The new NSX’s first appearance was a little more than a month ago at the Detroit Auto Show, and, after the hilarious Super Bowl commercial that debuted on the fateful night of the Patriot’s loss, Acura’s web site crashed because of an overwhelming amount of visitors looking to find out more about the new NSX. Mike Accavitti, chief operating officer at American Honda estimates that Acura’s web site was down for about 10 minutes because of a 3,000-percent increase (!) in traffic.
Even though the concept was unveiled last month, the commercial featuring Jerry Seinfield and Jay Leno made this hypothetical car a reality. The car is about three years away from production according to the commercial and is already getting major hype. The NSX Super Bowl commercial did its job of drawing the attention Acura wanted. Accrding to Acura, visitors were viewing other vehicles besides the NSX.
“People are talking about Acura who never talked about Acura, and that was our intent,” said Accavitti says.
Hats off to Acura’s successful marketing efforts!
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