Luxury Real Estate Marketing: The Inner Game of Market Leadership - Part 3

Photo by Alexa Sklar, Dreamstime.com

What comes to your mind when you think about team spirit?  High morale?  Esprit de corps?  If you have ever been on a winning team, whether it was in sports, in business or any co-created project  you know how it feels to maintain your belief in a goal, in yourself and in others. Sustaining your morale, whether personally or as a member of a team is by far one of the most important skills in the inner game of market leadership.  As a luxury real estate marketing professional, it is essential. 

Even if you are a “solopreneur” vs. a team in your luxury real estate practice, you still may need to work with a transaction coordinator, an escrow officer and title reps.  Your ability to engender esprit de corps project by project, not only helps make transactions go smoother, but also more fun.

We all love to watch sports because we get inspired by individual achievement. But, we also  are moved by those teams who can pull together tenaciously and consistently in pursuit of a common goal.  

Team spirit is definitely one of life’s true joys to experience first hand and also to observe in others.  Whether or not you were a Cardinal or Ranger fan, game six of the World Series was one of the most amazing demonstrations of consistently maintaining morale in recent baseball history.  You just had to admire each team for not giving up.  This was especially true of the Cardinals who were one strike away from losing it all and came back to ultimately win the title. 

To sustain high morale on your team you need to keep your own spirits up. This does take practice to be consistent. But, when you reach those critical moments when things do not appear to be going your way, that is when the practice truly pays off.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Pictures provided by Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 10/31/2011 at 4:11 PM
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Mediterranean Home Directly on Tampa Bay

Set directly on Tampa Bay with open waterfront views, this Mediterranean home is the perfect venue for entertaining inside and out. Wonderful finishes and features throughout include a poolside dining room with state-of-the-art grilling station plus poolside living room with cozy fireplace. The waterview game room and media room are fully-equipped for an informal gathering and the living and dining rooms are elegant enough for your most important guests. Additionally, four bedrooms are en quite, with generous walk-in closets and private baths.

Custom cabinetry and all granite countertops handsomely ornament the gourmet kitchen's work triangle. Lofty ceilings, hardwood floors, Venetian plaster walls and the best in appliances bring style and optimal functionality together in luxurious unison throughout the model-perfect indoor floor plan. Outside, a saltwater pool system with Aqualink controls gently alleviates the Florida heat, providing an ideal gathering place for family and friends. Saint Petersburg's charming downtown niches are only minutes away, inviting guests to peruse an array of museums, galleries, and restaurants. Easy access to I-275 and the Tampa International Airport lowers overall hurdles for travel, adding lasting value to this prime Tampa Bay address.

This property is offered by Carole Merritt with Coldwell Banker Previews International, 727-580-447 for $2,999,900.

www.carolemerritt.com


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Posted by: Nicole Lauber
Posted on: 10/31/2011 at 3:08 PM
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An Olde Florida Aesthetic Revisited on Quaint Indian Rocks Beach

Seldom do we have the opportunity to experience the laidback and casual Florida so many of us embraced years ago, and with that sentiment we made the Sunshine State our permanent, or in some cases, secondary home.

For Philip and Lynne Barlowe, their love of the quaint and charming beach atmosphere that is defined by the Olde Florida aesthetic that is Indian Rocks Beach motivated them to build their dream home on an open water parcel that allows for great boating, yet is still walking distance to the beach.

Taking notes from sunny Spain, Barlowe and his builder embarked on a Mediterranean standard with Tuscan touches that are well-defined within this two-year new 3,700-square-foot home encompassing four bedrooms and 4.5 baths.

An open floor plan allows for a seamless progression of living space ideal for entertaining and family living. Triple mint appointments include an extensive use of stone, travertine, marble flooring, miles of granite, European appliances and custom millwork throughout the kitchen and baths. Architectural refinements provide for arched windows, Tuscan balustrades, crown moldings, exquisite ironwork, and timeless hardware.

A remarkable pool with three distinct swimming areas, dock with 14,000 pound life capacity, and 6-car-tandem garage truly distinguish this property.

