 

The next component of this universal principle may require some additional soul searching on your part:  Clear your mind of envy!  Nothing will impede your personal success more, as a luxury real estate marketing professional, than being  “green with envy” when it comes to the wealth, possessions or social status of others.

Envy is:

 “The pain caused by the good fortune of others”  - Aristotle

"A reluctance to see our own well-being overshadowed by another's because the standard we use, to see how well off we are, is not the intrinsic worth of our own well-being but how it compares with that of others" – Kant

Are you green with envy?

If you secretly begrudge your clients for being able to afford the luxury homes you are marketing, this is important internal personal feedback (from you, when you are in your best state of mind) that you need an attitude adjustment. Instead of clubbing yourself over your head with this feedback, use it to propel yourself into a more affluent state of mind. And, watch your luxury real estate marketing practice soar!

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 2/27/2013 at 2:23 PM
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Destination: Boca Raton, Florida

With its reinforced concrete, steel, stone, glass and wood, One Thousand Ocean embodies a look of modern and casual elegance. This seven-story, 52-unit building sits on the tip of a private peninsula in Boca Raton, Fla., surrounded by water on all three sides: the Atlantic Ocean, Boca Raton Inlet and Lake Boca Raton/Intracoastal Waterway.

“This one-of-a-kind boutique building encompasses a harmonious blend of one-story residences, one- and two-story beach villas and sprawling, customizable penthouses,” says Jamie Telchin, President of Development at LXR Luxury Resorts & Hotels. “The ambiance at One Thousand Ocean is warm, welcoming and bright due to the abundance of floor-to-ceiling glass.”

 Of the remaining six residences at One Thousand Ocean, three are move-in ready and include a two-story beach villa two one-story residences. Delivered with finished flooring and decorator gourmet kitchens and baths, purchases can start living the enviable One Thousand Ocean lifestyle almost immediately. The three other available residences are expansive penthouses ranging from 5,600-8,700-square-feet of air-conditioned living space with expansive outdoor terraces that add approximately 3,600-4,500-square-feet respectively. The penthouses provide stunning panoramas of sea, sky and city and are completely customizable.

One Thousand Ocean owners who elect Premier Club membership privileges at the Boca Raton Resort and Club enjoy innumerable amenities and services, both at the resort and at One Thousand Ocean. As an example, due to the building’s proximity to the resort, member residents are able to opt for room service from the Beach Club in the privacy of their own home.

Residents and prospective residents of One Thousand Ocean live truly an enviable lifestyle with gorgeous living spaces, mesmerizing beachfront views, an abundance of amenities and special services such as pool service, room service and private catering. And with only six remaining residences available, it is a lifestyle we wouldn’t want any of readers to miss out on.


Luxury Real Estate Marketing Tip: Luxury is a Soul Supplement Part 3

PART 3: THE OBJECTIVE LUXURY REAL ESTATE AGENT’S MINDSET

In part 2 of this series we shared the two mindsets of luxury consumers.  This post is about YOU, the luxury real estate marketing professional, developing your mindset.  We emphasized that you have to suspend your judgments about your client’s lifestyle and personality.  To do that you must adopt the Objective Luxury Real Estate Agent Mindset.

Easier said than done?   Being truly objective is the key to a successful real estate transaction.  Objectivity is the beginning of a successful and long- term client/agent relationship.  Here is what is at stake: longevity in the business and an enviable reputation as the go-to person in your marketplace.

The easiest way to gain the Objective Luxury Real Estate Agent Mindset is to keep your purpose in mind at all times:  closed transactions and clients becoming raving fans. Or, as one of our own mentors used to say, “Don’t let the ants get in the way of the elephant”.  Here is an example:

Our company had a great listing.  We were the listing broker for one of the premier entertainment office buildings in Los Angeles.  We got a call from an assistant who was working for a celebrity to make an appointment to view one of the vacant floors in the building for their offices.  We set a time, and she gave us a hint that the client may be a few minutes late.  As a rule of thumb this could translate to an additional hour in our experience. 

