Tesla, in an attempt to churn up excitement before the company goes public, has unveiled to investors the products the company hopes to be able to market in the future. Using the same principle as GM’s Autonomy Skateboard (sort of), Tesla hopes to offer a variety of products that will all use the same basic underpinnings, architecture, and technology. Besides the upcoming Model S sedan, Tesla may look into a four-seat convertible (think Fisker Sunset), a minivan (think a Mercedes-Benz Sprinter), and a crossover SUV (think Acura ZDX).
Tesla is upfront with the difficulties it is going to face, mentioning everything from its sole ability to survive being dependent on customer’s willingness to purchase an electric vehicle to the company’s history of losing loads of money—net loss of $290.2 million from its inception to March 2010. The company hopes the Model S, and the $177.6 million it wants to gain when the company shows up on the NASDAQ, can put the company in the green and from there it can move into these new models.

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