This magnificent home is offered by Rafal Wazio, Sand Key Realty at 727-424-4629 or email rafalwazio@yahoo.com.

www.39912th.com


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Posted by: Nicole Lauber
Posted on: 10/31/2011 at 2:45 PM
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Belleview Island Splendor

Stunning interiors grace a west-facing residence located within a double-gated tropical enclave in Belleair. Belleview Island is a bastion of privacy and tranquility yet accessible to the Belleair Country Club, Clearwater Beach, fine shopping in the Belleairs and within 30 minutes to both Tampa International and St. Petersburg airports. Only 31 home sites are situated on this very special island set amidst the Intracoastal waterways between Sand Key, Clearwater Beach and the Belleairs.

Experience an architectural digest aesthetic throughout this elegantly appointed four bedroom, 4.5-bath, 6,200-square-foot home. Enjoy all encompassing Clearwater Harbor, Sand Key and sunset vistas from the dramatic two-story grand salon with floor-to-ceiling windows.

A free-standing winding circular stairway leads from the marble foyer with koi pond fountain and sets a tone of luxurious, yet understated, new world refinement. Built in 1997, this residence is the very embodiment of structural integrity. Interiors reflect appointments such as a fireplace, French doors, multi-level entertainment center, walk-in bar, gorgeous custom-wood kitchen cabinetry, granite, legendary Viking and Sub-Zero appliances.

Harborside master suite and en suite further distinguishes itself with a three-sided fireplace, wet bar, volume his and hers walk-in closets, gold-swan faucets with Swarovski crystal. Volume lower-level game room and exercise area opens to the outside terrace revealing the heated spa with waterfall spilling into the seaside pool.

This maginificent home is offered at $2.99 million by Rafeal Wazio, Sand Key Realty at 727-424-4629 or e-mail rafalwazio@yahoo.com

www.408saintandrewsdr.com


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Posted by: Nicole Lauber
Posted on: 10/31/2011 at 2:12 PM
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A Punch of Color: Amazing Gray

Although gray is generally considered a neutral because it mixes so easily with bold colors, you can also use it as the main focal point when it comes to color in your home.

Smoky gray can illuminated a room when you have Cosmos by Troy Lighting. Its central sphere radiates resplendent light and vitality into the room. A hang-straight canopy and Federal bronze suspension support glassware in an opal white finish. The Cosmos Pendant measures 32-inches wide by 26.5-inches high by 75.5-inches deep. $599. Pego Lamps, Miami; 305-447-0667 or www.pegolamps.com.

This Brushed Pewter Bombe Cheest by Butler Specialty will call attention to itself no matter where it sits. Three deep drawers provide good storage 32-inches wide by 16 inches deep by 30 inches high. $839. Franklin Lighting, Inc., Sarasota; 941-355-2550 or www.franklinlighting.com.

Hard as rocks? Not these pillows! The Felt Stone Pillow in Gray from DIGS are not only conversation pieces, but they are functional art. Handmade in Peru from Alpaca wool, one of the world's finest fibers, it comes in small, medium, large and extra large sizes. Prices vary from $28 to $116. 888-868-DIGS or www.digs.com.


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Posted by: Nicole Lauber
Posted on: 10/31/2011 at 12:21 PM
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Creating Your Dream Home: The Hottest, Newest Trends of the Season

Whether you're designing and building your dream home, or planning a major remodel, small details can make all the different. For inspiration, we asked a few Tampa Bay, Florida experts for their advice on the right products, colors and styles for creating a luxury residence that makes a statement.

Everyone's In The Kitchen

Kitchens have evolved as the centerpiece of the home - the place where families love to gather to talk, cook, eat, do homework, play on the computer and even entertain. The latest trend, says Patty Figiel of Leverette Home Design, is kitchen cabinetry with less detail and cleaner lines, almost a Shakar style. "We're also seeing one or two cabinets with a glass front or little squares of glass at the top with an interior light. You can showcase a collection without the need to dust and the soft lighting adds a warm glow to the room.

With cooking a favorite pastime these days, there's a big demand for high-end, high-tech appliances that save time and give fabulous results. Lynn Kislin of Appliance Gallery points to the new MasterChef convection speed oven as the perfect example.

"One of the greatest features that it has both an infrared broiling system and a microwave function," says Kislin. "If you want to cook something small like a baked potato, popcorn or a chicken, you can use the microwave. You can cook a chicken in just 20 minutes and it will come out brown and crisp on the outside and moist inside."