Prior to heading out for the appointment, we prepared by loading the car with items that could be done while waiting for them in the building owner’s conference room.   The assistant arrived on time.  She took a cursory look at the space, and told us that we would have to wait for her bosses as they were running late and coming in separate limos. 

First to arrive was the wife.  She was a famous actress in an Oscar winning movie. She threw the mink on the couch and proceeded to complain to her assistant and ignoring us.  We waited until she ran out of breath with her tirade and suggested we take a look at the space.  She had a blast critiquing the finishes, and after she was done, we explained that we would design the space to suit their particular needs. She left with the harassed assistant, and said she liked the space. 

Then, the husband (the manager of a mega star) arrived and reenacted the same scenes his wife had just dramatized.  When he was done we viewed the space.  He calmed down and stated that he, too, liked it. We exchanged cards and he asked us to keep him informed of any other locations that we thought would match his needs. He thanked us profusely and apologized for being late. We had no doubts that he would refer us future business.

What kept us objective in this scenario?  Our understanding that we were hired to do make sure that building was leased.  We were not hired to pass judgment or psychoanalyze their personalities or to gossip about their celebrity histrionics. That was none of our business.  What we kept in mind was this:

They were interested in the building

They were qualified to lease the space

The owners would be happy because their marquee name would add to the prestige of the building

The commission would be sizable

Keeping this vision clear in our minds was a great way not to let the ants get in the way of the elephants.  And, that is how you, too, can adopt the Objective Luxury Real Estate Agent Mind as a luxury real estate marketing professional.  This will supplement your soul and also your bank account!

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 2/26/2013 at 2:21 PM
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Insider's Exchange: Miami Beach to Palm Beach, Florida

When a Russian couple recently fell in love with a $3.35 million home in Ft. Lauderdale's Las Olas Isles, Ben Giordano's real estate team from Giordano Group, Inc. was uniquely suited to handle the transaction.

Two members of his six-person team speak Russian.

The six bedroom, six bath home on a deep canal on Nurmi Isles -- a short boat ride from the Intracoastal -- is just a few minute drive from both downtown and the beach. "You could walk," Giordano says with a smile, "but at this price level buyers seldom do."

"My team and I made them comfortable from the get go," he says. "Not only are they foreigners, they're unfamiliar with transactions here -- my job is to make them feel secure. At the end, they were very grateful and very satisfied."

Had the clients spoken Spanish, French, Italian, or Arabic, Giordano's team would have made them feel equally at home. An international edge, you might say, is his niche.

That and luxury waterfront property along the Florida coastline from Miami Beach to Palm Beach. "It was obvious to me that I'd specialize in waterfront," he says. The Tunisian born luxury agent grew up wind surfing, spear fishing, and boating in the Mediterranean, though he's called Florida home since 1990.

Affiliated with real estate powerhouse Re/Max, with offices in 86 countries to help him hone his international reach, Giordano goes well beyond the standard services agents usual provide, combining a steely code of ethics with exceptional attention.

"I work with a select number of clients," he says, "And they are my top priority, treated with utmost courtesy and respect."

With a background in construction, as well as a masters in real estate, he helps buyers find decorators and contractors, even offering concierge services for the particular needs of his rarified clientele.

"Many of my clients aren't here all of the time," he says. So the menu might include "checking the property, minor repairs, cleaning up before they arrive, fresh flowers, groceries, whatever they need.

"My approach with my team is no nonsense," he says. "We roll up our sleeves and get the job done for our buyers and sellers."


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Posted by: Nicole Lauber
Posted on: 2/26/2013 at 1:06 PM
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Destination: Ocean Reef Club in Key Largo, Florida

Nestled on the northern tip of Key Largo covering nearly 2,500 tropical acres of land and bordered on three sides by water, the Ocean Reef Club can only be accessed by members and their guests via the private jet to the airport on site, a yacht to the secured marina or by car through the gate. With amenities ranging from your own personal chef to a pre-k to 8th grade school, the community has all the amenities of a big city, in a secure small town atmosphere.

Inspired by its surroundings, Ocean Reef Club offers a wide range of activities, such as its 36 holes of golf, 20 tennis courts, shopping, and world-class spa making it possible to live a quintessential Florida lifestyle. Days could also entail SCUBA diving, catching lobsters and bringing them back to the Club's chef to prepare to succulent perfection.

