The BMW hasn’t changed the basic concept of the 7-series since its conception in 1978. The BMW 7-series is the flagship sedan for the brand. It comes in rear-wheel drive, has a large, powerful engine and has always been the pinnacle of luxury and technology.
The BMW 7-series competes against the other big names in the luxury market including Mercedes-Benz, Jaguar, Audi and others. The thing that sets the BMW 7-series apart is its sporty nature. Most other large sedans are lofty and mundane while the BMW 7s are sporty and nimble. The only drawback to the 7-series, like any other BMW, is the iDrive system.
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