Convection steam ovens are also high on Kislin's "must-have" list. Once available for commmercial kitchens only, now homeowners can take advantage of the oven's features, which include the option of cooking with steam only, or a combination of the two. "It's perfect for fish because it holds the odor and doesn't dry out the fish," says Kislin.

For a kitchen that pushes the envelope for artistic creativity, T2theS is earning a reputation for their custom, modern kitchens like the "all-black" kitchen they recently did that features dyed Koto wood cabinets and countertops made with concrete. "Concrete is an interesting material because we can design a chunky countertop and incorporate different colors and finishes, resulting in a marble or terrazzo look," says Derek Grasso. "The result is really spectacular."

Quartz counterops are also very "in." Dan O'Donnell of Cutting Edge Granite reports that Consumer Reports just ranked quartz number one for kitchens and batchs for the third year. Why quartz? "It's one of the most abundant materials on earth, so it's environmentally friendly," says O'Donnell. "It is also non-porous, stain-resistant and extremely durable - harder than a knife blade and virtually maintenance-free." Quartz has the appearance of natural stone and comes in a variety of colors, from white to cream, terra cotta, green, broen, grey, even blue.

Bathrooms Go High-Tech and Sensual

With our busy, stressful lives, it's essential to have an area at home to unwing and relax. Nowadays, it's the bathroom that is serving as a tranquil retreat, says Patty Figiel, a certified kitchen designer with Leverette Home Design Center.

To create a spa-like ambience, consider a free-standing bathtub with a sleek, contemporary design. Sherell White of Herman Home also suggests a Jacuzzi tub or a luxurious shower that features the heavenly sensation of rain panels and a body jet for a wonderful at-home massage.

Technology is helping redesign today's bathrooms, which are often filled with high-tech toys, like Kohler's new Numi smart toiler. This is a toilet with amazing multi-tasking capabilities, all controlled by a detachable remote, says Nathan Parker of Ferguson Kitchens and Bath. "The Numi has a heated seat and foot warmer, automatic sensors that open and close the lid and flush the toilet," says Parker. "There's even an area to hook your iPod into it."

Set the Mood With Light

Lighting can make a remarkable difference in a room. Just ask Carmen Ulgade Vazquez of Lights and More. The right lighting will depend on the "ambience you want to create, the personality of the homeowner and the room," she says.

While LED lights are the number one choice for energy-efficiency, Vazquez points out that they give off a "cool" light. On the other hand, fluorescent light has a bluish glow, while incandescent is yellow. Halogen is used more as a soft accent, as in a wall sconce. For the kitchen, Vazquez recommends using all of them to achieve a "layered" effect that will give a cozy, warm feeling to the room combined with sufficient bright light for the workspace.

What's new in lighting fixure design? The trend is toward a blend of traditional and contemporary, like a modern lamp shade on a traditional base, says Vazquez. A chandelier may have the traditional curved arms and lots of crystals, but the overall design is more modern and clean.

Windows, Doors & Gates Add the Finishing Touch

Window coverings have a lot of tasks to accomplish: privacy, light control, glare and heat reduction, energy efficiency. Motorized solar screen shades are one of the latest products that do all of these things, says Judy Dechant of Mar-Go Interiors. "They come in an assortment of colors, textures and weaves, plus you can operate them with a remote control or integrate them into a home automation system," says Dechant. She recommends using the shade as a first layer, then dressing up the window with drapery panels or a top panel in a fabric that ties into the color scheme of the room. "Draperies soften the look of the window and add a nive touch, almost like a piece of art, especially if you have a whole wall of windows," she says.

The right type of door is also vital to creating that "WOW" factor for your home. Mark Leek of DoorPro Entryways recommends replacing old drafty, sliding glass doors with custom, energy efficient French doors. "The new French doors have a lot more aesthetic value and a higher wind-load capability," says Leek. "They're also much more secure." Personalize your French door with an etched design of your choosing or incorporate mini-blinds within the glass for more privacy.

Nothing puts the finishing touch on the exterior of a home like a beautiful hand-crafted ornamental gate. "When people drive by, you want something unique, artistic and creative, something that will complement the style of the home," says Dominique Martinez of Rustic Steel Creations. The company can also fabricate custome steel and iron staircases, sculptures and furniture.