The Ocean Reef Club lets you invest in a lifestyle that is truly unique: one that is decidedly Floridian with modern luxuries yet genuine in its congeniality. For this reason, properties have been selling well, with a particularly busy December 2012. Explore the possibilities of membership through these and other unique properties.

This custom-built oceanfront single family home is located in Sunrise Cay. The five-bedroom, four-bathroom home boasts water views from every room, a spa-like master retreat and even 100 feet of water frontage for your boat.

The next four-bedroom home is a gracious rancy style, drenched in sunlight and ideally situated on a canal. Upgrades inside include plantation shutters, large master bedroom and his and her offices.

The last home is a newly-built Sunrise Cay masterpiece created by Fran Murphy. High quality materials and the finest in furnishings meld seamlessly together to create this spacious 6-bedroom family retreat. Boasting 360-water-degree views, a graduated infinity pool and 100 feet on the Atlantic Ocean, the entire family may never want to leave this paradise-like setting.

Presenting an opportunity to live the family lifestyle you have always dreamed of in a relaxed and effortlessly elegant environment, the Ocean Beach Club paves the way as a premier community in South Florida with unbeatable amenities.


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Posted by: Nicole Lauber
Posted on: 2/25/2013 at 12:57 PM
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Luxury Real Estate Marketing Tip: Luxury is a Soul Supplement - Part 2

In Part 1 of this series, we shared an inspired definition of luxury, "Supplement of the Soul". This prompted us to do some soul searching for this article series and define a universal principle that, if applied objectively, can give you a tremendous competitive edge as a luxury real estate marketing professional. 

Here it is: If you really understand what feeds the soul of your clients you can better help them get what they want. And, they in turn will help you get what you want—more referrals! 

But, here is the catch. You must suspend your own judgments about what feeds their soul. And, that does take some soul searching on your part.   

If you secretly harbor judgments about your clients, sooner or later, they will feel it and that will definitely inhibit referrals. Being non-judgmental about what feeds their soul accelerates the speed of trust, which IS the accelerator of referrals. Once you get your own judgments out of the way you will find that you can work with a greater variety luxury real estate clients. And, that means more business. 

There are two universal mindsets of luxury consumers.  This does not mean that your clients are totally in one mindset or the other. It means that one is their dominant mindset. Luxury consumers are either predominately “self-actualizing consumers” or they are predominately “status seeking consumers”. The key is to accept that one mindset is not better than the other, no matter how you were raised or what you personally believe is right for you.


Stay objective and non-judgmental. Watch for the clues your clients give you about their dominant mindset.  Then go about helping them get what they want, what feeds their soul. 

Watch for Part 3 of Soul Supplement!

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 2/24/2013 at 10:59 PM
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The Best and Most Luxurious Homes in South Florida

It is a happy observation that market conditions are showing huge signs of improvement. Luxury Real Estate Broker Ari Albinder of Mizner Grande Realty, Inc., in Boca Raton, Fla., has seen a huge demand for new construction now, much like there was in 2005. According to Albinder, “The market is back strong again.”

And now is one of the best times to buy. Historically low mortgage rates of 2.6-3.2 percent interest rates and extremely reasonable prices on all real estate have buyers flocking to Boca Raton from all over the country – and even the world. Boca Raton’s pristine sandy beaches, renown shopping, fine dining and multicultural reputation attracts buyers from countries like Venezuela, China and Russia. 

The year-round sunny Florida weather makes Boca Raton a desirable destination. It is perfect to enjoy everything from the beach to golf, tennis, parks, boating, fishing and an a variety of other outdoor activities. 

