Ferrari announced at the Paris Motor Show that it has sold out of the California auto until 2011. With a forecasted production run of 2,800 units in 2009 and 3,000 units for 2010, we can deduce there are 5,800+ people that have purchased the California. Ferrari also announced that 60 percent of the people that bought the $246,724 convertible have never purchased a Ferrari before.

This means the newest Ferrari is appealing to people that wouldn’t otherwise enjoy a Ferrari despite being able to afford one. Some may speculate that the California attracts people that are not hard-core automotive enthusiasts or are less interested in a sports car as opposed to a softer grand-touring car. Since Roberto Corradi, director of product development for Ferrari, did admit that the California is targeted towards women, it seems that Ferrari has met their own goal.

[via PhotoCarsOnline]