Interior Design

When it comes to the interior of the home, Tampa Bay residents have a broad range of styles to choose from. Contemporary trendsetters like Herman Home are moving toward nurturing environments that reflect a simplified, clean-lined approach, especially as more people scale back and remodel outdated spaces, says designer Sherell White. "We're creating the illusion of more space by avoiding visual clutter and raising the hight of draperies to the ceiling, floating cabinetry and using furniture with legs."Earth tones of green, blue and chocolate brown add to this sense of relaxation and calm.

Home Resource takes contemporary a step further with its European-designed furniture from names like Cor, Interlubke nand Moroso. General manager Eric Cross reports that mixing contemporary with something traditional, especially antiques, continues to be a focus this season, and so is using a neutral color scheme with a "spot" of color or geometric patterns and stripes in pillows.

A coastal, tropical look is always popular here on Florida's Suncoast and two local stores carry this style. Drama Home Furnishings offers custom coastal furniture made by a private label company in Ocala, and custom upholstery, slipcovers and window treatments made on-site at the store. New this fall: beautiful area rugs that can be designed with Florida motifs of seashells, coral and palm fronds or high-end braided rugs in bright colors and contemporary designs, says owner Warren Waldo.

The Bronze Lady also carries the coastal theme, but here the focus is more on a timeless West Indies and Tommy Bahama look with lots of tropical colors in cream, yellow, light green and blue, says Carol Brawner.

For those who prefer a more traditional look, Annabelles Home Furnishings has an excellent assortment of collections that reflect the dark woods, leather and metal touches found in Mediterranean and Tuscan-style designs. Sherri Johns, sales manager, reports that the new colors this season include chocolate brown, blues and turquoise, while animal prints are still very popular for accent pillows.

No dream home would be complete with the latest automation to control the lights, alarm system and window shades, or a home theater system featuring the new 3-D projection screens. Brian Henriquez of Suncoast Power Solutions offers these products, along with residential solar energy systems and Big Ass Fans, a commercial grade ceiling fan perfect for cooling large residential rooms with high ceilings.


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Posted by: Nicole Lauber
Posted on: 10/31/2011 at 10:04 AM
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Tierra Verde: A Commanding Palatial Estate, an Exhilirating Open Water Paradise

Delivering vast, breathtaking open-water views, this electrifying, ultra-luxurious, 7,043-square-foot, 2005-built residence boasts a lifestyle of waterfront opulence rarely found in Florida. Towering open spaces, agnificent stone columns and balusters, travertine staircases, inspiring architectural elements, impressive cast-stone fireplaces, forgeous ceilings, faux treatments and intricate woodwork achieve a stunning richness and splendor.

Kitchen is a masterpiece of form and function - thick level 5 granite, tumble stone, lavish custom cabinetry, Thermador, Sub-Zero, Miele appliances, center island, huge bar area and a beautiful climate-controlled wine room are an elegant blend of color and contrast.

Lovely cherry floors, huge informal sitting spaces and a superb cherry office add to the distinctive charm and character.

All bedrooms are en suite and include impressive covered decks that give way to sweeping open-water views. The master suite has large his and her walk-in closets, and a dazzling master bath with extensive use of granite, marble and all the luxury amenities.

Overlooking the Sunshine Skyway is a brilliant backyard anchored by a zero-entry freeform Pebbletec pool with spa and a cascading stone waterfall tightly integrated with lush, tropical landscaping.

When you dream of life on the water, this is what you see!

This property is listed by Dania Perry with Century 21 Jim White & Associates. For more information, click here.


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Posted by: Nicole Lauber
Posted on: 10/31/2011 at 9:41 AM
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Luxury Real Estate Marketing: Lessons in Design and Branding from Tiffany's

We love visiting the Westside of Los Angeles, where we used to live.  As part of our design study, we decided to visit the newly refurbished Santa Monica Mall. The mall was transformed from an indoor facility to an outdoor facility which was a successful architectural feet.  The result is elegant, uncluttered and very pleasant to walk around in.. 

When we saw the Tiffany store, we were inspired by the uncluttered presentation featuring  a jewelry vignette in one of the windows.  The other side of the store had the identical look with a different jewelry vignette.  The overall feeling is balanced, inviting and attracting the customer to come in and shop. The brand colors of Tiffany blue and silver are represented beautifully.