Albinder currently has a magnificent property on the market in Tropic Isle – one of Delray Beach, Florida’s most prestigious waterfront communities. This home has the highest level standard of design, workmanship and luxury details throughout, with many of the rooms offering panoramic waterfront views. Enter the 12,500-square-foot home through towering mahogany double doors. The 6-bedroom home has a formal living and dining room, chef’s kitchen with opening to a morning room and family room, library, club room and media room, guest master suite, sitting room and his and her marble spa baths and wardrobes. There is also a third-floor walk-up to a unique observation level with an even more breathtaking water view. Outside is a beautiful grand loggia and resort-style entertainment area with infinity pool overlooking the Intracoastal Waterway with a 4-bay garage and 144-feet of protected yacht dockage. This gorgeous luxury home is priced to sell at $5.75 million.


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Posted by: Nicole Lauber
Posted on: 2/24/2013 at 12:55 PM
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Categories: duPont Marketplace | Luxury Real Estate
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The Allure of Boca Raton

Over the past year, real estate market conditions have changed dramatically. Especially in Boca Raton, Fla., inventory at the luxury level has been reduced, and while there are new luxury listings being added to the market, there are many more prospective buyers hunting South Florida’s waterfront enclaves. According to luxury real estate expert John List, who is also Vice President and Broker Associate of Lang Luxury Living in Boca Raton, many foreign buyers still find South Florida a value. They appreciate the international flavor and ethnicity South Florida offers through gourmet restaurants and a wide array of entertainment options such as sports, music, drama and art. The ever-popular international boat shows continue to draw a vast audience from the United States and other countries. “There are also three international airports and seaports between Miami and Palm Beaches, adding to the ease of access for [foreign] buyers,” says List.

In the last year, List had the opportunity to sell the most expensive resale property in Lighthouse Point – one of the area’s most impressive yachting enclaves between Fort Lauderdale and Boca Raton. This Asian Zen-inspired home was custom built in 2005 and boasts a true “trophy point” with southeast exposure. It had more than 13,000 total square feet with a captain’s quarters above the 9-car garage. The floors are made of bamboo and rough-cut slate and the designer finishes are like those found on a high-end yacht. Magnificent wood accents all the formal and informal areas of the home. The property was listed at $5.9 million and sold for $5.65 million.

Currently List has one of the finest sportsman’s compounds offered for sale in South Florida. “Also located on a southeast lot in Lighthouse Point, this property, offered at $5.5 million, boasts approximately 370-feet of seawall,” says List. “There is a Har-Tru tennis court directly on the Intracoastal Waterway – lighted for night play – and an elegant transitional 5-bedroom home that has been meticulously renovated.” This property is priced under other area properties that have less water frontage and interior exposure and views, making this property and its incredible location second-to-none. “It’s a tremendous value even in today’s suppressed market,” says List.


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Posted by: Nicole Lauber
Posted on: 2/23/2013 at 12:54 PM
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Miami: A Multicultural, Multilingual Hub

While Miami has always been known for its Cuban flavor, the Miami of today has evolved into a multi-cultural, multi-lingual hub of commerce, art and recreation; a delicious confluence of French, Asian, Russian, Haitian and Latin Americans to mention just a few.

"Miami is extremely international," says Vivian Serralta of Re/Max United Realty. "I enjoy being a Realtor in a dynamic market of various cultures and lifestyles. People come to Miami for the beaches and nightlife, then they fall in love with area. It is ever changing, always exciting, and offers something for everyone."

This includes everything from jet-setting entrepreneurs opening new business offices to Europeans looking for luxurious second homes and snowbirds tired of mud season.

What's the attraction?

For all its glamour and cosmopolitan air, real estate in Miami is still modestly priced. "Compare it to New York, Chicago, San Francisco, or any place in Europe," says Serralta. "not only is it less expensive, you get more for your money." 

There is star struck South Beach with its fabulous hotels and vibrant nightlife and Downtown Miami with the Performing Arts Center and upcoming Museum Park. In fact, beyond the sparkling ocean, glorious sunshine and unrivaled party scene, Miami has come into its own as a mecca for the arts. It is the home of the eight day literary party known as the Miami Book Fair International as well as Art Basel, the most prestigious art show in the Americas. Add to that not one, but four professional sports teams and you have the definition of a "Magic City."

It's sexy, it's hot, and not surprisingly, "the luxury market is booming," Serralta says. 

Take the 10,000 square foot beauty on close to an acre that she's listed in the beautiful suburban village of Pinecrest, the hidden gem that many Miami celebrities call home.

