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Dodge and Viper part ways

Two facts become clear when you read the press release from Chrysler regarding the next Viper being built in Detroit: the 2013 Viper is very close to being introduced, and it will drop the Dodge logo for the new SRT nameplate. That’s right; it will just be called the SRT Viper from now on. This will assumingly give the SRT group a lot more room to play with the American sport car. It has also been reported that there will be “no parts sharing with the two Fiat Group premium sports-car brands, Maserati or Ferrari,” according to Dan Reid, Chrysler’s spokesperson. That means that the iconic American sports car will remain as authentic as possible, all the way down to being produced in Motor City.

Back in August, Chrysler announced the separation of SRT from Dodge to form a unique high-performance brand. Currently, the SRT brand features four vehicles: Dodge Challenger SRT8, Dodge Charger RT8, Jeep Grand Cherokee SRT8, and Chrysler 300 SRT8. Unlike the Viper, the four aforementioned cars will still wear the badges of their respective nameplates.

There have been no reports to the actual reason behind the Viper dropping the Dodge name. It is rumored that it may have something to do with the recent CAFE (Corporate Average Fuel Economy) regulations, or maybe it’s because of the more badge-conscious market. Either way, we don’t think we will have to worry about SRT making this vehicle any less worthy of its name because anything that carries the SRT insignia usually turns out pretty badass!

SRT brand

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Posted by: Tabitha Foss
Posted on: 12/20/2011 at 5:40 AM
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Categories: Dodge
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