Like a store, a website has to attract the customer to stay and shop,  If the store or web site is unappealing, you walk away or click on to the next store or web site.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Pictures provided by Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 10/31/2011 at 9:32 AM
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duPont Marketplace: Orlando, Florida

Living in Orlando means being close to multiple amenities, attractions and activities – in this case, location really is everything

“When you live in Orlando, you are right in the center of the state, so you are close to everything,” says Chris Christensen, Broker/Owner of Regal Real Estate Professionals in Orlando, Florida. “You’re only an hour away from the coasts of Florida, two hours away from the nation’s oldest city, St. Augustine, and only four hours away from a weekend getaway in Miami Beach.”

In addition to that, the city boasts eight major theme parks, all within 30 minutes of each other. There’s access to two basketball teams, three football teams and a professional baseball team. Orlando is home to many racing events, like the Daytona 500, and college sporting events.

Another perk of Orlando is how hot the housing market is right now. “Our inventory has been substantially reduced,” Chris says. “We went from having almost 18,000 homes on the market in January to approximately 9,500 homes available in September. Our market was hit extremely hard, with prices in many cases dropping as much as 50 percent. Because of that, inventories are dropping fast, so interested buyers need to move quickly.”


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Posted by: Gabby P
Posted on: 10/28/2011 at 2:40 PM
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The Three Luxury Real Estate Marketing Keys for Personal Branding, Part 3

CENTERING

This is Part #3 of a new blog series on The Three Luxury Real Estate Marketing Keys for Personal Branding. Define. Align. Refine!

Pottery, as an art form, clearly illustrates the principle of feeling centered which is the by-product of the process of self definition and personal alignment covered in previous posts. As students of pottery, we highly recommend that luxury real estate marketing professionals take a pottery class to gain a visceral, hands-on experience of centering. Like the personal alignment process pottery is also a meditative experience because you have to concentrate and focus to keep the clay centered on the wheel as you transform it into something both beautiful and useful. 

When you prepare the clay for throwing a vase using a potter’s wheel all these steps need to come into alignment in order to achieve your end result:

  • You cut a piece of clay from a large block and wedge the clay. That is, you knead the clay until all the molecules are literally aligned and no air bubbles remain in it. This will add to the structural integrity of the finished bowl.
  • You shape this clay into a ball and place it on the middle of the wheel
  • You start the wheel, flatten the ball, and center the weight of the mass on the wheel.

If the clay is not kneaded or wedged properly air bubbles will remain. Air bubbles will create holes or cracks when you fire it in the kiln. The personal alignment process is similar to wedging clay. It is essential that you rid yourself of the air bubbles of doubt and self contradiction.

You center the clay mass on the wheel in order to open the very center of the vase and evenly pull the sides up. Suddenly, from a lump of clay you give it definition and a shape. Centering yourself through the process of self-definition and personal alignment quiets your mind, so that you can focus on shaping, crafting the vase of your unique selling proposition (which we cover in Part 4).

The last step prior to firing is called trimming. Once you have let the newly formed vase dry (partially) overnight, you bring it back on the wheel, center it again and trim away any excess clay. This trimming process is akin to what we call refining your marketing message which is covered in Part 5.

We find that so many luxury real estate marketing professional do not take the time to establish their personal alignment and get centered. They simply are unable to clearly articulate how they are distinct from their  closest competition. And, their results are usually not consistent.

Personal alignment gives you a sense of balance, confidence and a sense of being centered.. Only then can you be authentic and create a genuine personal brand..

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Pictures provided by Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 10/27/2011 at 12:57 PM
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duPont Marketplace: Barefoot and Bonita Beaches, Florida

 

The Gulf Coast offers two of the finest communities in Southwest Florida: Barefoot Beach & Bonita Beach, both offer a variety of living options for the affluent homebuyer. From high-rise condos to stunning beach and waterfront homes; the old Florida ambiance and warm tropical climate draw a variety of visitors to the area. Its proximity to Naples and Fort Myers offers some of the best shopping and fine dining within 15 minutes of both Barefoot and Bonita Beaches.

Doug Grant of The Grant Group at Coldwell Banker Previews International, says, “The market in Barefoot Beach has strengthened, 13 homes listed for $1 Million (or more) sold in the first 8 months of 2011, compared to only 5 homes sold in all of 2010. Despite the strong sales, there are still outstanding opportunities for the savvy buyer in this unique area.”  On Bonita Beach, Doug represents a new construction beachfront home across from a protected nature preserve. This home includes 4 bedrooms, a 4 car garage, all concrete construction, impact resistant windows and doors and an elevated infinity pool along with multiple sundecks overlooking the Gulf of Mexico. 