The gated, two-story, six-bedroom home on the village's prestigious north side features wonderful entertaining space, a gorgeous kitchen, both open and covered balconies off elegantly-scaled main rooms and bedrooms, a sweeping entry courtyard, and a fabulous pool.

"The right balance of modern and old-world, it is sleek and very clean in style. The home is luxurious without ostentation," she says.

Un peu de Français, un po' di italiano, um pouco do Brasil -- in other words, the ultimate Euro-chic residence in the perfect location.


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Posted by: Nicole Lauber
Posted on: 2/22/2013 at 12:51 PM
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Sizzling Miami

Miami, Florida is a multicultural destination and a true testament to the sizzling city that has raised the bar for international playgrounds everywhere. With a variety of waterfront property on the market, the city offers homes that will meet the demands of even the most discriminating buyers.

Jill Eber and Jill Hertzberg have been business partners in their famed city home for nearly 20 years. The “Jills” have seen the transformation of the Miami market, and have a finger on the pulse as cool ocean front high-rises like the St. Regis plan on opening their doors to the public-all while building a solid business from the ground up and creating invaluable bonds in the community.

“There’s a synergy that has worked so well for us over the years,” says Jill Eber. “When people come to us, between the two of us, we have the combined knowledge of the entire market.”

In fact, the Coldwell Banker real estate duo has been known to work with the A-list, representing homes on some of the most exclusive areas such as Fisher, Sunset, Star, Indian Creek , and La Gorce Islands. Just in 2012, the Jills closed at $450 million, and show no signs of slowing down in 2013.

“I think that Miami is still an opportunity in relationship to other metropolitan cities. Our prices are still a deal for people in the heart of Manhattan,” says Jill Hertzberg. “You can’t even find a single family waterfront home there, but those exist here.”

One property in this category is the exquisite townhouse at the 40-story hotel Setai. This 3,650-square-foot oceanfront bi-level unit oozes Miami chic, from the lofty walls of floor to ceiling glass to the all-white interiors. Luxurious upgrades include remote control lighting in all rooms, sleek lacquer cabinetry in the kitchen, and blackout curtains for the utmost in privacy.

While the nightlife, shopping, and white powder beaches make Miami a destination, but the people make the oceanfront city an international escape. Whether it’s strolling down South Beach’s famed Collins Avenue or soaking up sunshine at a private beach club, Miami’s international appeal is evident in the people and homes that make the city one-of-a-kind.  

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Miami, Florida is a multicultural destination and a true testament to the sizzling city that has raised the bar for international playgrounds everywhere. With a variety of waterfront property on the market, the city offers homes that will meet the demands of even the most discriminating buyers.

 

 

Jill Eber and Jill Hertzberg have been business partners in their famed city home for nearly 20 years. The “Jills” have seen the transformation of the Miami market, and have a finger on the pulse as cool ocean front high-rises like the St. Regis plan on opening their doors to the public-all while building a solid business from the ground up and creating invaluable bonds in the community.

“There’s a synergy that has worked so well for us over the years,” says Jill Eber. “When people come to us, between the two of us, we have the combined knowledge of the entire market.”

In fact, the Coldwell Banker real estate duo has been known to work with the A-list, representing homes on some of the most exclusive areas such as Fisher, Sunset, Star, Indian Creek , and La Gorce Islands. Just in 2012, the Jills closed at $450 million, and show no signs of slowing down in 2013.

“I think that Miami is still an opportunity in relationship to other metropolitan cities. Our prices are still a deal for people in the heart of Manhattan,” says Jill Hertzberg. “You can’t even find a single family waterfront home there, but those exist here.”

One property in this category is the exquisite townhouse at the 40-story hotel Setai. This 3,650-square-foot oceanfront bi-level unit oozes Miami chic, from the lofty walls of floor to ceiling glass to the all-white interiors. Luxurious upgrades include remote control lighting in all rooms, sleek lacquer cabinetry in the kitchen, and blackout curtains for the utmost in privacy.

While the nightlife, shopping, and white powder beaches make Miami a destination, but the people make the oceanfront city an international escape. Whether it’s strolling down South Beach’s famed Collins Avenue or soaking up sunshine at a private beach club, Miami’s international appeal is evident in the people and homes that make the city one-of-a-kind.  


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Posted by: Nicole Lauber
Posted on: 2/21/2013 at 1:56 PM
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Categories: duPont Marketplace | Luxury Real Estate
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Luxury Real Estate Marketing Tip: Luxury is a Soul Supplement

Part 1

Reaching international buyers is increasingly becoming a significantly component of your luxury real estate marketing practice.  For that reason it is important to understand what luxury means to those in foreign countries because it can vary dramatically.  But, what you will find is a common thread shared between luxury real estate buyers worldwide.  Thoroughly understanding this universal principle can help you accelerate the speed of trust with all new clients and also can give you a tremendous competitive edge. 

In our own strategic branding practice for luxury real estate agents and brokers worldwide we constantly look for new definitions of luxury.  We found this very profound definition in the primary title of a book written by Jean Philippe Warren, professor of sociology and anthropology at Concordia University in Canada:  Le Supplément d’ âme (“the supplement of the soul”).  We interpret this as “that which feeds or adds to the soul”. 

And, herein lies, the universal principle that can help you understand luxury buyers and better speak their language.  You need to determine, what feeds the soul of your client!  

In this article series we will provide you with the clues to watch for when you first meet your luxury buyer by phone, via email or in person. Identifying this vital value profile can propel you to make more sales and exponentially expand your referral base. Stay tuned for Part 2 of this series!

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 2/21/2013 at 1:16 PM
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Categories: Luxury Guest Writers | Marketing Tips
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1190 East 11th Street in Boca Grande, Florida

This one of a kind Mediterranean style historic gem offers unmatched character and beauty. The home consists of a spacious master suite, 5 additional bedrooms & 4 full baths. A dining area flanked by adjoining kitchens and a walk in pantry leads to a bright and airy living room. The living room opens to a walled courtyard through French doors. On the water side of the home the family room with pecky cypress vaulted ceiling leads to an oversized porch, pool and the rare 50 foot boathouse on Boca Grande Bayou across from the historic Gasparilla Inn and Club golf course. This home is on a double lot and is truly a must see!!! Interested buyers can contact Bill Morton and Peter Sieglaff of Gulf to Bay Sotheby's at 941-270-1133 or 941-270-2929.


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Posted by: Nicole Lauber
Posted on: 2/20/2013 at 1:54 PM
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Categories: duPont Marketplace | Luxury Real Estate
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1110 11th Street West in Boca Grande, Florida

As you approach this magnificent F. Burrall Hoffman Spanish style home you can sense the quality of this solidly constructed rare estate with exceptional privacy and superb vistas and sweeping grounds that will generate a lifetime of joy and wonderful memories. This timeless beach front estate consisting of over 1.2 acres, offers two entrances, two residences, spanning along the Gulf of Mexico with 223' of pristine beach. A journey through the past begins as you enter through the stucco archway with a wrought iron gate. Linger in the coquina rock courtyard with pool and fountain before entering the main level through mahogany doors that offer plenty of charm and splendor. This entire estate offers over a total of 9,320 square feet. The main house presents five bedrooms, five and two half baths, high ceilings with Cypress beams, Mexican/Terrazzo flooring, four fireplaces with decorative mantles, and an exquisite formal dining room. The great room features over-sized windows, arches over French doors with interior shutters that frame a serene view of unending teal blue waters. The downstairs master bedroom offers a dressing room, and separate sitting room with prominent arched windows. Exterior staircase to the second floor presents three bedrooms, one and a half baths, and a fireplace. This one-of-a-kind estate encompasses the main residence, separate his/her office, a two story - one bedroom guest house, and a spectacular additional waterfront vacant lot. This truly exceptional compound is unique to Boca Grande. Interested buyers can contact Donna Moore with Gulf to Bay Sotheby's at 941-456-5556.


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Posted by: Nicole Lauber
Posted on: 2/19/2013 at 1:52 PM
Tags: , ,
Categories: duPont Marketplace
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