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Posted by: Gabby P
Posted on: 10/27/2011 at 11:30 AM
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Luxury Real Estate Marketing Tips for Personal Branding: Part 2

Personal Alignment

This is part #2 of our blog series on The Three Luxury Real Estate Marketing Keys for Personal Branding. Define. Align. Refine!

The second key of successful luxury real estate marketing after Self-Definition is personal alignment. Alignment as defined by Webster’s Dictionary is “the proper positioning or state of adjustment of parts in relation to each other.” What then, is personal alignment? It is the clarification and the formulation of your thoughts in such a way that you eliminate self-contradictions. It is also the convergence that occurs when these mental gears are in sync: 

•    Your values and beliefs (what matters to you the most and what you stand for)
•    Your passions and personality  (what you personally love doing the most)
•    Your unique talents and abilities (What you can do better than anyone else in your marketplace)

The process of personal alignment is taking the time to formulate and reformulate your success formula by trying out different ideas in your imagination until all these gears click into place. Only then can you send a clear, non-contradicted signal to your target market. Anything less is like tuning in a radio and hearing static.

Without alignment your target market is getting mixed signals from you or cannot even hear your broadcast. And, you wonder why all of your hard work isn’t paying off as you had hoped it would. It’s not for lack of effort on your part. It is lack of alignment!

Most professionals are too eager to rush into action before achieving personal alignment. Then they wonder why they are getting mixed results. Do not underestimate the importance of this vital step in building your luxury real estate marketing practice.  Any time you notice that you are not getting consistent results, take more time out for personal alignment or realignment.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Pictures provided by Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 10/27/2011 at 8:44 AM
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The Three Luxury Real Estate Marketing Tips for Personal Branding: Define. Align. Refine! Part #1

Self-Definition

This is Part #1 of a new blog series on The Three Luxury Real Estate Marketing Keys for Personal Branding: Define. Align. Refine!

For luxury real estate marketing professionals the process of self-definition is the starting point for creating a personal brand. In subsequent posts in this series we will cover how self definition and personal alignment lead to being centered and focused which is the prerequisite for refining your competitive advantage. In order to begin creating a successful marketing strategy that effortlessly attracts your target audience, take some time to complete these self-defining exercises:

1. Define your core values and your beliefs. This is the time to be honest with you. These are not the values or beliefs you think you should have because somebody will like you better for it. You will no doubt come up with many of these; however, it is important to identify the most important ones to you. Some values and beliefs are more cherished than others. What do you stand for?

2. Define your authentic personality and your passions. This is not what others think your personality is. It is not what you think you should be or have to fix. What makes your heart sing? How can you use that passion to create an avenue to better relate to others?

3. Define your unique talents and abilities. Everyone one of us has a unique blend of talents. It is your DNA. What can you do better than anyone else in your marketplace?

This is not a process to rush through. Take your time, deliberate. Check out each answer by questioning it thoroughly. You will know the process is done when you can articulate your answers to all of the questions above in one clear paragraph that says it all.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Pictures provided by Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 10/26/2011 at 4:52 PM
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duPont Marketplace: Ponte Vedra Beach

“A hidden gem east of Jacksonville, our northeast Florida island village is known for its beautiful white, wide beaches, A-rated schools, Mayo Clinic and championship golf. It attracts people looking for relaxed lifestyles in a small town, with the big city amenities close by,” says Clare Berry, Broker of Berry & Co. Real Estate, of living in Ponte Vedra Beach.

Perhaps best known for being home of the PGA Tour and host to THE PLAYERS tournament, this area also boasts other sports, music and cultural events throughout the year,  including the Kingfish Tournament, Jacksonville Jaguars football and the Jacksonville Jazz Festival.

“Residents take advantage of the tranquility of island living, since we are surrounded by the Atlantic Ocean, the Intracoastal Waterway, the St. Johns River and many tributaries,” explains Clare. One property that specifically caters to water lovers  is Villa Buco Nero, a magnificent 6,600 square foot home in the seclusion of a gated country club community, with the convenience of a private marina.   “With the breathtaking water views from the decks and terraces and gorgeous stone and stylistic elements brought in from Europe, combined with today’s modern amenities, this property defines timeless beauty,” says Clare. "It's a perfect place for Fort Lauderdale Boat Show patrons to consider for their purchases!" 


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Posted by: Gabby P
Posted on: 10/25/2011 at 9:25 AM
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50 Top Luxury Real Estate Markets in the USA: Hawaii - Part 3 - Why Kauai?

Kauai - The Garden Island

Elvis was married here in Blue Hawaii. Speilberg filmed Jurassic Park here. The magnificent scenery of the Garden Island of Kauai has been the backdrop for countless other famous films including South Pacific, King Kong and even Avatar.  We asked the top luxury real estate marketing professionals who live and work here what is most beautiful about their island.  Invariably, they said that the scenery was breathtaking, but it is the people of Kauai and the strong sense of community they create together, that is the true beauty of the island. 

In addition to the lush surrounding of Kauai, another common thread that was conveyed by all was a savoring of the slower paced, authentic Hawaiian lifestyle. Sarah Bernston said, “When you cross the one lane bridge into the famous Hanalei Valley you can feel the shift in the slower relaxed way of life”.  Barbara Sloan says, “Kauai is often referred to as the ‘friendliest place in America’. Even though there is very little traffic here, people will go out of their way to yield the right of way”.

Michael Schmidt shared what it is like to work in Paradise. Essentially, he explained that there is a seamless continuum between work and play, between communing with nature and being engaged in the community.  “Kauai is conducive to discovering and maintaining your own balance”, he said.

Although,  Wai’ale’ale area is known as the wettest spot on earth, with its average rainfall of over 450 inches,  the perimeter of the Island along the coastline gets relatively little rain.  Kauai has more sandy beaches than the other islands and there are many superb beach front homes here. “This is an excellent time to purchase an oceanfront home”, says Jim Pycha. “Given all of the amenities of our island, there is incomparable value in Kauai”.    

There is also a deep sense of value and genuine respect for the environment among the people of Kauai. Debra Blachowiak believes that, “it is all about the fresh water—water is the gold of the future.  Just about anything can grow here which allows for a sustainable lifestyle”.

“The lush landscape on Kauai offers some, who prefer a more rural lifestyle, the perfect opportunity to realize their dreams”, according to Rick Shaw. But, if you seek a vibrant night life, you may need to take a 20 minute flight to Honolulu because “the sidewalks in town on Kauai roll up around 6pm”, Rick says.  On Friday nights, however, “the Hanepepe Artist Walk is a popular attraction that features local artists, musicians, shopping and food booths”.

Broker/Owner, Scott Lindman, often visits his friends on the mainland, friends who live at a faster pace. “For them, owning a second home on Kauai offers a place to completely recharge”, he says. For Scott, business as usual on Kauai means, “scheduling regular “board meetings” with his agents and staff, surf boards, that is.  Successful agent, Sean Ahearn, a transplant from Boston via the San Francisco Bay area, says he usually starts his day on his stand-up paddle board and is often joined by his “frients”, clients who become his friends.

Hanna Sirois, says, “Kauai is a restorative place where you can escape and take the time to exhale”. “Celebrities who live on Kauai are not fussed over”, says Neal Norman, “it is their opportunity to stay out of the limelight”

Kauai is a great place to raise a family, too.  Kids get to go barefoot in grade school. Children are raised to be independent here, to “paddle their own canoe”, as Mark Tanaka puts it.  He says, “It feels safe here. Neighbors throughout the island keep an eye out for your kids.”

Kauai may very well be the perfect blend of natural beauty, community and an authentic lifestyle. But, it is the appreciation of this splendor that is at the core of the Aloha Spirit. Yvonne Summerfield expressed it this way, “We feel extremely blessed to live on this beautiful Garden Isle.  Ben Welborn came to Kauai as a youth on vacation with this parents, and has called Kauai his home ever since. He says, “I love this beautiful island and feel very grateful to live here. I am a Kauai Boy at heart”.

This blog posting has been provided by Ron and Alexandra Seigel, the Language of Luxury Community Founders and managing partners of Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Pictures provided by Ron and Alexandra.


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Posted by: Nicole Lauber
Posted on: 10/21/2011 at 8:37 AM
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Categories: Luxury Guest Writers
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